Top 12 eCommerce Website Builders

According to the US Department of Commerce, as of the third quarter of 2020, ecommerce sales accounted for more than 14% of all retail sales in the US. This figure is only expected to increase in 2021 with the global COVID-19 pandemic still forcing more consumers to shop online instead. 

Whether you are selling physical goods, digital products or services, with the help of a website builder, you, too, can embrace e-commerce (if you haven’t done so already). In fact, one of the advantages of using an ecommerce platform is that it makes it much easier to gather customer data that you can then use to improve your marketing. 

To help you get started or possibly scale your existing ecommerce store, here are 12 of the best ecommerce website builders (in no particular order). 


Top 12 Ecommerce Website Builders:


1. Wix eCommerce

While Wix might be better known as a content management system (CMS), they have done a lot of work to change that perception and push towards ecommerce. In fact, if you did not know better, you would think that they actually started out as an ecommerce software company. 

With Wix, it is really easy to set up your store. One of its most popular features is that it uses a what-you-see-is-what-you-get (WYSIWYG) drag-and-drop editor so that you can see the changes that you make in real time. Also, unlike many of the other ecommerce website builders, Wix lets you design your site first before you have to add your products and pay attention to the more technical things like shipping, payments, taxes, etc. 

They offer four paid plans with ecommerce capabilities. These are Business Basic ($17 per month), Business Unlimited ($25 per month), Business VIP ($35 per month) and Enterprise (custom pricing upon request). All in all, it is a good solution for smaller businesses and/or beginners. 

Some of the main features included in all the plans are:

  • Secure online payments
  • Customer accounts
  • Custom domain
  • Free domain for one year
  • Unlimited bandwidth
  • Unlimited products
  • Abandoned cart recovery
  • Sell on social channels

2. Squarespace

Just like Wix, Squarespace is aimed at smaller businesses that want to sell a couple of items online. While it is not a good choice for dropshipping, it is a good website builder for digital goods, subscriptions or services. 

One of the main advantages of Squarespace is that it can integrate your products well with social media and blogs. The use of photography and clean design is also what attracts many users to try out Squarespace. Though, if you prefer using a drag-and-drop editor, you will be disappointed. That being said, it is still easy to use and does not come with a steep learning curve. 

It offers two plans that are specifically designed with commerce in mind. The Basic Commerce plan is $30 per month, while the Advanced Commerce plan is $46 per month. Though, if you would prefer to be billed annually, you can save 13%. Both these plans do not charge transaction fees. 

Some of the main features included in both these plans are:

  • SSL security
  • Unlimited bandwidth and storage
  • SEO features for site visibility
  • Templates
  • 24/7 customer support
  • Promotional pop-ups and banners
  • Gift cards
  • Customer accounts

3. Shopify

Shopify is one of the most popular ecommerce website builders across the globe and do not really need much of an introduction. Plus, you can rest assured knowing that they have been in the business for enough years to know what they are doing. 

Thanks to its very intuitive interface and curated themes, it is easy to use. You will be able to set up a store quickly without any coding knowledge. 

Unlike some of the other website builders discussed in our list, this platform appeals to both smaller and larger businesses. It offers three paid plans: Basic Shopify ($29 per month), Shopify ($79 per month) and Advanced Shopify ($299 per month). 

Some of the main features offered by all three plans are:

  • Unlimited products
  • 24/7 support
  • Selling on online marketplaces and social media
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery
  • Gift cards
  • Fraud analysis

4. BigCommerce

Similarly to Wix, BigCommerce also started out as a content management system. It might not be as big as Shopify yet, but it definitely can offer the same value. It was founded in 2009 and since then it has made more than $25 billion in merchant sales and boasts more than 5,000 apps and design partners. 

While it offers great scalability, its learning curve is higher. So, while it might be a good choice for a smaller business, it is less of a good choice for beginners. 

It offers four paid plans: Standard ($29.95 per month), Plus ($79.95 per month), Pro ($299.95 per month) and Enterprise (custom pricing upon request). Just like some of the other website builders, it also does not charge transaction fees (irrespective of the plan you choose). 

Some of the main features included in all four plans are:

  • Unlimited staff accounts
  • Unlimited bandwidth, products and file storage
  • Branded online store
  • Google Shopping
  • eBay and Amazon
  • Facebook/Instagram
  • Responsive website
  • BigCommerce mobile app
  • Coupons, discounts and gift cards
  • Real-time shipping quotes
  • Blog
  • Product ratings and reviews
  • Multi-currency
  • 24/7 live agent support

5. Volusion

Volusion, in fact, was one of the first website builders for ecommerce. It was founded in 1999 already by Kevin Sproles, a website designer who had a vision to provide shopping cart software. 

With regards to ease of use, he succeeded. It is relatively easy to set up and run Volusion (that is if you plan on sticking to very simple things). Though, it becomes a lot harder when you want to add more advanced features. 

If you do get stuck, they do offer support. Users who sign up for the Personal plan will be able to access only online support, but the two other plans (Professional and Business) offer round-the-clock phone support. 

All in all, it is a good solution for medium to big businesses as they offer a decent selection of features, but not as many as website builders like BigCommerce or Shopify. 

Some of the main features included in its three paid plans are:

  • Unlimited bandwidth
  • Free, responsive themes
  • Secure checkout
  • Drag-and-drop tools
  • Built-in SEO tools
  • Social media integrations

6. Jimdo

Jimdo is one of the most popular ecommerce website builders and has helped users to create more than 20 million websites. In short, all you basically have to do is take your product photos, add your details and fill in your payment info. It is easy to create a store thanks to its drag-and-drop what-you-see-is-what-you-get (WYSIWYG) builder. If you get stuck, all the plans offer support (though, bear in mind, that only email support is provided). 

For online stores, it offers three pricing plans: Basic ($15), Business ($19) and VIP ($39). All these prices are per month, but you will be billed annually. 

The size of your website will be determined by the plan you select. With the Basic plan, you will have only 10 pages. The Basic plan also lacks quite a number of useful features that include discount codes, strikethrough prices, social marketing, product variants and social selling. No wonder, the Business plan is regarded as its bestseller.  

If you are a smaller business or a first-time seller, Jimdo is a good website builder to check out as you do not need any coding knowledge and it does not charge transaction fees. Though, if you are looking to scale and take on Amazon, rather check out one of the other website builders mentioned in our list. 

Some of the main features included in its three paid plans are:

  • Ability to connect your own domain
  • Free domain
  • HTTPS security
  • No transaction fees
  • Advanced SEO
  • Contact form
  • Statistics

7. Big Cartel

Big Cartel is a great ecommerce website builder for creatives and small independent businesses that want to sell photography and art. If you have some printed merch that you would like to sell, this can also be a good avenue to explore. 

It was founded in 2005 by Matt Wigham who was looking for a place to sell band merchandise. Since then, they have helped creatives from all over the globe sell more than $2.5 billion of their work.   

Overall, it is very easy to use and if you encounter any issues, it offers a setup wizard and email support. Though, if you are looking to scale, this might not be the best builder for you. 

Big Cartel offers three paid plans and one free plan. With the free plan, you can list five products, making it perfect for artists and creatives who still have a limited range. Once you have expanded your range, you can upgrade to the Platinum plan ($9.99 per month for 50 products), Diamond plan ($19.99 per month for 250 products) or Titanium plan ($29.99 per month for 500 products).


8. 3dcart

While 3dcart is not one of the most well-known ecommerce builders, it still deserves an honorable mention. Overall, it is not the best option if you are new to creating an ecommerce store as it can be hard to use and it is not that intuitive. Luckily, unlike some of the other builders mentioned, they offer phone support. So, that can be reassuring. 

They offer five paid plans: Startup Store ($19), Basic Store ($29), Plus Store ($79), Power Store ($129) and Pro Store ($229). These prices are if you opt for monthly billing and if you opt to be billed annually instead, they offer a 10% discount on all these plans. Just like Jimdo and some of the others, they also do not charge transaction fees, regardless of which plan you choose. 

All in all, it is a good option for medium to large enterprise ecommerce stores. Thanks to the unlimited traffic and sales (depending on your plan), the platform offers good scalability. 


9. Weebly

Weebly is simple to use and comes with a variety of decent templates. All you have to do is select a theme, add your products, set up taxes and shipping and choose how you would like to accept payments. It will create a storefront for you automatically that you can then customize if you feel the need. 

For setting up an online store, it offers two paid plans. These are Pro ($12 per month when billed annually) and Business ($25 per month when billed annually). The Pro plan is more geared towards groups and organizations, while the Business plan is aimed at small businesses and stores. 

As we feel that the Pro plan might just be too basic (and considering that the Business plan is very affordable), we’re only listing some of the main features offered by the Business plan. 

Main features offered by the Business plan include:

  • Free domain
  • Ability to connect a custom domain
  • Free SSL security 
  • Unlimited storage
  • Ability to connect a custom domain
  • SEO
  • Shopping cart
  • Accept payments via Square or third-party providers
  • Item badges
  • Item options
  • Inventory management
  • Automatic tax calculator
  • Coupon codes
  • Item reviews

10. Ecwid

Ecwid is one of the best solutions for small businesses that want to explore ecommerce. It offers an ecommerce website builder and a WordPress plug-in for existing websites. 

One of its new features that deserve to be highlighted is its Instant Site. This feature allows you to create a small one-page store for a limited time. This can work great if you plan on hosting an event. 

Just like Big Cartel, it also offers a free plan. In addition to this free plan, there are also three paid plans available. These are: Venture ($15 per month), Business ($35 per month) and Unlimited ($99 per month). Though, if you prefer to be billed annually, you can take about 17% off that price. 

Some of the main features offered by its three paid plans include:

  • Facebook shop
  • Instagram store
  • Mobile point-of-sale
  • Facebook, Google, and Pintrest advertising
  • Unlimited bandwidth
  • 70+ design themes
  • Gift cards and discount coupons
  • Ability to connect your own domain name

11. PrestaShop

PrestaShop is an innovative solution that you can use to create an online store. It is already used by more than 300,000 merchants. 

As it is an open-source, cloud-hosted ecommerce platform, it is scalable, flexible and sustainable. Currently, it offers over 600 features and 5,000 themes and modules. 

With regards to its pricing, the core functionality is free. Though, to make your website more functional, you will have to pay for add-ons. You will also have to pay for your own support, SSL and web hosting. 


12. WordPress and WooCommerce

If you have grown familiar with how to use WordPress, another solution is to use the WooCommerce plug-in. It is free and offers the standard ecommerce features.

With regards to pricing, it is open source and the plug-in is available for free. Though, bear in mind that you will still have to pay for things like a hosting plan and other tools. These additional expenses can actually add up. So, it is best that you do the math beforehand. 

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