Email remains the highest-ROI channel in digital marketing, but choosing the right software has never been more complex. With AI-generated email copy, predictive segmentation, omnichannel automation, and enterprise-grade deliverability becoming standard expectations, how do you know which platforms actually move the needle for your brand?
And with pricing models shifting across subscriber-based, send-based, and usage-based tiers, how can teams accurately forecast their true costs in 2025?
This guide to the best email marketing software platforms for 2025 breaks down how the industry is evolving and what today’s top tools really offer in practice.
From AI-powered email creation to e-commerce-native automation, integrated CRM suites, and creator-focused monetization systems, new patterns have emerged that separate modern email leaders from traditional ESPs.
Alongside detailed reviews, you’ll also find our Email Marketing Cost Estimator Tool to help you budget with clarity and pick a platform built for your next stage of growth.
Top Email Marketing Software & Platforms
To create and execute your email marketing strategy successfully, you'll need to find the best email marketing software platform for your business. Here’s a look at the best 31 email marketing software platforms and what makes each a good pick.
1. Omnisend
Best for: eCommerce marketers
Key Email Marketing Value: Omnichannel automation that unifies email, SMS, and push to increase ecommerce revenue
Pricing: Paid plans begin at $16 per month
Demo: Yes
Omnisend is an e-commerce-first email marketing and automation platform used by more than 150,000 brands. Its core value lies in unifying email, SMS, and push into a single revenue engine, enabling merchants to run omnichannel lifecycle journeys without stitching multiple tools together.
Recognized as a top-rated e-commerce ESP, Omnisend supports high-growth stores on Shopify, BigCommerce, WooCommerce, and other leading platforms. Their internal analysis shows merchants generating an average of $68 for every dollar spent, underscoring its strong revenue impact for transactional and promotional email programs.
AI-Powered Content and Personalization
Omnisend’s AI tools generate subject lines, preheaders, product copy, and even full email drafts based on past performance and brand tone. This removes creative bottlenecks and increases speed while maintaining consistency. For ecommerce teams that send frequent campaigns, AI-powered variations support rapid A/B testing and a stronger engagement lift.
E-commerce Native Automation
Unlike general ESPs, Omnisend’s workflows are built around ecommerce intent signals like browse abandonment, product views, cart recovery, and SKU-based triggers.
Revenue tracking ties every message to sales, enabling marketers to quickly identify the highest-earning automation paths. Brands routinely use these flows to convert first-time buyers and lift CLV without manual intervention.
Cross-Channel Delivery in One Platform
Omnisend consolidates email, SMS, and push under a single dashboard, allowing synchronized messages without juggling multiple tools. This reduces operational friction, improves attribution visibility, and creates unified customer journeys. Cross-channel analytics show how each touchpoint contributes to conversions, making optimization more actionable.
Proof of Performance
- CLVmaxers: 52% open rate on welcome automation, 7.5% conversion rate, 1,000-plus first-time orders in 12 months.
- Pasignia: 25% revenue growth, 50% faster campaign launch, 55% average open rates.
- Dukier: 525% revenue increase from Omnisend, 55% of revenue from automations, 0.36% unsubscribe rate.
Pros
- Powerful ecommerce-native automation
- Integrated email, SMS, and push in one platform
- Strong AI content creation tools
- Excellent revenue attribution and reporting
- High deliverability and segmentation depth
Cons
- Best suited for e-commerce, not ideal for non-commerce industries
- SMS costs vary by region
- Advanced automation may require onboarding time for beginners
Why Choose Omnisend?
Omnisend stands out by delivering true omnichannel automation purpose-built for ecommerce brands seeking scalable, revenue-driven email marketing. Its AI tools, deep ecommerce integrations, and proven automation performance make it a strong choice for merchants wanting measurable growth without complex setup.
For brands focused on lifecycle revenue, CLV expansion, and unified messaging across channels, Omnisend is one of the best platforms available.
2. Brevo (formerly Sendinblue)
Best for: Small businesses
Key Email Marketing Value: Accessible email marketing with strong deliverability and automation at a low price
Pricing: Paid plans begin at $17 per month
Demo: Yes
Brevo, formerly Sendinblue, is one of the most widely adopted email marketing platforms, serving more than 500,000 companies globally. Known for its simplicity, strong deliverability, and generous free plan, Brevo appeals to small teams and fast-growing brands that need intuitive tools without complex setup.
The platform includes drag-and-drop design, automation workflows, segmentation, transactional email, and 24/7 customer support across 6 languages.
High-Value Free Plan with Robust Deliverability
Brevo’s starter-friendly plan offers access to templates, segmentation, and core automation. It uniquely retains strong deliverability even at the entry tier, supported by dedicated IP options and transactional email infrastructure. This allows new businesses to scale reliably before upgrading.
Automation and Segmentation Built for Ease
Brevo’s pre-built workflows for welcome series, birthdays, abandoned carts, and lead nurturing help users deploy automation in minutes. Its segmentation engine supports dynamic lists based on demographics, purchase behavior, and engagement. This makes advanced targeting accessible without deep technical expertise.
24/7 Multilingual Support
Brevo offers round-the-clock chat and email support on all plans, with phone support and dedicated success managers on higher tiers. This level of availability is rare among budget-friendly ESPs and significantly reduces onboarding friction for small teams.
Proof of Performance
- Suntransfers increased engagement, reach, and campaign activation using Brevo’s multi-channel Black Friday strategy.
- Brevo clients report engagement increases of 10%, conversion rates rising to 5%, and revenue boosts of 42%.
- Alltricks sends 11,000 push notifications per month with a 7.4% open rate, generating €11,600 in sales.
- Doctolib sends 75M transactional emails per month at a 99% deliverability rate, with 600 ms delivery for priority messages.
Pros
- Excellent deliverability and transactional email infrastructure
- 24/7 multilingual support
- Strong automation and segmentation
- Affordable pricing for growing teams
Cons
- SMS pricing varies by country
- Fewer ecommerce-specific features than specialist ESPs
Why Choose Brevo?
Brevo delivers one of the strongest value-to-cost ratios in the email marketing market. Its ease of use, dependable deliverability, and accessible automation make it ideal for small businesses and growing brands that need power without complexity. With a proven track record across ecommerce, travel, healthcare, and marketplace businesses, Brevo is a reliable choice for teams that want fast setup, responsive support, and scalable communication workflows.
3. Campaigner
Best for: Small to midsize businesses
Key Email Marketing Value: Deep personalization and multi-channel automation built to increase conversions
Pricing: Starts at $14 per month for the Starter plan; free 30-day trial available
Demo: Yes
Campaigner is an advanced email marketing service platform with more than 20 years of experience and thousands of customers across industries. Positioned as a high-power ESP without the marketing-suite price tag, it offers enterprise-grade automation, SMS integrations, AI-driven insights, and list verification tools.
Its new AI Insight Builder and Capture by Campaigner add behavioral, demographic, and identity enrichment capabilities that most competitors do not offer. Campaigner is especially strong for marketers who want granular automation and lead-capture technology without paying enterprise pricing.
AI Insight Builder for Deep Contact Intelligence
Campaigner’s AI Insight Builder allows marketers to uncover attributes like income, dwelling type, education, net worth, job title, and more using plain-language queries.
This transforms generic lists into segmented, high-precision audiences. Few ESPs provide demographic and enrichment data at this depth, making Campaigner a strong choice for brands needing highly targeted personalization or advanced lifecycle automation.
Capture by Campaigner for Anonymous Visitor Identification
Capture identifies anonymous website visitors and turns them into marketable contacts, a major differentiator for brands losing traffic without conversions. It retargets visitors who abandon sessions or carts without submitting email information, enabling list growth at significantly lower cost. For e-commerce and finance brands, this unlocks audience volume that would otherwise disappear.
High-Performance Automation Workflows
Campaigner’s visual workflow builder supports email and SMS triggers, validation checks, and multi-branch customer journeys. Users commonly see up to 6x more conversions versus basic drip sequences. Its automation engine includes personalization, behavior tracking, and dynamic content, placing it alongside the strongest workflow tools in the market.
Proof of Performance
- Capture accounted for 65% of total list growth for a US financial-services brand.
- List growth from Capture grew 176% over 3 months versus standard campaigns.
- Campaign generated 80 new registrations at a 25% conversion rate and 186 repeat registrations at a 74.2% conversion rate, with a $0.047 cost per lead across 176,666 leads.
Pros
- Advanced enrichment and personalization
- Strong automation and SMS support
- Capture for anonymous-visitor conversion
- High deliverability with Reputation Defender
- 30-day full-feature trial
Cons
- Interface can feel complex for beginners
SMS pricing varies by region
Fewer e-commerce-native features than specialist ESPs
Why Choose Campaigner?
Campaigner is ideal for brands that want powerful automation, contact intelligence, and multi-channel workflows without enterprise pricing. Its AI Insight Builder and Capture functionality provide audience data and acquisition capabilities that most ESPs simply do not offer.
For marketers who rely on segmentation, behavioral triggers, and cost-efficient list growth, Campaigner delivers strong performance and exceptional value.
4. SMTP
Best for: Small to midsize businesses
Key Email Marketing Value: Premium deliverability for transactional and API-triggered emails
Pricing: Starts at $25 per month for 50,000 emails; free quote available for high-volume plans
Demo: No
SMTP.com is a dedicated transactional email delivery platform with more than 20 years of expertise in inbox placement and sender reputation management. It is trusted by companies sending high-volume authentication messages, notifications, order confirmations, and system-generated emails that must reach inboxes with near-perfect reliability.
SMTP.com maintains strong relationships with major ISPs and offers a secure, scalable infrastructure that supports everything from thousands to billions of monthly sends. The platform is widely used by SaaS companies, marketplaces, and senders requiring robust API performance.
Industry-Leading Deliverability Infrastructure
SMTP.com’s core advantage is its long-standing IP reputation built over two decades. The platform is engineered specifically for high-volume transactional email, focusing on consistent inbox placement rather than marketing automation.
This specialization results in stronger performance for time-sensitive messages like authentication and order confirmations, where latency and deliverability directly affect user experience.
Dedicated Instances and Scalable Sending
Every customer receives a private, secure cloud instance rather than a shared environment. This architecture gives businesses more control over their domain reputation and allows scalability based on changing send volumes. High-volume senders also receive tailored IP warming, volume ramp-up plans, and account manager support.
Reputation Defender for List and Domain Protection
SMTP.com includes an optional add-on called Reputation Defender, which validates email addresses before sending and suppresses invalid contacts. This protects domain and IP reputation, reduces bounce rates, and improves inbox placement over time.
Businesses sending millions of emails benefit significantly from proactive list hygiene and automated monitoring.
Pros
- Exceptional deliverability for transactional emails
- Scalable infrastructure for large senders
- Private cloud instances for all customers
- Dedicated account management for high-volume users
- Reputation Defender for proactive list hygiene
Cons
- Not designed for advanced marketing automations
- No visual email builder
- Demo not available
Why Choose SMTP.com?
SMTP.com is an excellent choice for businesses where email deliverability is mission-critical, especially for transactional communications. Its private infrastructure, long-standing IP reputation, and proactive domain protection give it advantages over general-purpose ESPs.
For SaaS products, fintech apps, marketplaces, and enterprises that depend on reliable authentication and notification delivery, SMTP.com delivers exceptional consistency and scale.
5. EmailOctopus
Best for: Organisations and businesses
Key Email Marketing Value: Affordable email marketing with easy design tools and simple automation
Pricing: Starts free for up to 2,500 subscribers and 10,000 emails per month; paid plans begin at $10 per month
Demo: No
EmailOctopus is a lightweight, budget-friendly email marketing platform trusted by more than 102,000 companies and organizations. Built for simplicity and affordability, it offers intuitive design tools, subscriber growth features, segmentation, and basic automation without the complexity or cost of larger ESPs.
Popular among bloggers, creators, community brands, and small ecommerce stores, EmailOctopus delivers essential email marketing capabilities while keeping pricing highly accessible. Notable users include Popbitch, which sends newsletters to 300,000 subscribers through the platform.
Cost-Effective Email Marketing for Growing Lists
EmailOctopus differentiates itself with one of the most generous free plans on the market and low-cost paid tiers. This makes it especially appealing for new brands or creators who need reliable email sending without high monthly fees. For nonprofits, bloggers, and side projects, EmailOctopus provides core features at a fraction of the price of mainstream ESPs.
Simple Drag-and-Drop Builder and Templates
The platform includes customizable templates and an intuitive drag-and-drop builder, allowing users to create polished emails quickly. This keeps the learning curve low and reduces production time for small teams. Its editor is designed for speed and usability, making it ideal for users without design or technical skills.
Audience Growth Tools and Easy Onboarding Automation
EmailOctopus includes embeddable signup forms, landing pages, and seamless subscriber imports, helping users build and manage lists effectively. Its simple automation workflows support welcome sequences and basic onboarding, ensuring new subscribers receive timely, relevant messages without manual effort.
Proof of Performance
- Dreamville Records saves $1,000 per month after switching to EmailOctopus.
- Independent author Liz Gavin saves more than $700 per year using EmailOctopus instead of higher-cost ESPs.
Pros
- Very affordable with a strong free plan
- Easy-to-use drag-and-drop builder
- Good for bloggers, creators, and small teams
- Clean segmentation and data-driven personalization
- Minimal setup and fast onboarding
Cons
- Limited automation compared to advanced ESPs
- No SMS or multi-channel capabilities
- Not ideal for complex e-commerce workflows
Why Choose EmailOctopus?
EmailOctopus is an excellent option for creators, small businesses, and nonprofits that need simple, affordable email marketing without unnecessary complexity. Its intuitive builder, list-growth tools, and straightforward automation make it a practical choice for anyone starting or scaling on a budget.
For teams that prioritize cost efficiency and ease of use, EmailOctopus offers remarkable value.
6. ActiveCampaign
Best for: Businesses of all sizes
Key Email Marketing Value: High-performing email automation powered by AI, segmentation, and industry-leading deliverability
Pricing: Starts at $29 per month for the Marketing Lite plan; 14-day free trial available
Demo: Yes
ActiveCampaign is a leading email marketing and automation platform trusted by thousands of e-commerce brands, SaaS companies, agencies, and educators. Named the Best Email Marketing Tool of 2025, the platform is recognized for its deliverability, advanced personalization, and AI-driven campaign creation.
Its Active Intelligence engine analyzes billions of data points to optimize send times, subject lines, and content, while its automation builder supports highly scalable lifecycle workflows. ActiveCampaign integrates with more than 900 tools, including Shopify, Salesforce, Webflow, and Google Ads.
AI-Powered Campaign and Content Creation
ActiveCampaign’s AI Campaign Builder generates layouts, copy, images, and subject lines based on a single prompt. This dramatically reduces production time, especially for teams creating multiple campaigns per week. AI agents also provide real-time recommendations using customer data, turning analytics into actionable improvements.
Industry-Leading Deliverability Infrastructure
The platform offers dedicated IP management, verified authentication, and real-time monitoring. Many brands switch from other ESPs specifically for improved inbox placement. With strong domain protection and deliverability support, ActiveCampaign is a top choice for businesses where missed emails directly affect revenue.
Advanced Personalization and Automation at Scale
ActiveCampaign automates individualized messaging using behavioral, demographic, and purchase data. No manual segmentation is required. Users can build advanced workflows that adapt to customer actions across email, SMS, and website activity, making it ideal for high-growth brands needing tailored experiences.
Proof of Performance
- Pit Boss generated $76,717 from a single email campaign, achieving a 7x increase in click-through rate and a 32% open rate.
- Her First $100K achieved 189% contact growth YoY, a 54.6% open rate, and 212,000 webinar registrations through automation.
- YMCA of Alexandria saved more than 10 hours per week using ActiveCampaign’s AI Brand Kit, achieved a 12.8% click-through rate, and grew its list by 27%.
Pros
- Powerful automation and personalization
- Industry-leading deliverability
- AI-driven campaign and workflow creation
- Large integration ecosystem
- Strong analytics and optimization tools
Cons
- Steeper learning curve for beginners
- Higher pricing as lists scale
- Some advanced features require upper-tier plans
Why Choose ActiveCampaign?
ActiveCampaign excels at delivering personalized, automated email experiences at scale. Its AI tools, advanced segmentation, and strong deliverability make it ideal for brands focused on maximizing lifecycle revenue and maintaining high engagement.
For teams seeking a platform that blends automation power with real performance insights, ActiveCampaign is one of the strongest choices on the market.
7. Constant Contact
Best for: Beginners and small businesses
Key Email Marketing Value: Easy-to-use email builder with templates, automation, and strong engagement tools
Pricing: Starts at $12 per month for Lite, $35 per month for Standard, and $80 per month for Premium; 14-day free trial available
Demo: Yes
Constant Contact is one of the longest-standing email marketing platforms. Known for its simplicity, large template library, and strong educational resources, it helps teams create polished campaigns quickly.
Its drag-and-drop editor, 600-plus templates, social posting tools, and automated journeys make it accessible to beginners while offering more advanced segmentation and reporting for mid-market users. Constant Contact’s mobile-responsive designs and brand-building features make it especially popular among event-driven businesses, local organizations, and fundraising groups.
Large Template Library and Fast Drag-and-Drop Creation
Constant Contact offers one of the largest design libraries in the email marketing industry. Templates automatically pull in brand colors, logos, and visuals, enabling teams to build professional emails in minutes. Its PDF-to-email converter and BrandKit capabilities further speed up creation.
Built-In Social Media and Multi-Channel Tools
Unlike many entry-level ESPs, Constant Contact includes social publishing, SMS features, and cross-platform sharing, allowing users to repurpose emails into native posts for Facebook, Instagram, and LinkedIn. This multi-channel flexibility makes it attractive for smaller teams that want to streamline marketing across channels.
Strong Support, Education, and Community Resources
Constant Contact provides extensive help materials, phone support, webinars, and community forums. Beginners can quickly onboard, and nonprofits gain access to dedicated resources, including fundraising templates and donor communication workflows.
Proof of Performance
- Flavorman achieved 11% list growth, 11% open rate growth, and a 10% higher open rate than industry average.
- Wellington Brewery generated a 50x ROI, $2,300 in average weekly sales, and $36,000 in yearly automation revenue.
Pros
- Very easy to use with 600 plus templates
- Strong for nonprofits, events, and local businesses
- Built-in social publishing and SMS
- Robust support and educational resources
- Reliable deliverability and mobile-responsive emails
Cons
- Less advanced automation compared to higher-end ESPs
- Pricing increases with list size
- Limited ecommerce automation depth
Why Choose Constant Contact?
Constant Contact is ideal for small businesses, nonprofits, and community-focused brands that need quick, professional email marketing without technical complexity. Its extensive template library, fast editor, and integrated social tools make it a go-to platform for teams managing newsletters, events, and fundraising campaigns.
For organizations that value ease of use, strong support, and dependable engagement results, Constant Contact remains a trusted and proven choice.
8. Convertkit
Best for: Creators, authors, coaches, and solo entrepreneurs
Key Email Marketing Value: Creator-focused automation and segmentation designed to grow relationships and digital product revenue
Pricing: Free plan available; paid plans start at $39 per month; 14-day free trial offered
Demo: Yes
Kit, formerly ConvertKit, is a creator-centric email marketing platform trusted by thousands of authors, newsletter creators, coaches, and online educators. It powers more than 587M subscribers and is widely adopted by high-profile creators, including James Clear, Ali Abdaal, and Nisha Vora.
Known for its simplicity, strong deliverability, and visual automation builder, Kit helps creators grow audiences, nurture relationships, and sell digital products without relying on complex tools. With landing pages, forms, tagging, paid recommendations, and commerce features, Kit serves as an all-in-one growth engine for solo operators and content-driven businesses.
Creator-Focused Automation and Tagging System
Kit’s segmentation and tagging features allow creators to deliver highly relevant content based on interests, behaviors, and purchasing history. Tags automatically update based on subscriber actions, enabling personalized journeys that boost engagement and conversions. This level of granularity is ideal for creators who rely on audience trust and targeted messaging.
High Deliverability and Strong Engagement Performance
Kit highlights a 99.8% delivery rate and average open rates above 40%, placing it among the strongest deliverability engines in the creator space. Its infrastructure is tuned for inbox placement rather than bulk marketing, making it a top choice for newsletters, courses, and audience-led brands.
Built-In Tools for Selling and Monetizing
Beyond email, Kit offers native e-commerce capabilities, allowing creators to sell digital products, memberships, and subscriptions directly through the platform. Paid recommendations, the Creator Network, and Kit Ads add additional monetization paths, reducing dependence on external platforms or ad revenue.
Pros
- Excellent deliverability and engagement rates
- Visual automations and creator-focused tagging
- Built-in commerce and monetization tools
- Integrates natively with creator apps like Canva, Circle, and Thinkific
- Strong fit for solo businesses and newsletter creators
Cons
- Less suitable for large e-commerce brands
- Limited advanced reporting compared to enterprise ESPs
- Fewer multi-channel features beyond email
Why Choose Kit?
Kit is tailor-made for creators who want simple, powerful email marketing that nurtures audience relationships and drives digital product revenue. Its tagging system, high deliverability, and visual automations make it a natural fit for newsletters, online courses, and content-driven businesses.
For creators who want tools built specifically for their workflows, Kit remains one of the strongest and most trusted platforms available.
9. EngageBay
Best for: Small to Midsize Businesses
Key Email Marketing Value: Affordable AI-powered email creation, automation, and segmentation in a unified CRM suite
Pricing: Free for up to 15 users; paid plans start at $12.74 per month when billed annually; 14-day free trial available
Demo: Yes
EngageBay is an all-in-one CRM and marketing automation platform designed for growing small businesses. It combines email marketing, landing pages, automations, segmentation, and CRM features into a single, cost-efficient system.
Trusted by 25,000-plus users, EngageBay offers AI-powered content creation, predictive analytics, and an extensive set of tools that typically require multiple paid platforms.
AI-Powered Email Creation and Optimization
EngageBay uses AI to generate subject lines, email drafts, and performance insights. It evaluates content in real time, offering optimization suggestions for tone, structure, and send time. This empowers non-technical teams to produce polished, data-backed campaigns without external tools.
Deep Segmentation and Personalization
Custom and smart segments allow businesses to group contacts by demographics, behavior, engagement, and custom fields. Dynamic segmentation updates automatically as users take actions across email, forms, and CRM touchpoints. This level of targeting supports hyper-personalized campaigns that drive higher engagement and conversions.
Unified Marketing, Sales, and Support Platform
EngageBay stands out by integrating CRM, email, forms, landing pages, SMS, live chat, and help desk tools under one subscription. This simplifies customer tracking and eliminates the need for multiple software tools, making it especially valuable for cost-conscious small teams.
Proof of Performance
- A+ Test Prep and Tutoring replaced 6 separate tools and cut $800 in monthly expenses using EngageBay.
- 10,000 contacts and 25,000 plus users rely on EngageBay for email and CRM workflows.
Pros
- All-in-one CRM plus email automation suite
- AI-powered content and insights
- Deep segmentation and behavioral triggers
- Very cost-effective for small teams
- Free plan available for 15 users
Cons
- Interface can feel crowded due to many modules
- Advanced automation requires more onboarding
- Not ideal for enterprise multi-team workflows
Why Choose EngageBay?
EngageBay is ideal for small businesses wanting powerful email automation, segmentation, and CRM tools without expensive subscriptions. Its all-in-one platform replaces multiple disconnected apps, making it a budget-friendly choice for growing teams.
For cost reduction, centralized workflows, and AI-driven email optimization, EngageBay delivers exceptional value.
10. GetResponse
Best for: Small and Large Companies
Key Email Marketing Value: AI-powered content generation, advanced automations, and enterprise-grade deliverability
Pricing: Starter plans from €11.15 per month; 14-day free trial available
Demo: Yes
GetResponse is an AI email marketing and automation platform trusted by more than 350,000 businesses worldwide. It helps brands create newsletters, autoresponders, transactional emails, and advanced automation workflows in one easy interface.
Known for its 99% deliverability rate across 160-plus countries, GetResponse is built for teams that need fast creation, high inbox placement, and scalable sending. With features like AI email generation, e-commerce automation, and webinar hosting, it integrates directly into modern digital marketing stacks across retail, SaaS, and publishing.
AI Email Generator and Assisted Content Creation
GetResponse uses AI to generate subject lines, body copy, and design-ready email layouts based on your audience, keywords, and goals. This significantly speeds up campaign production and improves consistency. Their AI can also evaluate tone and relevance, reducing time spent drafting and revising emails.
Enterprise-Grade Deliverability and Volume Handling
Brands that send millions of emails per month choose GetResponse for its 99% deliverability and ability to handle up to 2M emails per hour. Dedicated IP options, authentication protocols, and real-time reputation monitoring give enterprise senders confidence that critical messages reach inboxes reliably.
Behavior-Based Automation for E-commerce
From abandoned cart sequences to product recommendations and transactional updates, GetResponse’s automation engine is built for revenue generation. Dynamic segments update in real time based on browsing and purchasing activity, enabling personalized workflows that boost conversion rates.
Proof of Performance
- Livrarias Curitiba achieved a 200% revenue increase from email marketing in 1 year using GetResponse.
- GOG sends millions of emails monthly at a 99% deliverability rate, including up to 2M emails per hour.
Pros
- AI-powered email and content generation
- Strong automation and ecommerce workflows
- 99% deliverability and high-volume scalability
- 200-plus templates and drag-and-drop editor
- Extensive integrations and webinars
Cons
- More advanced features locked behind higher tiers
- Learning curve for complex automations
- Pricing increases with list size
Why Choose GetResponse?
GetResponse stands out for teams that need fast email creation, reliable inbox placement, and advanced automation without enterprise-level complexity. Its AI tools reduce production time, while its high-volume capabilities make it ideal for ecommerce, publishers, and global brands.
If your priority is personalization at scale and consistent deliverability, GetResponse is a top-tier choice.
11. AWeber
Best for: Businesses of all sizes
Key Email Marketing Value: Simple, fast email automation and list growth tools built for beginners
Pricing: Plans from $12.50 per month
Demo: No
AWeber is one of the longest-standing email marketing platforms, serving businesses since 1998. Known for its simplicity and reliability, it helps small teams design emails, automate sequences, build landing pages, and collect payments without needing technical expertise.
More than 2,000 reviews rate AWeber 4.9 out of 5, reflecting its strong reputation for usability and support. With 750-plus integrations and free account migrations, AWeber fits seamlessly into creator, ecommerce, and coaching workflows.
Beginner-Friendly Email Automation
AWeber’s prebuilt automations come 90% ready, allowing users to launch welcome sequences, upsell flows, abandoned-cart emails, and nurture campaigns with minimal setup. For small teams without technical skills, this drastically reduces onboarding time and boosts campaign performance.
On-Brand Email and Landing Page Creation
The drag-and-drop builder includes templates for newsletters, e-commerce, and lead magnets. Their AI Writing and Subject Line Assistant helps users generate engaging copy faster, ensuring consistent output even without a dedicated designer or writer.
Built-In E-commerce & Payments
AWeber allows users to create simple digital storefronts, accept payments in 100+ currencies, and set up subscriptions or payment plans. This makes the platform a strong fit for creators selling digital products or solopreneurs offering services.
Pros
- Very beginner-friendly
- AI writing assistance
- 750 plus integrations
- Built-in landing pages and payments
- Free migrations and 24/7 support
Cons
- Automations are simpler than higher-end competitors
- Limited advanced segmentation options
- Not ideal for enterprise-scale sending
Why Choose AWeber?
AWeber excels for creators, solopreneurs, and small businesses that want an intuitive platform with everything they need to launch quickly. It removes complexity, offers excellent support, and includes ready-to-use automations that help users grow without steep learning curves.
If you want dependable email marketing without enterprise-level features or costs, AWeber is an ideal fit.
12. Drip
Best for: eCommerce brands
Key Email Marketing Value: E-commerce grade personalization and automation that drives repeat purchases
Pricing: Starts at $39 per month; 14-day free trial available
Demo: Yes
Drip is an e-commerce-focused email marketing and automation platform used by brands like Loebe Shop, Vero Moda, Rainier Watch, and Levels Health. It is built specifically for DTC and retail companies that rely on lifecycle email, segmentation, and high deliverability to maximize sales.
Drip’s editor allows users to pull live product data directly into emails, while its dedicated deliverability team maintains a documented 99.8% inbox rate across the platform. With smart workflows, onsite forms, and dynamic product feeds, Drip plays a central role in helping ecommerce and creator-led businesses grow repeat revenue.
E-commerce Native Personalization
Drip integrates deeply with Shopify, WooCommerce, BigCommerce, and custom storefronts, allowing marketers to add real-time product blocks, cart URLs, and customer-specific data directly into campaigns.
This produces highly personalized messages that outperform standard batch and blast emails and help brands turn shoppers into multi-purchase buyers.
Advanced Visual Workflow Builder
The visual automation builder allows e-commerce marketers to launch highly targeted flows for browse abandonment, post-purchase journeys, winbacks, replenishment reminders, and VIP segmentation. Behavior and lifecycle segments update automatically, ensuring every message is timely and relevant.
Dedicated Deliverability Team
Drip stands out with a specialized deliverability team that actively monitors accounts and provides direct optimization support. The platform maintains a 99.8% delivery rate, giving ecommerce brands confidence that revenue-driving emails will reach the inbox.
Pros
- E-commerce native workflows
- Dynamic product blocks
- Dedicated deliverability support
- Easy visual automation builder
- Free migrations for larger lists
Cons
- Pricing rises quickly for large lists
- Not ideal for non-ecommerce industries
- Limited landing page capabilities
Why Choose Drip?
Drip is built for e-commerce teams that want smarter segmentation, personalized automations, and high deliverability that directly impacts revenue. Its product-centric tools help brands create experiences that customers genuinely respond to.
If your priority is scaling retention, repeat orders, and lifecycle email performance, Drip is one of the strongest e-commerce-focused options available.
13. MailerLite
Best for: Beginners and Small Businesses
Key Email Marketing Value: Beautiful design tools and flexible automations without complexity or high cost
Pricing: Free plan available; paid plans start at $7.50 per month; 14-day free trial available
Demo: No
MailerLite is an easy-to-use email marketing platform trusted by more than 1M businesses and creators. Known for its clean interface, intuitive drag and drop builder, and generous library of 70+ content blocks, it enables users to create visually polished newsletters, landing pages, and websites quickly.
MailerLite also supports digital product sales, paid newsletters, surveys, quizzes, and advanced automations. With ISO 27001 certification, 24/7 support, and consistently high usability scores, it is a top choice for creators and small brands seeking a powerful yet affordable tool.
Best in Class Design Tools
MailerLite was built by designers, which shows in its pixel-perfect templates, flexible layout controls, and large content block library. Users can embed countdown timers, image carousels, quizzes, galleries, and coupons without external tools.
Accessible but Advanced Automation
Despite its simplicity, MailerLite offers unlimited workflows, multi-step triggers, and conditional content for deeper personalization. Smart Sending uses machine learning to optimize send times automatically.
Integrated List Growth and Monetization
MailerLite combines pop-ups, landing pages, websites, and paid newsletter features in one place. Users can also sell digital products natively, eliminating the need for third party sales tools.
Proof of Performance
- Buildcamp recorded an 86% open rate and 7% CTR using MailerLite
- 100daysofnocode saw a 51% open rate and 11% click rate across 12,000 learners
- Privyr increased newsletter open rates by 15% to 20% after migrating to MailerLite
- KC Tool achieved a 72% open rate and 7% click rate through ongoing testing
Pros
- Extremely easy interface
- Strong automation for the price
- Large template and content block library
- Integrated landing pages and digital product sales
- 24/7 live support on paid plans
Cons
- No built-in CRM
- Limited advanced e-commerce features
- Some features only in higher tiers
Why Choose MailerLite?
MailerLite gives creators and small businesses powerful design, automation, and monetization tools without complexity or high cost. It is ideal for anyone who values ease of use and polished email experiences while still needing smart personalization and reliable deliverability.
14. Keap
Best for: Entrepreneurs and Medium-Sized Businesses
Key Email Marketing Value: Behavior-based automations tied directly to CRM data
Pricing: Starts at $299 per month for the Pro plan
Demo: Yes
Keap is an all-in-one CRM, sales automation, and email marketing platform. Unlike standalone email tools, Keap integrates contact management, payments, lead capture, segmentation, and automated follow-ups within a single environment.
This makes it a strong option for service-based companies that need nurture sequences linked to customer activity rather than one-off broadcasts.
CRM Driven Automations
Keap treats email as part of a broader lifecycle. Contacts are automatically tagged and segmented when they register or submit a form, triggering personalized welcome emails, nurture paths, or sales follow-ups tied to specific behaviors.
Behavior-Based Messaging
Emails can be sent based on client actions, including form submissions, product interest, or pipeline updates. This helps businesses move prospects from awareness to purchase to repeat revenue with minimal manual work.
Template Library for Faster Creation
Keap provides a wide range of modern, styled templates for newsletters and promotions, allowing teams to send polished emails without design expertise.
Pros
- CRM and email automation combined
- Advanced behavioral triggers
- Strong segmentation
- Free migration support
- Designed for service businesses
Cons
- Higher starting price than typical email tools
- Overkill for simple newsletters
- Fewer e-commerce-specific features
Why Choose Keap?
Keap is ideal for businesses that need more than email broadcasts and want true follow-up automation tied to CRM data. It removes the chaos of manual client management by centralizing contacts, segmentation, invoicing, payments, pipelines, and automated email sequences in one system.
15. Mailchimp
Best for: Small, Medium, and Large Businesses
Key Email Marketing Value: AI and data-driven insights that improve campaign performance
Pricing: Free plan available; Pricing starts at $6.50 per month
Demo: Yes
Mailchimp is one of the most widely adopted email marketing platforms, powering hundreds of thousands of businesses with automations, templates, segmentation, and analytics.
As a long-standing category leader, it delivers more than 500M emails daily and offers predictive segmentation, multivariate testing, and advanced optimization tools. Its integrations with Shopify, Salesforce, WooCommerce, and 300+ apps make it a versatile choice for teams scaling their email revenue.
Predictive Segmentation and Behavioral Targeting
Mailchimp analyzes past purchase, engagement, and lifecycle data to predict which subscribers are most likely to buy. This allows marketers to send behavior-aligned messages that lift conversions without manual segmentation work.
Customer Journey Builder and Advanced Automations
The Customer Journey Builder enables branching paths based on clicks, purchases, and site activity. Mailchimp reports up to 4X more orders for users who switch from bulk sends to automated journeys, making this a core differentiator.
Industry-Leading Data Insights and Optimization
Mailchimp recommends send times, subject line improvements, and content adjustments based on real performance benchmarks from top-performing campaigns in each industry. These suggestions help marketers refine emails without advanced analytics skills.
Proof of Performance
- Club Soda reports that nearly every campaign directly drives purchases
- Yuool recorded a 7.4% click-through rate in welcome flows and 13% of online sales generated via email
- Mailchimp claims users see up to 4X more orders when shifting to automated journeys
Pros
- 300+ integrations
- Predictive segmentation and AI insights
- Strong automation suite
- Wide template library
- High deliverability (>99%)
Cons
- Pricing scales quickly with list size
- Some advanced features locked behind higher tiers
- Interface can feel heavy for simple newsletters
Why Choose Mailchimp?
Mailchimp is ideal for marketers who want data-backed optimization without hiring an analytics team. Its predictive segmentation, guided insights, and automation tools turn engagement and purchase data into revenue-focused campaigns.
The platform’s ecosystem and deliverability strength make it dependable for scaling brands that need both ease of use and enterprise-grade features.
16. SendX
Best for: Small to Medium Size Businesses
Key Email Marketing Value: Industry-leading inbox placement and flexible compliance
Pricing: Starts at $7.49 per month
Demo: Yes
SendX is an email marketing and automation platform designed for businesses that require reliable deliverability, strong compliance, and an intuitive campaign builder.
Trusted by 3,000+ businesses across e-commerce, SaaS, blockchain, media, and regulated categories, SendX emphasizes sender reputation monitoring and advanced deliverability tools.
Industry Leading Deliverability and Sender Protection
SendX invests heavily in deliverability with features like automatic IP warming, sender reputation monitoring, and spam testing. These safeguards ensure inbox placement even for high-volume senders, making it a standout option for businesses that cannot risk hitting spam filters.
Flexible Compliance for Regulated Industries
Unlike many email platforms that ban crypto, adult, CBD, or gaming businesses, SendX accepts any legitimate operation that follows relevant laws. This makes it uniquely valuable for marketers who are routinely rejected by mainstream ESPs and need a compliant but permissive provider.
Human First, Responsive Support
SendX positions its support as a competitive advantage, offering fast response times, dedicated account managers for large senders, and personalized deliverability guidance. For industries that require high-touch support, this reduces operational risk and accelerates onboarding.
Pros
- Exceptional deliverability tools
- Accepts regulated industries
- Strong segmentation and workflows
- Responsive human support
Cons
- Fewer e-commerce native features than specialist tools
- Template library not as extensive as larger competitors
- Limited built in AI compared to newer ESPs
Why Choose SendX?
SendX excels where reliability, deliverability, and compliance matter most. If your business operates in a sensitive category or sends at scale, the platform’s permissive policies and deliverability focus offer a level of stability that mainstream ESPs often cannot match.
It is a strong fit for marketers who need dependable inbox performance and real human service rather than restrictive automation-led platforms.
17. SendPulse
Best for: Large businesses
Key Email Marketing Value: AI-powered bulk email delivery with cross-channel automation
Pricing: Starts at $8 per month, free plan includes up to 15,000 emails to 500 subscribers
Demo: Yes
SendPulse is an email marketing and multichannel automation platform trusted by 3M+ users worldwide. Known for its generous free plan and powerful bulk email features, SendPulse helps brands send high-performing campaigns using drag-and-drop templates, dynamic segmentation, and AI-enhanced content creation tools.
Its broader ecosystem includes landing pages, chatbots, CRM, and SMS, making it an accessible all-in-one growth stack.
Multichannel Automation with Automation 360
SendPulse stands out with Automation 360, enabling brands to build workflows combining email, SMS, web push, and chatbot messaging. This multi-touch approach helps marketers orchestrate complex customer journeys using behavioral triggers without needing separate automation tools.
AI-Powered Email Creation and Translation
The platform integrates AI tools to generate body copy, refine content, rewrite subject lines, or translate emails into 10 languages. This accelerates campaign production and is valuable for global brands managing multilingual lists.
Robust Segmentation and Real-Time Dynamic Updates
SendPulse supports advanced segmentation using tags, variables, and behavioral criteria. Dynamic segments automatically update based on subscriber actions, enabling targeted messaging such as abandoned cart reminders, inactivity follow-ups, or language-based personalization.
Pros
- Generous free plan
- Strong automation capabilities
- AI content tools and translation
- Multichannel workflows
Cons
- Interface can feel busy for beginners
- Advanced features require paid tiers
- Less e-commerce depth than specialist ESPs
Why Choose SendPulse?
SendPulse is ideal for brands that want an affordable, scalable tool that combines email with SMS, chatbots, and push notifications under one platform. Its Automation 360 engine and AI features make it especially strong for teams that want to build sophisticated customer journeys without enterprise complexity.
18. Bitrix24
Best for: Small Businesses
Key Email Marketing Value: Unlimited monthly email sends inside a full CRM suite
Pricing: Free plan available; paid plans start at $491 per month (flat fee for all users)
Demo: Yes
Bitrix24 is not a standalone email marketing platform but an all-in-one CRM and communications workspace used by more than 15M users worldwide. Its email marketing module is integrated directly into the CRM, allowing teams to send promotional, transactional, and automated emails without relying on third-party providers.
Bitrix24 also includes SMS, telephony, landing pages, social ads, and segmentation in a unified system, making it well-suited for businesses seeking an end-to-end customer operations hub.
Unlimited Email Sending Inside the CRM
Bitrix24 allows up to 1,000,000 bulk emails per month with no external ESP required. Marketers can build campaigns using editable HTML templates, segment audiences, and track open and click-through rates, all tied back to CRM records. This makes Bitrix24 compelling for teams that want email and customer data tightly integrated.
Multichannel Outreach Under One Roof
Beyond email, Bitrix24 includes landing pages, SMS marketing, telemarketing via built-in VoIP or SIP connections, and social ad management for Facebook, Instagram, and Google. Marketers can create lookalike audiences, sync CRM segments to ad platforms, and automate messaging across channels through CRM triggers.
Automation + AI-Driven Landing Pages
The platform features rule-based automation for email and SMS, allowing teams to trigger follow-ups based on order updates, payments, and lifecycle events. Bitrix24’s CoPilot AI can generate landing page layouts, copy, forms, and images in minutes, which sync directly into the CRM as leads.
Pros
- Unified CRM + email + SMS + telephony + ads
- Up to 1,000,000 emails per month
- AI-assisted landing pages
- Predictable flat pricing for all users
Cons
- Not purpose-built for advanced email analytics
- Deliverability relies on built-in infrastructure unless integrated with a third-party ESP
Why Choose Bitrix24?
Bitrix24 is ideal for operations-heavy teams that want CRM data, marketing channels, sales workflows, and landing pages in one system. It suits businesses that prioritize multichannel automation rather than deep email-specific features, and teams that want predictable pricing with no per-user fees.
19. User.com
Best for: Businesses of All Sizes
Key Email Marketing Value: Highly personalized, behavior-driven email campaigns built directly on unified customer data
Pricing: Custom pricing; free trial available
Demo: Yes
User.com is an all-in-one marketing automation and CRM platform designed for personalized email campaigns at scale. The platform integrates email marketing, customer data, analytics, automation, and live chat into one unified system, allowing brands to send targeted messages based on real-time behavior, attributes, and engagement.
Customers like DobryMechanik report significant list growth and improved email-driven revenue after adopting the platform.
Deep Personalization With Behavioral Data
User.com enables hyper-personalized email campaigns using snippet tags, dynamic content, and behavioral triggers. Marketers can pull in a subscriber’s name, browsing history, past interactions, or event data to send emails that feel personally tailored.
This reduces spam risk and increases engagement because content reflects real user intent, not generic messaging.
Unified CRM + Email + Automation
Unlike standalone ESPs, User.com centralizes email marketing inside a native CRM. Every open, click, and unsubscribe is logged directly in each contact profile. This closed-loop structure allows teams to create advanced automations such as lead nurturing, onboarding, or ecommerce flows using email behavior as a trigger.
It also eliminates tool fragmentation by combining CRM, email, analytics, and automation in a single system.
Highly Flexible Email Creation Tools
Marketers can build emails using a drag-and-drop editor, prebuilt layouts, imported ZIP templates, or full HTML. This flexibility supports everything from simple broadcast campaigns to custom-designed branded newsletters.
Integration with Gmail and external SMTP providers adds further versatility, letting businesses maintain existing workflows while upgrading to User.com’s analytics and automation capabilities.
Pros
- Strong personalization and behavioral automation
- Unified CRM + email + analytics in one system
- Flexible editor with HTML and custom layout imports
- GDPR and CCPA compliant
Cons
- Pricing is not publicly listed
- Can feel complex for small teams with simple needs
- Requires initial setup time to fully leverage CRM-based automations
Why Choose User.com?
User.com is ideal for businesses that want to unify CRM data, behavior tracking, and email marketing into a single, automated engine. The platform excels when personalization, segmentation, and customer lifecycle automation matter more than basic email broadcasting.
If your team wants deeper insights, tailored messaging, and multi-touch automations without stitching together separate tools, User.com provides a scalable all-in-one solution.
20. Direct Mail
Best for: Businesses of All Sizes Using macOS
Key Email Marketing Value: High-performance email creation, sending, and tracking in a Mac-optimized, all-in-one desktop app
Pricing: Starts at $20 per month or per email; free trial available
Demo: No
Direct Mail is a Mac-only email marketing app used by organizations such as Ubisoft, MaxMara, Stanford University, Duke University, VMware, and SAP. Built natively for macOS, it offers a polished, fast, and offline-capable workflow not found in web-based ESPs.
The platform provides email design tools, automated sequences, built-in deliverability infrastructure, real-time analytics, and cloud sync for collaboration. For Mac-centric teams, it delivers a streamlined, reliable, and privacy-oriented email marketing experience.
Native Mac Experience With Professional Email Tools
Direct Mail leverages macOS capabilities for superior performance, smooth UI, and tight system integration. Users get a desktop-class editor, offline access, local caching, and lightning-fast rendering that web apps cannot match. For Mac-first businesses, this improves efficiency and eliminates latency found in browser-based platforms.
Fast, Reliable Sending Infrastructure
The platform provides high-deliverability sending with built-in bounce handling, unsubscribe management, complaint processing, and IP-level reputation protection. Users do not need external SMTPs or plugins. Real-time open and click tracking helps marketers monitor performance the moment emails hit inboxes.
Advanced Automation Without Complexity
With autoresponders, timed sequences, and behavior-triggered messages, teams can deploy welcome flows, birthday emails, onboarding drip campaigns, and recurring outreach. Automations are intuitive, making them accessible to freelancers and small teams without needing a dedicated marketing ops specialist.
Pros
- Fully native macOS experience
- Strong deliverability and real-time analytics
- Easy-to-use automation and template tools
- Cloud sync supports team collaboration
Cons
- Mac-only; not suitable for Windows or cross-OS teams
- Limited enterprise-grade automation compared to all-in-one CRMs
- No live demo
Why Choose Direct Mail?
Direct Mail stands out for Mac users who want a fast, intuitive, and reliable email marketing tool without the overhead of browser-based platforms. Its polished macOS design, strong deliverability, and powerful automation capabilities make it ideal for freelancers, creators, agencies, and small businesses that operate primarily on Apple devices.
If your workflow lives on the Mac ecosystem, Direct Mail provides one of the most seamless and efficient email marketing experiences available.
21. HubSpot
Best for: Small to Midsize Businesses
Key Email Marketing Value: Deep personalization using native CRM data
Pricing: Free plan available, paid plans start at €792 per month
Demo: Yes
HubSpot’s email marketing stack is part of its broader CRM and Marketing Hub ecosystem, giving teams the benefit of unified data, AI tools, and automation in one platform.
With 248,000+ customers across 135 countries, HubSpot is trusted for its professional-grade email builder, CRM enriched personalization, and strong analytics. The platform’s AI features help teams generate subject lines, write email copy, and optimize send times without relying heavily on designers or technical support.
Native CRM + Email Personalization
HubSpot’s biggest advantage is its tight CRM integration. Marketers can pull in attributes like lifecycle stage, company, past engagement, or deal status to personalize emails at scale. Conditional CTAs and smart content blocks allow each subscriber to receive tailored versions of the same campaign.
AI Tools for Faster Production and Optimization
HubSpot includes an AI email writer and AI subject line generator, streamlining content creation. Premium tiers add messaging insights, which analyze delivery and engagement patterns and recommend improvements. Combined with A/B testing, teams can refine campaigns with data driven precision.
Goal-Based Templates and Drag and Drop Editing
HubSpot provides templates for newsletters, events, promotions, and nurture sequences. The drag and drop interface offers brand consistency and responsive layouts, enabling non-technical users to ship polished campaigns across devices.
Pros
- Deep CRM integration
- Strong AI writing and optimization tools
- Enterprise-grade segmentation and automation
- High-quality templates
Cons
- Pricing increases quickly as contacts scale
- Advanced automation locked behind higher tiers
- Some users find the ecosystem overwhelming initially
Why Choose HubSpot?
HubSpot is ideal for businesses that want CRM powered personalization, unified customer data, and AI supported email creation in one scalable platform. It suits teams that want to automate nurture sequences, analyze performance deeply, and run email as part of an integrated marketing system.
22. Moosend
Best for: Small Businesses
Key Email Marketing Value: Easy drag-and-drop email creation supported by AI writing, advanced automations, and strong personalization features
Pricing: Starts at $9 per month; free trial available
Demo: Yes
Moosend is an email marketing and automation software platform used by over 100,000 customers worldwide. Its appeal lies in a clean, intuitive drag-and-drop editor paired with advanced personalization, behavioral segmentation, and strong deliverability tools.
The platform includes 110+ responsive templates, AI-powered writing assistance, and a library of pre-built automation “recipes” that help businesses quickly deploy welcome flows, abandoned-cart sequences, onboarding journeys, and product recommendation emails.
With real-time tracking, ecommerce data syncing, and custom reporting, Moosend offers a high-performance stack at an accessible price point.
User-Friendly Email Builder Enhanced With AI
Moosend’s editor allows marketers to build polished emails without code. The AI writer improves subject lines, checks copy, and generates messaging variations, reducing creative bottlenecks. Its responsive templates ensure brand consistency across devices.
Advanced Personalization and Segmentation
Beyond basic name tagging, Moosend supports dynamic content blocks, behavioral targeting, interest-based segmentation, and ecommerce-driven personalization. These tools allow brands to send hyper-relevant campaigns that improve engagement and conversions.
Automation Library Designed for Growth
Moosend provides templates for common workflows such as welcome series, product recommendations, repeat purchase nudges, and RSS-to-email updates. Users can also build custom automations with real-time triggers based on browsing, purchases, or engagement.
Pros
- Affordable pricing with strong automation tools
- AI writer built directly into the editor
- 110+ customizable, responsive templates
- Real-time tracking and detailed analytics
- Strong ecommerce integrations and product recommendation engine
Cons
- Not as advanced as enterprise CRMs
- Fewer native integrations compared to larger ESPs
- Template editor can feel limited for heavy custom HTML users
Why Choose Moosend?
Moosend is ideal for teams that want a powerful, budget-friendly email marketing platform without sacrificing modern capabilities like AI writing, advanced segmentation, and revenue-focused automation.
With strong deliverability, intuitive design tools, and an expanding ecommerce feature set, it helps brands execute campaigns that scale without complexity. For marketers who need performance and affordability in the same package, Moosend delivers one of the strongest value propositions in the email marketing space.
23. Campaign Monitor
Best for: Small to midsize businesses
Key Email Marketing Value: Beautiful drag-and-drop email design paired with strong deliverability, simple automation, and clear campaign analytics
Pricing: Starts at $11 per month; free trial available (limited features)
Demo: Yes
Campaign Monitor is known for its beautifully crafted templates, user-friendly drag-and-drop builder, and industry-leading deliverability. Thousands of brands worldwide use it for its clean UI, dependable sending infrastructure, and well-designed customer journey builder.
The platform includes features like personalized content, behavioral triggers, dynamic segmentation, transactional email support, and the unique Marketing Monitor, a benchmarking tool that compares your open, click, and bounce rates against industry standards with tactical recommendations.
Premium-Quality Templates and Editor
Campaign Monitor’s drag-and-drop email builder is one of the most design-forward tools in the ESP market. Every template is responsive and fully customizable. Teams can lock sections to maintain brand guidelines while allowing internal contributors to update only the approved parts.
Approachable yet Capable Automation
Automation is structured through a visual journey designer that is beginner-friendly but still supports essential workflows, including welcome series, post-purchase follow-ups, VIP offers, win-back flows, and multi-step customer journeys. This approachability makes automation achievable for smaller teams that may find other tools overwhelming.
Benchmarking and Actionable Analytics
The platform’s Marketing Monitor provides comparative performance insights and tactical recommendations based on your industry category. Combined with real-time dashboards for every campaign, automation, and transactional email, Campaign Monitor helps teams continuously improve their strategy.
Pros
- Best-in-class email template designs
- Intuitive drag-and-drop builder
- Strong deliverability and reliable infrastructure
- Useful benchmarking via Marketing Monitor
- Easy automation for non-technical teams
Cons
- Pricing scales upward as lists grow
- Fewer advanced CRM features since it’s not an all-in-one platform
- No true free plan aside from testing with limited functionality
Why Choose Campaign Monitor?
Campaign Monitor is ideal for brands and teams who prioritize professional-quality design, reliable inbox placement, and streamlined workflows. It is particularly strong for publishers, ecommerce teams, and nonprofits that need polished email campaigns without investing in a complex CRM-automation suite.
24. SendGrid by Twilio
Best for: Businesses of all sizes
Key Email Marketing Value: Enterprise-grade deliverability and a powerful email API paired with marketer-friendly campaign tools
Pricing: Starts at $19.95 per month; free trial available for 60 days
Demo: Yes
SendGrid, now part of Twilio, is one of the world’s most trusted email-delivery infrastructures, powering over 148B+ emails per month for brands ranging from startups to global enterprises.
It is best known for its developer-friendly APIs, rock-solid deliverability, and scalable sending environment. With dedicated IP options, real-time reputation monitoring, built-in authentication setup, and expert consulting, the platform is engineered for inbox placement at extreme scale.
On the marketer side, features like the email design editor, automation flows, segmentation, and behavioral triggers make it a versatile solution for lifecycle marketing.
Enterprise-Level Deliverability at Scale
SendGrid consistently ranks among the strongest global infrastructures for inbox placement. Features include automatic IP warmup, bounce management, link branding, SPF/DKIM configuration, and suppression list management. High-volume senders often adopt SendGrid specifically because of its long-standing deliverability reputation.
The Most Developer-Friendly Email API
SendGrid’s RESTful email API, SMTP relay, official language libraries, and extensive documentation make it one of the easiest transactional email tools to implement. Its Event Webhook gives engineering teams real-time insights into opens, clicks, bounces, spam reports, and delivery outcomes.
Marketing Campaign Tools for Non-Technical Teams
Despite its API heritage, SendGrid offers a full marketer suite: drag-and-drop email creator, templates, A/B testing, segmentation, automation, and send-time optimization. The interface is built to accommodate both simple newsletter sends and sophisticated behavior-based journeys.
Pros
- Best-in-class API and developer ecosystem
- Extremely reliable at high volumes
- Strong deliverability tools and reputation management
- Full marketer suite with campaigns, automation, and testing
- Scalable architecture suitable for startups through enterprise
Cons
- More technical compared to purely marketer-focused ESPs
- Advanced features (dedicated IPs, expert services) add cost
- Interface is less modern than design-centric competitors
Why Choose SendGrid?
Choose SendGrid if your business depends on timely, reliable, high-volume email delivery across both marketing and transactional channels. The platform excels where scale, performance, and deliverability are non-negotiable.
It is particularly strong for SaaS companies, subscription products, ecommerce brands, and apps that require automated triggers, real-time notifications, or lifecycle messaging.
25. Salesforce
Best for: Large Businesses
Key Email Marketing Value: Enterprise-grade personalization and cross-channel orchestration powered by AI and CRM data
Pricing: Starts at $25 per month
Demo: Yes
Salesforce Marketing Cloud Engagement, with Email Studio at its core, is one of the most advanced and scalable enterprise email platforms available. Built for organizations that need real-time personalization across massive datasets, Salesforce seamlessly connects email with CRM records, mobile, advertising, loyalty, and omnichannel journey orchestration.
It excels at sending high-volume, highly dynamic campaigns, supporting more than 4B messages per day globally.
The platform is designed for brands that rely on precise segmentation, real-time triggers, and advanced decisioning. Its AI engine, Einstein, generates subject lines, analyzes performance, predicts engagement likelihood, and automates content selection at a scale that few ESPs can replicate.
Enterprise Personalization and Dynamic Content Capabilities
Salesforce allows marketers to personalize every element of an email using AMPscript, dynamic content blocks, data extensions, event data, and real-time CRM history. These tools enable triggered email experiences that adapt to subscriber behavior, lifecycle stage, purchase history, or predictive engagement scoring.
Unmatched Scale and Infrastructure
With high-volume clients sending billions of messages per day, Salesforce is engineered for performance. The platform is built to handle enterprise loads during seasonal spikes, global campaign rollouts, and complex segmentation logic — all without performance degradation.
AI-Powered Content, Decisioning, and Optimization
Einstein AI supports copywriting, send-time optimization, predictive scoring, engagement likelihood models, and next-best-action recommendations. Salesforce’s generative email tools can instantly create subject lines, full email layouts, or optimized variations tailored to brand-specific tone and historical performance.
Pros
- Best-in-class enterprise personalization and omnichannel automation
- AI-powered optimization and content creation
- Deep CRM integration with native sales, service, and loyalty data
- Built for extreme send volumes and global complexity
- Mature ecosystem with thousands of integrations and partners
Cons
- High cost compared to SMB-focused ESPs
- Requires technical expertise (SQL, AMPscript, complex data models)
- Overkill for small teams or simple newsletter workflows
Why Choose Salesforce Marketing Cloud?
Choose Salesforce Marketing Cloud if email is only one part of a much larger lifecycle strategy that spans mobile, advertising, CRM, sales, loyalty, and service. This is one of the few platforms capable of ingesting massive datasets, personalizing content in real time, and orchestrating email alongside complex omnichannel journeys.
26. Benchmark
Best for: Businesses of all sizes
Key Email Marketing Value: Extremely intuitive editor with transparent pricing and human-powered support
Pricing: Free plan available; paid plans start at approximately $37 per month (varies by list size)
Demo: No
Benchmark Email is a streamlined email marketing platform built for marketers who want to get campaigns out the door quickly, without fighting clunky software or complex pricing tiers. Its philosophy is simple: make email marketing effortless by removing friction from the design, segmentation, and sending experience.
Benchmark is frequently praised for its clean interface, mobile-first templates, intuitive drag-and-drop editor, and lightning-fast campaign setup. Unlike many ESPs that bury users in onboarding wizards or upsells, Benchmark focuses on clarity and speed, helping teams create professional emails in minutes.
Intuitive, Distraction-Free Email Creation
Benchmark’s editor emphasizes efficiency: build layouts freely, reuse blocks, access image libraries, and apply personalization without navigating unnecessary menus. Busy teams can go from concept to send in a fraction of the time compared to bulkier platforms.
Transparent Pricing Without Confusion
A key differentiator for Benchmark is its straightforward pricing. Users avoid multi-layered plan structures, hidden add-ons, and unexpected upgrade prompts. This predictability makes the platform especially appealing for SMBs and nonprofits managing tight budgets.
Human Customer Support (No Chatbots)
Benchmark provides real support from real experts. Users consistently highlight fast, personable assistance that avoids ticket queues and AI responses. This reliability reduces campaign delays and offers peace of mind for teams with limited technical resources.
Pros
- Extremely easy and fast to use
- Clean, intuitive editor with mobile-optimized templates
- Transparent pricing structure
- Real human support with no chatbots
- Strong segmentation and tagging tools
Cons
- Limited advanced automation compared to enterprise platforms
- Fewer integrations than larger ESPs
- No built-in ecommerce-specific workflows
Why Choose Benchmark?
Benchmark is ideal for marketers who want email marketing to feel lightweight, fast, and frustration-free. Its intuitive editor, predictable pricing, and human-centric support make it a standout choice for small to midsize teams who value simplicity without sacrificing core functionality.
If your priority is speed, reliability, and a no-nonsense user experience, Benchmark is one of the easiest platforms to recommend.
27. Zoho Campaigns
Best for: Smaller businesses
Key Email Marketing Value: Affordable, privacy-forward email and SMS marketing with deep CRM integration
Pricing: Free plan available; paid plans start at $3 per month; 14-day free trial available
Demo: Yes
Zoho Campaigns is a lightweight, highly cost-efficient email and SMS marketing platform designed for businesses that want automations, templates, segmentation, and compliance features without enterprise-level complexity or pricing.
Part of the wider Zoho suite, it naturally integrates with Zoho CRM, Zoho Books, Zoho Meeting, and other native applications, making it especially powerful for teams who want a fully connected marketing and sales workflow.
The platform offers responsive templates, pre-built workflows, SMS messaging through Zoho’s own gateway, A/B testing, behavioral segmentation, and strong analytics.
Privacy-First Email and SMS Marketing
Zoho Campaigns is one of the few ESPs that does not rely on external tracking software and does not monetize user data. All analytics, forms, segments, and reports run inside Zoho’s own data centers, making compliance with GDPR, CCPA, and global privacy laws straightforward.
Deep Native Integrations with Zoho Apps
Zoho Campaigns becomes significantly more powerful when used alongside Zoho CRM or Zoho Marketing Automation. Contact syncing, lead scoring, purchase data, and automated workflows can all be tied together for seamless sales and marketing coordination.
All-In-One Email + SMS Platform
With built-in SMS gateway configuration, teams can manage both channels in one interface. This includes automations, personalization, and unified analytics across email and SMS campaigns.
Strong Template and Workflow Library
The platform includes pre-built workflows for onboarding, re-engagement, post-purchase, event reminders, and more. Templates are clean, mobile-optimized, and cover a wide range of use cases such as ecommerce, education, local services, agencies, and seasonal campaigns.
Pros
- Extremely affordable, including a robust forever-free plan
- Privacy-forward infrastructure with no third-party trackers
- Smooth native integration with Zoho CRM and other Zoho products
- Built-in SMS marketing and automation
- Easy-to-use templates and visual workflows
Cons
- Not as advanced as enterprise automation suites
- Some features (like advanced segmentation or deeper ecommerce logic) require pairing with Zoho CRM
- Interface feels less modern than top-tier competitors
Why Choose Zoho Campaigns?
Choose Zoho Campaigns if you want a budget-friendly email and SMS platform that is simple to use, fully compliant with global privacy laws, and seamlessly integrated with the Zoho ecosystem. It is ideal for SMBs and growing companies that need automation, segmentation, and strong deliverability without paying enterprise prices.
If your team already uses Zoho CRM, Books, or Marketing Automation, Zoho Campaigns becomes one of the most efficient and cost-effective email tools available.
28. Litmus
Best for: Marketing teams
Key Email Marketing Value: Industry-leading pre-send testing, live personalization elements, and deliverability diagnostics
Pricing: Custom and tiered plans; quote-based for most organizations
Demo: Yes
Litmus is not a traditional email service provider. Instead, it is a premium email optimization, testing, collaboration, and personalization platform that integrates with your existing ESP. Its value lies in improving everything that happens before you send, helping teams catch rendering issues, broken links, deliverability risks, and personalization errors that would otherwise harm performance and revenue.
Best-in-Class Testing and QA Across 100+ Email Clients
Litmus previews let marketers validate rendering across Gmail, Outlook, Apple Mail, mobile clients, legacy devices, and Dark Mode variations. These tests help avoid costly template breakage, broken images, accessibility issues, and layout inconsistencies that can tank CTR and conversion rates.
Live Personalization Tools That Increase Engagement
With no-code elements like live polls, image personalization, countdown timers, and scratch-off reveals, Litmus gives teams tools to stand out in the inbox and lift engagement. These interactive components sync with your ESP and update dynamically.
24/7 Monitoring With Instant Error Alerts
Litmus Monitor flags broken links, blocklist issues, spam risks, and inbox placement threats before subscribers experience them. This reduces revenue loss from unnoticed errors and helps teams troubleshoot immediately.
Proof of Performance
- Kate Spade New York achieved a 50% increase in conversion rate
- Emerson reported a 50% decrease in review and approval time
- GasBuddy resolved deliverability issues in under 48 hours using Litmus alerts
Pros
- Unmatched email rendering previews and QA tools
- Powerful deliverability testing and blocklist monitoring
- No-code personalization tools that boost engagement
- Centralized review and approval workflow
- Integrates with all major ESPs
Cons
- Not an ESP; requires pairing with an email sending platform
- Pricing can be expensive for small teams
- Best suited for organizations with established email volume
Why Choose Litmus?
Choose Litmus if your team wants to reduce errors, improve personalization, accelerate approvals, and send more polished, higher-performing email campaigns. It is the gold standard for pre-send QA, deliverability diagnostics, and email rendering tests.
Brands that cannot risk mistakes—or that want to lift conversions with interactive inbox experiences—will get measurable value from Litmus layered on top of their existing ESP.
29. Robly
Best for: Businesses of all sizes
Key Email Marketing Value: AI-powered open-rate optimization via OpenGen, RoblyAI, and RoblyEngage
Pricing: Tiered plans starting from $15 per month; 14-day free trial
Free Trial: Yes
Robly is an email marketing platform known for its proprietary open-rate optimization technology. Unlike traditional ESPs that rely solely on segmentation and send-time optimization, Robly uses three proprietary systems — OpenGen, RoblyAI, and RoblyEngage — designed to increase open rates by re-sending messages to non-openers, predicting subscriber behavior, and suppressing unengaged contacts to protect deliverability.
AI-Powered Open-Rate Optimization
Robly’s signature stack — OpenGen, RoblyAI, and RoblyEngage — is built to lift open rates by as much as 50%, according to the platform.
- OpenGen: Automatically re-sends campaigns to non-openers with a new subject line
- RoblyAI: Predicts when each subscriber is most likely to open
- RoblyEngage: Identifies unengaged subscribers to improve deliverability
Exit-Intent Pop-Ups for List Growth
Robly claims businesses can grow their lists up to 5x faster by using its exit-intent widgets and content-upgrade pop-ups. These tools integrate directly with the campaign builder and segmentation engine.
Beginner-Friendly Campaign Builder
The campaign creation workflow requires only four steps, making deployment accessible even to first-time email marketers. Templates are mobile-optimized and designed for higher CTR.
Pros
- AI-assisted open-rate improvement up to 50%
- 24/7 US-based customer support
- Simple, intuitive campaign builder
- Strong list-growth pop-ups and widgets
- Hundreds of useful integrations
Cons
- Automation is less advanced than platforms like ActiveCampaign or Klaviyo
- Not ideal for complex ecommerce segmentation
- Smaller template library compared with larger ESPs
Why Choose Robly?
Choose Robly if your priority is increasing open rates, improving engagement, and growing your list quickly with minimal complexity. Its proprietary open-rate algorithms stand out among SMB-focused ESPs, and its hands-on support model makes it ideal for businesses that prefer rapid help from real humans.
If your campaigns are underperforming on opens — or you want a platform that “just works” without overpowering you with options — Robly is a strong fit.
Which Email Marketing Software Platform Best Fits Your Brand?
Finding the right email marketing platform depends on your audience size, revenue goals, and the extent to which you want to utilize automation, personalization, or ecommerce-driven emails.
Below are high-clarity use cases that let you instantly match your needs to the platform engineered to solve them.
- Omnichannel ecommerce automations with revenue attribution → Omnisend
- Simple, affordable email marketing for small teams and beginners → Brevo
- Advanced personalization, deep behavioral segmentation, and enriched audience data → Campaigner
- High-volume transactional email with industry-leading deliverability → SMTP.com
- Budget-friendly newsletters, creators, nonprofits, and lightweight automation → EmailOctopus
- Enterprise-grade AI workflows, lifecycle automation, and top-tier inbox placement → ActiveCampaign
- Creator-focused tagging, digital product sales, and high-engagement newsletters → ConvertKit
- All-in-one CRM plus email automation for small and midsize teams → EngageBay
- E-commerce-ready AI content, advanced automated funnels, and global deliverability → GetResponse
|
Platform |
Best For | Pricing | Demo | Key Email Marketing Offering |
Use For |
| Omnisend | E-commerce marketers | Paid plans from $11.20 per month | Yes | Omnichannel automation across email, SMS, and push with ecommerce-native triggers | Choose Omnisend if you need revenue-driving ecommerce workflows in one unified platform |
| Brevo (Sendinblue) | Small businesses | Paid plans from $17 per month | Yes | Accessible email marketing with strong deliverability and easy automation | Choose Brevo if you want affordable email tools with dependable inbox placement |
| Campaigner | Small to midsize businesses | Paid plans from $14 per month | Yes | Deep personalization, AI enrichment, and multi-channel automation | Choose Campaigner if you need powerful segmentation and behavioral automation on a budget |
| SMTP.com | Small to midsize businesses | Paid plans from $25 per month | No | High-deliverability transactional and API-triggered email infrastructure | Choose SMTP.com if your priority is mission-critical deliverability for transactional emails |
| EmailOctopus | Nonprofits, creators, and small organizations | Free for up to 2,500 subscribers; paid from $10 per month | No | Low-cost email marketing with simple automation and fast drag-and-drop creation | Choose EmailOctopus if you want a budget-friendly platform for newsletters and basic sequences |
| ActiveCampaign | Businesses of all sizes | Paid plans from $29 per month | Yes | Advanced automation, AI content creation, and industry-leading deliverability | Choose ActiveCampaign if you want enterprise-level personalization and powerful automation |
| Constant Contact | Beginners and small businesses | Paid plans from $12 per month | Yes | Easy templates, social posting, events, and beginner-friendly automation | Choose Constant Contact if you want the simplest platform for polished newsletters and events |
| ConvertKit (Kit) | Creators, authors, and solo entrepreneurs | Free plan available; paid from $39 per month | Yes | Creator-centric tagging, visual automations, and digital product sales | Choose ConvertKit if your business relies on audience trust, newsletters, or selling digital products |
| EngageBay | Small to midsize businesses | Free for 15 users; paid from $12.74 per month | Yes | All-in-one CRM with AI email creation, automation, and segmentation | Choose EngageBay if you want CRM plus email automation in one low-cost suite |
| GetResponse | Small and large companies | Starter plans from €11.15 per month | Yes | AI email generation, advanced ecommerce automation, and global deliverability | Choose GetResponse if you want scalable automations and reliable inbox placement at high volume |
Email Marketing Software Cost Estimator
How frequent do you send newsletters
Key Metrics
New Subscribers
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in 12 Months
Total Subscribers
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in 12 Months
Emails Sent
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in 12 Months
Why Does Email Marketing Matter?
As we've already mentioned, email marketing has one of the best ROI of any marketing channel. Even though email marketing has been around for decades, it still earns an ROI of 4400%.
For every $1 you spend on email marketing, you have the potential to earn back $42 in return. Some reports even put email marketing ROI closer to 54%! When you consider that about 4 billion people around the world use email (Statista), this isn't a surprise.
With such a large audience spread across different demographics, it would be shocking if email marketing didn't have a great ROI. ROI aside, email marketing helps you reach more customers and subscribers, increase your sales, and improve brand recognition.
No matter your industry, email marketing will help you get your marketing message out to the right people and give you a way to stay connected with your target audience after they've left your website. Here are a few more reasons why your brand should be using email marketing:
- Loyalty. Email gives you the chance to get website visitors back to your site again and again. And people who come back to your website are more likely to become customers than those visiting your site for the first time.
- Returning visitors. About 97% of the people who visit and leave your website will never come back. That's a sobering statistic for most online businesses. However, by building an email list, you can encourage repeat visitors (and increase our first bullet point, loyalty).
- Increased revenue. Email marketing gets excellent conversion rates. Barilliance reports that the average conversion rates for email marketing in 2022 were 8.17%. Plus, purchases resulting from email marketing campaigns tend to be larger.
What's an Email Marketing Platform?
Now that you're convinced email marketing is worth it, you're probably wondering what an email marketing platform actually is and why using one matters. An email marketing platform is a software that lets you create and manage your email marketing campaigns. Simple enough, right?
Email marketing platforms are typically SaaS (Software as a Service) tools that are cloud-based. A high-quality email marketing platform makes it easy for you to send out any email communication, from email newsletters to promotional emails to abandoned cart recovery emails.
What Should Email Marketing Platforms Do?
Your email marketing platform should ultimately make your life easier, helping you automate your emails and marketing campaigns and making it easy to create beautiful and engaging emails to send to your customers and subscribers.
We recommend looking for the following features when choosing the best email marketing platform for your brand:
User interface
Email marketing platforms are supposed to make the life of an email marketer easier. Look for an email marketing platform that has an easy-to-use interface with a low learning curve to ensure that you're able to utilize all the features you need quickly and easily.
A drag-and-drop email editor is a wonderful feature to have. And, if you have email designers, you'll want to choose a platform that allows for HTML email templates. If you don't have people to design your emails, make sure that the email marketing platform you choose has a collection of templates you can customize to create emails that showcase your brand.
Segmentation
Email segmentation is one of the top email marketing strategies and dramatically increases the ROI of your email campaigns. You can create targeted marketing campaigns and promotional emails for the specific audiences that will be most interested in them based on demographics, location, behavior, and more.
Some email marketing platforms even operate on AI and machine learning, so the software can evaluate user behavior in real-time and fine-tune your email campaigns on the fly.
Personalization
Segmentation is important if you want to personalize your email marketing campaigns. And you definitely want to personalize your email marketing campaigns. Find an email marketing platform that includes merge tags to make it easy to personalize your email subject lines as well as the email copy.
There are even some email marketing platforms that use dynamic content, so you can create and send a single email that automatically includes certain content depending on the segment the email is being sent to.
Automation
Email marketing has a lot of moving parts, many of which are manual, repetitive tasks. Fortunately, many of the best email marketing platforms include automation features that can help you save tons of time.
Email automation includes things like email scheduling, delivery receipts, engagement tracking, text analytics, role-based account access for your marketing team, and even intelligent segmentation/re-segmentation based on response to your email marketing campaigns.
Testing
One of the most important steps to take to ensure that your email marketing campaigns are getting the best ROI is testing.
Many of the top email marketing platforms include A/B and split testing functionality that lets you test different elements of your marketing emails against one another to ensure that you have the best possible combination of subject lines, copy, calls to action, email design, and format.
Reports and analytics
There are several email marketing benchmarks you'll want to track to ensure that your email marketing is meeting your goals. However, tracking this information manually can be a full-time job. Choose an email marketing platform that includes reporting and analytics so you can track open rates, click-through rates, bounce rates, and more.
Extra Features Available Today
Basic functionality aside, there’s a new wave of features that are becoming increasingly available. When added to email marketing software, these features transform platforms from email marketing platforms and into enhanced marketing communications solutions. There’s also a good chance that you’ve seen them promoted before.
These features are:
SMS marketing
SMS services woven into email marketing allow brands to engage buyers at different points in the buyer’s journey. As a permission-based promotional tool, SMS marketing is also highly effective. SMS open rates can be as high as 98%, are shorter and easier to reply to, and 75% of consumers are comfortable with the idea of receiving text messages.
When SMS is paired with a strong email marketing campaign, brands can create a well-orchestrated and layered communications strategy.
Website and landing page builders
Website and landing pages are quintessential components of online marketing. They’re necessary for promoting products, services, and building email lists. And while there are third-party tools that can integrate with email marketing platforms via plugins and scripts, using one tool that does email and can build and host landing pages is better.
Today, most email marketing platforms offer landing page builders that are easy to use and altogether cheaper than spending money on a third-party tool.
Built-in CRM
CRMs have always been more of a sales tool but that’s changing. As the lines between sales and marketing blur, brands have started paying attention to all the data CRMs can collect. Using enriched profiles, marketers can deliver personalized emails and content, something consumers want more of.
Website personalization
Website personalization allows marketers to deliver unique buyer experiences. And this is critical today. As much as 88% of marketers have seen improvements in customer experience from personalization, while 72% of consumers will only engage with personalized messaging.
Website personalization allows brands to deliver buyer-specific content in the moment. From the right blog post to help buyers along their journey, to a discount coupon for those ready to make a purchase, you can present buyers with targeted marketing engagements that increase conversions.
Digital advertising
Paid ad creation tools streamline marketing tasks. Like built-in CRM landing page and website builders, paid ad creation tools make it easier to track and measure conversions in one platform. Today, email marketing platforms allow you to create ads for social media and search engine platforms.
Chat and chatbot functionality
Chat isn’t a new technology but it’s transforming the way brands engage buyers. As the idea of conversational marketing grows, integrating chat into an email marketing platform doesn’t seem farfetched. With chat, brands open a door to interested buyers, and with smart email automation, those buyers can be guided along a path to a sale much quicker.
Which Platform Should You Choose?
There’s much to consider when picking a platform. To help, we’ve identified a list of 14 categories. They cover small, medium, and enterprise recommendations. We also dive into which platforms are best suited for eCommerce brands, which are easiest to use, deliverability numbers, and more.
1. Recommended Email Marketing Platforms for Creators and Small Businesses
Small businesses often have to balance affordability and functionality more than most. But that doesn’t mean you have to lose out on functionality. To strike a balance between both, here are three platforms we’ve found to be the best for small businesses and solopreneurs.
Each platform allows you to send personalized emails, build landing pages, is easy to use, comes at a great price, and allows you to scale as your brand grows:
- ConvertKit - Perfect for driving engagement and sales
- Mailchimp - Ideal for small businesses, creators and rolling out paid ads
- Aweber - A smart choice for small businesses that want reliability and a clean platform to work in and automation
Here’s a snapshot of key features platforms in this segment offer:
| Feature | ConvertKit | MailChimp | Aweber |
| Email Builder | Yes | Yes | Yes |
| Landing Page Builder | Yes | Yes | Yes |
| Campaign Builder | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes |
| Autoresponder | Yes | Yes | Yes |
| Price* | $39/mo | $6.50/mo | $12.50/mo |
2. Medium Business Email Marketing Platforms to Use
Our research points to medium-sized businesses wanting greater reliability, functionality, and that pricing isn’t a major drawback if these requirements are met.
These platforms make our list of the best for medium businesses, along with features that make them good choices:
- Drip - A powerful solution for small- to medium-sized eCommerce businesses, offering SMS, segmentation functionality, and revenue attribution
- Keap - Smart automations and CRM functionality allow email personalization based on CRM fields
- SendX - Advanced email sequences and a click heatmap
In addition to all features offered by platforms in the small business segment, here’s a snapshot of key features platforms in the medium business segment offer:
| Feature | Drip | Keap | SendX |
| Built-in CRM or integration) | Integration | Built-in | Built-in |
| Click Heat Map | No | No | Yes |
| CRM Profile-Based Personalization | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Price* | $39/mo | $299/mo | $7.49/mo |
3. Enterprise Email Marketing Platforms Worth Testing
Larger brands require reliability, especially as they run multiple campaigns. While most platforms offer similar features, those targeted at large businesses are more robust and offer advanced features.
Here are three platforms best suited for large businesses:
- SendPulse - Includes multi-channel integrations and automation that allows for better buyer engagement
- User.com - Built with user engagement as a core function and enables personalization based in unified CRM data
- ActiveCampaign - Powerful for segmenting lists and using dynamic content to customize emails
4. Recommended for eCommerce
eCommerce email marketing is still email marketing, but brands rely on a collection of connected features. Here’s our list of essential features and the platforms that we recommend for eCommerce brands.
| Feature | Drip | Omnisend | MailerLite |
| Landing Page Builder | No | Yes | Yes |
| Campaign Builder | Yes | Yes | Yes |
| Automation | Yes | Yes | Yes |
| Autoresponder | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| A/B Split Testing | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Price* | $39/mo | $16/mo | $7.50/mo |
5. Best Overall Integrations
We live in a world where apps have to talk to each other. These email platforms offer the best overall integration and platform experience:
| Email Marketing Platform | No. of Native Integrations | Type | App Integrations |
| ActiveCampaign | 384 | Free | View |
| Drip | 108 | Free | View |
| ConvertKit | 107 | Free | View |
6. Top Retargeting Platforms
Retargeting isn’t the first thing that comes to mind when considering which platforms to choose, but it’s a powerful feature. Email marketing platforms have begun to offer pixels for major platforms to help brands remarket to subscribers. Here are platforms with the best retargeting options:
- GetResponse offers a social media platform and ad creation tool. It’s an extension of Facebook and Google’s platforms, allowing you to create ads for both platforms (including Instagram), and provides retargetting options.
- Bitrix allows Google, Facebook, and Instagram ad creation. These options are integrations using the GA Connector. You can leverage Facebook and Instagram Lead Ads, and create Google Search Ads. Remarketing capabilities are available for each ad platform.
- Mailchimp provides a tool that mirrors Facebook and Google’s ad creation platforms. With it, you can develop ads and pixels for remarketing opportunities.
7. Best Survey Tools
Surveys are a quintessential tool for businesses. Put them together with email and you’ve got an almost perfect combo for finding out what your buyers think and want. While few platforms offer built-in survey tools, we’ve found that integrations are your best bet right now. Integrations with more advanced survey apps allow for a wider, bug-free feature set.
Here’s our list of the best email platforms with survey tools:
| Survey Functionality | Mailchimp | MailerLite | Brevo* |
| Built-in or Integration | Built-in &Integration | Built-in | SurveySparrow |
| Polls | Yes | Yes | Yes |
| Conversational Forms | Yes w/Integration | Yes | Yes |
| Embedded Surveys | Yes | Yes | Yes |
8. Best Templates and Builder Functionality
Great UI and UX are critical today. Our top three make the list for overall experience when building emails and working with templates. They each offer a clean and intuitive feel, and you’ll never wonder off or get frustrated trying to get stuff done. Here’s a look at what the best email marketing platforms offer in the line of templates and builder functionality:
| Builder Features | ConvertKit | MailerLite | ActiveCampaign |
| Type of builder | Drag-and-Drop | Drag-and-Drop | Drag-and-Drop |
| Number of Templates | 9 | 47 | 125+ |
| Customizable | Yes | Yes | Yes |
| HTML& CSS Access | Yes | Yes | Yes |
9. Best List Management
List management best practices often provide a great deal of value. But when in your platform, you need features to help identify who you’re emailing to generate positive results. While not all platforms listed include features like predictive commerce insights and predicted demographics, they make the list for their ease of use and functionality.
It’s also worth noting that while segmentation includes segmentation by demography, features like predicted demographics and predictive commerce insights differ. The former relates to pooled data via a large audience across an email platform’s base. The latter offers predictive insights on future purchase behavior.
| List Management Features | Mailchimp | Omnisend | MailerLite |
| Tags | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Behavioral Targeting | Yes | Yes | Yes |
| Predictive Commerce Insights | Yes | No | No |
| Predicted Demographics | Yes | No | No |
10. Easiest to Use
UI and UX make or break products. Email marketing platforms balance a collection of features, and often, the more they offer, the more complex it is to make a platform easy to use. We’ve found the following three platforms to be the easiest to use, with a feature that stands out for us.
They aren’t just intuitive, they’re also easy to use if you get stuck and need help from an online knowledge base.
- Mailchimp: Easy to navigate through all features and gives you access to specific tools on your account home page.
- Omnisend: Offers a clean email and campaign builder.
- SendPulse: Provides an easy-to-use drag-and-drop campaign builder.
11. Value for Money
Affordability is subjective. Sure, you could opt for the cheapest solution with the most features, but your choice may not do everything you need it to do well. We’ve stacked all platforms and here are three we think offer the best value for money in each segment:
- Creators: ConvertKit - Flexible and built with all you need to grow your business
- Small business: MailerLite - Feature rich and intuitive. From $10/mo.
- Medium Business: Mailchimp - Easy to use and scale with your brand. From $9.99/mo
- Large businesses: SendPulse - Powerful feature set and robust platform. From $8/mo
eCommerce (small, medium and large businesses): Drip - Best revenue attribution and offers SMS marketing to drive campaign engagement. From $19/mo
12. Best Analytics and Reporting
The best email marketing campaigns are derived from actionable data. Today, that data changes fast. Email marketing platforms need to be able to not only gather data but also present it all in a way that’s easy to understand and use. Platforms we’ve found to offer the best analytics and reporting are:
- ActiveCampaign: Provides clean and clear results, giving you fast insights on campaign performance
- Mailchimp: Offers predictive analytics on commerce customers
- MailerLite: Provides all you need to track performance down to email clients your subscribers use
13. Best Onboarding and Support
While most platforms are not complex, some require hand-holding to get started. Good onboarding makes you want to learn more and succeed with your choice. These platforms offer the best combination of support we’ve found.
| Service | ActiveCampaign | ConvertKit | Keap |
| Onboarding | Yes | Yes | Yes |
| Dedicated Account Manager | Yes | No | Yes |
| On-Demand Training | ActiveCampaign University | Free Course Library | Customer & Resource Webinars, Events |
| Telephonic Support | Yes | Yes | No |
| Email Support | Yes | Yes | Yes |
| Chat Support | Yes | No | Yes |
| Online Knowledge Base | Yes | Yes | Yes |
| User Community | Yes | Yes | Yes |
14. Top Picks for CRM and Email Automation
Email automation is a given today and offered by almost every platform. What makes these stand out is how other key features compliment automation. CRM integration helps with personalization, and segmentation makes for smarter, more targeted marketing, powered by drip email marketing. Add tagging and revenue attribution, and you can pinpoint how much customers spend.
Here are our top picks for automation along with why:
- ConvertKit is the perfect tool for creators who need to quickly create campaigns and let automation do the rest
- Drip’s revenue attribution and eCommerce-first platform design and integrations with eComm platforms makes it a powerful tool for eCommerce brands.
Keap is powered by Infusionsoft, making it a strong automation platform. You can handle everything from payments to tracking sales via a pipeline.
| Feature | ConvertKit | Drip | Keap |
| CRM Integration | Yes | Yes | Yes |
| Segmentation | Yes | Yes | Yes |
| Tagging | Yes | Yes | Yes |
| Revenue Attribution | Yes | Yes | Yes |
| Drip Campaigns | Yes | Yes | Yes |
How to Choose the Best Email Marketing Software Platform
Picking the right tool can be a little daunting. As you can tell, there’s a lot to consider when shopping for your email platform. A smarter way to pick your next platform is to create a list of what your brand needs and wants to accomplish with email marketing.
To help, we’ve created this framework you can use:
Establish your goals
Email marketing is part of a larger goal: marketing success. Finding a tool that will help get you there is better done by identifying your goals. Here are the most common goals marketers aim for:
- Increase open rates
- Improve click rates
- Leverage automation
- Drive site traffic
- Create more personalized customer journeys
- Integrate email with CRM for enriched profiles
- Nurture leads
- Increase leads and sales conversions
- In-depth analytics with revenue attribution
Match features to goals
With an idea of what you want to achieve, it’s time to find platforms that offer what you’re looking for. There are hundreds of platforms out there and the only way to develop actionable intelligence is by gathering data. Create a spreadsheet with what you want and add platforms you find to it.
For example, if your goal is to save time, look for a platform that offers as many automation features as possible. On the other hand, if you’re more concerned about nurturing leads, investing in a platform that makes it easy to grow your subscriber list and send engaging newsletters will be the way forward. In this case, features like a landing page builder, forms, and newsletter templates will come in handy.
Ask your network
Basically everyone uses email. If you’re not using it to consume info, you’re the one behind the campaign. Other users will give you a better understanding of the finer nuances of a specific platform that a list of features can’t quite encapsulate.
Your direct competitors might not want to share their tech stack, but a digital marketing agency will be more willing to recommend tools. You can also ask on professional networks like LinkedIn. In addition to asking your own contacts, reading case studies and online reviews will also shed more light on what the user experience and customer support are really like.
Sign up for a free trial first
Most email marketing platforms offer some type of free trial. The standard is usually 14 days, but in some cases it can be as long as 30 days. Only rarely does a tool restrict it to only a week or offer no trial whatsoever.
Even if it’s only seven days, use it. Not to save money, but to try out the features before you “buy”. It will give you a good idea of ease of use and capabilities.
Plus, you can also use this trial as an opportunity to test their customer support. Did they respond quickly? Were they knowledgeable? Was there a language or time zone barrier? These are the types of questions you can get answered for real during your trial.
Pick the right plan
Email marketing plans include a few common elements. Here’s a look at what to expect when aligning your budget to your tool of choice:
Pricing options
Typically email platform pricing comes in two options: monthly and annual. Monthly pricing is also typically based on a pay-as-you-go model, meaning no fixed contracts, and you can cancel at any time.
Annual plans require a little more attention. These come with discounted monthly pricing and are paid for upfront. A word of advice: where possible, test your new platform before committing to an annual plan. Demos are great, but, as mentioned earlier, we recommend trials that offer all functionality you need. This way, limitations are identified before you’re locked into a year-long commitment.
Subscriber counts
Plans are also often based on how many subscribers you have. As a transactional business, email marketing platforms use the number of subscribers and emails you’ll send as a measure of how much to bill you for access to features and functionality.
Methodology
There are hundreds of email marketing software solutions available on the market. So, this is by no means an exhaustive list of tools that you can check out. However, it’s a good place to start and, what we believe, the best ones at the moment.
This belief is based on first-hand experience. Combining the interactions that our team has had with the software with the personal experiences of other users, we could highlight pros and cons of each platform and make suggestions for which tool would be best suited for which use case.
Basically, you can think of this list as a summary of all the thousands of online reviews.
As the email marketing software category grows, so too will this list. So, be sure to bookmark this article and refer back to it from time to time to see which new tools you can check out and which new features established players have introduced.
The Smartest Way to Choose Your Email Marketing Platform
Selecting the right email marketing software ultimately comes down to matching your brand’s goals with the strengths of each platform. Some tools excel at e-commerce automation, others shine in creator workflows, while a few prioritize enterprise-grade deliverability or all-in-one CRM consolidation.
The key is understanding what drives your revenue today and what will unlock the next stage of growth tomorrow.
Whether you need omnichannel lifecycle journeys, AI-powered content creation, transactional email reliability, or creator-friendly segmentation, the platforms in this guide give you a clear path forward.
Each solution brings a different advantage, but all help brands communicate more effectively, personalize at scale, and convert subscribers into loyal customers. With the right platform in place, your email program becomes more than a channel—it becomes a long-term growth engine for your business.
Frequently Asked Questions
What’s the most effective way for brands to structure their first email automation sequence?
Start with a simple welcome flow, then build toward engagement nudges using proven frameworks found in email marketing best practices.
How can e-commerce brands improve repeat-purchase behavior through email?
Merchants often see higher returns when pairing product recommendations with lifecycle triggers grounded in e-commerce email marketing tips.
What makes an email campaign feel relevant to subscribers without overwhelming them?
Relevance improves when brands personalize timing and message intent following core principles outlined in email marketing tips.
Do B2B companies need different email strategies than B2C brands?
B2B teams typically prioritize lead qualification and value-led nurturing, which aligns closely with specialized B2B email marketing.
When should a small business consider outsourcing its email production?
Once weekly sends strain internal bandwidth, many teams turn to structured email marketing campaign services to maintain consistency.
Is cold outreach still viable if done respectfully and legally?
Cold outreach works best when aligned with compliant targeting and high-deliverability workflows supported by reputable cold email software tools.
What email formats perform best for small, local companies?
Small businesses tend to benefit from concise promotions and event-driven sends similar to those used in email marketing services for small businesses.
How can marketers keep their email strategy current without constantly reinventing it?
Monitoring shifts in segmentation, automation, and content formats through evolving email marketing trends helps teams stay adaptive.
