Best eCommerce Analytics Software to Drive Sales and Achieve Growth

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As COVID-19 restrictions ease up and more consumers return to in-store shopping, the eCommerce industry finds itself at a critical point. Growth has slowed from 2020 levels, but reports indicate that it will not die any time soon. The US Department of Commerce estimated that eCommerce sales during the fourth quarter of 2022—totaling $262 billion—accounted for approximately 14.7% of total sales in the country. 

Global retail eCommerce sales are expected to grow to over $8 trillion by 2026—that’s a 29% growth from forecasted figures for 2023. In the US alone, the eCommerce market is expected to hit over $1.1 trillion in sales this year.

With so many eCommerce players in the industry, business owners need to step up their game. Thanks to technology, software tools for eCommerce analytics are changing the way that eCommerce enterprises operate. We’re seeing more data-driven strategies and less speculative decision-making. Nowadays, it’s all about crunching and analyzing the numbers.

Best eCommerce Analytics Software to Drive Sales and Achieve Growth:

What is an eCommerce Analytics Software?

An eCommerce analytics software is a set of tools or a platform that enables eCommerce businesses to collect, monitor, and analyze market data. This allows them to evaluate the performance of the business—from individual products to marketing strategy to customer service and more. 

The beauty of the online retail industry is that it’s easier to track and analyze consumer insights because of digital footprints. When shopping in-store, customers typically do not provide information other than the items they purchased, and their names if they pay by credit card. Unless businesses specifically ask each of their customers to fill out a form with all their information, including which other stores they have visited or which products they picked up and considered, they would only have sales as their reference data.

In eCommerce, businesses have a wealth of additional information that they can explore to learn more about the types of customers that they attract. They can identify the geographical locations of their most loyal customers, the products they frequently buy, the payment methods they prefer, and so on. In addition, artificial intelligence technology today can even acquire data on people who do not end up buying from a website, which can be as important as sales figures. Cart and checkout abandonment rate is a significant KPI that can also help eCommerce businesses improve their operations.

Ecommerce analytics software can provide you with the tools you need in order to deliver an exceptional customer experience for your market, increase your revenue, and operate more efficiently.

Best eCommerce Analytics Software for 2023

There are tons of eCommerce analytics tools available, some offering a full suite of features, others excelling at providing a specific function of eCommerce analytics, such as marketing automation. We’ve listed 8 of the top eCommerce analytics software for 2023 that can help your online business achieve growth.

1. Pacvue Commerce

Pacvue Commerce

Best for: Businesses that require complete and comprehensive eCommerce analytics

Pacvue’s eCommerce management platform offers end-to-end marketplace management for eCommerce businesses. This makes it easier for you to integrate all your digital needs in one place, from advertising and marketing to sales and operations. They work within the top online marketplaces, including Amazon, Walmart, and Instacart.

The platform consists of two components: Pacvue Commerce and Pacvue Advertising. Pacvue Advertising enables online retailers to make the most out of online ad campaigns, with actionable analytics that can increase a brand’s visibility online and help boost conversions. 

Meanwhile, Pacvue Commerce gets down to the fundamentals of your daily operations. The platform centralizes all sales and operations data that your business uses in one dashboard, so you can have a clearer picture of what’s working and what’s not. And because it’s all under one platform, you can easily identify problem areas before they become bigger. Finally, Pacvue Commerce lets you automate tedious, repetitive tasks so you can focus on more important aspects of the business.

Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.
Features & Pricing
Pros and Cons
Ease of Use
Overall Score
Features & Pricing
Campaign Management
Digital Shelf Optimization
Reporting and Intelligence
Price on request
Pros and Cons
Amazon-specific features solve Amazon-specific problems
Automations can detect, report, and open tickets for marketplace problems
BuyBox Tracker helps sellers remain the seller of choice for products with multiple sellers
Data can be slow to load
Not a good-looking platform; data could be easier to read
Best for: Small, medium, and large businesses
Pacvue Commerce
4.6 out of 5 stars
Pacvue Commerce is the industry’s first commerce acceleration platform, integrating operations, retail media, and measurement.

2. Google Analytics

Google Analytics

Best for: Businesses that rely heavily on other Google tools and those with a limited budget

The best part about the Google Analytics platform for eCommerce is that it’s free. The downside to this is that it has a pretty steep learning curve, and you’ll need to spend some time getting the hang of it to truly make the most out of the tools it offers.

Google Analytics comes with built-in reports that you can readily use to start tracking data from your online store. You can track real-time date that shows what’s currently going on in your website, engagement rates, traffic sources, monetization, visitor demographics, and more. Once you’ve familiarized yourself with basic reports, you can also customize them to fit your requirements better.

3. Mixpanel


Best for: User analytics for web and mobile applications

Deep consumer insights are at the core of Mixpanel’s functionalities. With a focus on improving web and mobile applications for eCommerce, Mixpanel helps businesses track user interactions, including customer acquisitions, engagement, retention, and attrition.

Businesses that require a lot of user data and rely on their market’s specific issues will benefit from Mixpanel. They can even provide data on complex customer behavior across multiple channels, including physical stores. You’ll be able to get actionable insights on your customers by analyzing their buying journey and identifying areas of improvement and opportunities.

4. Woopra


Best for: Bigger eCommerce companies that focus on customer journeys

For more established brands and online businesses, Woopra can help with improving customer journeys. Their advanced tools enable real-time analysis at an individual level—allowing for hyper-personalized interactions. Each customer gets a profile in your reports, showing all activity and interactions across your website, mobile app, plus other touch points like email and chat.

Woopra’s automation tools also allow routine and menial tasks to be undertaken by AI. Built-in triggers can update your team on important notifications or automatically send new customers a welcome email. 

Aside from the free plan with limited features, Woopra’s Pro plan goes for $999 per month, so it’s more suited for big companies with ample budgets.

5. Kissmetrics


Best for: Companies who need a powerful customer management tool, including a focus on customers with a high customer lifetime value (CLV)

Kissmetrics’ customer management functionalities are some of the industry’s best. With metrics such as average revenue per person, visitor to purchase conversion rate, cart to purchase conversion rate, and revenue by marketing channel, you can receive comprehensive reports about your business performance.

A feature of the Kissmetrics platform that could drive significant growth for your eCommerce site is the capability to identify, retain, and grow your “big spenders.” The tool enables businesses to understand their biggest customers, increasing revenue by catering specifically to this market segment. Customer reports are detailed so you can identify popular products and categories.

6. Adobe Marketing Cloud

Adobe Marketing Cloud

Best for: Cross-channel marketing for eCommerce, B2B eCommerce companies

Adobe’s Marketing Cloud is one of the top platforms for cross-channel campaign management, but it includes a wide range of tools for analytics, social, advertising, targeting, and web experience. The suite now includes Marketo Engagement, a marketing automation platform for effective customer engagement and personalization.

Automation is an essential feature of the Adobe Marketing Cloud. Users can automate their targeting process, campaign executions, and customer experiences. Gartner has even named Adobe a leader in B2B automation for 11 years. 

However, smaller businesses or startups with little experience in automating campaigns may find it difficult to use at first, as users have mentioned that it has a steep learning curve.

7. Glassbox


Best for: Monitoring and analyzing user sessions to better understand customer behavior

Glassbox is top-rated in software review site G2 as an easy-to-use platform that provides reliable data for improving customer journeys. Customers particularly love the Session Replay feature, which captures and records 100% of user interactions so Glassbox customers can monitor and analyze customer behavior. They’ll be able to see at what point the visitors dropped off the site or the issues they ran into. This makes the quantitative data more actionable, as you’ll be able to understand why customers convert or leave.

Session replay not only shows you the actions a customer took on the site, but also the technical and server-side events behind each session. This allows customer service teams to address issues quickly without prolonged interviews with the customer about what happened or reproducing the actions.

Other features of Glassbox include mobile app analytics, performance analytics, product analytics, funnel analysis, and struggle and error analysis.

8. Crazy Egg

Crazy Egg

Best for: Optimizing website design for higher conversions

Crazy Egg’s Heatmaps are their flagship tool. It visualizes the most popular pages on the site—such as which CTAs get the most clicks, how users interact with each page, and so on. Crazy Egg generates five reports on each so-called Snapshot, outlining different but related ways on what customers did on the site. Through these reports, you’ll be able to do a thorough analysis on your website design, optimizing the layout, color scheme, and other elements that will get customers to click until checkout.

They also have a Recording tool similar to that of Glassbox, as well as tools for A/B testing that doesn’t require coding, traffic analysis, and error analysis. You can also receive direct feedback with their Surveys tool.

How to Grow Your Business with eCommerce Analytics Software tools

We’ve talked a lot about features and functionalities, but what exactly can you do with these, and the data that these tools have gathered?

How to Grow Your Business with eCommerce Analytics Software tools

Optimize Customer Experience

It’s no secret that customers will more likely patronize your business if you provide good customer service and experience. By using eCommerce analytics software, you can deliver great experiences that will delight your customers and keep them coming back. 

AI-powered eCommerce tools allow businesses to personalize each experience according to the visitor’s preferences and history. Things like product recommendations, personalized offers and rewards as well as important notifications can all contribute to an enhanced customer experience that will lead to higher revenue.

Increase Sales

Boost your conversion rate by analyzing significant data and KPIs on your website. Which of your products are always selling out? You can adjust inventory to match the demand. Are customers leaving the site at the payment page? You might need to offer more modes of payment. Is there most-viewed product page that rarely gets added to the cart? You might need to rewrite the product description. 

Increasing your conversion rate means studying the different factors that might affect a customer’s decision to purchase, and improving so that your website or app can lead customers smoothly down the funnel until they ultimately checkout and complete the transaction—including an exceptional after-sales service.

Your data can also show which of your market segments have high customer lifetime value. You can use this information to make sure that these customers get top-notch customer service, and perhaps even offer them exclusive rewards so they can remain loyal customers.

Segment Your Target Market

Market segmentation is used by businesses in order to match marketing efforts to the right customer. By grouping together customers with similar characteristics or interests, you can craft messages that will resonate with them, increasing the chance that they will respond to you positively.

Artificial intelligence makes defining your customer segments easier and more reliable. Use data to group visitors according to specific attributes, site activity, or other characteristics. Then you can personalize your advertising and marketing messages per segment so you’re sure that your target market receives information that is relevant and interesting to them.

Improve Your ROAS

Finally, you can use eCommerce analytics tools to improve your ROAS, or Return on Ad Spend. By obtaining data from all your campaigns, you can measure their performance and eliminate poor-performing ads, boost high-performing ones, or modify those that need a bit more editing. Experiment with A/B testing to identify the best content or design for campaigns. You can even track data across multiple channels and determine which ones don’t really contribute to your sales. You might find that Facebook ads don’t bring in as much revenue as ads from Instagram; you can then redirect your budget for Facebook ads toward Instagram, for example.

Let eCommerce Analytics Drive Your Decisions

Ecommerce analytics gives you more than just descriptive numbers about your business. It lets you make sound decisions based on empirical evidence. As more and more businesses utilize tools and software to help manage their operations, it will be unwise to continue doing business the old-fashioned way, without technological assistance. Technology should help our work, not hinder it—and these examples of eCommerce analytics software tools can bring your business to the next level.