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eCommerce tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives. Aside from helping businesses deliver enhanced or personalized experiences for their customers, these tools also let customers discover new products and enjoy a seamless shopping experience throughout their buyer’s journey.
As more people opt to shop online, it’s become imperative for businesses to adopt new technologies and leverage actionable data to streamline their operations and deliver improved shopping experiences to their target audience. But which tools are right for your business? What areas or issues do certain eCommerce tools address? With the abundance of eCommerce tools available, where do you begin your search?
In this guide, we’ve rounded up some of the best eCommerce tools that you can use to manage workflows, gain insights, create rewards programs, optimize your content and ad campaigns, and more.
Top eCommerce Tools for Startups:
- 1. BigCommerce
- 2. Square Online
- 3. Shopify
- 4. WooCommerce
- 5. Squarespace
- 6. Wix.com
- 7. Hubspot
- 8. Yotpo
- 9. CrazyEgg
- 10. Smarter Contact
- 11. EngageBay
- 12. Omnisend
- 13. Brevo (formerly Sendinblue)
- 14. Mailchimp
- 15. Convertkit
- 16. Sleeknote
- 17. EmailOctopus
- 18. HypeAuditor
- 19. Hootsuite
- 20. Brandwatch Social Media Management
- 21. NapoleonCat
- 22. Pacvue Commerce
- 23. Moz
- 24. SEMrush
- 25. Ahrefs
- 26. Google Analytics
- 27. Kissmetrics
- 28. Think with Google
- 29. Qualtrics XM
- 30. AdRoll
- 31. AdEspresso
- 32. Zendesk
- 33. Gorgias
- 34. GrooveHQ
- 35. LiveChat
- 36. Magento
- 37. Metrilo
- 38. Brandfolder
- 39. Shipwire
- 40. ShipMonk
- 41. Zoho Inventory
- 42. Hubstaff
- 43. Asana
- 44. FollowUp.cc
- 45. Trello
- 46. Qualaroo
- 47. LimeSpot
- 48. Searchspring
- 49. Partial.ly
- 50. Klarna
- 51. ReferralCandy
- 52. Smile.io
- Frequently Asked Questions
Best eCommerce Tools
Best for: New online shops, small online businesses as well as high-revenue online businesses BigCommerce is an open software as a service (SaaS) platform. It’s a feature-rich platform provider that lets you build and design your online store and gives you a smarter way to scale your business. It has robust tools for eCommerce, including core commerce features such as a scalable catalog, reporting and analytics, staging environment, and single-sign on (SSO). Other tools cover inventory management, SEO, headless commerce, storefront design and conversion, and cross-channel commerce, among other features. It employs a relatively easy-to-use, drag-and-drop feature that makes building and managing your online store a breeze. For beginners, you may encounter a bit of a learning curve. Pricing While it has robust features, pricing can be a bit steep, starting at $39 per month for the Standard plan. However, if you choose to be billed annually instead, you can save a generous 25% which will for sure help. Businesses that generate more than $50,000 per year in online sales will qualify only for the Plus plan which will set you back $105 per month. Then, once your yearly online sales exceed $180,000, you’ll need to upgrade to the Pro plan which costs $399 per month. Custom enterprise pricing is also available upon request. All plans include a free 15-day trial. Key Features Best for: Retail stores and restaurants offering online ordering with in-person pickup Square offers several eCommerce solutions for various business types including retail, food and beverage, professional services, and large businesses. It enables you to create an online store, generate payment links, and add payments to your site. With its secure payment processing, your customers can make safe and simple online payments via Apple Pay, Google Pay, Cash App Pay, and the exclusive Square Pay feature. To help keep your business secure, Square employs machine learning, which can block threats, like payment fraud, and lets you set alerts for better risk management. It also features seamless syncing across Square POS systems, keeping your online and in-store records in sync for enhanced order and inventory management. Pricing Square fees vary, depending on whether you’re opting for in-person payments, remote payments, or custom builds. Furthermore, three factors, namely software fees, hardware fees, and processing fees, determine how much it’ll cost to work with Square. It offers a free plan and Plus plan with pricing starting at about $29 per month after a generous free 30-day trial . Custom pricing is also available upon request. Key Features Best for: Small to midsize businesses Shopify is a powerful all-in-one tool that helps businesses establish a strong online presence. It’s accessible enough to make it easy for beginners to set up or move their business online. Like BigCommerce, it’s scalable and has robust features and tools such as storefront design and customization, store management, marketing and SEO, and analytics. Furthermore, Shopify stores are designed to be mobile commerce ready with a built-in mobile commerce shopping cart. This feature lets your customers browse and make a purchase using their mobile devices. Pricing For new eCommerce businesses, Shopify offers the Basic Shopify plan, which starts at $25 per month. For more advanced features, you’ll need to sign up for its Shopify plan ($65 per month) or Advanced plan ($399 per month). It doesn’t offer a free plan. However, there’s a free, three-day trial and a saving of 25% if you pay yearly instead of monthly. Key Features Best for: Retail outlets using WordPress A customizable, open-source platform, WooCommerce features a plugin that you can use with any WordPress site, allowing you to set up your online business using your current website. It also has a mobile app that lets you manage your store even when you’re on the go. It utilizes a REST API that enables it to be flexible, scalable, and easy to integrate with various services including marketing, payments, Google Analytics, and accounting. Pricing WooCommerce is free. However, to launch a new store, you’ll still have some costs involved like hosting, registering your domain, themes, and key functions. It can work out to anything from as little as a few dollars per month to $1,000+ per month. Key Features Best for: Solopreneurs, content creators, and new small businesses If you’re looking to build a website for your business, Squarespace is one of the best eCommerce tools you can use. Aside from creating an eCommerce website, you can use Squarespace to create a portfolio or a blog for showcasing and monetizing your work. Being a versatile tool, Squarespace lends itself well to selling not only physical products but also digital content. That said, there are also several big companies using Squarespace, making it an option for bigger names too. To enhance its versatility and better tailor it to your needs, Squarespace features several integrations for blocks, blogging, commerce, design, domains and email, marketing, and online ordering, among other services. Pricing Squarespace offers a number of pricing plans with pricing starting at only $23 per month. All plans also include a free, 14-day trial and you can save up to 30% if you pay annually instead. Key Features Best for: Small businesses Wix is a beginner-friendly platform for building websites. With Wix, you can create websites even without knowing how to code, thanks to its intuitive drag-and-drop interface. It has over 500 professionally designed templates for your blog, business, or portfolio. It also has built-in tools that are useful for growing your online business. These include an online scheduling software, custom domains, SEO tools, and a logo maker. It has other professional features that let you manage your website, like its Wix Artificial Design Intelligence (ADI), analytics, free hosting, social tools, and contact management. Its integrations cover categories from marketing and selling online to design elements and communication. Pricing Website plans start at $4.50 a month, while its business and eCommerce plans start at $17 per month for Business Basic. Key Features Best for: Small businesses and marketers The HubSpot Website Builder is a content management system (CMS) platform that’s designed for small business owners, developers, marketers, and IT teams. It lets you create personalized websites that are optimized for your target audience and for conversions. Its drag-and-drop editor lets you create and revise pages even without custom codes. This website builder comes with pre-built website themes and features a fully integrated CRM. It also lets you conduct adaptive testing, allowing you to easily and continuously optimize your website. It integrates with popular apps such as Canva, Wix App, JotForm, Slack, and Zoom, helping you create a more powerful website. Pricing CMS plans start at $23 per month for the Starter version. Key Features Best for: Businesses of all sizes looking to leverage social proof Nowadays, social proof is a crucial element that can drive conversions, customer loyalty, and sales. It’s also one factor that can help you stand out from the competition. Yotpo is an eCommerce marketing platform that showcases features for SMS marketing, customer reviews and ratings, visual marketing, loyalty, and referrals making it a powerful tool for social proof. You can integrate this into your online store so you can start collecting reviews, ratings, Q&A, and photos from your satisfied customers. The platform integrates with popular marketing and eCommerce tools such as Shopify, Adobe, Facebook, Instagram, Google, and Zendesk. Pricing Yotpo offers a free plan, three paid plans, and enterprise pricing. Pricing starts at $15 per month. Key Features Best for: Website analytics Do you want to keep track of your website’s performance and see which areas you need to improve on? What about conversion or why visitors aren’t converting? CrazyEgg gives you a glimpse of your site’s performance and which links visitors tend to click with heat maps. It also has tools, such as UX/UI audits, customer analysis, and testing, that would enable you to optimize your pages for increased conversions. Pricing After a free 30-day trial, pricing starts at $29 per month. Key Features Best for: SMS marketing Smarter Contact is an omnichannel messenger platform that’s created to help businesses nurture leads. The platform is easy to use and in just a couple of clicks you can create a customized marketing campaign and automatically follow up with leads. It also offers a built-in CRM so that you can create your contact list in one place and an intuitive, customizable grading system so that you can filter your leads according to their level of interest. What’s more, the company is based in Ukraine. So, you can reach your audience via one of the most popular mediums – mobile phones – and show your support to Ukraine all at the same time. Pricing Plans start at $99 per month when billed quarterly. Key Features Best for: Small to midsize businesses EngageBay is a CRM platform that lets you engage your customers and automate marketing processes. It’s a unified software that features a suite of tools, providing you with solutions from automation and landing pages to milestone tracking, web analytics, and A/B landing pages. It also seamlessly integrates with apps such as Plivo, Zapier, QuickBooks, Stripe, and Shopify. Pricing EngageBay offers a free plan and a number of subscription options based on your needs. Pricing starts at $12.99 per user per month. Key Features Best for: eCommerce marketers looking for a tool to help with email marketing, SMS marketing, and workflow automation specifically A powerful, easy-to-use platform, Omnisend goes beyond boosting your email campaigns. It also lets you improve your newsletters, boost sales, and minimize cart abandonment with the help of eCommerce marketing automation and segmentation. With Omnisend, you’re also able to tap into SMS as a marketing channel, allowing you to deliver a consistent customer experience across various channels. Pricing It offers a free plan but its paid plans start at $16 per month for the Standard plan, which lets you reach up to 500 contacts. Key Features Best for: Email marketing and marketing automation Brevo is a business marketing platform that’s not just for email and SMS marketing. It’s a comprehensive tool for digital marketing that lets you focus on CRM, marketing automation, transaction email, and segmentation. Furthermore, it lets you create more targeted landing pages for improved visitor experience. Other features include open and click-through reports, email heat map, A/B testing, and real-time statistics. Pricing Brevo offers a free plan with paid plans starting at $25 per month. Key Features Best for: eCommerce companies Designed for small businesses, Mailchimp helps you get online, from having a custom domain to creating a website to sell your products. It also enables you to create multichannel campaigns using email, landing pages, digital ads, social posts, and postcards. Pricing Pricing starts at $11 per month for the marketing platform, while plans for websites and commerce start at $10. Rates for transactional email vary. Mailchimp also offers a free plan. Key Features Best for: Content creators Designed for bloggers, creators, and eCommerce marketers, ConvertKit is a customizable platform for growing your audience, building your community, and generating revenue. It has a diverse range of tools for email marketing, landing pages, commerce, email signup forms, email automation, and integrations. Pricing The good news is that ConvertKit is free to use up to your first 1,000 subscribers if you’re a new creator. Monthly paid plans for growing and established creators start at $15 and $29, respectively, for up to 300 subscribers. Key Features Best for: Bigger eCommerce stores Sleeknote is a versatile popup builder. Aside from capturing emails, it helps you create a more personalized visitor experience through features such as recommendation, promo, or explainer guide popups. Drive more revenue and prevent cart abandonment with relevant and personalized products or offer popups, such as when you’re upselling or cross-selling items or highlighting a product’s additional benefits. It integrates with various email marketing and CRM software including Klaviyo, Campaign Monitor, HubSpot, Mailchimp, Brevo, Omnisend, and Kajabi. Pricing After a free, seven-day trial, pricing starts at about $70 per month. However, if you opt to be billed annually, you can save 20%. Key Features Best for: Email marketing for beginner marketers and small businesses EmailOctopus provides you with simple yet powerful tools to scale your business. It provides you with ready-to-use templates and a drag-and-drop editor for building your own templates. It also lets you create targeted and personalized messages through its segmentation feature, allowing you to produce more powerful emails for better engagement. Other tools let you easily create sign-up forms and landing pages that you can customize using integrations. EmailOctopus also has an automation feature for campaigns that helps you save time while enabling you to reach new subscribers. Pricing It currently offers two plans: the Starter plan, which is free, and the Pro plan, which starts at $8 per month. Key Features Best for: Influencer analytics An AI-powered influencer marketing platform, HypeAuditor promotes transparent influencer marketing with its AI fraud detection feature. Moreover, it offers a full stack of solutions for various stages of influencer marketing from discovering the right influencers for your brand to managing and monitoring your campaigns. HypeAuditor also has more than 35 in-depth metrics for analyzing accounts including audience location, authenticity and reachability, and audience quality. Pricing HypeAuditor offers a free trial. For information about pricing, you’ll need to contact them directly. Key Features Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, Fake Follower/Fraud Detection, Channels: Instagram, YouTube, TikTok, Twitch, Twitter Best for: Startups Hootsuite is a social media management app that lets you create, manage, and share your content across multiple channels. With Hootsuite, you can create and schedule posts, manage all your social media channels, plan your campaigns, collaborate in real time, track your performance, and stay updated with the latest messages using a single stream, which also enables you to easily collaborate with your team. Pricing After a free 30-day trial, pricing starts at $99 per month. Key Features Best for: Midsize to large businesses A powerful social media management platform, Brandwatch is an all-in-one tool that lets you manage your social media channels, engage and communicate with your audience, track your performance, and more. It also has a social listening tool called Listen, which is powered by Brandwatch. This feature lets you monitor conversations and identify emerging trends from up to 100 million online sources. Pricing Brandwatch offers a range of packages depending on each individual business case. Key Features Best for: Small businesses and teams NapoleonCat is a social media marketing and management platform that’s designed for small businesses, eCommerce businesses, agencies, and enterprises. It’s capable of performing social customer service, social media analytics, scheduling, agency and team management, tracking engagement, and automation for streamlining operations. Pricing NapoleanCat offers two pricing plans — Standard and Pro. The monthly fee will depend on the number of social media profiles and team members. After a free, 14-day trial, pricing starts at $32 per month/$27 per month when billed yearly. Key Features Best for: Market research and analytics Pacvue helps eCommerce brands to leverage analytics, helping them to grow their sales. Via its customized, user-friendly dashboard, you can combine key retail data about ads, sales, and inventory which makes it easier to identify trends and significant changes. Then, to help you make sense of the data further, it also includes flexible reporting, which comes in especially helpful if you’re part of a big team. Pricing For info about Pacvue’s pricing, you’ll need to reach out to them directly or book a demo via their website. Key Features Best for: Digital marketing agencies needing help with SEO Moz is an SEO software that’s designed to boost your traffic, rankings, and search visibility. This SEO toolset is capable of conducting technical site audits, rank tracking, backlink analysis, and keyword and link research, enabling you to gain insight and create an optimized website. Moz also has features and tools such as access to comprehensive research data and automated reporting that can help you craft an effective SEO strategy. Pricing After a free, 30-day trial, pricing starts at $99 per month/$79 per month when billed yearly. Key Features Best for: Marketing professionals and teams Semrush is a powerful, versatile tool that lets you do SEO, content marketing, and market research as well as build an effective social media strategy. It offers dozens of tools to help you boost online visibility and make it easier for marketers to create, implement, and measure omnichannel campaigns. Pricing It offers a basic free plan and three paid plans. After a free, seven-day trial, pricing starts at $130 per month. Key Features Best for: Smaller teams and SEO professionals looking for data to improve SEO campaigns Billed as an all-in-one SEO toolset, Ahrefs is an easy-to-use and accessible platform for growing search traffic that’s used by content marketers, bloggers, SaaS businesses, agencies, and eCommerce businesses. What sets it apart from other platforms is it employs proprietary data. It also has access to comprehensive industry data for optimized results. Additionally, it has a collection of free SEO tools that you can use to improve your ranking and drive organic traffic to your site. Pricing Pricing starts at $99 per month when billed monthly. Key Features Best for: Website metrics Google Analytics is a digital analytics software that lets you use free tools for data analysis for SEO or marketing campaigns. It’s capable of monitoring the performance of your marketing, content, and products, among other aspects. By leveraging this information, along with Google’s machine learning capabilities, this tool helps you make smarter decisions for your business. Google describes this service as a simple and easy-to-use tool that allows you, the website owner, to measure how your visitors interact with your site’s content through JavaScript tags. It’s a helpful option that allows small- and medium-sized businesses to get accurate data that can help them craft a winning business strategy. Pricing Google Analytics is available free of charge. Key Features Best for: Deep data tracking Kissmetrics leverages actual user behavior, giving you a more holistic approach to data. It also gives you an omnichannel glimpse of a buyer’s journey, letting you discover drop-off points for your site flow. Pricing After a free 30-day trial, pricing starts at $199 per month. Key Features Best for: Uncovering marketing trends Think with Google is a useful resource for understanding data and trends. It enables you to stay informed about industry trends, marketing strategies, or consumer behavior. It also gives you access to tools that help you have better marketing and analysis, deliver a better digital experience for users, and more. These free tools can be used for real-time search trends, demographics, and market data. Pricing Think with Google is available free of charge. Key Features Best for: Customer experience design and management Qualtrics XM is a versatile tool that acts as an advanced survey tool, gives you access to powerful, predictive analytics, and lets you build customizable workflows for improved operations efficiency. Qualtrics also offers a range of services that can cater to your specific needs. For example, it has the Qualtrics DesignXM that lets you create a more compelling and effective product, service, or brand design that your audience, customers, and employees want next. It also has the Qualtrics CustomerXM, which is a listening engine that employs predictive intelligence and analytics. This is capable of reducing customer churn and increasing your customer lifetime value. Qualtrics XM is all about helping you deliver unparalleled experience management through data and analytics, thus allowing you to develop a framework for improved customer and employee experiences. Pricing You’ll have to book a demo or contact them directly for pricing details. Key Features Best for: Display advertising The AdRoll platform employs more than 10 years of data collected from brands and shoppers to help you grow your business. It’s a marketing platform that has a retargeting service that enables your ads to reach the right people, as well as minimize cart abandonment. It’s also capable of letting you reach more customers and monitoring your campaigns’ performance while enabling you to protect your customers’ data. AdRoll integrates with some of the biggest names in eCommerce including Shopify, WooCommerce, BigCommerce, and Magento. Pricing It offers pay-as-you-go pricing for display and native ads. Subscription options start at $36 per month. Key Features Best for: Facebook Ads AdEspresso by Hootsuite lets you find the right audience for your ads through split testing and optimization. With it, you can create ad campaigns for Facebook, Instagram, and Google, helping you to manage your ad channels more efficiently. Pricing AdEspresso’s Starter plan goes for $49 per month when billed annually and has an ad spend limit of $1,000 per month. It also includes a free 14-day trial. Key Features Best for: Multi-channel support Customer service can often be a tricky field. Zendesk is a software that lets you give the best possible support to your customers, whether it’s in service or in sales. This powerful platform also doubles as an engagement tool that lets you build better team relationships and manage your sales pipeline more efficiently. If you want to provide a customized and innovative customer experience, Zendesk has Sunshine. It’s a platform that boosts productivity by creating streamlined workflows and automating processes. While it has pre-built capabilities, you can configure Sunshine so you can use it to build better customer experiences. Pricing Zendesk has several subscription plans. Basic plans start from $25 per month. Key Features Best for: eCommerce companies As an eCommerce helpdesk, Gorgias is a tool that enables you to provide customers with more robust support, faster. Your Gorgias helpdesk acts as a central hub where you can view customer data, edit orders, make refunds, and automate repetitive tasks. This platform can increase conversion rates by helping you offer a more personalized shopping experience. Gorgias integrates with more than 30 eCommerce and social media platforms including Shopify, Shopify Plus, Magento, BigCommerce, Instagram, Facebook, Yotpo, Recharge, and Smile.io. Pricing Pricing starts at $10 per month. Key Features Best for: Startups and small businesses GrooveHQ is a customer service software that’s designed for small businesses. It serves as your team’s central hub for communication and collaboration, allowing you to work together using a shared inbox, respond faster to customer concerns or inquiries, and save time by enabling you to create your own 24/7 self-serve, responsive knowledge base for your customers. The platform is easy to set up and takes as little as 5 minutes. Pricing There are three subscription plans and custom pricing for enterprise clients. After a free seven-day trial, pricing starts at $15 per seat per month. Key Features Best for: Businesses of all sizes LiveChat is a complete customer service platform that connects businesses with their customers and drives revenue. It lets you capture qualified leads with custom forms and AI chatbot automations, track sales automatically and see how chats can help boost your revenue, and create engaging product cards that showcase your items. LiveChat is a tool that combines AI and human resources to give you a more proactive way of addressing customer problems and anticipate their queries, allowing you to respond faster. It integrates with over 200 tools including HelpDesk, BigCommerce, Mailchimp, WordPress, Google Analytics, and Google Ads, among other integrations. Pricing After a free 14-day trial, pricing starts at $24 per agent per month. Key Features 🗃 Management Tools Best for: Enterprise-level companies Offered by Adobe, Magento lets you create more engaging experiences for your customers by leveraging its innovative technology, global partner ecosystems, and extensions marketplace. Its features include an intuitive interface, convenient purchasing options, and personalization. Pricing To get a custom quote, you need to get in touch with the Magento sales team. You can also request for a free demo so you can gauge Magento’s capabilities and determine whether or not it’s a good fit for your business. Key Features Best for: eCommerce data analysis Metrilo is a plug-and-play eCommerce platform that’s designed to boost your customer retention rates for sustainable growth. It combines eCommerce analytics, eCommerce CRM, email marketing, and improved understanding of your customers and their unique needs. It has a 5-minute integration and has official plugins for WooCommerce, Magento, and Shopify. Pricing Plans start at $119 per month when billed monthly. Key Features Best for: Big businesses with loads of users and digital assets Brandfolder is a digital asset management platform that helps you keep track of your digital assets securely. It lets you access an intuitive and secure single source of truth allowing your campaigns, content, and other assets to stay on brand. It implements multiple security measures for identity management, storage and delivery, and ownership to protect and back up your files. Pricing For more information about pricing, you’ll need to contact them directly. Key Features Best for: D2C eCommerce stores Shipwire is a cloud-based platform that specializes in order fulfillment and product distribution. It uses cutting-edge fulfillment technology without compromising its ease of use. Shipwire has a user-friendly interface, an extensive developer kit, and an expansive data set that includes elements like sales orders, purchase orders, inventory, warehouses, and work orders. By using it, you can gain access to over 154 Ingram Micro-managed warehouses around the world, boosting your fulfillment solutions for both B2C and B2B commerce. Pricing For more information about pricing, you’ll need to contact them directly. Key Features Best for: D2C eCommerce stores ShipMonk is a 4-in-1 cloud-based software that combines management of your inventory, orders, shipping, and warehouse so you can focus on growing your business. It has strategically located warehouses so you can quickly fulfill orders without breaking the bank. Furthermore, it employs warehouse automation for improved picking accuracy, secured storage, and quicker fulfillment times. In addition to these features, this scalable solution also employs enterprise-grade security to protect your data and privacy. Pricing For a breakdown of their costs, you’ll need to contact their team that will give you a custom quote. Key Features Best for: Small and growing businesses Being able to manage your inventory is one of the secrets to success. With Zoho Inventory, you can drive sales and revenue by tracking your orders, managing inventory, and monitoring order fulfillment. It’s a 3-in-1 software that incorporates stock management, order fulfillment, and inventory control. Aside from its multiple shipping integrations, Zoho Inventory also seamlessly integrates with accounting and CRM apps, so using it can allow you to easily manage your contacts and financial data. Integrations include Shopify, PayPal, Amazon, Stripe, and Shopify. It also has a mobile app for iOS and Android, so you can get real-time updates anytime, anywhere. Pricing Zoho Inventory offers a free plan and several paid plans. Pricing starts at about $40 per business per month. Key Features Best for: Remote teams Doing repetitive tasks isn’t just time consuming but it also causes you to miss out on other tasks. With productivity tools, such as Hubstaff, an easy-to-use solution for teams that want to uncover and address productivity bottlenecks like inefficient processes, you can efficiently track time, boost team productivity, and save time with process automations. Pricing Paid plans start at $5.83 per user per month when billed annually. Key Features Best for: Enterprise companies Get organized and get more done with Asana, a platform for managing projects, processes, and workflows. It employs a unique Work Graph data model that gives you everything you need to collaborate, hit deadlines, and achieve your goals. It has universal reporting capabilities, as well as automation features for simplified workflows and minimized errors. It also has workload management features for improved distribution and balancing of tasks and projects. Pricing Asana’s Basic plan is free and is suitable for individuals and new teams. For growing teams, paid plans start at $10.99 per user per month when billed annually. Key Features Best for: Email reminders This lightweight productivity suite lets you keep track of conversations and tasks. Followup.cc lets you set reminders with just one click and lets you schedule follow ups so you can stay on top of conversations. It integrates with your email platform so you can start scheduling when to send messages, track when your email is opened by a contact, set reminders for specific webpages or social media profiles, and more. Pricing Plans start at $18 per month when billed annually. Key Features Best for: Teams with multiple projects Trello is a productivity suite that changes the way you and your team work. Use Trello boards, lists, or cards to manage or track projects and organize tasks to improve productivity. It has a built-in automation that streamlines tasks and workflows for enhanced efficiency. You can do more with Trello by integrating it with work tools such as Confluence, Slack, and Google Drive. Pricing It can be used by individuals and teams for free. For teams that want access to more robust features, paid plans start at $5 per user per month when billed annually. Key Features Best for: Small to midsize businesses needing help with website surveys With Qualaroo, you can use quick surveys to deliver more personalized experiences for your site visitors. It uses AI-powered analytics and reports so you can get actionable insights based on visitors’ behavior on your site. Qualaroo lets you access professionally designed questions and templates for user experience insights, feedback on website design and functionality, product feedback, and more. Pricing After a free 15-day trial, Qualaroo’s pricing starts at $25 per month. However, if you opt to be billed annually you can save 20%. Key Features Best for: eCommerce businesses with a large product range LimeSpot is an eCommerce software that helps you create unique and personalized shopping experiences that drive conversions. This AI-driven platform lets you create a custom experience throughout every stage of your customer’s journey and helps them find the right products at different touch points. This smart platform learns from every interaction and is programmed to continuously optimize for enhanced recommendations, targeted updates, and updated inventory status. Pricing After a free 14-day trial, LimeSpot’s pricing starts at $15 per month. Key Features Best for: Bigger eCommerce companies Searchspring is a search and merchandising platform that’s designed for retailers. This personalization tool offers intelligent site search, automated merchandising, personalized product recommendations, superior site navigation, and eCommerce reports. It helps your site deliver dynamic search results to your audience fast, without compromising personalization. Searchspring uses your product data and subjects it to deep analysis or indexing, allowing you to show products that your customers are looking for. Pricing Plans start at $599 per month. Key Features Best for: eCommerce businesses looking to offer flexible payment plans Partial.ly lets you offer flexible payment plans to your customers and give them the freedom to shop for what they want at installment terms they can afford. By offering payment plans to your customers, you’re increasing sales and conversions for your business. Best of all, Partial.ly integrates with many popular eCommerce and invoicing platforms, enabling you to harness its power without abandoning your current stack. Integrations include Shopify, WooCommerce, BigCommerce, Magento, and Intuit Quickbooks. Pricing Partial.ly charges 5% plus 30₵ per transaction. It implements the same pricing across over 135 currencies supported by Stripe. Key Features Best for: eCommerce businesses looking to offer flexible payment plans Klarna for Business is a payment platform that’s designed to help businesses attract, convert, and retain customers by offering them flexible payment options and targeted marketing. With Klarna’s payment solutions, businesses of all sizes can enjoy up to 30% increase in conversion and up to 45% increase in average order value. For enterprises, Klarna employs AI-powered technology that’ll help you create performance-driven marketing solutions for increased revenue and return on advertising spend (ROAS). Pricing Pricing depends on the customers’ location. Key Features Best for: Affiliate marketing One of the best ways to ensure that more customers know about your business is through referrals. ReferralCandy helps you create a referral program that rewards your customers for their referrals, while enabling you to track them for insight. It’s easy to set up and lets you customize the rewards you’re offering. It also has one-click integration so you can connect it with other eCommerce, email, developer kit, marketing, and subscription platforms. Worried about fraud and spam? ReferralCandy lets you manage referral fraud so you can take action against any suspicious activities. This, in turn, allows you to maximize your returns. Pricing Pricing starts at $59 per month plus 3.5% commission. Key Features Best for: Small and midsize businesses Smile.io is an easy-to-use program that enables you to turn your one-time buyers into loyal customers. This platform helps you create valuable on-site experiences for your customers, while building customer engagement through rewards programs. These include points programs, VIP programs, and referral rewards. Pricing Smile.io offers a free plan for Wix users. For Shopify and BigCommerce users, pricing starts at $49 per month. Key Features
1. BigCommerce
2. Square Online
💰 Sales and Marketing Tools
3. Shopify
4. WooCommerce
5. Squarespace
6. Wix.com
7. Hubspot
8. Yotpo
9. CrazyEgg
📲 Communications and Email Marketing Tools
10. Smarter Contact
11. EngageBay
12. Omnisend
13. Brevo (formerly Sendinblue)
14. Mailchimp
15. Convertkit
16. Sleeknote
17. EmailOctopus
💳 Social Selling Tools
18. HypeAuditor
19. Hootsuite
20. Brandwatch Social Media Management
21. NapoleonCat
📈 Analytics, Conversion Rate Optimization, Research, and Search Engine Optimization (SEO) Tools
22. Pacvue Commerce
23. Moz
24. SEMrush
25. Ahrefs
26. Google Analytics
27. Kissmetrics
28. Think with Google
29. Qualtrics XM
📡 Advertising Tools
30. AdRoll
31. AdEspresso
📝 Customer Service or Support Tools
32. Zendesk
33. Gorgias
34. GrooveHQ
35. LiveChat
36. Magento
37. Metrilo
38. Brandfolder
📦 Order Fulfillment Tools
39. Shipwire
40. ShipMonk
41. Zoho Inventory
📋 Productivity Tools
42. Hubstaff
43. Asana
44. FollowUp.cc
45. Trello
🧐 User Experience Tools
46. Qualaroo
47. LimeSpot
48. Searchspring
💸 Payment Tools
49. Partial.ly
50. Klarna
📢 Referral and Retention Tools
51. ReferralCandy
52. Smile.io
Final Thoughts
The right eCommerce tools can and will make a huge difference in how you do your business. Whether you’re just starting out your eCommerce journey or looking for a way to make your content and campaigns more engaging, you’d find a solution among the eCommerce tools on our list.
It’s worth noting that many of these services offer a free trial or a free demo. Take this as an opportunity to determine whether or not a platform’s features or capabilities can help you achieve your goals and business objectives.
Frequently Asked Questions
Which e-commerce tools are best for small businesses?
Most of the e-commerce tools on our guide are designed for small- and medium-sized businesses.
For small businesses that are just starting out, it’s best to look at e-commerce platforms or website builders such as Shopify, BigCommerce, Wix, Squarespace, and WooCommerce. Once you’ve set up your online business, you can explore other e-commerce tools, such as those for analytics, marketing, order fulfillment, and customer service.
Are there any free e-commerce tools I can use for my business?
Many of the e-commerce tools on our list offer free paid versions for a specified number of individuals or time period. Google Analytics, Think with Google, and Ahrefs offer free analytics and testing tools.
What are the five best social media monitoring and listening tools?
These are, in no particular order, the most popular tools:
- Keyhole
- Semrush
- Agorapulse
- Brandwatch
- Mention
Is there a social media monitoring tool that works best with Facebook?
Hootsuite works best with Facebook and covers other social media channels such as Instagram, LinkedIn, and Twitter.
What factors do I need to consider when choosing an email marketing tool?
Given the abundance of email marketing tools available, you can be hard-pressed to find one that works for you. When choosing an email marketing tool, you need to consider the following:
- Features
- Integration with your current stack
- Your budget
- Its ease of use
- Learning resource availability
