Top 15 Social Media Posting Tools for 2024

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It’s no longer ideal for a brand to limit itself to a single social media platform. While you can certainly hyperfocus on a single social media marketing channel to create higher-quality posts, audiences today use more than social media to browse—which means more work to get into their feeds.

This makes it more advantageous for companies to post on multiple social media platforms at once, and the best way to do this is through social media marketing tools and services.

Apart from letting you create, schedule, and post on social media, these tools are extremely effective at social media management, giving you valuable insight as to how your brand is engaging your audiences across various channels. Here’s a guide on how to use them to create the best posts possible.


Top Social Media Posting Tools for 2024:


Social Media Posting Tools To Help You Create The Perfect Post

Social media tools may differ in their specific features, but the important thing to keep in mind is that they all fulfill the same goal—to help your brand post high-quality content consistently. Learning what features will best address the needs of your business will be key to picking the best tool to choose for you.

Top
social media posting tools
2024

1. Brandwatch Social Media Management

Brandwatch Social Media Management

Price: Starts at $129 per month

Channels: Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube

Brandwatch is one of the most feature-packed tools on this list—but as a result, it’s best used by enterprise-level companies rather than small or individual businesses. However, if your brand is of that size and is looking for a complete social media solution, then this tool may just be the platform you need to get ahead.

One of the most useful features of Brandwatch is its unified social media platform, which allows users to automate publishing towards any social media feed. What’s even better about this feature is that it can also accommodate content types that other social media posting tools often have trouble with, such as Instagram Reels.

Supported by its robust (and long-trusted) analysis and reporting tools, Brandwatch can help any enterprise supercharge its social media efforts without the hassle of doing everything manually. The platform is constantly being updated with new features and customer support, giving its users a definite edge over their competitors in social media posting.

Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price on request
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Mid to Large-sized Businesses
Brandwatch Social Media Management
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Loomly

Loomly

Price: Starts at $26 per month

Channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn & Google My Business (automated publishing), Snapchat & TikTok (manual publishing), Facebook Ads & Instagram Ads (automated publishing)

Alignment is often an under-discussed issue when it comes to social media posting—and larger enterprises can experience this quite frequently. A tool like Loomly can be a great help to these teams: with its emphasis on workflows, simple UI, and capability to assign roles and adjust collaborators, it’s a tool that can help any social media team organize and post better.

Loomly integrates its calendar and post feeds with this workflow system, which can help users both track and find new content ideas without having to invest too much time and effort into research. By monitoring RSS feeds, Loomly can give you potential topics for posts within your selected industry for relevant and up-to-date information.

Brands looking to simplify and organize their social media posting process across teams will find Loomly’s approach extremely helpful, even integrating a media library and templates to streamline the process. It can also aggregate statistics on the performance of your posts for actionable data for future campaigns.

Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
5.0
Reporting
4.5
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$32
Pros and Cons
Post creation process leaves nothing to chance: every aspect is well thought out
Multiple social calendars eliminate confusion/accidental postings
Workflow templates are suitable for large teams and one-person operations
Reporting could use more audience insights
Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises
Loomly
4.8 out of 5 stars
One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

3. Sendible

Sendible

Price: Starts from $29 per month

Channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Pinterest, blogging platforms

Sendible is one of the longest-running social media management platforms, and they continue to be a reliable partner for many brands that want to stay active on social media. It’s refined on the essentials of what a social media management platform should be able to do for its users, while also integrating new features and trends into its platform.

The platform gives you workflows to plan and schedule content across different social media platforms at a single glance, allowing you to integrate text, images, and videos into your posts. Bulk Scheduling can be a breeze with its capability to import and process CSV files, turning them into ready-to-post content that you can easily schedule and publish.

Other features like Automatic RSS posting and Priority Inboxes drastically cut down the monitoring time a social media manager may need to keep your brand’s online presence consistent. Sendible is an example of how experience and listening to customers can create a solid all-in-one social media management platform—which any user would find a delight to work with.

Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
5.0
Reporting
4.9
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Excellent social scheduling features
Smart queues ensure you always have evergreen content to share
Centralized social engagement platform
Canva and other useful integrations
Value for money
Pricing tiers can be confusing
Best for: Businesses of all sizes and agencies
Sendible
4.8 out of 5 stars
Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

4. PromoRepublic

PromoRepublic

Price: Starts at $59 per month

Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business

PromoRepublic’s emphasis on aesthetic design makes it a particular favorite for brands that rely on visually attractive posts on social media. It can cater to businesses of all sizes with its library of around 100,000 different post ideas, with the option to use its many templates to create these posts—and modify them with its full graphics editor.

As far as social media posting is concerned, PromoRepublic does an excellent job of recommending the best posting times for your brand and adjusting them based on your settings. A centralized calendar allows you to see all the content that you’ll need to publish (organized by day, week, or month) with helpful information like selecting specific time zones for each account you operate.

If you’re a brand that’s looking for a tool that can help you create beautiful posts and automate their publishing with little to no hassle, this platform can service your needs well into long-term growth.

PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Multi-User Collaboration
Reporting/Analytics
Price starting at:$49
Pros and Cons
Excellent automation for scheduling
Saved post functionality
Free educational resources
No bulk upload feature
Lack of third party plugin and app integration
No collaboration feature for clients
Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers.
PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.

5. Agorapulse

Agorapulse

Price: Starts at $99 per month

Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram

Agorapulse is primarily known for its ease of use, allowing any user to connect accounts, create content, and schedule them for publishing within minutes of using the platform. This accessibility is one of its strongest features: allowing any brand of any size to get a head start on its social media posting.

One way that Agorapulse makes posting even easier for social media managers is via its Bulk Publishing feature—useful for importing pre-existing content in other formats or from other sites. The platform can queue these posts for publishing after your edits, allowing for a seamless transition for moving or modifying content across different platforms.

Finally, the platform’s Social Listening suite gives users an accurate idea of how their audience is engaging with their posts, allowing them to change their posting times and type of content, and pivot toward specific trends without too much research. The platform can search for any emerging trends for you based on keywords, locations, hashtags, and anything else that your audience may be using to search for content on social media.

Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
Agorapulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

6. Levuro

Levuro

Price: Starts at $15 per month (free version available)

Channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, blogging platforms

Levuro’s claim to streamline editorial planning is certainly backed up by its intuitive design, which gives its users the ability to quickly get an overview of all their scheduled publications in a single click. Combined with its strong emphasis on collaborative features, it’s a powerful tool for any social media team to use.

The strong push towards collaborative work doesn’t stop the platform from being suitable for single-person teams: its clean and simple interface doesn’t confuse the user or require much technical training to figure out. Once you’ve familiarized yourself with the calendar, you’ll quickly find that all other features of the platform naturally funnel into it.

One thing to note for interested users is that while Levuro can be a streamlined platform for creating social media posts, some essential features are locked behind its paywall. Free plans won’t be able to schedule content types like Facebook Stories, which can be an issue if your brand is trying to push for content coverage on all social media platforms.

Levuro
4.5 out of 5 stars
Levuro provides an easy way to publish and schedule your posts and Stories across a range of social media platforms. It places much emphasis on ease of use, making it particularly easy to create posts, customized for each of your social platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.9
Reporting
4.4
Overall Score
4.5
Features & Pricing
Automated Publishing
Content Management
Post Scheduling
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Live Streaming Support
Price starting at:$15
Pros and Cons
Makes scheduling and publishing posts very easy
Offers a genuinely useful Free plan
Easy to learn
No clear way to return from Settings to your Home Page (you get there by clicking on Publish, which I only found by trial and error)
Restricts many of its most innovative features to enterprise users, along with some (like a usable graphics editor) that competitors offer on much cheaper plans.
Not as many features as some of the competition
Best for: Small to medium-sized businesses
Levuro
4.5 out of 5 stars
Levuro provides an easy way to publish and schedule your posts and Stories across a range of social media platforms. It places much emphasis on ease of use, making it particularly easy to create posts, customized for each of your social platforms.

7. Iconosquare

Iconosquare

Price: Starts at $59 per month

Channels: Facebook, Twitter, Instagram, TikTok, LinkedIn

Brands and agencies looking for a platform that can support their social media posting with in-depth analytics can choose the Iconosquare platform. Trends and other essential information about your audience are quickly displayed in easy-to-understand graphs, allowing you to better plan the type of content your audience responds to best.

Its drag-and-drop Post Scheduler allows brands to quickly queue content for publishing, with a preview option to see what the final output will look like once it’s been posted. While this feature doesn’t support Instagram Carousel and Facebook Story posts, its capabilities to add hashtags and other smart tagging features make it a significant time-saver for any social media manager.

With a strong emphasis on actionable data driving social media posting, Iconosquare is the best platform for brands that want an in-depth yet clear glance as to what’s driving their social conversations online. This allows these brands to leverage their content for even better engagement, keeping them firmly in the minds and feeds of their audience.

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$29
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

8. NapoleonCat

NapoleonCat

Price: Starts at $27 per month

Channels: Facebook, Instagram, Twitter, LinkedIn, Messenger, YouTube, and Google My Business

NapoeleonCat is your platform of choice if your brand is running an extensive social media department. Its collaborative features, capability to specify collaborators and their roles, and general ease of use have made it a favorite of social media managers in a variety of industries.

The platform integrates workflows into its publishing and scheduling feature, allowing teams to add images, copy, and other content for each specific social media platform. Users can specify what and where their posts are supposed to be published while seeing a live preview of their content if they want to make any changes before publishing.

Finally, a dedicated discussion panel (supported entirely inside the platform) gives your different teams and staff the ability to communicate, without having to swap between different messenger applications. Everyone can be easily updated about any changes in publishing, or be pinged if they need to respond to a post.

NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$27
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.

9. Onlypult

Onlypult

Price: Starts at $18 per month

Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Pinterest, Medium

OnlyPult is one of the few social media management tools that can post on more than a dozen different social media platforms—giving any business comprehensive coverage of their audience’s social media feeds. Aside from this coverage, the posting and scheduling features of this platform make it an extremely versatile and powerful platform for any company regardless of its size or industry.

Alongside the standard feature to schedule and queue posts, Onlypult can also multipost on your behalf, ensuring that your content is published across different social media platforms consistently. This feature has plenty of uses such as testing audiences on different types of content, helping you create more visually appealing posts, or simply streamlining your social media posting schedule.

OnlyPult also gives you the capability to auto-delete posts after a set time, ensuring that your social media profile isn’t cluttered with out-of-date promotions and information. It’s particularly useful for brands that like to run promotions or discounts since it avoids your customers from being confused about a code or promo that’s already out of date.

Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.8
Support
4.7
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Keyword Filtering
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Content Planning
Hashtag Management
Auto Post Deletion
Micro Landing Pages
Social Media Listening
Price starting at:$17.50
Pros and Cons
Simple toggling between users
Multiple price points
Simple interface
Missing publishing features for some social platforms
No video scheduler
Photo editor can be clunky
Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

10. Hootsuite

Hootsuite

Price: Starts at $49 per month

Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest

Monitoring is a crucial part of social media posting, and a tool like Hootsuite makes the process far easier and intuitive for social media managers. Aside from its ability to centralize posts into an easy-to-navigate dashboard, it also has robust analytic features that allow you to track down every mention about or of your brand online.

You can reply to these messages from inside the platform itself, but the best value is arguably the overview it generates about your brand’s social media posting activity. You’ll be able to see posting history, times where there’s most activity on your social platforms, and give you actionable data on things like the best time to post. With so many data collection points, users can transform their social media campaigns into potent data-backed pushes for both visibility and engagement.

Hootsuite also uses some of its proprietary technology to make posts easier to create and read. It can shorten links for you in your posts via owl.ly while also helping you track the performance of those links. This makes your posts easier to interact with and also creates highly effective methods for calls-to-action.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

11. e-clincher

e-clincher

Price: Starts at $65 per month

Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, Blogger, YouTube

While eclincher isn’t as feature-packed as the other tools on this list, it does have one significant thing working in its favor: 24/7 customer support. This gives its users an extensive foundation of knowledge that can provide value both short and long-term: not just for understanding how to use the platform, but to build on it to create better social media posts.

Its posting and scheduling features are simple but get the job done: simply drag and drop any post you want on the Visual Calendar and watch it integrate with your posting schedule. You can post anything from an RSS feed to a specific queue of content—the platform even allows re-posting content at set intervals for more exposure.

eclincher has also partnered with other social media platforms like Facebook, Instagram, TikTok, and even sites like WordPress to integrate their analytics into its platform. This gives your social media team a good overview of the performance of your posts without the need to comb through these platforms manually.

e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Post Scheduling
Social Media Monitoring
Price starting at:$65
Pros and Cons
Visual calendar for content overview
User friendly and intuitive layout
Fast customer service
Effective hashtag reporting
Lack of Instagram posting features
User interface may be difficult to use at first
Platform might not pull every single comment or message
Best for: Small & Medium Businesses
e-clincher
4.5 out of 5 stars
This cloud-based social media management tool helps businesses consolidate their social media and marketing activities in one place. eClincher brings together your social media profiles in one place for publishing, engagement, listening, brand awareness, content curation, and social selling.

12. Sprout Social

Sprout Social

Price: Starts at $249 per month

Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest

With a variety of features that allow you to create, schedule, post, and listen to your social conversations across different platforms, Sprout Social is our pick for the best social media posting software you can use. While it is marketed for enterprise-level businesses (thus the higher price tag), the capabilities of the tool are more than worth the price.

One feature that social media managers will love is the option to group messages into a Smart Inbox. Users can combine and group messages as they want, allowing an easy and efficient way to check on activity across all your different social media platforms. This drastically cuts down the time you’d spend looking through different sites, which gives you more freedom to focus on creating and replying to posts.

Other features like its social listening and chatbot capabilities help automate many of the processes involved with posting on social media, like listening for new trends or replying to messages. For companies that are looking for a comprehensive tool for their social media management, Sprout Social is the best pick.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$249
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

13. Buffer

Buffer

Price: Starts at $6 (free plan available)

Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest

One possible drawback of using social media posting tools is that brands will not always have need of all the features in a specific platform, or the cost is just too high for their bottom line to take. This makes Buffer—a tool that scales its features based on pricing—a good choice for companies who may not be entirely sure about their social media posting requirements.

While the free plan already comes with all the features you may need (from scheduling and publishing), the higher-tier plans allow for more integration with different social media platforms, access for more users, and higher limitations of posts per social media channel. It’s a tool that can scale with the growth of your business or adjust based on your needs, both long and short-term.

Buffer is already a robust social media posting platform on its own or even at the Essential plan. However, users who are looking for all the features off the bat may want to opt for other tools that offer all their features without needing to go through a paywall. Otherwise, for companies looking for an intuitive and flexible tool that can meet their needs without high costs, Buffer is the platform of choice.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesses
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

14. Meet Edgar

Meet Edgar

Price: Starts at $29.99 per month

Channels: Facebook, Twitter, LinkedIn, Instagram

MeetEdgar is ideal for companies that need an easy way to schedule and publish posts. Its features are not as extensive as the other tools on our list, but its simplicity offsets the high pricing or the learning curve required to learn how to use other tools properly.

It doesn’t have any reporting or analytics, but what this tool does—it does extremely well. MeetEdgar focuses on scheduling and publishing posts. Once you connect your social media accounts, the platform allows you to organize and queue posts for up to two weeks. If you’ve managed to upload enough posts into the tool’s library to pick and choose from, you can even have it automatically post a rotating or shuffled queue of posts.

It also makes importing data from an RSS feed simple by importing them directly into your library so the tool can queue their posts. With careful categorization of your posts, you’ll be able to create a post library that can easily publish without supervision for the duration of an entire campaign.

Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.4
Support
4.6
Overall Score
4.4
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Price starting at:$24.91
Pros and Cons
Easy post recycling options
"Best time to publish" feature
Expensive price points
User interface can be difficult to use
Lack of platform integration
Best for: Businesses of all sizes
Meet Edgar
4.4 out of 5 stars
This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more.

15. CoSchedule

CoSchedule

Price: Starts at $29 per month

Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest

CoSchedule is particularly helpful for brands that support their social media posts with other content like blogs. It has extensive support for integrating blogs into your posting schedule, giving your audience another way to interact with your brand beyond just engaging with your social media content.

However, CoSchedule can also create and run social campaigns that don’t rely on blogs, and its scheduling and posting feature comes with everything you need to streamline your posting. Save your templates, select posts you’d like to re-queue and re-publish someday, and use its Google Chrome plug-in to turn your blogs into social media posts, directly from your browser.

While it’s not exactly the best fit for any company that wants to run social campaigns without creating blogs, CoSchedule still offers all the necessary features that can help your social media posts reach the feeds of your audience.

CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.2
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$19
Pros and Cons
Centralized dashboard and calendar
Easy collaboration for teams and clients
Project management tools
Multiple features
Noncompetitive pricing
Not enough customization options
Slow loading
Best for: Professional marketers, marketing teams, and marketing agencies
CoSchedule
4.4 out of 5 stars
Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

What Are Social Media Posting Tools?

Social media posting tools are platforms or software programs that help users, such as content creators, social media managers, or other members of an SEO team, to post on different social media platforms. These tools aim to optimize the processes for social media posting, which often require a lot of manual input and monitoring without these tools.

Social media tools have become essential for many companies, especially for social media advertising. With an estimated market value of over 300 billion dollars of ad spending by 2024, these tools have become crucial to helping support social media campaigns and increase a brand’s presence online.

There are three core functions of a social media posting tool:

  • Storage: the platform must enable users to upload content (either kept in the cloud, their own servers or computers, or other data storage) for easy access
  • Schedule: the platform must be able to help users organize the content in its libraries for posting on one or more different social media platforms
  • Publish: the platform must be able to post the content uploaded to itself by a set time without any input from the user

These tools may sometimes overlap with other social media management software programs since some larger brands add these features under a single product, but these three core features will always be present in any social media posting tool.


Why Use Social Media Posting Tools?

A common counterargument for using social media posting tools is that simply hiring a social media manager—or having an SEO team do it—would be enough to fulfill a brand’s needs for social media. However, data shows that audiences today are highly segmented and spread across different social platforms. Simply doing everything manually on one social media site is not an option anymore.

According to DataReportal, there are 4.8 billion people on social media platforms today, which means there is a global audience currently available to see what your brand posts on social media. With social media posting tools, reaching these audiences becomes a little easier.

A few reasons to use social media posting tools include:

Advantages of Social Media Posting Tools

Automation Of Tasks

Social media posting is a far more involved process than simply clicking “publish”: managers will often need to coordinate text and visual assets, schedule posts for specific times, and match the right posts for the right campaigns. Social media posting tools can automate most of these processes—if not all.

Extensive Insight Across Different Sites

Many social media posting tools also have detailed dashboards that give users a comprehensive overview of their activities on different social media platforms. This gives them more insight into how their brand is performing online and can make day-to-day post management far easier.

Analytics And Reporting

These tools also usually have in-built analytics that allows you to check the performance of each individual post, not just the performance of your posts overall. With this data, social listening becomes far more integrated into the content creation process. Some tools even outright include social listening features in their platform.

Optimize Content Creation Process

With the use of social media posting tools, you give your brand a single place where all your social media content is stored, drastically reducing the likelihood of missing assets and being able to access reference material on demand for future posts. Some tools go beyond this and even integrate workflows with their platforms to further optimize post creation.

Consistent Engagement

Finally, the automatic publishing of social media posting tools can ensure that your brand will always have a presence on social media. This is crucial to maintain your audience’s interest and help with expanding brand awareness to new markets. A consistently engaged audience is far more likely to interact with your brand, even if the initial post was scheduled.


Wrapping Up

Social media posting tools have become essential for companies to help keep their online presence alive and well. The capability to engage an audience on different websites—in a way that isn’t stale or repetitive—is something that any brand can benefit from, regardless of size.

With the proper use of social media marketing tools, you’ll be able to post on demand, schedule posts for important occasions, and otherwise have a handle on your social media presence without too much hassle. By helping make the creation of these posts easier, you can focus on what truly matters: creating better content.

Frequently Asked Questions

How much will social media posting tools cost?

Something to remember is that the costs of social media posting software won’t be set—especially once your company starts to scale up. Platforms generally offer beginner-level plans or negotiate prices based on your company’s needs. However, with over 65% of companies seeing paid social media as an important part of marketing moving forward, expect to pay more than just the costs of your plan.

Can influencer marketing work with social media posting tools?

Absolutely. According to the same Meltwater report mentioned above, 71% of B2C organizations are already working or are planning to work with influencers. Most (if not all) social media posting platforms can allow multiple users access to posting, with some even assigning specific permissions for better company control. This same flexibility of access also applies to any outsourced personnel your company may have.

Is it better to have an agency handle social media instead of getting a social media posting tool?

Meltwater found that a little over 60% of companies prefer to keep their social media marketing in-house, with around 26% outsourcing less than 50% of their social media efforts. Ultimately, outsourcing will be up to you—but a good place to start is to specifically outsource things about social media posting that you may be having trouble with. According to Meltwater, around 50% of all outsourced social media work is centered around video production, which is content output most companies have trouble with.

What are the best times for social media posting?

The best times to schedule posts on social media can often vary depending on your audience demographic. Fortunately, most social media posting tools have in-built analytics and reporting software that can help you determine the best time to schedule your post. Over time, you—or your chosen tool—will aggregate these observations for a consistent posting plan.

Will social media posting tools also help me with responding to posts?

Most tools we’ve discussed above can help collect all comments or mentions of your brand into their dashboards. Some tools even allow you to respond to these comments and mentions directly within the platform itself. However, we still recommend doing a manual audit of your comments per website, especially when running a new campaign.

About the Author
With over 15 years in content marketing, Werner founded Influencer Marketing Hub in 2016. He successfully grew the platform to attract 5 million monthly visitors, making it a key site for brand marketers globally. His efforts led to the company's acquisition in 2020. Additionally, Werner's expertise has been recognized by major marketing and tech publications, including Forbes, TechCrunch, BBC and Wired.