If your target audience is mostly Generation Z and younger millennials, creating a presence on TikTok is a smart strategy. In 2020, it was the second most downloaded iPhone app. Additionally, if you combine Android and Apple downloads, it was the most downloaded app across the world in 2020.
Not only did users from all four corners of the world download TikTok, but they also actually used it. After all, this is what really matters. According to Upfluence’s data, TikTok currently has much better engagement than YouTube and Instagram. For example, microinfluencers enjoyed engagement rates of almost 18% on TikTok, almost 6 times higher than Instagram.
One of the first steps before launching a marketing campaign should be to set goals. To measure if you have ultimately reached your campaign goals, you will need the help of a TikTok analytics tool. These tools can collect all the data you need not only to measure your success, but also to modify your TikTok campaigns so that it will become easier to reach your goals.
We have scoured the web to find the best TikTok analytics tools that are currently available. As TikTok is still relatively new, we expect that this list will only grow as more social media analytics tools add TikTok features to its plans.
12 Top TikTok Tools for Analytics [Free Tools Included]:
Top TikTok Analytics Tools for 2021
The TrendTok app helps influencers to track, identify, and forecast TikTok trends by location, category and location. This information can help you to take advantage of upcoming trends earlier so that you can create viral videos and, ultimately, get more followers organically. Thanks to the use of artificial intelligence, the trend suggestions are also personalized for you. You can then save your favorite trends so you can easily keep tabs on how these perform.
- Analytics on new, rising, and falling trends
- Trend prediction with the help of AI
- Personalized trend suggestions
While Analisa is still relatively new (it was launched only in 2019), it is already empowering brands in more than 57 countries. Powered by artificial intelligence, it is aimed at influencers, brand marketers, media publishers, and agencies. With Analisa, you will get access to raw data, such as the number of likes, as well as analytics (an analysis of this raw data).
While Analisa does offer a free plan, it, sadly, does not include any data or analytics for TikTok. If you want to use it for TikTok, you will have to sign up for one of its three paid plans. The cheapest plan starts at only $69 per month, but it offers very limited data for TikTok. So, it is best to sign up either for the Plus plan ($149 per month) or the Pro plan ($239 per month).
- Follower audience demographics
- Campaign reporting
- Content analysis
Although Brand24 is not a full-scale TikTok analytics tool, you can use it to track the usage of your hashtags on TikTok, along with Twitter, Instagram, and Twitch. It is primarily an effective method of monitoring your brand or product on the Internet. It is also a tool that measures the buzz around your brand, product, or keyword.
With Brand24’s Hashtag Analytics tool, you can discover the volume of hashtag mentions, their social media reach, sentiment, and the most influential profiles using them. It is an all-in-one hashtag analytics tool. You can track the volume chart to see how your hashtags trend. Then, use hashtag analytics to find out what social media reach they generate across social media platforms and other sources. Brand24 gives you instant notifications about changes in hashtag performance, so you know when your hashtags go viral.
Key features (of Brand24 Hashtag Analytics):
- Tracking the reach of your hashtags
- Discovering influencers using your hashtags
- Finding the most active profiles using your hashtags
With Popsters, you can compare and evaluate the efficiency of your TikTok posts. For example, you can check which type of posts are the most popular among your target audience or evaluate performance indicators like the time of posting or hashtags included.
Its pricing works a bit differently than most other tools. Instead of basing its pricing on the features included, the pricing of its plans is based on the period of historical data that is available. Popsters offers 30-day access for only $9.99, while for a year’s access you will have to pay a once-off special price of $89.99. All the plans are for only one user and one social network.
- Sorting of posts
- Filtering of posts
- Exporting to XLSX, PPTX, PDF
- Statistics of activity in graphs
Pentos basically offers two features: monitoring and analytics. As this article is about analytics, we will focus only on the latter feature. With the analytics feature, you can keep track of your organic activation campaigns and unlock comprehensive performance data for profiles, posts, hashtags, and songs. Using these valuable metrics for videos, songs, and hashtags, you can engage new users to grow your audience.
- Song analytics
- Video analytics
- Profile analytics
- Hashtags analytics
- Weekly performance reports
- Export data as CSV or PDF
- Data sorting
Founded in 2010 as a tool simply to compare Facebook pages, it has evolved to a tool that is used by 100,000 users, including the likes of Neil Patel, the co-founder of Crazy Egg, Adobe, and Warner Bros.
It is especially popular among social media managers, brands, and marketing agencies as it offers an easy-to-read dashboard that you can share with clients and company executives. It also offers powerful reporting that allows you to convert your analytics into recurring, automated reports to which you can add notes.
It offers only custom plans, with the cheapest plan starting at $300 per month. So, you will have to reach out to Quintly for more detailed pricing information.
- Over 400 metrics
- Automated reports
- Following and followers count
While some of the other platforms offer analytics for other social media platforms like Instagram as well, Exolyt is solely focused on TikTok. Aimed at agencies, influencers, content creators, and marketers, you can use it to track statistics, view analytics, and get a better understanding of engagement.
One of its most useful features is that you can compare two TikTok profiles side by side. Not only can you find out basic information like which influencer has a bigger following, but also which influencer has more engagement.
Exolyt offers a free plan with which you can access a four-day history and basic statistics. For more advanced analytics and access to more historical data, you can sign up for its Influencer plan that is about $12 per month. If you are an agency, you can reach out to them for details about a more comprehensive plan that includes marketing campaign analysis and an influencer finder feature. According to their website, they also have plans to launch an Influencer Pro plan later.
- Video statistics
- Profile growth and statistics
- Daily progress tracking
While Socialinsider is one of the most powerful Instagram marketing tools, it can also be used for TikTok analytics. Aimed at digital agencies, it makes it easy to track and measure your influencer network or simply to get a quick overview of how your different marketing campaigns are doing. All in all, it is one of the best comprehensive social media tools for analytics.
Similarly to Exolyt, you can create side-by-side comparisons to work out which influencers boast the best engagement. What's more, you can also use it to create side-by-side comparisons of your competitors to get better insight into how you are stacking up.
With regards to its pricing, it is not one of the cheapest tools. Its cheapest plan starts at $99 per month. If you are an agency with more needs, you can check out its Small Agency plan for $169 per month, or contact Socialinsider for more information about a custom plan.
- Key metrics like average engagement, average engagement rate per post, and followers growth
- Profile statistics
- Top hashtags
TikRank is a free TikTok influencer analysis tool. Its aim is simple – to help enthusiastic users analyze the traits of TikTok influencers. Unlike many of the other analytics tools, TikRank is very basic. It offers a database with more or less 1 million influencers where users can find information about their number of views, fans, and videos.
More features are planned for the future. These include the ability to track and analyze brands and discover unfollowers and fans growth.
10. Melody Socials
Melody Socials was born after the two founders spent hundreds of hours searching for influencers. They hated the process so much that they decided to create a tool to automate this search. While not a true analytics tool in the sense of the word, it does rely on data to automate how you search through recommended profiles on TikTok.
A word of warning, it is not cheap. The cheapest plan costs a whopping $299 per month. If you want to search by sounds and have the ability to schedule searches to run one after the other, you will need to sign up for the Agency plan ($499 per month) or the Platform plan ($999 per month).
With Storyclash, you can keep track of your brand, influencer campaigns, and competitors on the platform. Similarly to TrendTok, you can also use Storyclash to discover what is currently trending. The advantage of this feature is that it can help you to improve your marketing strategy. By browsing through thousands of trending videos, you can get countless content ideas to include in your next campaign.
For information about the pricing, you will need to get in touch with Storyclash. Just like Quintly, they offer only fully personalized plans.
- Benchmarking your brand against its competitors in the industry
- Reports of your influencer campaigns
- Finding brand mentions on TikTok
12. TikTok Pro Account
Another option is to sign up for a TikTok Pro account instead of investing in a separate third-party software. With TikTok Pro, you can view certain analytics like when (date and time) your video was viewed or engaged with more often. Armed with this knowledge, you can then tweak your activity on the platform.
This account is free and easy to get. If you go to your privacy and settings and you can click on “Manage my account”, you will see an option to “Switch to Pro Account”.
Frequently Asked Questions
What type of content is popular on TikTok?
While TikTok is well-known for its funny lip-syncing and dance videos, there are many other types of content that are just as popular on the platform. To help boost your popularity and get more followers on TikTok, you can also try to create the following types of videos:
- Social media challenges
- Videos based on trending hashtags
- Song imitations
- Dialogue re-enactments
- Cute animal videos
- Videos of your daily life
- Life in quarantine
- Science experiments
Is TikTok a good platform for influencers?
Yes! One of the main reasons why influencers and brands like the platform so much is because of its potential for content to be circulated widely and quickly (in other words, go viral). Its algorithm might not be that simple to understand, but it is a lot easier for your content to go viral on TikTok than other social media platforms such as Instagram. It also offers helpful features such as a database of sounds and a wide selection of pre- and post-recording tools.
How can I schedule TikTok posts?
While it is easy to create content for TikTok and share it on the platform, it is more difficult to schedule your posts. As TikTok does not offer a built-in method for scheduling posts, you will have to use a social media tool that integrates with TikTok. You can, for example, check out Loomly, SocialPilot, Crowdfire, and TikTok Scheduler. All four of these platforms have the ability to schedule TikTok Posts.
What are the advantages of getting a TikTok Pro account?
One of the major benefits of a TikTok Pro account is that you can view certain analytics like when (date and time) your video was viewed or engaged with more often. You can then use this knowledge to tweak your activity on the platform so that your marketing campaigns perform better. As the account is free and easy to get, it can really be worthwhile to switch to this account.
Is there a free TikTok analytics tool?
You can check out Exolyt. Exolyt is solely focused on TikTok. Aimed at agencies, influencers, content creators, and marketers, you can use it to track statistics, view analytics, and get a better understanding of engagement. One of its most useful features is that you can compare two TikTok profiles side by side. Not only can you find out basic information like which influencer has a bigger following, but also which influencer has more engagement. With its Free plan, you can access a four-day history and basic statistics.