Instagram and TikTok are often the first choices for brands that want to tap into influencer marketing. In fact, there are 500,000 active influencers on Instagram. To put things in perspective, that's 39% of all accounts on the platform, with a follower base of over 15,000.
So, it's safe to say that if you need an influencer for your campaigns, Instagram will be just the place to find one.
Instagram is also a visually driven platform and, hence, lends itself well to influencer collaborations, as influencers can show products or services aesthetically through Reels and carousel posts. More importantly, you can find influencers of all sizes on Instagram.
Nano-influencers (1k to 10k followers) charge anywhere between $25 and $150 per post, while micro-influencers can charge $45 to $350 on average. The platform also has larger influencers that charge in thousands, some going up to $5,000 or higher per post.
Searching for the right influencer manually can be pretty tedious. Then, you have to create a contract and monitor the campaign yourself.
Influencer marketing platforms for Instagram make all these tasks easier. Let's look at the best options to kickstart your influencer campaigns on Instagram.
Here are the best tools for discovering influencers and influencer outreach on Instagram in 2024:
Best Influencer Marketing Platforms for Instagram in 2024:
1. Brandwatch Influencer Marketing Software
Channels: Instagram, YouTube, Facebook, X (Twitter), Twitch, TikTok, Shopify
Brandwatch is an all-in-one marketing platform with features ranging from content marketing to influencer campaigns. The latter is powered by the company’s massive marketplace with over 30 million creators from all over the world.
Thanks to the platform’s filters, it’s easy to pinpoint the right influencers for your Instagram campaigns. You can filter influencers by gender, age, language, location, engagement rate, and similar metrics.
Brandwatch influencer search
The marketplace has a built-in “Analyze” feature that lets you check the audience of any influencer before reaching out. You can also check which geographical region the influencer’s audience is based in before running your global campaigns.
Key Features
The most notable feature of Brandwatch is that it’s not limited to influencer marketing. Companies can get a holistic view of their brand’s online presence with the platform’s social listening, social content management, and other offerings.
Brandwatch social listening
For example, Samsung used Brandwatch to access billions of social conversations happening around its brand and products. The company did not only track social sentiment for its own products but also for that of its competitors.
Prashant Mistry, the social & digital insights lead at Samsung, said
Similarly, Pierre Fabre also uses Brandwatch’s social listening features to prepare for product launches. The company gets insights from the platform and then curates its social media campaigns, including influencer marketing, accordingly.
Celine Cassagnes Febvre, the social intelligence manager at Pierre Fabre, said,
Another excellent feature of Brandwatch is that it lets you manage influencer relationships with ease. Let’s say you’re working with 100 influencers.
You want to see which assets they’ve posed and how that content is performing. Brandwatch has a dedicated report builder to display all this data visually for easy sharing and understanding.
Brandwatch report builder
Besides influencers, you can also use the platform to identify thought leaders. These are individuals with significant influence within your industry.
Brandwatch thought leader identification
On Instagram, thought leaders can be beneficial to your strategy in tech, finance, healthcare, and even beauty (think dermatology and plastic surgery).
Additional Offerings
Brandwatch Academy is a learning hub where you can enroll in foundation or advanced courses related to consumer research, social media marketing, influencer strategies, crisis management, customer care, etc.
Brandwatch Academy
The platform also holds webinars where industry experts discuss the latest trends and best practices in social media monitoring and analytics.
Brandwatch API is a powerful tool for developers to integrate social listening into their existing systems.
Brandwatch API
Lastly, if you want regular data stories and insights to land into your email, you can sign up for The Brandwatch Bulletin. It will keep you updated on whatever’s new in the industry.
Brandwatch bulletin
Key Features: Influencer Discovery, Influencer directory management, Creation of private influencer network, Campaign management and reporting, Broad platform coverage, Automated reporting,
Channels: YouTube, Facebook, Instagram, Twitter, Twitch, TikTok, Shopify
2. Upfluence
Channels: Instagram, YouTube, Facebook, Twitch, TikTok, X (Twitter), Pinterest, Blogs
Upfluence, despite being a less expensive option than other platforms, is also a strong contender in the influencer marketing space. The platform allows brands to manage their influencer and affiliate marketing campaigns in the same place.
Since Upfluence is also an Amazon Ads verified partner, you can also use it to track the performance of your Amazon influencer campaigns. Some of the big names Upfluence has in its clientele include PayPal, Ralph Lauren, and Microsoft.
Upfluence influencer search
Possibly the most impressive thing about Upfluence is its database of influencers from different niches. You can search for pretty much any industry or keyword and find influencers with their relevant stats and contact information.
Keen Footwear is an example of a brand that benefited from this feature. The company struggled with influencer search, selection, and activation.
With Upfluence, the company managed to surpass its content creation goals by 30%. Upfluence collaborated with 21 influencers, who created 69 feed posts and 84 stories for the brand to help Keen reach a 29% larger audience than they expected.
Keen footwear influencer campaign program
Key Features
For one, Upfluence makes it ultra-simple to search for influencers. You can evaluate an influencer’s performance and all other relevant information before you reach out to them. It’s even possible to find influencers who are already talking about your brand or use your product.
Once you come across an influence you want to work with, Upfluence has a ton of templates you can choose from. The platform even has an AI mailing assistant that helps you reach out to influencers faster.
Since Upfluence generates unique promo codes for each influencer, you can track their status easily. The dashboard shows you how many invites you’ve sent, the number of influencers that have been shortlisted, the drafts, published content, and paid invoices.
Upfluence influencer management
Upfluence also lets you track the return on investment (ROI) of your campaigns across different channels on the same platform. You can check how well your campaigns are doing on Amazon, Shopify, WooCommerce, and other platforms.
ROI measurement on Upfluence
Paying your influencers is also pretty simple and quick with Upfluence. First, you can set up Upfluence Pay and automate commission calculations to make payments faster.
Influencer payments
The platform also lets you pay influencers in different currencies, so you can work with influencers from all across the globe. If you don’t want to use Upfluence Pay, you can connect your Paypal for direct payments.
Upfluence further makes all-in-one influencer gifting a breeze. Creators can select the products they want from your brand’s website and enter their shipping details.
All you have to do is click to approve the request, and the product will be sent to them.
Additional Offerings
Upfluence has a Google Chrome extension called Influencer Analytics by Upfluence. The extension works as the in-browser assistant that you can use to view influencer post engagement rate, total reach, average views, average likes, and audience demographics.
Upfluence Chrome extension
Most users seem to like the extension due to its reliable data. As one reviewer says,
Upfluence also has an X page, where you can find valuable marketing insights and company news.
The platform also has a resource center, where businesses can learn everything they need to know about taking their influencer collaborations up a notch.
Upfluence resource hub
Upfluence also offers a multitude of tools, such as the TikTok audit tool, X audit tool, YouTube audit tool, Pinterest audit tool, and Instagram audit tool. You can use these tools to get a quick snapshot of your profile.
Upfluence TikTok audit tool
Similarly, TikTok and YouTube engagement checkers can be used to check how engaged your followers are on those platforms.
Upfluence YouTube engagement checker
There’s also an influencer marketing API with core features like audience data analysis, list management, influencer searching, and influencer management.
Upfluence influencer marketing API data
Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,
Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs
3. Sprout Social
Channels: Instagram, YouTube, Facebook, X, Pinterest, TikTok, LinkedIn
Towards the end of 2023, Sprout Social acquired Tagger Media, Inc. to expand its social media management offering to influencer marketing. Thanks to this acquisition, Sprout Social users can now also use the tool for end-to-end influencer campaign management.
Tagger Media has been recognized for its excellence in influencer marketing technology, named as a finalist for AiMCO’s Best #InfluencerMarketing Technology Service Award in 2024. In 2023, it achieved notable distinctions across various categories, affirming its status as a top influencer marketing platform.
For more social proof, you just need to look at its client list. It’s trusted by global brands like DKNY, Paramount, and Harley-Davidson.
From finding creators to analytics and reporting and basically everything that happens in between, it has a range of tools to help. That said, analytics aren’t used exclusively towards the end for measuring campaign effectiveness.
From the get-go, the platform leverages analytics to help with influencer search. Tagger by Sprout Social offers engagement rate analysis to vet an influencer’s authenticity. This is done by comparing their follower count to their engagement metrics.
Key Features
The platform offers smart filters to simplify the influencer search process further. There are over 50 unique filters that you can combine.
Alternatively, you can leave it to the Affinity Engine (its proprietary algorithm) to match you with relevant Instagram creators or use Sync. With Sync, you can create a custom landing page to attract potential influencers.
Once you’ve found the right Instagram influencers, you can use its Campaign Management tool to activate your Instagram campaign at scale.
Jake Hay, Head of Business Development at PopShorts, highlights its powerful user interface (UI) as one of the features that helps with campaign management. Key tasks like communication and content approval can be done in one place, helping save time.
Additional Offerings
It also offers other campaign management features like labels and creator and collaborator portals. Labels let you create lists to organize your influencers while portals can be set up to organize feedback and approvals for the selected influencers via an easy-to-use interface.
Another area where it shines is in terms of reporting. It includes a Content Health dashboard where you can find AI-generated insights for your influencers’ historical performance metrics. You can use it to evaluate engagement based on a specific social platform, making it especially useful if you want to zoom in on one platform like Instagram.
It also offers a Campaign Summary that you can use to gather all the social data automatically. You get to define the parameters, making the data relevant to your campaign goals.
In terms of the type of results you can expect, you can refer to the several case studies shared on its website. For example, Madden Media managed to generate an earned media value of more than $64,000.
Working with only six food influencers, they created 162 posts, the bulk which was created for Instagram. Of the 162 posts, there were 131 Instagram Stories, 10 Instagram Reels, 4 Instagram Carousels, and 3 Instagram photos.
Pricing Model
Like many SaaS platforms, Sprout Social also offers multiple levels of subscription as well as extra features that are available as paid add-ons. This is the case with their influencer marketing. Pricing starts at $249 per seat per month when billed monthly, but to use it for influencer marketing you’ll need to reach out to them about the pricing of influencer marketing which is an additional premium solution.
4. Creator.co
Channels: Instagram, YouTube, TikTok
Giving you access to over 200 million influencers, Creator.co is a top influencer marketing platform that caters to businesses of all sizes. The platform offers two service versions: self-service and managed.
Creator.co influencer search
In the managed version, you get a dedicated account manager who helps you throughout the entire campaign process, from influencer selection to campaign tracking and reporting.
You simply have to decide if you want to go with the recommended creators.
Creator.co expert account managers
The self-service version gives you access to Creator’s search engine, where you can discover influencers based on your niche, budget, audience demographics, and location.
Key Features
Creator.co makes it extremely easy to start a campaign. You start by building a campaign brief. It should highlight the campaign’s theme, goals, and target audience.
Once you’ve built a brief, over 175k influencers from the brand’s creator network will apply for your campaign. You can view their profiles and choose the ones that best match your preferences and requirements.
Creator.co creator community
The functionality is ideal for brands that want to work with a large number of influencers. Hex is one such brand.
The company worked with 95 creators using Creator.co and generated 183k views, 8.2k engagements, and 1.4 million impressions in just a few months.
Hex influencer campaign results
If you’d rather work with ”advocates,” who are regular customers that promote your brand, Creator.co gives you access to them as well. These individuals are instrumental to your user-generated content (UGC) campaigns.
Creator.co lets you collaborate with influencers in different ways. For one, you can opt for the ”Product for Post” option. In this case, influencers promote your products in exchange for free merchandise.
You can also host contests and giveaways with creators through the platform. For example, you can ask them to create content that includes a giveaway of your product.
Creator.co contests and giveaways
Brick-and-mortar stores or brands with physical locations can work with influencers for in-store events. Creator.co helps you find local influencers who can bring in potential customers to your store by showing their audience’s in-store experiences.
Creator.co in-store experiences
Additional Offerings
The best resource from Creator.co is its help center. You can find the answer to pretty much any questions you have about using the tool in there.
There are also helpful tutorials and articles that can guide you through the entire process, from creating a campaign to tracking its success.
Creator.co help center
If you need an extra hand, Creator.co also offers strategic resources. These are extra guides that teach you how to make your influencer campaigns effective or manage long-term partnerships with your creator suite.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,
Channels: Instagram, YouTube, TikTok
5. LTK (formerly rewardStyle)
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, X (Twitter), Blogs, LTK App
LTK or LikeToKnow.it is an influencer marketing and monetization platform that connects brands with creators. Launched in 2011 as rewardStyle, it rebranded to LTK to better represent its expanding presence across multiple social media channels.
The platform gives brands access to over 40 million avid shoppers, who increase the company’s reach by 2x compared to traditional influencer strategies. Most of the shoppers on the platform have a higher education, a household income of over $100k, live in major or mid-metros, and are splurgers.
LTK influencer marketplace
LTK takes pride in its consumers, who are the “early majority.” By this, the brand means that its consumers are people who share the creator’s posts and help brands reach more shoppers. These consumers are often the first to adopt new products and trends.
LTK’s early majority consumers
Key Features
While many other platforms are still relying on traditional tactics, LTK has branched out to modern advancements. One of them is the brand’s Match AI. Think of it as your AI assistant to find the perfect influencer for your campaigns.
It helps you select the right creators based on their engagement and performance.
Another notable attribute of the platform is its LTK 360 reporting tool. It’s a dashboard that provides real-time analytics and insights on influencer campaigns and collaborations. Brands can track the performance of their sponsored posts, measure ROI, monitor engagement rates, and analyze earned media value (EMV) for all influencer campaigns.
LTK 360
If you want to reach more consumers, you can also run ads in LTK’s app. LTK also integrates with Shopify, giving you the option to sell your products directly through the platform.
LTK Shopify integration
LTK also helps brands expand their influencer campaigns to Connected TV. You can find influencers to create and feature your products in TV commercials or streaming services.
The best part about LTK is that you can create “always-on” influencer campaigns. That means you don’t have to rely on a single campaign to reach your target audience. Instead, you can have a continuous presence with influencers, creating a sustained impact.
Oasis, a clothing brand, did just that with LTK. The company wanted to increase its brand affinity and engagement across the Irish and UK markets. Oasis created a network of reliable influencers using LTK’s creators and increased its year-on-year sales by 680%.
Oasis influencer marketing campaign
That was much higher than the brand’s goal of 50% sale increment. Oasis also enjoyed an ROI of 1.5. In total, the brand managed to reach 6 million people across Instagram and YouTube.
The brand was all praises for the platform. Their affiliate manager said,
A gaming brand also used LTK to increase brand awareness and recognition. The company worked with lifestyle and gaming influencers to achieve its goals.
Apart from getting more than 4,000 clicks, the brand was able to generate 80 orders just with one creator.
Gaming company influencer marketing campaign
These success stories indicate that LTK’s creators are not merely influencers but also skilled content creators who can make a tangible impact on your brand’s reach.
Additional Offerings
LTK is one of the few influencer marketing platforms for Instagram that lets brands engage with influencers physically. The platform hosts soirees where brands can meet potential influencers and discuss strategies.
LTK soirees
The LTKCon is an annual event organized by the platform where brands can network and enjoy face-to-face interactions with creators.
For retail brands, LTK has specific retail meta networks where these companies can collaborate with relevant influencers in the retail space.
LTK retail media networks
Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,
Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App
6. VN Secure
Channels: Instagram, X (Twitter), Facebook, TikTok, Snapchat, Pinterest
Launched in 2014, Viral Nation has been one of the world’s pioneering influencer marketing agencies. Today, the agency continues to push the boundaries of influencer marketing with its unique social-first approach to online campaigns.
The agency offers specialized services, such as a Creator Studio and OTT and content syndication. Each bespoke service is designed to help creators and brands take their digital footprint further. With Creator Studio, for example, creators get access to an expert team that provides custom services ranging from content strategy to content management.
They’ve also developed world-class activations and major partnerships between creators and brands. These include Gabe Dannenbring’s partnership with Verizon, which racked up hundreds of thousands to more than a million views on TikTok. One video was even played 1.5 million times.
Partnerships that Viral Nation helped build
From marketing and talent services to proprietary technology, Viral Nation continues to make a significant impact among brands and creators. To date, the agency has helped over 1 billion customers. Results include growing clients’ average ROAS by 7x and reducing customer acquisition costs (CAC) by as much as 42%.
Viral Nation performance stats
The agency has worked with top industry brands like Meta, Walmart, TikTok, and Canon. They’ve also been featured in major publications, such as The Wall Street Journal, Adweek, and Vogue Business. Aside from these features, Viral Nation has also bagged 35 awards to date.
Call of Duty League Campaign
As one of the leading influencer marketing agencies in 2024, Viral Nation has helped launch powerful campaigns, utilizing impactful and effective strategies to create tangible results.
Call of Duty League campaign results
One of the most successful campaigns to date, for instance, is the Call of Duty League campaign. Based on the analysis that we at Influencer Marketing Hub conducted, Viral Nation’s strategy helped propel weekly website visits from 40 to 107,000 during the campaign’s period. The campaign also yielded other significant results for Activision Blizzard Esports (ABE). These include sustaining interest in the Call of Duty League, as well as higher traffic levels and 96 million impressions, even after the campaign’s peak activities.
Source: docs.google.com
As part of the agency’s strategy for the Call of Duty: Warzone campaign, they worked with top gaming influencers, such as Ogro and Vikkstar, who engaged with their audience via co-streaming events and watch parties. These, in turn, helped drum up interest and engagement for Call of Duty League.
Viral Nation’s Proprietary Technologies
Aside from being an influencer marketing agency, Viral Nation has also rolled out a series of proprietary technologies. These include Viral Nation_Secure, an AI-powered brand safety solution, and Viral Nation_CreatorOS, a powerful solution that helps brands make sense of fragmented data.
Through its social-first technologies, Viral Nation continues to provide both brands and influencers with innovative solutions for growth. Below are just two examples of proprietary technologies developed by Viral Nation.
Viral Nation_Secure
Viral Nation_Secure homepage
Viral Nation_Secure empowers businesses by helping them protect their brand’s reputation across major social media platforms. Through VN Secure, brands can leverage the power of AI to scan historical content, screen creators’ social media profiles, and set up proactive measures against copyright infringement. Aside from these capabilities, VN Secure is a scalable solution that offers contextualized screening and unique moderation features.
Viral Nation_CreatorOS
Viral Nation_CreatorOS homepage
Today’s brands constantly have to deal with and make sense of fragmented data. Viral Nation_CreatorOS lets brands access centralized performance analytics for influencer campaigns. Through this technology, you can more effectively scale your social campaigns and maximize the impact of your influencer marketing efforts.
Aside from utilizing proprietary AI technology to build the Viral Nation_CreatorOS, the agency also made use of big social data technology and analytics, coupled with their over two decades of talent management expertise. Through CreatorOS, brands can more effectively measure their influencer marketing efforts, access advanced attribution capabilities, and better understand the impact of their campaigns.
Pricing Model
This software solution has a customized pricing model to fit the needs of each company. Filling out Viral Nation’s contact form is the best way to figure out how much VN_Secure costs.
Ease of Integration
The software’s integrations come in the form of direct-to-platform relationships. Its close collaborations with major social media platforms enable API access to first-party data. This way, VN_Secure can ingest text, images, video, and even audio directly from platforms such as TikTok, X, YouTube, Facebook, and Instagram.
Key Features: Custom Risk Templates, IP & Brand Detection, Ongoing Screening, Copyright Infringement Protection, AI-Powered Deep Content Analysis, Dynamic Reporting, Open Reporting, Historical Audits, Content Screened, Copyright Compliance, Identify & Flag.
Key Features: Influencer Analysis, Moderation Tolerance Feature,
Channels: TikTok, Instagram, Facebook, Twitter
7. Skeepers
Channels: TikTok, Instagram, Shopify, Retail Sites, Brand Website
Skeepers (previously Octoly) gives brands access to a large community of pre-vetted micro and nano-influencers. Our Influence Marketing Benchmark Report found that more and more businesses are turning to micro-influencers as a way to connect with their target audience.
Influencer preferences among brands
So, Skeepers is a must-have for any business that wants to build an influential online presence in today’s age. The platform claims that its services have led to 58% increase in brand visibility for its clients.
Sleepers data
With access to over 100,000 micro and nano-influencers, Skeepers helps you scale your brand presence and boost seasonal promotions by working with niche creators.
Key Features
Skeepers has a Personal Profile feature that lets you fine-tune your influencer search to find creators that not only target the same audience as you but also share your brand’s ethos.
Skeepers influencer search
Benefit Cosmetics used this feature to engage with micro-influencers and launch new campaigns every two months. The company managed 22 successful collaborations through the platform and reached its target audience through influencers that really resonated with the brand’s image.
@ashweemariii Unboxing I received the @Benefit Cosmetics as a gift through @Skeepers for my honest review! I recieved the super absorb overnight diapers from influenster in exchange for my honest review. #unboxwithme #prunboxing #collabunboxing #bubbleambassador #bubbleskincare #benefitcosmetics #skeepersfamily #cupkinkids #influenster #tiktokmomas ♬ IDWT$ – Bad Omens
Romane Decrept, the brand’s communications manager, said that the platform was
The platform also manages licensing rights and legal permissions related to user-generated content. All you have to do is analyze the outcomes and strategize for the future.
Skeepers gives you access to a repository of authentic and unique UGC that you can repurpose in your marketing campaigns. With the platform’s licensing rights, you can use this content for up to 10 years.
The Skeepers Shoppable Content feature lets you make all your content assets clickable and shoppable. Then, you can analyze all essential key performance indicators (KPIs) across platforms.
Beauty Blender, the brand that pioneered the makeup sponge, used these features from Skeepers to get at least 100 reviews for each SKU on Sephora.
Arlene D’Antoni, the director of retail marketing at the company, said that the main issue was
Beauty Blender influencer marketing results
Skeepers resolved this issue by streamlining the influencer gifting process and increasing the ship-to-post rate from a meager 30% to 98%. The brand managed to get 1,969 genuine reviews on Sephora and Ultra. Of these reviewers, 99% expressed a strong wish to recommend Beauty Blender to their friends and family.
UGC plays a significant role in building trust and credibility among consumers.
Additional Offerings
Skeepers also offers a Consumer Videos solution, which allows brands to use videos created by satisfied customers to show their products. The platform has a video gallery where you can get a glimpse of the kind of content that customers are creating for your brand.
Skeepers video gallery
You can then choose which videos you want to use in your marketing campaigns based on their quality and authenticity.
Skeepers also has ebooks for you to learn consumer engagement tactics and gain insights into customer behavior. Some of these ebooks also help you navigate influencer marketing laws in different regions, which can be particularly useful if you are planning to expand your brand globally.
Skeepers ebooks
Skeepers also organizes webinars to discuss new influencer marketing and UGC trends. You can use these webinars to stay updated with the latest industry developments.
Key Features: Campaign Management, Influencer Discovery, Social Media Monitoring, Faceted Search / Filtering,
Channels: Tik Tok, Instagram, Shopify, Retail Sites, Brand Website
8. Influencity
Channels: Instagram, YouTube, TikTok
Influencity offers services to brands wanting to work with influencers on Instagram, YouTube, and TikTok. This is despite the company beginning in 2014 by connecting brands with some of the most influential people on Twitter. This indicates the massive change in the relative performances of the various social platforms over the last few years. Now Instagram is the primary social channel for brands to be seen, closely followed by the two video platforms, and Influencity is one of the best tools for influencer outreach on Instagram.
Discovery with Influencity relies primarily on Instagram data now. The platform includes an incredible amount of data on each account it indexes. Across the three channels, you can discover the content creators that fit your campaign needs by comparing over 200 million profiles worldwide.
Running through your search filters, you’ll see an abundance of options, from basic demographics like gender, age, and location, to psychographics like interests and brand affinities. There are over 100,000 ways to combine filters. You can also do a lookalike search. Once you can identify one perfect influencer, you can let the platform do the rest for you.
You can also see in-depth data relating to your campaigns. Influencity gives you a clear picture of the kinds of audiences that your influencers reached and how well that audience received the posts your influencers made on your behalf. This helps future-proof your next wave of promotions.
Pricing Model
Like many SaaS platforms, Influencity offers multiple levels of subscription that run the gamut of features. In addition to four fixed plans, customers can put together a personalized plan by selecting features that suit them and creating a Custom Bundle.
Ease of Integration
Influencity incorporates extensive data from influencers on Instagram, YouTube, and TikTok. It also offers influencer relationship management (IRM), making it easy for you to keep your influencer database centralized and updated at all times, to facilitate your day-to-day management of your influencers. You can connect your personal email (IMAP or Outlook) to Influencity to send one-to-one emails from the IRM and log your emails and replies in the platform. You can download influencer data in XLSX format and work with it in Google Sheets or Excel.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools.
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, TikTok
9. Kolsquare
Channels: Instagram, Facebook, X (Twitter), YouTube, TikTok
With Kolsquare, identifying key opinion leaders on Instagram (and other social channels) becomes much less time-consuming. Not only does it boast a massive network of more than 1 million influencers, but it also helps you narrow down your search to manageable levels.
The platform has a very useful Chrome extension, the Kolsquare Analytics Sidebar, that lets you access all the stats of potential influencers and their audiences. Included in the stats are automatically calculated engagement rates, socio-demographic data, and credibility scores. The credibility score can be particularly useful for working with Instagram influencers.
In addition to influencer identification, Kolsquare also offers several tools and features to help with campaign management and performance measurement. Plus, if you’re part of a bigger team, it makes it easy to share the same info with other collaborators on your team.
Pricing Model
Subscription-based, sold on an annual basis only. They are tailor-made packages individually adapted to your market, target group, and influencer marketing strategy. Their pricing starts at €500 per month, with a large selection of customizable options. The platform gives a 30% discount for startups that were created less than 3 years ago, raised less than €500k, and have less than 10 employees.
Ease of Integration
Although Kolsquare doesn’t have many integrations, it does feature a Chrome extension to give you all the statistics of the influencers’ profiles and their audiences you see on Instagram and TikTok. It also provides a custom dashboard that allows you to track an unlimited number of key opinion leaders (KOLs) simultaneously and compare their performance. In addition, you can easily import pre-existing file lists of favorite KOLs. It also includes an automated campaign report generator to create, download, and share custom reports in multiple formats (PowerPoint, Excel, and shareable weblink).
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research.
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research,
Channels: Instagram, Facebook, Twitter, YouTube, TikTok
10. InsightIQ
Channels: Instagram, TikTok, YouTube, LinkedIn
InsightIQ is emerging as a leading player among brands venturing into the dynamic world of Instagram influencer marketing. With a rich repository of over 250 million creators, the platform epitomizes diversity and precision. Its AI-powered mechanisms sift through a voluminous database, ensuring that brands align with influencers who not only embody their ethos but are also positioned to drive engagement and sales.
In a world where data is king, InsightIQ stands distinguished with its ability to analyze and interpret more than 80 million content items. The platform’s incisive focus on authenticity ensures that brands navigate beyond vanity metrics, offering a detailed inspection of audience demographics and engagement. Each influencer’s potential to resonate with a specific Ideal Customer Profile (ICP) is meticulously evaluated, turning the often-complex task of influencer selection into a data-driven, strategic endeavor.
The real-time tracking of Instagram influencer campaign metrics elevates InsightIQ to a platform of precision and accountability. Metrics like Cost Per Engagement (CPE) and Total Media Value (TMV) are closely monitored, providing brands with actionable insights for optimizing ROI. Moreover, the integration with Shopify facilitates real-time tracking of sales origin and each creator’s contribution, binding influencer efforts to tangible, measurable outcomes.
Clients’ testimonials accentuate the flexibility and robust data accessibility that InsightIQ offers. In a landscape where influencer marketing’s efficacy is often mired in ambiguity, InsightIQ emerges as a beacon of clarity, precision, and tangible results.
Pricing Model
InsightIQ access is sold on a subscription basis, though the pricing isn’t made public. They offer a single plan that gives you access to the platform and (nearly) everything it does. However, they customize the plan to match your needs, adjusting their quote to factor in your usage, so you only pay for what you need.
Ease of Integration
You can choose to use InsightIQ’s dashboard or APIs. Their API solutions are extensive and echo adaptability, enabling a customized interface for brands, and ensuring that the platform seamlessly intertwines with varied operational and strategic needs. You can use their APIs to build exclusive curations of influencers as per any campaign brief, across any platform, including Instagram.
InsightIQ includes Creator Search APIs, Content Analysis APIs, ROI and Sentiment Analysis APIs, Brand Safety APIs, and Publish APIs.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search.
Key Features: Search/Discovery, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Visual Discovery, LinkedIn Creator Search,
Channels: Instagram, Tiktok, Youtube, LinkedIn
11. Modash
When it comes to finding and partnering with the right Instagram influencers, Modash stands out as a top-tier platform designed to simplify and enhance your influencer marketing efforts. Whether you’re aiming to collaborate with micro-influencers or target specific demographics, Modash provides a comprehensive toolkit that makes the process seamless and efficient.
The platform boasts a vast database, listing every creator on Earth with more than 1,000 followers on Instagram. In addition, the platform supports both TikTok and YouTube. For Instagram specifically, this translates to access to around 70 million micro-influencers. This extensive reach ensures that you can find influencers who perfectly align with your brand’s values and target audience.
Modash is used by as many as 1,200 B2C brands as their main influencer marketing platform. Their extensive list of customers includes Google, Mont Blanc, Airbnb, Joom, Victoria’s Secret, Surfshark, NordVPN, Chavelle, and more.
Key Features
The platform’s user-friendly dashboard offers a range of advanced search filters that allow you to narrow down your influencer search based on various criteria. You can easily filter Instagram influencers by follower count, engagement rate, location, and audience demographics. This makes it incredibly straightforward to find influencers who not only match your desired follower range but also have a genuine and engaged audience in your target market. Here’s how Modash’s search feature (Discovery) looks like:
In addition, Modash supports audience filters, which allows you to search for Instagram influencers based on location, gender, age, interest, language, and fake followers.
One of Modash’s standout features is its ability to analyze influencer profiles in-depth. By clicking on a profile, you can access detailed metrics for some of the before-mentioned insights, such as engagement rates, the percentage of fake followers, audience demographics, and even the influencer’s most popular content.
In addition to its powerful search capabilities, Modash also allows you to find influencer look-alikes. By entering the username of a known influencer, you can generate a list of similar influencers who fit your criteria. Based on our random search, here’s how the lookalike feature displays results:
As you can see, Modash identified 37k similar Instagram influencers to the one we’ve selected. This feature is particularly useful for expanding your influencer network with creators who have proven success in your niche.
Modash also excels in providing tools for monitoring branded mentions and hashtags. This feature helps you identify potential brand advocates who are already familiar with and enthusiastic about your products. By keeping track of who is mentioning your brand or using your branded hashtags, you can uncover new influencer opportunities with minimal effort.
Additional Offerings
In addition to its core Instagram influencer marketing capabilities, Modash offers a range of valuable resources and tools designed to enhance your overall marketing strategy.
One of these is the Modash Academy. The Modash Influencer Marketing Academy is an excellent resource for anyone looking to deepen their understanding of influencer marketing. This comprehensive academy covers everything from finding the perfect partners and negotiating deals to managing relationships at scale without the need for a large team.
The curriculum includes modules such as Influencer Marketing 101, Influencer Discovery, and Influencer Campaign Monitoring, making it a one-stop shop for mastering influencer marketing techniques.
Another standout feature is Modash’s versatile Influencer Marketing API. This API provides accurate influencer data that can be used to automate workflows, integrate with your products, and more.
With rich data on influencers across Instagram, YouTube, and TikTok, including follower growth, engagement rates, fake followers, and audience demographics, the API equips you with everything you need for informed decision-making. You can use the data to build custom solutions, enhance existing datasets, or create detailed visuals and reports.
Speaking on the need to offer API integration to brands, here’s what Avery Schrader, Modash Founder and CEO, had to say:
Key Features: Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,
12. indaHash
Channels: Facebook, YouTube, Snapchat, TikTok
IndaHash emerges as a standout influencer marketing platform, offering a suite of tools tailored to elevate your brand’s social media influence. With IndaHash, you have access to data-driven solutions that are essential for crafting impactful campaigns.
Its Creator Discovery tool is particularly noteworthy, enabling you to pinpoint and collaborate with influencers who truly align with your brand’s ethos. This tool leverages sophisticated AI algorithms and over 20 filters, ensuring that each influencer partnership is a perfect match for your brand’s objectives.
Pricing Model
IndaHash offers a flexible pricing model, including Creator Discovery, Campaigns Management, Agency Pack, Managed Services, and Enterprise packages. This approach allows you to choose a plan that aligns with your influencer marketing budget and goals. For accurate pricing on all packages, request a demo from IndaHash.
Ease of Integration
IndaHash integrates effortlessly with major social media platforms, especially Instagram. Moreover, IndaHash can integrate with any eCommerce platform. This integration streamlines your influencer campaigns with a dashboard that provides real-time data and performance reports for efficient campaign management and analysis.
Key Features: Engagement Rate Analysis, Audience Demographics, Audience Overlap Check, Competitor Check, Crisis Detection, Campaign Reporting, Team and Task Management, Content Autodiscovery, Personalized Creator Onboarding, Comprehensive CRM Solution.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, White Label Reporting, E-commerce Tools, Fake Follower/Fraud Detection, Visual Discovery,
Channels: Instagram, Snapchat, Facebook
13. Favikon
Channels: Instagram, LinkedIn, X (Twitter), YouTube, Facebook, TikTok
Entering the influencer marketing arena, Favikon sets itself apart with a robust AI-powered platform designed to optimize influencer discovery and management for Instagram and beyond. Recognizing the pivotal role of influencers in today’s digital marketing landscape, Favikon offers a suite of tools that streamline the process of connecting your brand with the right content creators.
Favikon appeals to a broad spectrum of users, from startups to established enterprises, emphasizing its utility across all business sizes with a particular focus on maximizing Instagram influencer campaigns. Its platform is engineered to allow you to harness the power of influencer marketing to achieve tangible RO.
The platform stands out for its ease of use, combining advanced AI-driven features with an intuitive user interface. Favikon revolutionizes influencer discovery through its vast database, allowing you to navigate through over 10 million creators using filters and keywords, making it a breeze to find the perfect influencer match for your brand on Instagram.
Pricing Model
Favikon introduces four pricing tiers, inviting brands to explore its features with a free start and even a free plan, although limited, before signing up for the paid plans.
Ease of Integration
Designed to seamlessly integrate with the digital ecosystem, Favikon offers comprehensive coverage across major social media platforms with a special emphasis on Instagram. It complements this with capabilities for in-depth analytics, CRM for influencer management, and content performance insights, all within a unified platform.
Key Features: AI-Powered Creator Discovery, Extensive Niche Coverage, In-Depth Creator Profiles, AI-Enhanced Rankings, Trend Tracking, Comprehensive Content Library, Performance Insights, Advanced Analytics, Creator CRM, Seamless Data Export.
Key Features: Search/Discovery, Content Review, Content Library, Influencer Analysis,
Channels: Linkedin, X, Instagram, Youtube, TikTok
14. Klear
Channels: Instagram, YouTube, TikTok
Klear grew out of Twtrland, an analytics platform designed to provide detailed insights into Twitter. Twtrland offered tons of data on users’ posting habits, popularity, and followers’ demographics. Over time, the platform expanded to focus on Instagram, YouTube, and TikTok and rebranded to become Klear.
Klear’s comprehensive Instagram influencer tool ensures you hire influencers that align with and promote your brand’s values. It incorporates comprehensive influencer insights for a complete understanding of an influencer’s impact. Klear divides the influencers in its database into 60,000 topic categories and offers deep analytics about their audiences’ demographics and psychographics.
Klear is now an all-in-one influencer platform, although it still has a distinct strength in data analytics. They split their solutions into five components:
- Find Influencers – Klear offers strong influencer discovery, matching brands with the most relevant creators for their audience. They claim their discovery capabilities are 2X more targeted than any other tool on the market. Advanced filters allow you to sift through profiles and focus on those who are relevant to your brand. Klear’s AI-powered FakeSpot technology detects fake followers or engagements generated by auto-bots.
- Influencer Analytics – Klear includes in-depth tools to perform a complete influencer analysis. The Klear Influencer Score identifies users with the highest level of influence.
- Manage Relationships – manage your campaign and keep the whole team synchronized with an integrated CRM.
- Activate Influencers – contains a smart and easy collaboration hub.
- Measure Campaigns – Klear campaign reports are data-driven and use industry-leading metrics to quantify campaign performance.
Klear even automatically tracks Instagram Stories and aggregates all Stories into your campaign report.
Pricing Model
Although Klear offers clear plan tiers (Professional, eCommerce, and Enterprise) and follows a subscription model, it uses customized pricing based on customer size and need.
Ease of Integration
Klear offers various integrations depending on the plan you choose. For example, the eCommerce and Enterprise plans allow for easy email integration and mass outreach to thousands of influencers, as well as eCommerce platform integrations and sales/link tracking. Enterprise plans add BI integration.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Visual Discovery,
Channels: Instagram, YouTube, TikTok
15. Cohley
Channels: Facebook, Instagram, TikTok, Websites
Cohley sees content as being equally important to the influencers, recognizing they are mutually exclusive assets in a marketer’s toolbox. Not every talented content creator has influence, and not every influencer makes great content.
Cohley connects brands with professionals, photographers, and videographers, both those talented but only starting to gain attention and those whom people consider full-on influencers. In all cases, content is the key to success.
Brands retain licensed rights to content, and they can use and re-use their greatest hits across all their marketing channels, refining their use along the way to be more and more effective.
Cohley’s team helps orient new customers on the platform and onboards you into your first campaign.
You can look for up-and-coming influencers to create authentic User Generated Content, ideal for social campaigns or visual assets you can use for websites. You collect this content in a content library, organized like a familiar file manager, with each campaign’s content in a separate folder.
Pricing Model
Cohley doesn’t make its pricing public and doesn’t have a one-size-fits-all approach to its product. The platform assesses each potential customer’s needs and devises a customized solution to help customers achieve their specific goals.
Ease of Integration
Cohley integrates with Shopify and BigCommerce to streamline the shipping and fulfillment process when sending products to an influencer. If you require influencers to write a product review as you’d see on Amazon, you can get them to submit them to Cohley, which then propagates them out to the associated product page on Yotpo or PowerReviews. It also integrates with multiple other types of complementary platforms. When we reviewed Cohley, we considered its ease of integration to be one of its best features.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Influencer Content Amplification.
Key Features: Search/Discovery, Automated Recruiting, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Influencer Content Amplification,
Channels: Facebook, Instagram, TikTok, Websites
16. Julius
Channels: Instagram, TikTok, Facebook, X (Twitter), Pinterest, Snapchat, YouTube
Julius grew out of Thuzio, a web-based talent agency for athletics wanting to increase their sources of income. It became a fully-featured influencer discovery and campaign management platform – for all kinds of influencers and is now a full-fledged self-service marketing suite.
Julius has over 50,000 influencers in its database. It does not just rely on an algorithm but uses humans to research the credibility of each potential influencer. It has an opt-in database, which means that everybody you find has expressed an interest in participating in influencer marketing. Many of the influencers are represented by talent agencies who have partnered with Julius.
Julius features a clean interface that is easy to use and understand. Despite its apparent simplicity, Julius has an in-depth search engine, and you can refine your search criteria in many ways. There are more than 50 data points you can use to modify your search criteria.
You can compare up to five influencers at a time to help you determine which is the best fit for your target market.
Pricing Model
Julius is a SaaS subscription platform, but you have to pay your sub as an annual fee. The specific fee you’ll pay is contingent on the number of users you’ll want to have access to the software. All subscriptions come with complete access to the platform, unlimited messaging, custom influencer lists, and a dedicated and on-demand account manager for guidance/assistance.
Ease of Integration
Julius’s main integrations are the eight social channels of the influencers it has in its database. Julius observes that it is constantly growing the breadth and depth of influencers on the platform. They source new influencers to add by focusing on specific industries that are in demand, and also from client requests. They don’t currently have a public-facing portal for influencers to access and update their information, however, it’s something they are actively working on. Brands can analyze, monitor, and optimize influencer stats, and create reports with robust CSV exports, as well as bulk exporting to PDF and PowerPoint.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms/Compliance,
Channels: TikTok, Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube
17. Post for Rent
Channels: Instagram, Facebook, X (Twitter), YouTube, TikTok, Blogs, Snapchat. Post for Rent states that whenever a new channel emerges and gains traction, it will add it to the pool.
In 2016, influencer marketing was in its infancy – even the influencer Marketing Hub didn’t post its first article until near the end of that year. During that time, Post for Rent began as an influencer marketing platform and agency. Later, Post for Rent’s team pondered about what they should do next. The answer was to set up another platform with a different target market, which they aptly named NEXT Business Manager.
More recently, Post for Rent took another look at its main influencer marketing platform. They introduced a whole slew of new features, adding to what was an already impressive platform.
It is now more of an influencer and campaign management platform than the marketplace it started as. At the same time, they developed a solution focusing on talent agencies, making it more akin to an ERP platform for influencer agencies.
As well as campaign and influencer management, Post for Rent also provides a CRM, document repository, contract creation and management tools, messaging, a content library, and reporting on campaigns.
Pricing Model
With its recent shift towards an agency focus, Post for Rent has changed its pricing. It uses a subscription model, with four plans ranging from Starter, $899/mo., up to their custom-priced Enterprise plan.
Ease of Integration
Post for Rent includes various integrations that improve the life of influencer agencies. Recently they integrated OpenAI’s GPT-3 Model into their software.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance, Payment Processing, Client Relationship Management,
Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Blogs, Snapchat
18. CrewFire
Channels: Instagram, Facebook, X (Twitter)
CrewFire is an influencer marketing and brand ambassador platform that connects brands with relevant influencers and loyal customers so that they can spread the word about your product or service. This platform allows brands to find ambassadors within their customer base and incentivize their impact through sponsored content and exposure.
You can use CrewFire to launch Instagram campaigns to help you drive engagement among your audience. It’s a unique platform, as it works much like a social media app—think a Facebook group but for influencers.
CrewFire doesn’t include a search function to find influencers. Instead, the focus is on ambassadors, who will be people like your customers, who you invite on to the platform.
With CrewFire, ambassadors can access different content from a centralized page and can be easily mobilized to like, comment, and share a brand’s content with their followers as quickly as possible. In this way, you can increase engagement, such as shares, views, comments, and likes, for your brand on Instagram. It’s a fantastic tool for influencers and brands because both can quickly increase engagement and interaction for every piece of published content.
CrewFire understands that customer loyalty has the biggest impact on long-term conversion and retention. The platform helps you work directly with influencers to track all communication, product promotions, content, and results. Discussing and executing campaigns as well as transacting with influencers are easily accomplished within a single platform. CrewFire has helped brands of every size manage and scale their campaigns.
Pricing Model
CrewFire offers monthly plans with no commitment and incentives for an annual prepayment. Their Starter plan allows you to have a robust roster of up to 500 ambassadors with an unlimited number of customized activities (e.g., rewards). The higher plans allow more admins and administrators. Monthly plans are subject to a $1k setup fee.
Ease of Integration
Although CrewFire doesn’t publicize much in the way of integration, you can embed your ambassador experience on your own URL or subdomain. You can pay ambassadors using PayPal or ACH without leaving CrewFire.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, White Label Reporting, Payment Processing, Influencer Content Amplification, E-commerce Tools.
Key Features: Influencer Relationship Management, Team Collaboration Tools, Content Review, Campaign Management, White Label Reporting, Payment Processing, Influencer Content Amplification, Ecommerce Tools,
Channels: Facebook, Instagram, Twitter
19. Open Influence
Channels: Instagram, Facebook, X (Twitter), YouTube, Pinterest, Snapchat, Blogs
Open Influence (formerly InstaBrand) is more of a creative agency, acting as a kind of middleman between brands and influencers. This makes a lot of sense, given their stated goal of “making ads more human.” Open Influence clients can use their “Intermix” search engine to find collaborators, which contextualizes an influencer beyond the number of followers she has and the verticals she aligns with. Their database of over 1.2 million influencers cross-references keywords and post-performance and analyzes engagement rates and locations—it’s a big data engine for finding the perfect marketing match. By drilling down into each profile, Intermix can reveal influencers on virtually any platform clients want to hit while filtering for other criteria.
This is not a self-service platform by any means, though, so if you’re looking to just find your talent and then execute campaigns yourself, Open Influence won’t be a good fit. On the other hand, if you want a company that’s going to manage your marketing with a human touch, with a core of technology that both defines and reports on the campaigns, Open Influence has plenty going for it. They describe themselves as a “mobile-first influencer company,” and as such place greater emphasis on mobile-first platforms like Instagram and TikTok.
Pricing Model
Open Influence operates a subscription model. They have two limited “small business” offerings (starting at $149/user/mo.), and a Premium plan (which provides a considerable jump in features), as well as a custom-priced plan that includes everything Open Influence offers (and gives another considerable leap over the Premium plan). Managed services start at $75,000/campaign.
Ease of Integration
With Open Influence focusing on offering a managed service, rather than self-service, there is little need for integration with your software (apart from giving you access to influencers’ social data). They do, however, operate a seamless and intuitive CRM platform to give clients a comprehensive view of the entire campaign lifecycle.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery.
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
20. Storyclash
Channels: Instagram, TikTok, YouTube, Facebook, X (Twitter)
Storyclash sets itself apart by focusing on content instead of vanity metrics when discovering creators who are perfect for brands. The platform is equipped with effective tools and well-honed technology to get the data you need to discover, track, and analyze the content of your brand ambassadors.
By not primarily focusing on pure demographic data, Storyclash has developed its own effective approach to transforming good influencer marketing into exceptional.
The platform’s ability to carry out well-performing campaigns that translate to more sales can be attributed to working with genuine creators who click with a brand’s audience. Part of its content-based influencer discovery strategy is providing insights into brand collaborations with the help of an AI-powered recommendation engine.
If you’re a client, Storyclash will make it easy for you to discover the kind of content that is popular at the moment. The platform makes it convenient for you to regularly monitor how your organization is ranked and get insights on how to score more interactions and video views.
Storyclash is also a big help when it comes to research and benchmarking, which is surely an added value for pitching or onboarding clients. With the platform, you have an entry point for monitoring your content and discovering content continuously, which is essential for increasing the output and performance of your content consistently.
Pricing Model
Storyclash is a SaaS platform offering three plans giving different levels of access to the software. The two lower-level plans have changed since we last reviewed the platform, and now follow the typical pattern offered by most of these products. If you’re just after an Influencer marketing platform the lowest-level plan (Light, from €799 /month) may be ideal for you. That includes Instagram influencer discovery, access to a Creator Content Library, Brand Collaboration insights, campaign planning and reporting, and more. The middle-level plan (Professional, from €1599 /month) adds TikTok and YouTube influencer discovery, brands & competitive insights, a white-label reporting dashboard, and more. Large businesses with custom requirements and a complex tech stack should consider buying the Enterprise plan (custom pricing).
Ease of Integration
With Storyclash having years of social media monitoring before pivoting to influencer marketing, it offers in-depth integrations with creators’ social media accounts. It has amassed years of data through social listening. It offers campaign report exports in XLS, CXV, and PDF formats. Storyclash provides easy email integration with Outlook and Gmail and will soon enable mass email outreach and sequencing. If you have additional integration needs, Storyclash makes an API available.
Storyclash currently signposts that it has Shopify eCommerce integration coming soon, as well as link tracking.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Content Library, Campaign Reporting, Product/Gifting Tools, Fake Follower/Fraud Detection, Social Listening, Competitor Research,
Channels: Instagram, Tiktok, Youtube, Facebook & Twitter
21. Later Influence
Channels: Facebook, Instagram, YouTube, Pinterest, TikTok, X (Twitter), Twitch, Blogs
Mavrck takes a programmatic approach to influencer marketing. You select your campaign type and then follow through the steps that Mavrck outlines. All you need to do is tell the platform the specific details of your campaign. Many of the steps in Mavrck’s process can be automated, making it easy for you to run influencer campaigns at scale.
The platform combines a traditional influencer marketing platform with customer and employee advocacy. You can search through its influencer search engine, filtering down to find people who fit into your vertical, match your style, and have the correct number of followers and engagement stats. You can search for Instagram influencers, along with those on a selection of other channels. However, Mavrck offers much more. It can find you those influencers, most often micro-influencers, you already have as customers. And these people will always be easier to activate as influencers than strangers who may never have heard of your brand.
Activation can even happen at checkout when you potentially reach thousands of consumers, many of whom are likely to have a sizable social following.
Mavrck has 20 predefined “digital activities” in which your influencers can participate – you just have to define which are relevant to your business. It may be as simple as sharing a coupon on your behalf, or perhaps slightly more demanding, like making an Instagram post showing them using one of your products. You can, in turn, set incentives your influencers/advocates can earn for each digital activity.
All the content your influencers create and share on your behalf is designed to get people back to your site to register or buy something. At that point, they can sign on, too, and become your next group of influencers.
Mavrck has recently joined forces with social media marketing platform, Later, making it even easier to reuse your Instagram influencers’ content.
Pricing Model
Mavrck uses a subscription model for its pricing but customizes its pricing based on customer needs.
Ease of Integration
One of Mavrck’s unique features is the way influencer activation can happen at checkout time, i.e., Mavrck analyzes each interested customer to determine how much of an influencer they are. Mavrck’s recent connection with Later makes social integration even easier. It doesn’t publicize other types of integration, however.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools.
Key Features: Search/Discovery, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools,
Channels: Facebook, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs
22. ThoughtLeaders.io
Channels: YouTube, Podcasts, Newsletters, Blogs
ThoughtLeaders refers to what they do as “Sponsorship Intelligence.” They help brands find all the influencers they like, and creators gain a holistic understanding of what a brand is looking for.
In earlier versions of this post, ThoughtLeaders didn’t support sponsorships directly on Instagram, with their intelligence tool tracking brand sponsorship in newsletters, as well as YouTube and Podcasts. More recently the platform has added Instagram as a channel, as well as TikTok and Twitch. The platform’s main focus is still on YouTube, however.
The site consistently calls its influencers “thought leaders.” However, thought leaders are not just influential people. They can also be publications or other entities that behave like a thought leader.
You can search for content with any combination of things like keywords, categories, publish dates, brands, and influencers, to name a few. You can filter your search down to only “likely sponsored” posts, and the platform shows very clearly why a particular piece of content ended up in that list. ThoughtLeaders provides data on any brands it finds sponsoring content. This includes data on their social presence and how many influencers they’ve worked with.
If you’re the brand in question, you’ll get a fresh view of your marketing. If you’re a competitor, you can see what you’re up against. If you’re an influencer, you can find information you can leverage for future collaborations.
Pricing Model
Access to the ThoughtLeaders platform is achieved by buying one of three subscription tiers (annual payment only). Pricing for each is customized, based on a customer’s size.
Ease of Integration
You can use the power of ThoughtLeaders’ API connection to connect your existing tech, discover new ones, and build a tailored integration solution. Their most advanced API is YouTube-focused, rather than Instagram, (you can easily track important YouTube stats and analytics to optimize your content strategy and improve your overall performance on the platform), however, ThoughtLeaders also offers custom API solutions. This allows their clients to tailor their API endpoints to their specific requirements.
Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research.
Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research,
Channels: YouTube, Podcasts, Newsletters, Blogs
23. Grin
Channels: Instagram, Facebook, TikTok, X (Twitter), Twitch, YouTube
Grin has been part of the influencer marketing scene since 2014, before influencer marketing even existed as a separate concept. It recognizes that the first, and therefore most important, step of influencer marketing is cultivating a trusting relationship with the influencers in your field.
Grin’s customer base doesn’t trend toward any size: small, medium, or large. Its target customer is a direct-to-customer eCommerce company, regardless of the vertical.
Users consider Grin easy to use despite offering all the major features that a top-tier marketing management software should.
Grin includes some nifty search methods, such as pulling potential influencers from your database of registered eCommerce site users, as well as some social listening capabilities. However, you can still search the “old-fashioned” way, with Grin’s searchable database including influencers from Instagram, as well as YouTube and TikTok. It even automates the outreach process, where you start with a template, and Grin emails each person individually from your mail domain. All the emails look like personal one-to-one messages.
Pricing Model
Grin uses customized pricing, taking into consideration factors such as the size of your organization and your expected needs from the platform.
Ease of Integration
Grin integrates with most major social media channels, including Instagram. However, it also integrates with eCommerce software like Shopify, WooCommerce, and Magento so that you can manage and ship products to your influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. You can also integrate it with email systems like Gmail and Outlook, so every message you send from Grin comes from your mail domain, not some weird one-off address that’s separate from your actual email.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, eCommerce Tools, Product/Gifting Tools, Forms and Compliance.
Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,
Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube
24. Humanz
Channels: Instagram, YouTube, X (Twitter), TikTok (and Facebook for targeted paid media buys)
Humanz describes itself as an AI-powered influencer marketing platform that’s been designed to bring back trust between brands, content creators, and their target audiences. Its goal is to tackle influencer fatigue, while at the same time measuring real ROI and, ultimately, offering a seamless end-to-end experience for brands as well as influencers. Put more simply, it wants to remind marketers and audiences that influencers are people – not just revenue-generating bots.
The platform uses an algorithm that analyzes public profiles by specifically looking at performance stats, text, images, videos, and followers. Armed with this info, you get to know the actual person behind the account and their followers. Thanks to this tech, not only is the influencer marketing process simplified but brands get a real picture of the influencer. It also helps them to identify which followers might be real but aren’t active to get a more accurate understanding of an influencer’s potential reach.
While Humanz is still very new to the scene, it has already been described by influencers, agencies, and marketers as the most comprehensive and user-centered influencer marketing platform. Where other platforms are more appealing to brands than influencers, Humanz has created a platform that’s equally appealing to both parties.
The interface is dynamic and can deliver well-researched results quickly. Every feature is well thought out to deliver all the standard information but in context. In short, they’ve set new standards concerning features as well as user experience. All in all, it’s best for medium to large brands as well as agencies.
Pricing Model
Humanz offers both a fully self-service SaaS solution and hybrid models where brands can directly use as much or as little as they want (with Humanz acting as an agency). Humanz charges on a per-campaign basis, with Humanz taking their fees as a percentage of the budget and charging a lower percentage for higher-budget campaigns. All features for creators are 100% free inside the Humanz app.
Ease of Integration
You can easily connect your social accounts to Humanz via APIs, including Meta’s Instagram API. Humanz supports full conversion integration and tracking whether it’s for e-commerce, lead generation, sign-ups, or any kind of trackable web-based action. Marketers can use the Humanz pixel or specific plugins for Shopify, WooCommerce, or Wix.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable Reports.
Key Features: Influencer Marketplace, Search/Discovery, Automated Recruiting, Influencer Lifecycle Management, Influencer Relationship Management, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Competitor Research, Exportable reports,
25. CreatorIQ
Channels: Facebook, Instagram, X (Twitter), YouTube, Pinterest, Twitch, Blogs
CreatorIQ describes itself as the influencer marketing cloud for the enterprise. It calls its product an Enterprise Creator Cloud, which it describes as being “built for big business because we don’t take influencer marketing lightly.” Clearly, CreatorIQ places its focus on streamlining the influencer marketing processes of the largest companies.
Possibly in recognition of the high demands of its potential customers, the developers of CreatorIQ have produced a truly end-to-end product, with an interface that’s polished and efficient. The platform includes a comprehensive version of virtually every feature and tool that its customers could demand of it.
CreatorIQ uses tech to not only simplify the influencer marketing process but to solve some of the problems that have long plagued the industry as a whole. It sees through follower fraud, inflated reach metrics, and inauthentic/mercenary influencers, and shows the real picture.
CreatorIQ’s AI-powered algorithm analyzes over 1 billion public social accounts, checking everything against a set of criteria to see if they merit adding to the platform database. To date, they have indexed 15 million creator accounts into the system.
CreatorIQ assigns each influencer an “Integrity Quotient,” which is an indication of how genuine and authentic they are.
Once a client short-lists potential influencers, they ask these influencers to register on a fully customizable portal, where they fill out tax and compliance forms, self-identify their interests, and set up their payment options. The portal acts like a private influencer marketplace and is the hub for communication between a brand and its influencers.
Analytics and campaign reports sit on each brand’s portal. They are fully customizable. Everything is widget-based, so you can include or exclude items as you desire.
Pricing Model
CreatorIQ doesn’t make its pricing public. However, they clearly target larger businesses and price accordingly.
Ease of Integration
CreatorIQ uses AI to analyze all types of content in minute detail – even using image recognition technology for visual content. Because CreatorIQ requires influencers to opt-in, they have access to far more data than is available via public APIs. In addition to integrating with a wide range of social channels (including Instagram), CreatorIQ integrates with PayPal, Shopify, Amazon, Google Analytics, DocuSign, and many other useful apps for brands working with influencer marketers.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs
26. Brandbassador
Channels: Not stated. As you are focusing on making ambassadors out of your existing supporters (and not using the platform for discovery as such) you can probably work with ambassadors who are micro-influencers on all common channels.
Small and medium-scale businesses don’t have to be left behind when it comes to influencer marketing. Partnering with micro and nano-influencers, for instance, could bring a positive impact to brands with a tighter budget. Brandbassador is among the best platforms in such instances. They specialize in helping launch effective influencer marketing campaigns and gamifying campaigns for higher engagement on social media platforms, such as Instagram. Brands have the option between a self-service platform and a fully managed one.
As Brandbassador’s name indicates, it primarily focuses on ambassador marketing, assisting you in forming long-term relationships with your loyal customers, followers, and fans. They currently have over a million ambassadors who connect with their favorite brands through the software. However, the company stresses that brands should use the platform to recruit their own customers, followers, and fans to join their community, rather than relying on existing ambassadors.
Brandbassador helps you expand your audience by assigning missions to enthusiastic ambassadors. Monitoring individual collaborations is effortless because all the updates, communications, and metrics are viewable within the platform. Their UX is a dream because of its streamlined and convenient design. You can view influencer profiles, which contain a high-level summary of all the data you need, such as location, follower count, aesthetics, and more. Segmenting influencers into one or more groups is also possible.
The platform makes it easy to accomplish product seeding, payments, and others. You’re getting rid of bottlenecks when it comes to influencer marketing, which is what small startups need to elevate their branding engagement. Most importantly, you are finding influencers who are the best fit for your brand. From the intuitive dashboard and comprehensive access to micro-influencers all the way to the analytics, Brandbassador is one of the most reliable platforms.
Pricing Model
Brandbassador offers two self-service options and two managed ones. The main difference between the managed plans (Co-Pilot and Auto-Pilot) is the time allocated for Brandbassador’s experts to manage your program. Although pricing isn’t publicized, you can opt for either monthly or annual payments.
Ease of Integration
Brandbassador currently integrates with major eCommerce platforms including BigCommerce, Shopify, Adobe Commerce, WooCommerce, Centra, Salesforce, and Wix. The platform states that their dev team can also create custom integrations for brands whose eCommerce platforms are not currently supported. It also incorporates email integration, in-app messaging, and push notifications.
Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing.
Key Features: Search/Discovery, Automated Recruiting, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Payment Processing,
27. Scrunch
Channels: Facebook, Instagram, X (Twitter), YouTube, Blogs
Scrunch was founded by Danielle Lewis in late 2015. Since then, it has improved its product offering. It enjoys an arrangement with News Corp to offer influencer services for luxury brands.
Scrunch has a database of 20 million influencers, so you are likely to find relevant influencers, no matter what niche you operate in. With such an extensive database, you may have to look closely at your results to find the best influencers for you.
Scrunch has useful campaign management tools. They have integrated the discovery tool into the Discovery section, making it easier to shortlist potential influencers. You can take notes on influencers and add them to their profiles.
The reporting tools are sophisticated and robust enough to impress even the most significant clients.
Pricing Model
Scrunch is priced for small businesses, making it useful for even the most limited of budgets. It is a subscription-based SaaS platform, although it has changed its pricing model since our review and no longer offers a free Starter plan. Instead, you can buy a membership to Scrunch365 (at $39/mo. or $356/year). With Scrunch365 you gain access to a marketing community, training, and Scrunch’s Influencer Discovery Platform. Scrunch also offers agency services for those wanting influencer marketing services done for them.
Ease of Integration
Scrunch doesn’t refer to integration other than being able to access influencer statistics sourced from the main social channels.
Key Features: Search/Discovery, Influencer Marketplace, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing.
Key Features: Search/Discovery, Influencer Marketplace, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Payment Processing,
Channels: Facebook, Instagram, Twitter, YouTube, Blogs
28. Takumi
Channels: Instagram
Co-founders, Mat Stigzelius and Solberg Auðunssons began Takumi in early 2015 in recognition that there was a gap in the market. Businesses could easily find and make contact with celebrities (if they had deep enough pockets). At that time, though, there were not many tools available to help businesses find and make contact with micro-influencers.
Takumi has developed an impressive customer base, with companies like Sony Music, Hilton, Procter & Gamble, and the BBC among their clients.
Takumi has built a database of thousands of vetted influencers who have opted into the platform. It uses human vetting to ensure that everyone in their database is a genuine influencer and undertakes real engagement. They also make sure that each influencer meets a minimum quality score for the content he posts. Takumi only wants to work with creators with style and vision. They also check that potential influencers are unlikely to embarrass any firm they work with. For instance, one of Takumi’s selection criteria is that an influencer isn’t “ethically challenged.”
A brand begins a campaign by defining it – deciding on its objective, timeline, budget, and other vital details. Takumi uses its algorithm to recommend the best influencers for the job. Influencers are notified of new campaigns and can indicate whether they are interested in being involved.
Suitable influencers then create appropriate content for the campaign. They are only paid if their content meets the guidelines. The content goes live according to a campaign’s timeline.
Pricing Model
Takumi prices on a fee-per-service model, with the service being Takumi’s management of brands’ influencer campaigns. Each campaign is priced according to need/budget.
Ease of Integration
With Takumi being a managed platform, there is limited need for integration, apart from extracting data from the social platforms of the influencers analyzed. It does, however, provide communication and payment processing tools to assist with influencer outreach, negotiations, and contracting. In addition, if you wish to use Takumi to assist with paid media, it includes tools that enable media planning, media buying, creator-driven amplification, and paid social advertising.
Key Features: Influencer Marketplace, Content Library, Campaign Reporting, Payment Processing.
Key Features: Influencer Marketplace, Content Library, Campaign Reporting, Payment Processing,
Channels: Instagram
29. IZEA
Channels: Facebook, Instagram, LinkedIn, X (Twitter), Tumblr, YouTube, Pinterest, Twitch, TikTok, WordPress and other Blogs
IZEA is one of the more established influencer marketing platforms and has been around since 2013. It grew out of a tool designed to connect bloggers, known as Blog Frog. The company changed course because they noticed the reduced effectiveness of banner ads and they wanted to be part of a marketing company that could show clients how to receive a positive ROI on their spending. In 2018 they expanded their influencer marketing operations further when they bought competitor Tapfluence and integrated the best bits into their platform.
IZEA can now claim an impressive roster of clients, including Whole Foods, Seiko, Canon, Volvo, and Target. They do target their product more at larger businesses with sizeable marketing budgets.
IZEA includes all the main features of an influencer platform: influencer search, influencer outreach, analytics, and campaign management.
IZEA now splits its offering into three products: The Creator Marketplace (to quickly find and hire influencers), IZEA Flex (to scale your influencer marketing efforts), and Managed Services (if you prefer to hire a full-service team to take care of everything).
IZEA’s most celebrated area of strength is its set of campaign management tools. They are amongst the most comprehensive tools of any influencer marketing platform. IZEA allows firms to scale their influencer marketing with ease. No matter how many influencers you choose to work alongside, IZEA will help make the process manageable.
Pricing Model
IZEA prices each of its products separately. IZEA Flex offers two plans on a monthly or annual subscription. The cheaper Starter Plan offers limited uses of its various modules, whereas the Power Plan provides unlimited uses. The Creator Marketplace uses a freemium model, with a series of plans ranging from $6/month on top of a basic Free plan. The higher plans add capabilities and AI credits. If you’re interested in IZEA’s Managed Services, you need to contact the platform for customized pricing.
Ease of Integration
IZEA Flex uses integrations to bring your outside analytics into the platform and to keep all of your tracking in one place. It currently supports integrations with Shopify, Google Analytics, and Gmail. For example, you can link your Shopify account to your Flex account to see how many sales a creator drove, what the cost per sale was, and the return on ad spend.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification.
Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery, Influencer Content Amplification,
Channels: Facebook, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and other Blogs
30. Onalytica
Channels: Facebook, X (Twitter), Instagram, LinkedIn, WordPress, Blogs
Onalytica was established in 2009, making it one of the earliest companies to involve itself in influencer marketing.
They use a combined human/hybrid approach for influencer identification. This incorporates a proprietary algorithm to scrape relevant details from 200 billion social posts per year which they then index into their database. However, they use a human team to scrutinize these results, ensuring that users only see relevant results.
Onalytica has curated lists of influencers for popular categories, such as Fashion, Food, and Lifestyle. Everyone on these lists has been vetted (by a human) to ensure they are a good fit for the list. Searchers can also search for influencers by platform, demographics, or content. You can upload your content to Onalytica, and their software will do its best to find influencers who have written material in a similar voice to your own.
Onalytica provides you with a vast amount of data relating to potential influencers, including a wide range of charts and graphs.
Pricing Model
Onalytica charges brands a monthly subscription fee that covers everything the platform has to offer. For specific pricing, you need to talk to Onalytica directly, who will quote you a customized figure to meet your particular needs. The platform stresses to influencers, however, that they will never have to pay to have a listing.
Ease of Integration
Onalytica doesn’t appear to include much integration, apart from connecting to influencers’ social accounts. However, Onalytica’s search function goes deeper than any other platform we’ve seen.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Analysis, Social Listening.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Analysis, Social Listening,
Channels: Facebook, Twitter, Instagram, LinkedIn, Wordpress, Blogs
31. NeoReach
Channels: Facebook, X (Twitter), Instagram, YouTube, Pinterest, Snapchat
CEO Jesse Leimgruber and CMO Misha Talavera first pitched the idea of NeoReach while studying at Stanford University. They proposed NeoReach as a way to connect brands with social media influencers. The idea proved popular, encouraging Leimgruber and Talavera to develop their vision. They were able to generate $1.5 million of seed funding by 2014, turning NeoReach into a reality. NeoReach targets large companies with sizable marketing departments.
NeoReach finds its influencers by using a sophisticated algorithm that mines the social web for relevant data. As a result, influencers do not sign up for the service. But anybody who is genuinely influential will most likely find they have been included in the 3 million people in NeoReach’s database.
One of NeoReach’s main focuses is on providing an extensive array of data. You can search for posts relating to a selected keyword, and NeoReach will find you the influencers who often have online conversations about that keyword. You can refine your research on a wide range of factors, including demographic and psychographic features.
NeoReach uses AI to determine what will be the best results for you. It learns from your searches, so the more you use the platform, the better you will find its suggestions.
Once you have found suitable influencers, you can use NeoReach’s campaign management tools to assist you in managing your campaigns.
NeoReach has developed its own method of calculating your ROI. They call it Influencer Media Value (IMV), and it aims to show the real value of your influencer marketing campaigns.
Pricing Model
You can select either full-service influencer marketing or pay for access to NeoReach’s platform (and optionally API). Brands who wish to use the platform pay an annual fee, which is customized to each firm’s needs. Similarly, you will need to contact NeoReach for a quote if you want them to carry out full-service influencer marketing for you.
NeoReach states that their platform and services are designed for large brands and agencies that need a scalable influencer marketing solution backed by experienced support, and your quote will presumably reflect that.
Ease of Integration
NeoReach offers, as an extra service, API access. This gives you access to all the systems that power the NeoReach application. You can then integrate NeoReach data into your internal workflows and dashboards.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance.
Key Features: Campaign Management, Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis, Audience Analysis, Forms and Compliance,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat
32. Traackr
Channels: Instagram, Facebook, X (Twitter), YouTube, Pinterest, Tumblr, Blogs
Traackr is a market-leading influencer marketing platform for data-driven marketers. The company was established nearly fifteen years ago, way before the emergence of “influencer marketing” as a popular trend. Traackr’s platform is designed to tackle the most complex cases for enterprises while still being flexible enough for small businesses that do everything. Traackr’s goal has always been to help clients understand and capitalize on the influence that people and their social content have online.
Traackr offers a comprehensive global influencer data set, enabling brands and agencies to make better-informed investments. Its team provides the knowledge and tools needed to run an efficient and profitable influencer campaign at scale. This involves discovering and vetting influencers, campaign management, program assessment, and benchmarking.
With Traackr, clients get broad influencer coverage, rich program insights, wide use-case coverage, great global scale, and strong enterprise experience. Traackr makes it easier for teams and locations to collaborate by streamlining influencer marketing workflows. It aids businesses in discovering high-performing advocates who can stimulate interest across multiple client segments. It also tracks and evaluates influencer performance as well as campaign and cross-campaign results.
Traackr’s solutions fall into four categories: for brands, for agencies, for eCommerce, and for CMOs. Its use cases include organic marketing, paid campaigns, affiliate programs, and social commerce. Its services also include coordination and visibility, governance and compliance, investment optimization, measurement standardization, and competitive intelligence.
Traackr created the Brand Vitality Score (VIT). It is the first metric designed to analyze and measure a brand’s influencer content performance. It was developed to assess the topmost priorities: visibility (content reach), impact (engagement produced), and brand trust (content quality on brand image). VIT aims to supply a transparent and scalable technique for measuring the impact of influencer content. It is key in creating an influencer management strategy as a marketing pillar.
Traackr has offices in New York, San Francisco, Boston, London, and Paris. The company was named “Best Influencer Marketing Management Platform” at the 2022 MarTech Breakthrough Awards.
Pricing Model
Traackr’s pricing is highly individualized, based on the customer and their needs. The key driver to pricing is the number of users who will need access, as Traackr scales up or down with a company.
Ease of Integration
Traackr integrates with a range of tools to help you manage your influencer program. For example, you can integrate many eCommerce websites so you can track clicks, conversions, and revenue generated by influencers. You can connect to your Shopify site so you can automate product fulfillment. Creators can choose their preferred product and place orders themselves. You can connect your email to Traackr to send personalized emails to your influencers in bulk, track ongoing conversations, and keep a unified record of communication all from within the platform. You can enable your users to log in quickly, conveniently, and securely by integrating Traackr within your organization’s login process using Traackr’s single sign-on solution (SSO).
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research.
Key Features: Search/Discovery, Influencer Relationship Management, Team Collaboration Tools, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Competitor Research,
Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, Blogs
33. Tribe Dynamics
Channels: X (Twitter), Instagram, Facebook, YouTube, TikTok
And speaking of companies that are effectively marketing their wares, Tribe continues our list of Instagram influencer tools. The website looks much like an Instagram feed of attractive young people having the time of their lives – love the dog wearing the yellow beanie!
Tribe Dynamics can boast of having a particular strength in analytics. It recognized that arguably the most important part of influencer marketing is data. Indeed, Tribe describes itself as the “Google Analytics” of influencer marketing strategies. It looks beyond just the influencers a brand may work with, factoring in organic mentions by any social account. Tribe Dynamics was also amongst the first to recognize the value of the metric Earned Media Value for social media.
Although Tribe Dynamics includes a Search and Discover module, that isn’t its main focus. Its focus is more on tracking and monitoring selected influencers. The platform appears to believe that retention is ultimately far more important than discovery and having a fairly static community of influencers demonstrates a kind of loyalty. And it provides all the analytics you need to establish the effectiveness and impact of your influencers.
Pricing Model
Tribe Dynamics offers three levels of subscription (Micro, Established, and Powerhouse), differentiated by the size of campaigns and the number of influencers required. And these aren’t small campaigns. Even the Micro campaign allows for insight into up to 750 influencers. In addition, Tribe charges separately for add-ons like additional competitive reporting, additional influencer tracking, ephemeral content tracking, industry insight reports, additional and customized data, and additional influencer search.
Ease of Integration
Tribe Dynamics does not highlight its integrations; however, it clearly has strong integration with influencer social accounts. It also includes integration with a range of eCommerce platforms, such as BigCommerce and Shopify. For example, you can use these to easily track, measure, and manage your brand’s digital earned media performance. You can view content created by your tracked influencers via a single, easy-to-use dashboard.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research.
Key Features: Influencer Relationship Management, Content Library, Campaign Reporting, Influencer Analysis, Audience Analysis, Social Listening, Competitor Research,
Channels: Instagram, Facebook, YouTube, Twitter, TikTok
34. Aspire (formerly AspireIQ)
Channels: Instagram, YouTube, Facebook, X (Twitter), Pinterest, Blogs
Aspire is maturing as an influencer marketing platform and is improving its feature set regularly. It has always had a particular strength with its influencer management tools, which are robust enough to attract high-profile clients.
It provides tools for all stages of an influencer marketing campaign. These include Campaign Creation, Campaign Lifecycle Management, Digital Term Sheets, Product Tracking, Content Collaboration, Trackable Sales Links, Creator Performance Spreadsheets, Campaign Analytics, and Payments. This has to be one of the most comprehensive management toolsets available.
Over the last year, Aspire has worked on improving its influencer discovery search engine and processes. Indeed, Aspire claims to be the only influencer marketing platform with inbound and outbound discovery for creators, customers, ambassadors, and affiliates.
Influencers can request to be included in Aspire’s database and are vetted before they are accepted. However, Aspire has created a more extensive database of influential people. They use an algorithm to add to the list of potential influencers they offer to their clients. They currently have 500,000 people in their system who they believe are authentic influencers in at least one niche.
Clients can search for influencers using an extensive range of criteria. However, they also provide the “Quickmatch” feature as an alternative way to find influencers. This is similar to a “Tinder for Influencers.” If you navigate to the Quickmatch tab, it will present you with an influencer who meets your preferences. You can either show an interest in this person or opt to Skip and take a look at another influencer.
When a campaign finishes, Aspire allows you to add high-performing content to a Favorites list, which you can use for future reference. There are also tools that will enable you to repurpose campaign content into paid ads.
Pricing Models
Although Aspire offers three service tiers (Basic, Pro, and Enterprise) it customizes its pricing and requires a yearly commitment. You gain full access to the influencer database and most services at the Basic level, with the higher tiers catering to more users and campaigns. You also qualify for a dedicated “Success Manager” at the Pro level (which becomes a “Success Team” at Enterprise level). Social listening is only offered to Pro and Enterprise customers too.
Ease of Integration
Aspire easily integrates with a wide range of apps, social platforms, and eCommerce sites. These include email platforms like Microsoft Outlook and Gmail, Slack for communication, Impact Affiliate, ShareASale, and Awin for sales tracking, PayPal for influencer payment, Klaviyo CRM, as well as WooCommerce and Shopify eCommerce integration. Aspire states that it has direct partnerships with Meta (for Instagram and Facebook), TikTok, and Pinterest.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification.
Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification,
Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs
35. impact.com
Channels: Instagram, TikTok, YouTube, Facebook
Since 2010, impact.com has been a leading platform for global partnership management. The platform has revolutionized how businesses find and manage all types of partnerships, including brand-to-brand, affiliates, commerce content, publishers, mobile applications, ambassadors, travel, Fintech, SaaS, influencers, and retail.
impact.com offers Partnership Automation, which enables companies to grow any form of partnership. Its Partnership Cloud streamlines the entire partnership lifecycle, covering discovery, acquisition, training, retention, and optimization.
The platform’s sophisticated, feature-rich ecosystem assists brands, publishers, and agencies in creating genuine, long-term, and meaningful connections with publishers and users. By providing insights across the entire customer experience, impact.com accumulates, analyzes, and optimizes the overall value of partnerships with transparency and efficiency.
Influencer marketing is one of impact.com’s most sought-after services for brands and publishers. By automating, streamlining, and tailoring influencer marketing campaigns, the team helps its clients cultivate authentic brand trust through partnerships with influencers.
Through the platform’s end-to-end influencer marketing services, you will learn how to improve your revenue by creating engaging relations. You will be able to oversee your Instagram influencer campaigns throughout their entire life cycle, from identifying, hiring, and engaging the right creators to tracking their work and rewarding them based on their outputs. You can also find the right influencer faster with impact.com’s global opt-in network, which lets you find qualified creators who want to join your campaign.
impact.com provides a centralized place for your creator contacts. With a purpose-built influencer engagement management system, you can effectively develop and harness creator partnerships. Additionally, the platform enables you to launch campaigns quicker with expedited creator setup and track key success metrics.
Pricing Models
While impact.com is a SaaS product, they don’t advertise their pricing (for influencer marketing or any other kind of partnership). You can request a demo of the platform and they will give you a customized price at the end of that depending on your needs.
Ease of Integration
With impact.com covering a range of partners (not just influencers), it unsurprisingly features a wide range of integrations. They actively push for technology partners and have a Technology Partner Program. They even have a Developer Hub containing API documentation. impact.com splits its many integrations into the following categories: Analytics and Reporting, Compliance, Connected TV, CRM, Customer Data Platform, eCommerce, Learning Management System, Marketing, Mobile Measurement and Deep Linking, and Subscriptions & Payments. For example, Shopify is one of impact.com’s featured partners. The integration allows Shopify merchants to seamlessly integrate with impact.com in just minutes so they can quickly launch and automate their affiliate and influencer partnerships programs without developer involvement. Merchants can discover and recruit new affiliate and influencer partners, automate contracts and payments based on the terms they set, and track performance all in one place.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing.
Key Features: Influencer Content Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing,
ROI and Other Important Metrics from Top Campaigns
We have previously heard claims that Influencer marketing delivers 11x ROI over all other forms of digital media. Further analysis suggested that this is overstated (it represented a return on one campaign on the former platform Tapfluence – now integrated into IZEA), but it does demonstrate that brands can enjoy considerable success with influencer marketing.
We thought that we’d look at some of the highlights of case studies these Instagram influencer marketing platforms have included on their websites.
It can be challenging to determine an ROI because every business has a different reason for engaging in influencer marketing. Indeed, one of the first steps of any influencer marketing campaign is to determine your goal. This may be monetary, for example, to increase your sales of a product by $20,000 thanks to the campaign, but it may also be non-monetary, for example, to increase Instagram subscribers by 10,000, or to improve your average engagement rate by 20%.
One agency client of the Grin platform is Blue Wheel Media, an omnichannel marketing agency headquartered in Birmingham, Michigan. The agency leverages influencer marketing to complement its clients’ overall marketing strategies. One of the agency’s recent clients was a haircare brand that wanted to drive sales by leveraging a paid influencer program with more than 100 nano, micro, and macro creators on TikTok and Instagram. As a result of Blue Wheel Media utilizing Grin to create an influencer marketing campaign, its haircare client noticed a 165%+ revenue ROI from 130+ creator activations as shown in the results below.
Another successful campaign, thanks to Grin’s platform, was for Trestique, a sustainable beauty brand offering clean, zero-waste makeup kits and essentials. They used the Instagram influencer marketing platform to find content creators in multiple niche industries passionate about the brand’s mission and products, i.e., they focused on finding influencers who aligned with their values. Trestique ran a 2-week Black Friday campaign on Instagram to drive awareness and sales. They used GRIN to identify the best creators they had worked with in the past and invited them onto the Black Friday campaign. Thanks to Grin’s integrations, the creators were able to integrate with Trestique’s email provider to simplify communication.
The company used Grin to create affiliate links and had all of the link analytics at its fingertips. Finally, Grin compiled all of Trestique’s campaign data into an intuitive, easy-to-read chart to deliver to the marketing team. Trestique’s 2-week Black Friday campaign generated a 300% increase in influencer link clicks and a 268% increase in revenue from its previous campaign, which you can see below.
In another collaboration, the camera company, Insta360, chose to work with Brandwatch Influencer to improve their influencer management. They used Brandwatch to manage 4,000 partners with ease, speed up their campaign reporting (it is now 90x faster than previously), and achieve costs for campaigns significantly below their industry average at 0.0004 dollar cost per view.
Film production and distribution company, Universal Pictures, used influencers and Upfluence to drive awareness and increase the user base for their new Universal All-Access Rewards Program (UAA). They turned to Upfluence to help them deliver a high-impact marketing campaign that required precise influencer discovery, audience matching, social retargeting, and campaign management.
Upfluence coordinated a two-pronged campaign for Universal that involved partnering with four influencers over six weeks, and a social ads retargeting strategy. The campaign exceeded audience reach expectations by 73%, leading to increased UAA visits and registrations. As shown below, the content the enrolled influencers produced surpassed industry audience reach averages (5%) and achieved a staggering audience reach rate of 33%.
Shelby Jacobs is the Social Media Manager for two brands, 7 For All Mankind and Splendid. She had previously found working with influencers to be time-consuming and tedious across two brands and saw the need to find a tool that would make influencer management more efficient. She also found sourcing influencers through Instagram’s native search tool to be time-consuming, and after connecting with influencers, she struggled with managing multiple email threads. She turned to Aspire to help her.
Their tools allowed Shelby and her team to efficiently partner with more influencers than before without sacrificing resources. She could use real-time data to show the effectiveness of influencer-generated content has helped to justify the need for both brands to continue investing in micro-influencers. Best of all, she found her campaigns have generated 27.9 million impressions and generated an Earned Media Value (EMV) of over $200k, as shown below.
As we have seen, an investment in one of these Instagram marketing tools can greatly help you meet and exceed your influencer marketing goals and generate an excellent return on your investment.
Conclusion
Creating an Instagram influencer marketing strategy is no longer as simple as finding an influencer with a large following and asking them to promote your product. The platform now has shoppable stories, interactive ads, Threads, Reels, and carousel posts.
You have to account for all these features while creating your influencer marketing campaigns. Doing this manually can be overwhelming.
But with influencer marketing platforms, the process doesn't have to be as daunting as it would otherwise be. Select a platform that meets your needs and choose influencers from its marketplace.
All platforms on our list have an extensive influencer database so you won't have trouble finding the right fit. Once you've got the right influencers on board, go ahead and manage your campaigns with the same platform.
Some of these platforms, such as Upfluence, even let you pay influencers directly through the platform. You can also keep an eye on engagement metrics and influencer content performance to determine if your campaigns need any adjustments. Basically, the platform will be a one-stop solution for all your influencer marketing needs.
Frequently Asked Questions
Which platform is best for influencer marketing?
We have reviewed many Instagram influencer marketing platforms and seen the best tools for influencer outreach on Instagram. Instagram influencer tools regularly update their capabilities, so it would probably be best to try a free demo first before committing to one tool. Some of the best that we have seen include
- Grin
- Creator.co
- Brandwatch Influence
- Upfluence
- LTK
How do you do influencer marketing on Instagram?
To create a successful Instagram influencer marketing campaign:
- Define what success means to you
- Find relevant influencers and micro-influencers in your niche
- Send your pitch to influencers
- Design a campaign with your influencer
- Track the campaign and optimize it
What is the most used influencer platform?
The most used social platforms for influencer marketing are Instagram, YouTube, and TikTok. Some of the most used influencer platforms include:
- Influencity
- Kolsquare
- NeoReach
- Post for Rent
- Intellifluence
What platforms are popular for social media influencers?
The best influencer marketing platforms for businesses on social media include:
- Grin
- Creator.co
- Brandwatch Influence
- Upfluence
- LTK
How do brands connect with influencers?
The top social media platforms that pay content creators in 2024 include:
- YouTube
- Snapchat
- TikTok
- X (previously Twitter)
- Twitch
