Social media is no longer just part of the marketing playbook—it’s the stage where brands either show up and shine or get lost in the noise. With 5.17 billion global users in 2024, nearly doubling since 2017, social platforms have cemented their role as the bridge connecting brands to audiences. By 2027, this number is set to climb to 5.85 billion, reinforcing social media’s status as one of the most powerful tools for growth and influence.
Yet, navigating this dynamic space is no easy feat. The sheer number of platforms can feel overwhelming, and finding the right one that aligns with your business goals, target audience, and marketing strategy often feels like chasing a moving target.
To cut through the complexity, we’ve curated a list of the 37 best social media marketing platforms for 2025. This guide breaks down each platform’s unique strengths, the latest trends shaping their growth, and how you can leverage them to maximize engagement, conversions, and business growth.
Ready to take your social media game to the next level? Let’s explore the top platforms dominating 2025 and uncover where your brand can shine brightest, build real connections, and drive results that matter.
1. Brandwatch Social Media Management
Brandwatch, is a robust social media management platform designed to empower businesses with advanced tools for content creation, analytics, and consumer intelligence. Recognized as a Leader in IDC MarketScape 2024, Brandwatch is trusted by two-thirds of the Forbes 100 most valuable brands.
Brandwatch
The platform is ideal for enterprises, marketers, and social media teams looking to gain a competitive edge through robust social listening, campaign management, and data-driven insights. With its all-in-one suite, Brandwatch simplifies the complexities of modern social media management, making it a go-to choice for 2025.
Brandwatch is a powerful, all-encompassing social media marketing platform ideal for enterprises and marketing teams looking to elevate their strategies in 2025. Its robust features—ranging from social listening and influencer management to AI-driven analytics and content automation—empower businesses to understand and engage audiences at the speed of social.
Usability
Brandwatch is renowned for its intuitive and user-friendly interface. The centralized dashboard allows for easy navigation, while its customizable workflows and tools ensure seamless collaboration for teams of all sizes.
Key usability features include:
- A mobile app to manage campaigns, monitor performance, and engage audiences on the go.
- Flexible dashboard customization to tailor data and reports to specific needs.
- Clean, visual insights make analyzing data accessible, even for non-technical users.
Integrations
Brandwatch seamlessly integrates with a wide range of social platforms and third-party tools, including:
- Social Media: Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, YouTube, Reddit, and Tumblr.
- Messaging: WhatsApp and Facebook Messenger for streamlined customer engagement.
- CRM & Business Tools: Salesforce for case routing and issue resolution.
- Reviews & Data: Integration with platforms like Google Business Profile and review sites for sentiment analysis.
These integrations make Brandwatch a versatile solution, enabling businesses to centralize all social media efforts within a single platform.
Case Study: Petstock
Petstock, a leading Australian pet retailer, partnered with Brandwatch to manage their extensive social media presence across 90+ channels, catering to diverse audiences from urban pet owners to rural livestock enthusiasts. With a small central social media team, Petstock sought a solution to streamline operations while delivering localized, high-quality content. Brandwatch was chosen for its robust Social Media Management (SMM) tools.
Strategic Approach:
Brandwatch’s platform enabled Petstock to centralize management of their social media strategy while maintaining quality and security. The Publish and Engage tools allowed the team to schedule content weeks in advance, ensuring consistency and flexibility. Brandwatch’s Measure and Benchmark tools provided actionable insights for campaign performance and competitor analysis.
By creating localized Facebook pages for specific communities, Petstock was able to tailor content to the unique needs of urban and rural audiences. Risk mitigation features safeguarded the brand by reducing errors and securing account access.
Results:
Brandwatch streamlined Petstock’s daily social media operations, allowing them to deliver relevant, localized content efficiently. Sentiment analysis and risk management tools helped maintain a positive brand image.
Petstock case study results
The user-friendly interface and comprehensive support made Brandwatch an essential asset for managing Petstock’s diverse and widespread social media presence.
2. Loomly
Loomly is a powerful and user-friendly social media management platform tailored for brands, agencies, and marketing teams looking to streamline their social workflows. Its relevance in 2025 lies in its ability to simplify content creation, scheduling, and analytics, offering cost-effective and scalable solutions. Ideal for small businesses, agencies, and freelancers, Loomly enables teams to efficiently manage multiple accounts while enhancing collaboration and client satisfaction.
Usability
Loomly excels in its clean, intuitive interface, making it accessible for both beginners and experienced marketers. Key usability highlights include:
- Ease of Use: Centralized dashboard with drag-and-drop scheduling for seamless content planning.
- Customization: Role-based permissions and approval workflows to align with team structures.
- Mobile App: Responsive app for content approvals, scheduling, and notifications on the go.
Loomly’s simplicity reduces the learning curve, ensuring quick adoption and productivity gains for individuals and teams.
Integrations
Loomly offers robust integrations to support cross-platform management and business tools:
- Social Platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter (X), Pinterest, YouTube, and Google My Business.
- Collaboration Tools: Slack, Microsoft Teams, and email notifications for streamlined communication.
- Analytics and Reporting: Built-in tools to track performance, with the option to export data for client presentations.
Case Study: Be My Social
Be My Social, a growing social media and digital marketing agency in Doncaster, UK, partnered with Loomly to streamline their social media management. As the agency scaled from one client to 30–40 in just two years, they needed a solution that could handle growth efficiently while offering cost-effective and feature-rich tools. Loomly was chosen as their platform of choice after a comprehensive review of competitors.
Strategic Approach:
Loomly provided Be My Social with an intuitive, centralized platform to manage multiple client accounts. The on-demand analytics tools were pivotal in simplifying performance reporting, making it easier to communicate results to clients and foster loyalty.
Collaboration features allowed clients to directly engage with the platform, streamlining approvals and reducing email back-and-forth. The ability to customize user roles tailored the experience to client needs, while Loomly’s scheduling and variation-building tools saved significant time, equating to about 2.5 hours daily per employee.
Results:
Be My Social experienced a marked increase in efficiency, saving hours of daily manual effort as the agency grew to a 20-person team. Clients praised Loomly for its simplicity and ease of use, with many noting improved collaboration and faster workflows compared to prior experiences with other agencies. The platform became integral to scaling Be My Social’s operations while maintaining high-quality service for their expanding client base.
3. Sprout Social
Sprout Social is a leading social media management platform designed to help businesses streamline their social media workflows, gain actionable insights, and drive meaningful audience engagement.
As a robust solution for marketers, enterprises, and agencies in 2025, Sprout Social combines AI-powered features, data-driven analytics, and a user-friendly interface to optimize every aspect of social strategy. Its versatility makes it ideal for teams of all sizes, especially those seeking to centralize publishing, community management, and performance tracking.
Usability
Sprout Social’s interface is highly intuitive and designed for ease of use:
- Smart Inbox: A unified hub to manage all messages, comments, and mentions across platforms in real time.
- Customization: Tailored reporting dashboards, workflow automations, and publishing calendars allow teams to organize processes to suit their needs.
- Mobile App: The mobile-friendly platform ensures social media managers can monitor performance, engage with audiences, and schedule content seamlessly while on the go.
The platform’s clean layout, drag-and-drop calendar, and time-saving automation features make it easy for beginners and advanced users alike to implement and scale strategies efficiently.
Integrations
Sprout Social supports a wide array of integrations, ensuring compatibility with top platforms and tools:
- Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, X (formerly Twitter), Reddit, Threads.
- Messaging integrations include Facebook Messenger.
Third-Party Tools:
- CRM: Salesforce, HubSpot, Microsoft Dynamics 365.
- Business Intelligence (BI): Tableau, Salesforce Marketing Intelligence.
- Reputation Management: Yelp, Google My Business, Trustpilot, Tripadvisor.
- DAM & Workflow: Canva, Google Drive, Dropbox, Slack, Adobe Experience Manager, Bynder.
- Analytics: Google Analytics, Bit.ly for link tracking.
Sprout Social’s deep integrations ensure seamless workflows, robust analytics, and enhanced customer support capabilities, making it a scalable solution for enterprises.
Case Study: Nutrisense
Nutrisense, a health technology company, partnered with Sprout Social to scale its social media presence and community engagement. With a mission to educate and empower individuals on metabolic health, Nutrisense utilized platforms like Instagram, Facebook, X, LinkedIn, and TikTok to amplify their content strategy. Sprout Social was chosen to streamline community management, leverage user-generated content (UGC), and enhance collaboration across teams.
Strategic Approach:
Sprout Social enabled Nutrisense to centralize their social media operations through the Smart Inbox, simplifying community management across multiple platforms. Insights from Sprout’s analytics helped the team identify high-performing UGC, which was repurposed into engaging educational content.
Results:
From July 2021 to late 2022, Nutrisense grew its social media community by over 469%, increasing followers from 25,000 to 130,000. Engagement rose by 45% within 18 months, driven by strategic UGC utilization and targeted content creation. Sprout’s tools not only enhanced Nutrisense’s operational efficiency but also empowered the team to maintain a data-driven approach to audience growth and engagement.
4. Hootsuite
Hootsuite is a comprehensive social media management platform that helps businesses of all sizes plan, schedule, and monitor their social media activities seamlessly. In 2025, Hootsuite remains highly relevant as it continues to evolve with AI-driven tools, social listening capabilities, and employee advocacy programs to empower organizations in expanding their reach and improving audience engagement.
The platform caters to small businesses, marketers, agencies, and large enterprises, providing the flexibility and scale needed to execute strategic campaigns across multiple platforms efficiently.
Usability
Hootsuite is known for its intuitive and user-friendly interface, making it accessible to both beginners and experienced marketers:
- Dashboard: The centralized dashboard allows users to plan, create, schedule, and analyze content for all major social networks.
- Smart Scheduling: Hootsuite offers tools like automated scheduling and “Best Time to Post” recommendations, optimizing post visibility and engagement.
- Mobile App: Hootsuite’s robust mobile app ensures social media managers can publish posts, monitor engagement, and respond to messages on the go.
- Customization: Users can tailor their feeds, reporting dashboards, and team workflows for a highly personalized experience.
The platform’s simplicity and efficiency save time and reduce manual efforts, enabling teams to focus on content creation and strategy.
Integrations
Hootsuite offers a wide range of integrations, enabling businesses to streamline their tools and processes within a single platform. Supported social media platforms include Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, X (formerly Twitter), and Threads.
Third-Party Integrations:
- CRM & Customer Service: Salesforce, HubSpot, Zendesk, Microsoft Dynamics 365.
- Reputation Management: Google My Business, Trustpilot, Yelp, Tripadvisor.
- Content Creation & DAM: Canva, Adobe Experience Manager, Google Drive, Dropbox.
- Analytics & Tracking: Google Analytics, Bit.ly, Tableau.
- Employee Advocacy: Hootsuite Amplify for sharing content via employees’ personal networks.
These integrations enhance Hootsuite’s versatility, making it a central hub for content creation, collaboration, performance tracking, and customer engagement.
Case Study: Athletico Physical Therapy
Athletico Physical Therapy, a leading healthcare provider with over 900 locations, faced the challenge of effectively managing their brand’s social media presence while empowering employees to amplify the brand’s message across various networks.
Strategic Approach:
Athletico adopted Hootsuite Enterprise and its employee advocacy solution, Hootsuite Amplify, to:
- Identify and train enthusiastic employees to act as brand advocates.
- Streamline content scheduling and ensure consistency across all social channels.
- Create engaging, localized content tailored to their professional audiences.
- Maintain a strong content pipeline for events like National Physical Therapy Month to maximize engagement.
Results:
- 40% increase in brand reach through employee advocacy.
- 39% increase in engagement across all social media channels.
- 79% adoption rate of the employee advocacy program, showcasing high employee engagement.
Athletico case study results
Hootsuite enabled Athletico’s small team to manage social media efficiently, empower employees as brand advocates, and strengthen connections with local communities authentically.
5. Brand24
Brand24 is a powerful social media monitoring and analytics platform designed to help businesses track brand mentions, analyze audience sentiment, and measure online presence across various channels. Its relevance in 2025 stems from its AI-driven insights, anomaly detection, and robust reporting tools, which allow businesses to make data-driven decisions in a fast-paced digital landscape.
Ideal Audience:
- Small businesses, marketers, PR professionals, and enterprises.
- Agencies managing client campaigns.
- SaaS companies looking for customer insights and reputation management.
Usability
Brand24 is praised for its ease of use and intuitive design, making it accessible for marketers and businesses at all levels:
- Dashboard: Offers a clear, customizable interface where users can track mentions, sentiment, and reach metrics in real time.
- Advanced Filtering: Users can refine results by keywords, sentiment, sources, or reach, ensuring focused analysis.
- AI-Driven Insights: Provides actionable recommendations and automated reports, saving time on data interpretation.
- Mobile App: Ensures users can monitor and respond to mentions on the go, making Brand24 highly functional for busy teams.
- Alerts: Features like Storm Alerts notify users of unusual spikes in activity, enabling swift crisis management.
Integrations
Brand24 seamlessly integrates with essential platforms and tools to enhance productivity and workflows:
- Facebook, Instagram, Twitter (X), LinkedIn, YouTube
- Web Monitoring: News sites, blogs, forums, podcasts, review sites.
Key Integrations:
- Slack: Real-time alerts on mentions directly within Slack channels.
- Google Analytics: Track web traffic generated from mentions.
- Excel/PDF Export: Easily export insights for reporting and analysis.
These integrations enable businesses to centralize their monitoring efforts and respond efficiently across multiple channels.
Case Study: Uber
Uber collaborated with Brand24 to leverage social listening for the rollout of its new rider app. With a surge in social media buzz following the app’s release, Uber needed a tool to monitor online discussions, evaluate user sentiment, and gather actionable feedback. Brand24’s platform enabled Uber to analyze customer reactions in real-time, aiding both product refinement and marketing strategies.
A faster way there is here. https://t.co/kf8v3SB7fA pic.twitter.com/r5TKTIpkrB
— Uber (@Uber) November 2, 2016
Strategic Approach:
Using Brand24, Uber tracked a 100% increase in online mentions within two days of the app’s launch, with engagement metrics such as likes and shares rising significantly. The tool’s intuitive dashboard allowed Uber to assess which app features were celebrated and which required improvement.
Social listening insights were also used to analyze feedback on the old app and to inform development priorities for the new version. Additionally, the platform enabled Uber to monitor the sustained impact of the rollout across markets and ensure continued customer satisfaction.
Results:
The new app rollout saw a 100% growth in online discussions, a 90% increase in likes, and a 250% boost in shares compared to the previous period. Brand24’s insights helped Uber improve user experience and identify areas for future product enhancements, ensuring a successful app launch and a stronger connection with their user base.
6. Sendible
Sendible is a comprehensive social media management platform designed to help agencies, marketers, and businesses streamline their workflows, grow their audience, and drive measurable results. Its relevance in 2025 lies in its scalable, white-label capabilities, flexible user management, and robust reporting tools, making it ideal for growing agencies and brands navigating complex social media landscapes.
Ideal Audience:
- Agencies managing multiple clients with scalable workflows.
- Small and medium-sized businesses seeking an affordable, user-friendly platform.
- Enterprises looking for detailed reporting and white-label solutions.
- Consultants and freelancers managing client accounts with efficiency.
Usability
Sendible is known for its user-friendly interface and customization options, making it highly functional for businesses of all sizes:
- Dashboard: Intuitive, centralized dashboard for content scheduling, monitoring, and reporting.
- Ease of Use: Clients and team members can quickly learn to use Sendible with minimal training.
- Content Scheduling: Bulk import and post customization options allow users to plan months’ worth of content efficiently.
- Customization: White-label features allow agencies to rebrand the platform, enhancing their professional image.
- Mobile App: Manage social media on the go, ensuring flexibility and real-time engagement.
Integrations
Sendible integrates seamlessly with leading social networks and third-party tools, making it a versatile choice for marketers:
Supported Platforms:
- Social Networks: Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, Google Business Profile.
- Content Creation: Canva, Giphy, Pexels, Google Drive, Dropbox.
- CRM & Analytics: Google Analytics integration for tracking performance.
- Workflow Tools: Google Chrome Extension for seamless content sharing.
Standout Integration:
- White-Label Dashboard: Agencies can brand Sendible as their own, enabling trust-building with clients and boosting professionalism.
Case Study: TravelClick
TravelClick, a global hotel marketing company operating in 176 countries, partnered with Sendible to streamline their social media management offerings. Social media support is a critical, albeit secondary, service TravelClick provides to mid-to-high range hotels, helping them grow brand presence and engagement.
Sendible’s White Label solution was selected to give clients direct control over their social media strategies while allowing TravelClick to provide consulting services efficiently.
Strategic Approach:
Sendible implemented a White Label platform tailored to TravelClick’s needs, enabling clients to create, schedule, and manage their own social media content independently. This approach allowed TravelClick’s team to oversee activity, generate reports, and offer strategic feedback when needed.
The flexibility of Sendible’s tool—allowing for scalable user access and branded customization—empowered TravelClick to transition from hands-on profile management to a consulting-based service model. Simplified training ensured clients quickly became self-sufficient with minimal ongoing support.
Results:
With Sendible, TravelClick achieved scalability, freeing up team resources to focus on consulting services rather than daily social media management. Jennifer Cox, Senior Digital Marketing Analyst, now dedicates just one day a week to client monitoring and report generation.
TravelClick case study results
The solution has allowed TravelClick to scale operations, increase efficiency, and provide a seamless, branded experience for clients while supporting their growing demand for social media support.
7. Iconosquare
Iconosquare is a data-driven social media management platform designed to empower brands, agencies, and businesses to optimize their social media strategies efficiently. Its focus on advanced analytics, scheduling, collaboration, and AI-powered tools makes it highly relevant in 2025, where data-driven content creation and automation are critical for success.
Ideal Audience:
- Brands managing multiple social media accounts across regions.
- Agencies seeking performance tracking, team collaboration, and reporting tools.
- Enterprises requiring customized solutions for global and localized social media management.
Usability
Iconosquare’s platform prioritizes simplicity and efficiency, catering to social media managers and marketing teams:
- Ease of Use: The intuitive interface ensures minimal onboarding time, with new hires quickly adapting to the platform.
- Customization: Users can customize dashboards, metrics, and automated reports to suit their goals.
- Time-Saving: Automates scheduling, reporting, and performance tracking, enabling brands like Sephora to save 75% of their monitoring time.
- Mobile App: Provides on-the-go access for content scheduling and performance tracking, ensuring flexibility for teams.
Integrations
Iconosquare integrates seamlessly with leading social networks and third-party tools to optimize workflows:
- Instagram: Advanced analytics, visual feed planning, and auto-publishing of Carousels, Stories, and Reels.
- Facebook: Post scheduling, performance monitoring, and audience insights.
- LinkedIn: Content scheduling and performance measurement for company pages.
- TikTok: Automated publishing, engagement management, and analytics.
- YouTube (Coming Soon): Video analytics for optimizing performance.
Third-Party Tools:
- Zapier: Automates workflows between Iconosquare and other tools.
- Adobe Express: Direct content imports for seamless creation and scheduling.
- Dropbox & OneDrive: Simplifies bulk uploading of media into the content library.
- Slack: Notifications for content approval processes.
- Canva (Coming Soon): Direct import of visuals for smoother content creation.
Case Study: Sephora
Sephora partnered with Iconosquare to manage and align their Instagram content strategy across 17 countries and 35 local teams. The goal was to balance a global brand voice with localized strategies tailored to diverse markets while enhancing productivity and monitoring performance metrics effectively. Iconosquare’s analytics and reporting tools became integral to Sephora’s ability to scale and streamline social media management.
Strategic Approach:
Iconosquare provided a centralized platform that allowed Sephora to monitor social media performance across regional teams, compare key KPIs such as reach, engagement, and follower growth, and adapt content strategies based on market-specific insights.
With Iconosquare, Sephora could quickly identify high-performing content types, such as the preference for fragrance posts in the Balkans, and adjust strategies to match local cultural nuances. Competitor tracking further enabled Sephora to refine global strategies based on regional trends. User-friendly reporting and onboarding features facilitated seamless adoption among local teams, while campaign performance metrics offered valuable insights to Sephora’s brand partners.
Results:
Sephora’s EMEA team saved significant time, reducing daily monitoring efforts by 75%, from four hours to just one. Iconosquare’s comprehensive metrics and intuitive interface allowed Sephora to track 68 posts daily across 17 regions efficiently, enabling data-driven strategy adjustments and enhanced productivity.
Sephora case study
Local teams embraced the tool, fostering greater alignment with the global strategy while empowering them to cater to local audiences effectively.
8. Planoly
PLANOLY is an all-in-one social media management platform designed specifically for creators and businesses looking to streamline their content planning and posting. By focusing on ease of use and innovative tools, PLANOLY empowers users to plan content visually, automate posting schedules, and maximize audience engagement.
With the growing demand for efficiency in content management, PLANOLY remains essential for creators, entrepreneurs, and small businesses seeking to stay consistent, repurpose content, and build stronger connections with their communities.
Ideal Audience:
- Creators: Influencers, content creators, and entrepreneurs building a personal brand.
- Small Businesses: Brands aiming to maintain an active, visually engaging social media presence.
- Coaches and Educators: Digital course creators and brand strategists relying on consistency to drive engagement.
Usability
PLANOLY’s clean, user-friendly interface allows creators to visually plan, manage, and schedule content efficiently. Features like drag-and-drop grids and auto-posting make it simple to navigate and save time.
Customization:
- Quick Schedule: Users can set custom posting times for consistent scheduling.
- Visual Planning: The grid view helps creators preview and organize their feed for a cohesive aesthetic.
- History Feature: Enables content repurposing, saving time and maximizing reach.
Mobile App Functionality:
PLANOLY’s mobile app is equally intuitive, providing creators the flexibility to manage content, make edits, and post on the go.
Integrations
- Instagram (Posts, Stories, Carousels, Reels)
- TikTok (Content scheduling and repurposing)
- Pinterest (Pin scheduling and media library)
- Facebook, LinkedIn, X (Twitter), Threads
Third-Party Integrations:
- Snipfeed: Turns social followers into customers via a digital storefront.
- Canva: Seamless import of visually appealing content.
- Media Library: Centralizes image and video assets for streamlined content creation.
9. Planable
Planable is a collaborative social media management platform built for teams to streamline content creation, approval, and publishing workflows. By providing a visual, intuitive interface, Planable simplifies collaboration between marketers, clients, and internal teams.
In a fast-paced digital environment where content volume and client approval workflows are increasing, Planable remains essential for social media marketers. Its tools for feedback collection, AI-powered content creation, and scheduling reduce friction, improve efficiency, and ensure consistency.
Ideal Audience:
- Agencies: Simplify workflows, increase collaboration, and impress clients with a premium experience.
- Small Businesses: Efficiently manage content creation, feedback, and approvals in one platform.
- Enterprises: Coordinate global teams and multiple locations seamlessly with advanced approval workflows.
Usability
Planable offers a clean and intuitive interface, designed to mimic the look and feel of native social platforms. This ensures minimal onboarding time for both team members and clients.
- Drag-and-Drop: Seamless content organization and scheduling.
- One-Click Approvals: Simplifies workflows, even for stakeholders unfamiliar with social media tools.
- Annotations and Comments: Users can leave specific feedback directly on posts, reducing back-and-forth communication.
Customization:
- Workspaces: Dedicated spaces for different brands, teams, or clients.
- Labels and Filters: Organize posts by campaigns, content pillars, or workflow stages.
- Approval Flows: Customizable workflows (single-step or multi-step) tailored to your team’s needs.
Mobile App Functionality:
The mobile app ensures teams can manage content, respond to feedback, and approve posts on the go. Notifications keep teams and clients updated, even during travel or off-hours.
Integrations
Planable supports scheduling and publishing content across 9 major platforms:
- Facebook, Instagram, TikTok, LinkedIn, X (Twitter), Google Business Profile, Pinterest, YouTube (Coming Soon), Threads
Third-Party Tools:
- AI Tools: Generate, rewrite, or optimize content using AI-powered features directly in the post composer.
- Media Library: Organize assets in a centralized library for quick access and edits.
- Content Editing: Built-in image and video editing tools for platform-specific customization.
Case Study: Untapped Digital
Untapped Digital, a London-based social media agency, partnered with Planable to simplify and optimize their content creation and approval process. Managing clients across diverse industries, Untapped Digital needed a collaborative solution to replace the inefficient and chaotic workflows associated with using Google Docs. Planable was chosen for its streamlined and intuitive platform designed to improve team and client collaboration.
Strategic Approach:
Planable provided a centralized platform for creating, reviewing, approving, and scheduling social media content. This eliminated the clutter of email threads and scattered Google Doc comments, enabling a seamless feedback loop.
Untapped Digital used Planable’s clear dashboards and approval features to present content to clients in an organized, visual format. The simplicity of Planable’s interface ensured quick adoption by both the team and clients, while features like version history and batch feedback improved efficiency and reduced errors.
Results:
Untapped Digital significantly reduced the time spent on content collaboration, freeing up several hours per month for both their team and clients. The streamlined process enhanced productivity, allowing team members to focus more on creative and strategic tasks.
Clients reported a better experience, with greater transparency and trust in the agency’s process. Ultimately, Planable transformed Untapped Digital’s social media collaboration, saving time and consolidating relationships with their clients.
10. Digimind – An Onclusive Company
Onclusive Social is an advanced social listening and market intelligence platform designed to empower brands, agencies, and enterprises to monitor online conversations, analyze trends, and understand their competitive landscape.
With the growing importance of brand reputation management, competitive intelligence, and real-time consumer insights, Onclusive Social remains a vital tool for businesses to navigate the digital world. By leveraging AI-driven analytics, Onclusive Social enables marketers to proactively manage crises, track trends, and optimize campaigns.
Ideal Audience:
- Enterprises: Manage large-scale brand reputation, competitive analysis, and consumer insights globally.
- Agencies: Provide data-driven reports and trend analysis to clients.
- Marketers & PR Professionals: Enhance campaign performance, analyze market trends, and boost brand perception.
Usability
Onclusive Social combines a comprehensive set of tools in an all-in-one platform with an intuitive, customizable dashboard.
- AI Smart Tagging: Automatically categorizes mentions and insights based on context and emotion.
- Visual Listening: Recognizes brand logos and visual content, a valuable feature for brands with strong visual identities.
- Fast 5W Analysis: “Who, What, Where, When, Why” insights at a glance, ensuring actionable data.
Customization:
- Custom dashboards for specific KPIs like sentiment, engagement, and competitive analysis.
- Advanced filters to tailor reports and focus on targeted conversations, geographies, or industries.
Mobile App Functionality:
Onclusive Social’s mobile app allows users to access key insights, track mentions, and generate reports on the go, ensuring real-time monitoring and reporting.
Integrations
Onclusive Social monitors over 25+ global and regional social media platforms, including:
- Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter)
- Forums, blogs, news sites, and video platforms
Third-Party Integrations:
Seamless integrations with BI tools, CRMs, and collaboration platforms, including:
- Business Intelligence: Tableau, Looker Studio, Zoho Analytics, Geckoboard
- CRMs: Salesforce, HubSpot, Microsoft Dynamics, Zoho CRM, Act-On
- Email & Surveys: Mailchimp, Typeform, SurveyMonkey
- Social Media Management: Buffer, Hootsuite, SocialPilot, Facelift
- Collaboration: Slack, Microsoft Teams, SharePoint
- Customer Service: Zendesk, Drift, Freshdesk
Onclusive Social is a powerful solution for enterprises, agencies, and marketers needing comprehensive social listening, brand reputation monitoring, and competitive analysis. Its AI-driven tools provide real-time insights, trend identification, and actionable intelligence that help businesses make data-driven decisions.
11. Birdeye
Birdeye’s Insights AI provides a user-friendly platform equipped with comprehensive tools to enhance customer experience and streamline operations across multiple locations. It features real-time sentiment analysis, allowing businesses to quickly capture and interpret customer feedback to identify trends and areas needing improvement.
Additionally, actionable feedback tools, such as Quick Action Buttons, enable companies to transform reviews and surveys into immediate, trackable tasks, ensuring prompt and effective responses to customer insights.
Birdeye’s platform provides flexibility for businesses to tailor their approach to managing customer experience:
- Performance Tracking by Location: Enables granular insights into each branch’s performance, highlighting areas for growth and investment.
- Custom Reports: Detailed reporting options for sentiment scores and operational insights allow for strategic decision-making.
Scalability
Designed to grow with businesses, Birdeye’s solutions are ideal for large-scale operations with expansive footprints.
- Multi-Location Management: Streamlines operations for businesses with 10 to 10,000 locations, ensuring consistent quality.
- Competitor Insights: Uses AI tools to benchmark performance against industry competitors.
Integrations
Birdeye seamlessly integrates with a variety of third-party applications, ensuring smooth workflows and data access.
- Supported Platforms: Works with over 3,000 tools, including Salesforce, HubSpot, and Google My Business.
- Comprehensive Ecosystem: Offers integration with messaging platforms, CRMs, and analytics tools to enhance functionality.
Birdeye Insights AI is a robust solution for businesses looking to enhance customer satisfaction, improve reputation management, and gain a competitive edge. With AI-driven insights and customizable tools, it enables data-backed strategies to optimize operations and boost growth across all locations.
12. Agorapulse
Agorapulse is a comprehensive social media management platform designed to streamline content management, engagement, and reporting across major social networks. It remains highly relevant in 2025 due to its focus on providing ROI-driven insights, user-friendly tools, and efficient collaboration for teams and agencies managing multiple accounts.
As social media continues to be a primary channel for brands, Agorapulse stands out by offering tools that simplify workflows, demonstrate measurable results, and ensure teams remain organized. Its ability to centralize organic and paid content management aligns with the growing need for actionable insights and automation in a competitive digital landscape.
Ideal Audience:
- Small Businesses: Cost-effective solutions to manage social media without complexity.
- Agencies: Powerful tools for managing multiple clients and showcasing ROI with data-driven reports.
- Enterprises: Scalability for large teams handling high-volume content across multiple platforms.
Usability
- Intuitive Dashboard: Agorapulse’s user-friendly interface saves up to 50% of content creation time and ensures a seamless experience for teams.
- Unified Inbox: Manage all comments, mentions, DMs, and ad interactions from a centralized inbox.
- Saved Replies & Inbox Filters: Quickly respond to frequent queries and filter key messages to enhance productivity.
Customization:
- Content Calendar: Visualize, schedule, and plan posts across platforms, with clear collaboration workflows.
- Bulk Publishing: Efficiently upload and schedule large volumes of content in a few clicks.
- Analytics Customization: Tailored reports with the ability to track KPIs specific to each client or platform.
Mobile App:
Agorapulse’s mobile app allows users to:
- Manage inbox notifications on the go.
- Schedule, edit, and approve content.
- Access reports and monitor interactions in real-time.
Integrations
Agorapulse integrates seamlessly with all major social networks:
- Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Google Business Profile, and Pinterest.
Third-Party Tools:
- CRMs: Salesforce, HubSpot
- Content Creation: Canva, Google Drive
- Analytics: Google Analytics
- Collaboration Tools: Slack
- GIF Libraries: Tenor
These integrations enable teams to centralize workflows, track ROI, and automate repetitive tasks efficiently.
Case Study: FMO
FMO, a marketing agency specializing in digital strategies, partnered with Agorapulse to overcome the challenges of scaling their operations while maintaining hands-on client service. Faced with the need to manage thousands of social profiles efficiently, FMO selected Agorapulse for its powerful features, intuitive user interface, and unparalleled customer support.
Strategic Approach:
Agorapulse provided FMO with a comprehensive social media management solution tailored to their needs. The platform’s intuitive workflows allowed FMO to manage over 800 client profiles seamlessly, scaling from 250 without sacrificing service quality.
Bulk publishing and shared calendar features improved efficiency, while advanced reporting tools empowered FMO to demonstrate the value of organic social media marketing to their clients. Consistent platform updates ensured FMO could adapt to evolving client needs and involve them more in the content creation and approval process.
Results:
Using Agorapulse, FMO scaled operations by over 300%, tripling their managed profiles and expanding their team size. The platform enhanced team efficiency, consistency in brand messaging, and client trust through transparent reporting and collaborative tools.
FMO’s ability to educate clients on the impact of organic marketing solidified their reputation as a trusted social media partner, while the ease of use fostered happier, more productive teams.
13. Audiense
Audiense is a cutting-edge audience intelligence and segmentation platform that empowers brands, marketers, and agencies to understand and engage with their audiences at a granular level. Its relevance continues to grow as businesses increasingly turn to data-driven insights to create personalized campaigns, navigate audience perceptions, and deliver ROI-driven marketing strategies.
As audience behavior becomes increasingly complex and fragmented across platforms, Audiense provides the tools to derive meaningful insights through psychographics, demographics, and social affinities. The platform is essential for understanding niche groups, evolving cultural trends, and targeting effectively.
Ideal Audience:
- Enterprises: Leverage large-scale segmentation and deep insights for global campaigns.
- Agencies: Streamline audience research, influencer identification, and campaign strategies for clients.
- Marketers & Consultants: Build personalized campaigns backed by actionable data.
- SMBs: Identify and target new market segments to grow customer bases efficiently.
Usability
- User-Friendly Interface: Audiense’s intuitive layout allows users to navigate audience segmentation and insights without steep learning curves.
- Customizable Reports: Generate impactful and easy-to-read dashboards for presentations or strategy sessions.
- Segment Insights: Users can filter and segment audiences based on behavior, demographics, and social affinities for precise targeting.
Customization:
- Flexible Audience Building: Users can craft highly specific audience clusters using keywords, brand connections, and engagement behaviors.
- Granular Analytics: Social and digital insights allow for deeper understanding, such as identifying influencers, content preferences, and behavioral trends.
Integrations
Audiense integrates seamlessly with popular platforms and tools to enhance workflows and enable richer audience data connectivity:
- Social Networks: Meta (Facebook & Instagram), Twitter, LinkedIn.
- Ad Tools: Meta Ads Manager for campaign execution and insights.
Third-Party Integrations:
- CRMs: Connect with platforms like Salesforce and HubSpot to integrate audience data into your customer pipeline.
- Business Intelligence Tools: Tableau, Looker Studio, and other reporting tools for advanced data visualization.
- Survey Tools: Combine Audiense insights with survey platforms to cross-reference audience preferences.
Audiense is a powerful platform for businesses seeking a deeper understanding of their audiences to create highly targeted and effective marketing strategies. With its robust segmentation, social affinity analysis, and integration capabilities, Audiense empowers brands to turn data into actionable insights.
Whether addressing opposition narratives or identifying growth opportunities, Audiense provides the tools to understand what truly inspires, influences, and motivates audiences.
Case Study: Piar
Piar, a New York-based consultancy specializing in research and media intelligence, partnered with Audiense to support a food technology client facing statewide bans on their production methods. The client needed insights to address the overwhelming negativity from detractors and combat disinformation driving public opposition. Audiense was selected for its powerful audience analysis tools to uncover valuable data about these detractors and inform strategic messaging.
Strategic Approach:
Piar used Audiense’s audience intelligence tools to analyze the social media behavior, psychographics, and demographics of detractors, including their influencers and information sources.
This analysis categorized opposition narratives into those rooted in truth versus disinformation, enabling the creation of empathetic and tailored messaging strategies. By identifying effective communication channels and audience segments, Piar recommended targeted approaches to engage detractors meaningfully while addressing their fears and concerns with relevance.
Results:
Audiense insights allowed the client to develop strategic responses that acknowledged detractors’ genuine fears around jobs, health, and the future. The data-driven approach improved engagement with opposing groups and refined messaging strategies as the situation evolved.
This effort highlighted the importance of understanding detractors to build trust and find common ground, positively influencing public perception and strategy for the client.
Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, TikTok
14. HeyOrca
HeyOrca is a collaborative social media scheduling and management tool tailored for teams and agencies. Designed to simplify the workflow of content creation, approvals, and reporting, HeyOrca helps social media managers save time, stay organized, and deliver seamless client experiences.
As the demand for streamlined collaboration and efficient client approval processes grows, HeyOrca provides essential tools to manage multiple accounts, scale social content, and enhance team productivity. Its AI-powered features and intuitive interface make it future-ready for the evolving needs of content marketers.
Ideal Audience:
- Agencies: Manage multiple clients with distinct calendars, approval workflows, and analytics.
- Small Businesses: Simplify content planning, scheduling, and reporting across channels.
- Enterprises: Collaborate effectively across teams and departments to ensure content consistency.
Usability
HeyOrca’s intuitive interface enables teams to quickly plan, schedule, and review social media content.
- Visual Calendars: Easily organize content by brand or campaign.
- Post Previews: Desktop and mobile previews ensure content accuracy.
- Client Approvals: External stakeholders can approve or reject posts via secure links without logging in.
Customization:
- Unique content calendars for each brand or client.
- Customizable analytics reports tailored to client KPIs.
- Flexibility to add unlimited team members and clients without additional costs.
Integrations
HeyOrca integrates with leading platforms and tools to support seamless content creation and management:
- Facebook, Instagram, LinkedIn, TikTok, Threads, Google My Business, Pinterest, X (Twitter), YouTube.
Third-Party Tools:
- Canva: Design social media posts directly within HeyOrca.
- AI Tools: Generate captions, hashtags, and reply suggestions powered by AI.
HeyOrca is the ultimate social media management solution for teams and agencies that need to plan, create, schedule, and report on content with efficiency. With its emphasis on collaboration, intuitive interface, and unlimited user capabilities, HeyOrca is ideal for agencies managing multiple clients, small businesses looking for easy approvals, and enterprises aiming for content consistency.
Case Study: Wondros
Wondros, an independent creative agency, launched a 2-year social media campaign (#ScienceWorks) across 11 different social channels. The challenge was managing 200 pieces of original content consistently while ensuring accuracy, timely approvals, and efficiency.
Strategic Approach:
Here’s how they leveraged HeyOrca to execute the campaign:
- Content Creation & Scheduling:
- Leveraged HeyOrca’s visual calendar to ideate and schedule posts.
- Used the duplicate post feature to streamline content across multiple platforms.
- Content Approval:
- Simplified stakeholder approvals with HeyOrca’s seamless shareable links and client-friendly interface.
- Performance Tracking:
- Generated customizable, aesthetically pleasing reports using HeyOrca’s reporting tools.
- Analyzed engagement metrics to optimize future strategies.
Results:
- Efficient Workflow: HeyOrca saved Wondros significant time by streamlining scheduling, approvals, and reporting.
- Accuracy & Confidence: Desktop and mobile post previews ensured content looked perfect before publishing.
- Proven Success: Customizable reports demonstrated campaign success to clients, building trust and highlighting ROI.
- Enhanced Client Experience: Easy onboarding and approval processes simplified collaboration for all stakeholders.
15. NapoleonCat
NapoleonCat is an all-in-one social media management platform designed to help businesses streamline publishing, moderation, analytics, and reporting processes. It stands out for its ability to address growing demands for efficient social media engagement and automation, making it ideal for businesses focused on customer interactions and content optimization.
With the rise of AI automation, cross-platform management, and increasing customer expectations for real-time engagement, NapoleonCat delivers tools to moderate ads, improve customer service, and gain actionable insights across multiple platforms.
Ideal Audience:
- Small Businesses: Manage daily social interactions without overwhelming internal teams.
- Agencies: Streamline workflows for multiple clients with clear approval processes and analytics.
- Enterprises: Enhance brand reputation through scalable moderation, automation, and reporting tools.
Usability
NapoleonCat’s user-friendly and intuitive interface simplifies social media management for teams and individuals:
- Social Inbox: Respond to all messages, comments, and mentions in real time across platforms like Facebook, Instagram, TikTok, and Google My Business.
- Auto-Moderation: Automate replies to repetitive queries and hide spam comments on ads or posts.
- Content Scheduling: Create, preview, and schedule posts across multiple platforms with an easy-to-navigate calendar view.
Customization:
- Personalized workspaces for different clients or brands.
- Customizable report templates to highlight specific KPIs.
- Auto-assign team roles for effective collaboration on content moderation and customer service tasks.
Mobile App Functionality:
NapoleonCat’s mobile app allows teams to:
- Respond to social media interactions on the go.
- Monitor and manage community engagement anytime, anywhere.
- Stay on top of scheduled content and campaign analytics.
Integrations
NapoleonCat integrates seamlessly with major platforms and tools, enabling businesses to consolidate their workflows:
- Facebook, Instagram, TikTok, LinkedIn, Google My Business, YouTube, Messenger.
- Mobile Apps: iOS and Android compatibility.
Third-Party Tools:
- Slack: Receive notifications and updates for key actions.
- Google Analytics: Measure website traffic impact from social campaigns.
- CRM Tools: Streamline customer interactions through external integrations.
NapoleonCat is a versatile and intuitive social media management platform that excels at helping businesses and agencies engage with their audiences, automate moderation, and deliver measurable results. By consolidating social interactions, publishing tools, and analytics into one unified interface, NapoleonCat saves teams valuable time and enhances customer satisfaction.
16. Visme
Visme is an all-in-one content creation platform that empowers businesses, marketers, and teams to design professional visual content without advanced design skills. It addresses the growing demand for interactive, data-driven visuals that engage audiences across multiple digital channels.
As businesses move toward data visualization, interactive content, and AI-powered tools for efficiency, Visme enables users to create dynamic presentations, infographics, videos, and social media graphics faster. Its AI-powered features and seamless integrations make it a critical tool for content-driven marketing strategies.
Ideal Audience:
- Small Businesses: Create branded, professional visuals quickly without design expertise.
- Marketers: Streamline campaigns with customizable templates and data visualizations.
- Enterprises: Enhance team collaboration and asset management at scale.
Usability
Visme’s intuitive interface ensures that users of all skill levels can create stunning visuals. Its drag-and-drop editor simplifies the process of adding text, images, icons, and animations. Key usability highlights include:
- AI Designer: Generate presentations, graphics, and documents from simple prompts, saving time for busy professionals.
- Templates: Thousands of pre-designed templates allow for quick customization.
- Interactive Content: Add animations, links, and interactivity to infographics, presentations, and reports.
Customization:
Visme offers extensive customization tools for branded visuals:
- Brand Kit: Maintain brand consistency with pre-set colors, logos, fonts, and templates.
- Design Control: Modify every element with precision, including animations and data visualizations.
- Asset Management: Store and organize content in a centralized library for teams to access.
Integrations
Visme seamlessly integrates with a wide range of third-party tools and platforms to enhance content creation, collaboration, and distribution workflows:
- Social Media: Direct content scheduling and publishing for Facebook, LinkedIn, and Twitter.
- Storage: Integrations with Google Drive, Dropbox, and Widen for asset uploads.
- Video & Media: Connect with YouTube, Vimeo, and Loom to embed video content seamlessly.
Third-Party Tools:
- Marketing & CRM: HubSpot, Mailchimp, and Salesforce integrations for content delivery and campaign tracking.
- Forms & Surveys: Create interactive content and forms using tools like SurveyMonkey, JotForms, and Formstack.
- Collaboration: Integration with Slack and Monday.com to streamline team communication and workflows.
17. Buffer
Buffer is an intuitive social media management tool designed for small businesses, marketers, and enterprises. As social media demands rise, Buffer remains a go-to solution for content scheduling, engagement, and analytics, helping teams save time and achieve better results.
Usability
- Ease of Use: Clean, user-friendly interface perfect for beginners and professionals.
- AI Tools: Generate captions, hashtags, and content ideas instantly.
- Mobile App: Functional iOS/Android apps for on-the-go management.
Integrations
- Platforms: Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, Threads, and Google Business.
- Tools: Canva, Google Analytics, Slack, and Zapier for streamlined workflows.
Buffer simplifies social media management with powerful features, AI tools, and strong integrations. It’s ideal for teams looking to save time, grow audiences, and measure success in 2025.
18. Later
Later is a leading social media management platform built to simplify scheduling, publishing, and analytics for Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, Threads, and X. By 2025, it remains highly relevant for businesses aiming to streamline workflows and convert followers into customers through tools like Link in Bio. Later is ideal for small businesses, marketers, agencies, and freelancers.
Usability
- Ease of Use: User-friendly drag-and-drop scheduler with a visual content calendar.
- Customization: Tools like AI Caption Writer and Hashtag Suggestions optimize content creation.
- Mobile App: Efficient app for iOS/Android to manage and publish content on the go.
Integrations
- Platforms: Instagram, TikTok, Facebook, LinkedIn, Pinterest, X, Threads, YouTube.
- Third-Party Tools: Shopify, Canva, and Link in Bio for seamless e-commerce and content management workflows.
Later offers a comprehensive toolkit for content scheduling, audience engagement, and performance tracking. Its intuitive design, automation features, and strong integrations make it a must-have for marketers and businesses looking to save time and boost ROI.
19. Onlypult
OnlyPult is a comprehensive social media scheduling and management platform designed to streamline content publishing, analytics, and collaboration for businesses in 2025. Its advanced automation tools, multiposting, and media editing capabilities make it highly relevant for small businesses, agencies, and enterprises looking to save time and boost efficiency.
Usability
- Ease of Use: Offers a clean, user-friendly dashboard with intuitive post views, including Calendar, Tile, and List formats.
- Customization: Features like AI-generated hashtags, post templates, and advanced media editing (photo and video) provide flexibility for content creation.
- Mobile App: Available for iOS and Android, allowing users to manage accounts, edit posts, and collaborate with teams on the go.
Integrations
- Supported Platforms: Facebook, Instagram, LinkedIn, Google My Business, X (Twitter), TikTok, Pinterest, YouTube, Telegram, and more.
- Third-Party Tools: Integrations for analytics, stock libraries, and CRMs ensure smooth content management workflows.
OnlyPult provides a robust and scalable solution for content scheduling, collaboration, and analytics. With AI-enhanced tools, team management features, and seamless platform integrations, it is an ideal choice for marketers, agencies, and businesses aiming to simplify their social media strategy and maximize productivity.
20. PromoRepublic
Pricing: PromoRepublic starts at $49/mo for small businesses, $79/mo for agencies, with custom rates for multi-location firms; annual billing gives up to 25% off.
PromoRepublic was initially launched as a social media platform for small businesses. Fast-forward eight years and they’ve become one of the leading social media marketing platforms for brands. It offers a great scheduling feature that makes it easy to post your business page. Pair that with its ready-to-use post templates and relevant graphics and maintaining and growing your social media presence become a whole lot easier.
Key Features:
- Automated posting – Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business
- Built-in graphics editor
- An efficient workflow setup
- User-friendly reports
21. Pablo
If you are using Buffer, you must use Pablo. It lets you create photos in 30 seconds that you can share via Buffer. It has a drag-and-drop user interface that has a lot of templates to help you get started. The best part: You can convert text to an image with a single click.
Key Features:
- It is absolutely free to use.
- It has a Chrome extension that lets you convert text into an image with a single mouse-click.
- The user-interface is fairly easy-to-use.
22. ContentCal
Pricing: On request
Although ContentCal initially began as a social media marketing agency and then developed a platform focusing on scheduling and publishing, it has since extended its focus to planning, collaborating, analyzing, and storing content. It includes in-built approval flows to help streamline the process and avoid bottlenecks. It is affordable, with plans ranging from $37/mo or $30/mo when billed annually.
Key Features:
- It has a visual calendar to plan, create, and share marketing content
- You can create template posts, save ideas, and store images, media, and links in one central content hub
- Automatically publish your content to multiple platforms at your chosen time and date
- Automatically schedule content to multiple platforms
23. Followerwonk
Pricing: Followerwonk offers three pricing options: a Free Plan with limited features, the Target plan at $23/month, and the Multitask plan at $63/month.
If Twitter is your company’s primary social network, don’t miss Followerwonk. It has multiple tools to supercharge Twitter marketing for your business. It helps you find appropriate Twitter accounts, lets you compare accounts, and analyze followers.
Key Features:
- Compare Twitter accounts to find influencers.
- Segment followers based on several variables.
- Compare your relationship with your competitors.
24. Tailwind
Pricing: Tailwind offers plans ranging from a free tier to the Max plan at $39.99/mo (or $479.88 annually), each with varying features for social media posting, design, analytics, and user capacities.
Tailwind is a social media marketing app that works for Pinterest and Instagram. It is primarily used as a scheduling app, but it has other features too. For instance, it helps you find the best time to post on Instagram with its SmartSchedule feature.
Key Features:
- You can find hashtags with a single click.
- It lets you create multiple pins with a single click.
- It has powerful analytics that helps you with growth.
25. Tagboard
Pricing: Users need to try a tailored Demo before getting pricing.
Tagboard is an interesting and useful tool for social media management and marketing. You can find social media posts that can be aggregated and curated easily. A simple hashtag can reveal several social media stories that are all public. You can then republish them on your social media account.
Key Features:
- It works as a complete reputation management tool.
- You can find trending content on any topic.
- It can be integrated with Hootsuite.
26. BuzzSumo
Pricing: BuzzSumo offers tiers from $119/mo (Basic) for solo users, to $999/mo (Enterprise) for large brands, each with varying features and user capacities; annual payment gives a 20% discount.
BuzzSumo is an awesome tool that helps you find popular content that’s trending on social networking sites. You can identify trending content that people like and share on your preferred social network and recreate it. It also helps you find influencers who publish or share content that’s relevant to your business.
Key Features:
- It is a powerful tool for content discovery.
- You can find keywords, content ideas, and titles that people love sharing.
- It improves engagement by letting you monitor and respond to comments.
27. Mention
Pricing: Solo starts at $49/month with basic social listening for 1 user; Pro at $99/month offers enhanced features for teams; ProPlus at $179/month focuses on detailed monitoring and team collaboration; and Company has custom pricing.
Social listening goes hand in hand with social media marketing. Mention is the best tool for managing your brand’s reputation by actively listening to what people are saying about your business on social networking sites.
Key Features:
- You can add and track social accounts.
- Active social media monitoring.
- Its sentiment analysis feature is just amazing.
28. Emplifi
Pricing: Book a demo to get pricing. Free trial is also available.
Emplifi is an AI-powered tool that helps you understand your audience on social media. You can use insights to create better content for your audience. It offers multiple solutions and advanced features that significantly improve social media marketing.
Key Features:
- It is a perfect tool to create buyer personas
- You can create and manage social content strategy
- It helps you run and manage influencer marketing campaigns
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis,
Channels: Facebook, Instagram, YouTube, Twitter
29. Tweepi
Pricing: Tweepi’s pricing begins at $10.75/month.
If you are struggling with Twitter marketing and find it hard to grow your followers, you should use Tweepi. It is a perfect tool for businesses that want to engage with their Twitter followers. It uses AI to find tweets and accounts that are more likely to engage and follow you.
Key Features:
- It works automatically.
- You can gain over 100 new followers every day with it.
- You can connect with your target audience without any hassle.
30. Feedly
Pricing: Feedly offers the Pro plan at $6/mo with enhanced reading and sharing features, Pro+ at $12/mo which includes AI-enhanced feed relevance, and an Enterprise plan with industry-specific intelligence (pricing available upon inquiry).
Feedly keeps your information organized. You can add sources that you are interested in. The rest will be handled by Feedly. It will make it super-easy to read and share relevant material. This helps you in finding, organizing, and managing content for social media. You can share new content every single day with your audience with the help of Feedly.
Key Features:
- It filters the content based on your preferences.
- You have always something interesting to share on your social accounts.
- You can use Feedly on all types of devices seamlessly.
31. Lumen5
Pricing: Lumen5 offers four pricing tiers: Basic at $19/mo for unbranded videos, Starter at $59/mo with enhanced customization, Professional at $149/mo for extensive video features, and a custom-priced Enterprise option.
Video content works best on social networking sites especially if you are using Instagram. Lumen5 is a great tool that helps you create videos with its straight-forward dashboard. There are tons of templates to help you get started immediately. You can create a video in less than a minute from any blog post you have. The video format, length, and dimensions are set based on the social network you create it for.
Key Features:
- Text to video is the best feature that lets you convert text into video.
- It has a huge library of images, music, and video clips to make your videos professional.
- Text position is adjusted by the AI tool and the appropriate keywords are automatically highlighted.
32. Zapier
Pricing: Zapier offers varied plans: a Free plan for basic automation, Starter at $19.99/mo for enhanced multi-step tasks, Professional at $49/mo with advanced features, Team at $69/mo emphasizing collaboration, and Company at $99/mo with robust security and oversight.
How could you miss Zapier? It is a simple free tool that automates workflows by connecting and integrating apps. You can connect your CRM, lead generation tool, email marketing software, and other tools with social networking sites for automating several tasks.
Key Features:
- Zapier takes automation to a whole new level.
- It works with all the leading apps and tools.
- It increases productivity by making your social media marketing effective.
33. Canva
Pricing: Canva PRO starts from $12.99
Canva is a free drag-and-drop design tool that is a must-have for marketers and businesses. You can create professional images for social media posts. It has a huge library of templates, photos, icons, shapes, graphs, and more that can be used by anyone to create a perfect social media post.
Key Features:
- It is free-to-use.
- The interface is exceptionally easy with no learning curve.
- It has a huge collection of graphics for its users.
34. SocialPilot
Pricing: After a 14-day free trial, plans range from Professional ($25.50/month) to Agency+ ($170/month), with annual options; features vary by tier, no credit card needed upfront.
SocialPilot offers powerful publishing and scheduling features, along with the analytics that you need to optimize your social media strategy. And, if you’re serious about scaling your social media efforts, it also lets you bulk schedule up to 500 posts with a single upload. As any experienced social media manager would tell you, it’s not all about posting content, though. You also need to engage with your audience and to help you with this part of the job, you can use its basic, but effective, Social Inbox that combines all your comments, messages, and Instagram Story replies.
Key Features:
- You can assign specific roles and access rules to different team members.
- You can customize social media reports with your own branding.
- You can search content for unlimited keywords.
35. e-clincher
Pricing: The platform provides three tiers: Basic at $65/mo for one user and 10 profiles, Premier at $175/mo for three users and 20 profiles, and Agency at $425/mo, each with distinct content, engagement, and analytics features.
Founded in 2012, eclincher offers a comprehensive social media management tool that can help you with key tasks like publishing, scheduling, content curation, and analytics. It’s integrated with the top social networks (TikTok isn’t currently part of its integrations, but it’s coming soon). On the topic of new features, it recently introduced reputation management and brand monitoring. So, not only can you now engage with your audience via its all-in-one Smart Inbox, but you can also find out how consumers really feel about your business thanks to its sentiment analysis functionality.
Key Features:
- You can get instant access to brand mentions.
- You can use the drag-and-drop functionality to plan your posts visually.
- You can merge your social channels into a single feed.
36. Social Champ
Pricing: Social Champ has a free basic plan, a “Champion” plan for $26/month for medium businesses, an $89/month “Business” plan for larger teams, and a customizable “Agency” plan.
Social Champ caters to marketers aiming for streamlined social media management. The platform touts its ability to simplify the task of handling multiple social accounts, making content organization and analysis a breeze. It provides a vast array of features, designed to cater to marketers’ myriad needs.
Key Features:
- Publishing Capabilities
- Robust Social Media Calendar
- In-Depth Analytics
- Unified Engagement Interface
- Integrations
37. Zoho Social
Pricing: Zoho Social provides a free account, while its “AGENCY” plan, featuring client invites and branded reports, is $254.05/month when billed annually; extra costs apply for more brands and team members.
Zoho Social provides a user-friendly experience for brands aiming to manage their social media presence effectively. It offers tools that save time and increase efficiency in scheduling posts, tracking performance, and engaging with the audience. The platform is designed to serve both businesses and agencies.
Key Features:
- Flexible Scheduling
- Intuitive Content Calendar
- Active Monitoring Dashboard
- Comprehensive Social Analytics
- Instagram Integration
- Mobile Management
How Social Media Marketing Platforms Help Stay Up-to-Date with Trends
Social media trends, such as short-form videos, interactive posts, or user-generated content (UGC), shift rapidly. Staying ahead in this dynamic environment requires tools that help brands monitor, analyze, and capitalize on these trends efficiently. Here's how social media marketing platforms empower marketers to stay relevant and competitive.
Easily Discover and Leverage User-Generated Content (UGC)
User-generated content is a powerful way for brands to build trust and engagement with their audiences. Social media marketing platforms simplify finding and using UGC by offering tools to monitor brand mentions, hashtags, and tags.
- Brand24: With real-time social listening, Brand24 alerts marketers whenever someone posts new UGC that mentions or tags the brand. This enables immediate engagement with fans and inclusion of their content in campaigns.
- Hootsuite: Hootsuite’s integrated dashboard allows brands to source UGC from multiple platforms simultaneously, helping marketers curate authentic and impactful content quickly.
Uncover Trends Through Psychographic Insights
Understanding audience psychographics—such as interests, values, and behaviors—enables brands to align their content strategies with deeper emotional and cultural connections.
- Brandwatch: With its AI-powered insights, Brandwatch uncovers impactful trends rooted in audience sentiment and psychographics, helping brands prioritize campaigns that resonate deeply with their target demographics.
- Sprout Social: Advanced analytics in Sprout Social track trending hashtags and keywords, offering insights into audience behaviors and preferences, ensuring content is tailored to what truly matters to them.
Stay Ahead of Viral Trends with Real-Time Alerts
Viral trends often provide fleeting opportunities for brands to connect with audiences. Social media platforms help marketers act fast by providing instant trend alerts.
- Brand24: Offers immediate notifications about trending conversations, hashtags, and mentions, ensuring marketers can join discussions or mitigate crises before competitors.
- Hootsuite: Real-time monitoring of viral topics across multiple platforms allows marketers to act quickly, adapting their strategies as trends emerge.
Plan Trend-Based Content with Smart Calendars
Efficiently planning content that aligns with ongoing trends is essential for timely engagement. Some platforms integrate content calendars that suggest ideas based on current events and social media trends.
- Loomly: Loomly’s trends-focused content calendar suggests post ideas inspired by events, holidays, and platform-specific trends. This feature enables marketers to plan engaging and timely content effortlessly.
Empower Data-Driven Decisions for Campaign Optimization
Data-driven insights enable brands to align their strategies with market dynamics and audience expectations, ensuring maximum ROI on campaigns.
- Brandwatch: Helps brands analyze emerging trends and audience sentiment to refine content strategies, prioritizing campaigns with the highest potential impact.
- Sprout Social: Combines advanced analytics and social listening to identify trends that resonate most with audiences, empowering marketers to craft content that delivers results.
Elevate Your Social Media Game Today
With the right platform, social media marketing becomes less about managing chaos and more about driving real impact. These 19 platforms empower you to streamline processes, embrace transformative trends like AI-driven personalization, short-form videos, and user-generated content, and connect meaningfully with your audience.
The tools are here to help you save time, boost engagement, and deliver measurable success. Take the leap, find your perfect match, and start building a social media strategy that sets your brand apart. The future of your digital success starts now!
Frequently Asked Questions
Comparing Social Media Marketing Tools
These tools are used by everyone from influencers to marketing managers and even executives in running day-to-day social media operations. Explore the section below for an overview of these tools characterized by:
- 30 Social Media Management Tools for Agencies
- 46 Social Media Marketing Tools To Try
- Top 10 Social Media Engagement Tools
- Top 10 LinkedIn Marketing & Automation Tools
- Top 21 Influencer Marketing Tools for Instagram
- Leading Free Social Media Management Tools
- 16 Social Media Video Marketing Tools (Most Are Free!)
- 29 Content Planning Tools
What is the best platform for social media marketing?
The best platform depends on your target audience and business goals. For comprehensive analytics and content management, platforms like Brandwatch and Sprout Social stand out, offering robust features for enterprises and marketers.
What are the 3 top social media platforms?
Facebook, Instagram, and TikTok are among the top social media platforms due to their broad user base and diverse features for content sharing, engagement, and advertising.
What are the essential tools for effective social media marketing?
Essential tools for social media marketing include scheduling platforms (e.g., Loomly), analytics tools (e.g., Iconosquare), and social listening tools (e.g., Brandwatch) to streamline workflows, measure performance, and engage effectively.
What are the key considerations when selecting social media marketing platforms?
Key considerations when choosing social media marketing platforms include your target audience, platform usability, integration options, analytics capabilities, and budget. Choose a platform that aligns with your objectives and scales with your business needs.
What are the best practices for scheduling and automating posts across platforms?
Use a scheduling tool like Hootsuite or Loomly to plan content in advance and automate posting at optimal times. Regularly review analytics to refine your posting schedule for better engagement.
How can I optimize ad campaigns on different social media platforms?
To optimize ad campaigns on different social media platforms, tailor your content to each platform’s audience, use A/B testing for ads, and monitor performance metrics to adjust targeting and creative elements. Platforms like Sprout Social offer insights to refine campaign strategies effectively.
What are some effective ways to engage with audiences across various platforms?
Respond promptly to comments and messages, share user-generated content, and run interactive campaigns like polls or Q&A sessions. Tools like Brandwatch and Sprout Social help manage interactions and measure engagement success.
