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Suppose you only operate a single social account. In that case, it generally isn't too challenging to post directly from the social network's native interface – as long as you don't want to post at a time when it's unsuitable for you to go online. However, if you have more significant needs than that, you will most likely benefit from using one of the many third-party social media posting tools now available.
This post looks at 15 of the best social media posting tools, and you will find more detail on any that interest you in our Social Media Marketing Platforms reviews section, along with additional social media posting tools.
Many of these tools enable you to manage your social accounts from a single interface. As well as having social posting and scheduling capabilities, you will find tools that provide you with analytics, contact management, keyword filtering, multi-account management, customer engagement, hashtag management, conversion tracking, and more.
Top Social Media Posting Tools for 2023:
1. Brandwatch Social Media Management
Channels: Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube
Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. While this may be too much for a small business merely wanting a simple social media posting tool, it is ideal for medium-sized to enterprise businesses looking for a complete social solution.
Pricing begins at $129/mo. (after a 14-day trial), although Brandwatch gives custom pricing if you want access to the full suite.
We will just look at the social media management component here. Brandwatch offers a unified content calendar showing you all your scheduled content. You can plan, schedule, edit, and post across all of your social networks. With Campaign Planner, you can map, create a brief, roll out, and collaborate on your campaigns.
Brandwatch stores your social content in a shared media library called the “Content Pool.”
You can also use Brandwatch to coordinate your paid social advertising as well as your organic posts.
Channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn & Google My Business (automated publishing), Snapchat & TikTok (manual publishing), Facebook Ads & Instagram Ads (automated pushing)
Loomly began as a simple social media calendar but has evolved considerably.
It has a broad target market, with five pricing plans. Prices start at $37/mo. ($26/mo. when paying annually) for two users, ten social accounts, unlimited content, and core features. Each higher pricing tier adds more permissible users, social accounts, and additional features. The second to top level (Premium) allows 30 users and 50 social accounts (and many more features) but costs $269/mo. You can purchase the Enterprise plan with custom pricing if you have even higher needs.
Loomly focuses strongly on workflows. These consist of five steps for posts, with an additional step should you wish to boost a published post on Facebook. You begin by setting generic post details, such as your post’s intended date and time, before selecting the social channels you want the post to use. You then define the post’s base content, i.e., the parts that will appear on all of your social channels. In the fourth stage, you fine-tune the post for each channel, optimizing details like image size, copy length, and the best day and time to publish your post. In the final stage, you set the post ready to go.
Channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Pinterest, blogging platforms
Sendible is an all-in-one platform. You can use it to plan your content and strategy in one place, collaborate and approve social media posts. It also offers detailed analytics, giving dynamic insights from your social data, and a social listening module, where you can monitor brand mentions and improve engagement.
It has four plans, starting from $29/mo. ($25/mo. for annual payment). That cheapest plan allows one user to publish to six social profiles. The highest account, Expansion, lets 15 users publish to 105 social profiles. All plans include a free 14-day trial.
You add profiles to Sendible for each social media platform. Then, you can push content to each social profile (scheduling and publishing posts) and pull content from it (bringing in analytics and comments).
You can plan and schedule content either individually or in bulk. Sendible’s scheduling feature delivers posts to all social networks, incorporating images and video where required. You can complete bulk scheduling by importing CSV files, then optionally editing each post. Also, Sendible offers smart message queues to deliver content at your preferred times. This helps deliver evergreen content, recycling content once all new material has been delivered.
Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business
Promo Republic’s point-of-difference from other social media posting tools is a strong design focus. As a result, you can design beautiful posts without leaving the app. In addition, you can set posting schedules for different types of posts.
Pricing begins at $59/mo. ($49/mo. for annual payment), although it also offers a limited Solo plan of $108 billed annually for up to three social accounts. As well as a $79/mo. Agency plan (up to 10 users and 30 social accounts), there is a custom-priced Multi-location plan for businesses with multiple locations.
It has recently expanded beyond social media marketing, and the higher plans include a local marketing platform.
Promo Republic lets you set up separate Workspaces for each business you work with. Agencies, for instance, can have a different workspace for each client or activity.
You set up posting schedules for each social network, color-coding each slot by the type of post you want to share. You can create posts in multiple ways and use Promo Republic’s Canva-like graphics editor to perfect your posts’ look.
Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram
AgoraPulse is a fully featured social media management program with inbox, publishing, reporting, monitoring, and team collaboration tools. A unified inbox is at its heart. The inbox shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social accounts.
AgoraPulse offers three plans. One of these is the custom-priced Enterprise plan, with the Pro plan (social media management for small teams) costing $99/mo. and the Premium plan (powerful tools for agencies and growing teams) costing $199/mo. In addition, you receive a 20% discount if you pay annually.
Social Listening works in much the same way as the Inbox. First, you work through all your social mentions across all your social accounts in one place. Then, a helpful column of data about any person who messages or mentions you appears on the right-hand edge of your page.
AgoraPulse’s Publishing section has one of the most extensive ways of finding content for all your social media management platforms. It shows details on posts scheduled, queued, published, to approve, assigned to you, and failed.
You can schedule and publish in multiple ways, including directly from the calendar. In addition, you can select multiple profiles and modify and preview each social network’s version of your post.
Channels: Facebook, Twitter, Instagram, TikTok, LinkedIn
While Iconosquare is best known for the quality of its analytics (it delivers some of the most in-depth analytics we have ever seen), you can use it as a social media posting tool.
Pricing begins at $59/mo. ($49/mo. for annual payment) for the Pro plan. This plan permits two team members to post to, manage, and analyze the performance of three social profiles. The $99 Advanced plan ($79/mo. for annual payment) permits unlimited team members and five social profiles. However, if you have greater needs, you can apply for the Enterprise plan with custom pricing.
Iconosquare’s analytics is exceptionally in-depth. You can track multiple statistics for each of your social networks relating to community, content, engagement, reach and impressions, profile activity, page performance, detailed post analytics, stories and advanced analytics, industry benchmarks, and much more.
You can even analyze your competitors on some social platforms; for example, on Facebook and Instagram, you can visualize competitor follower growth, engagement rates, average reactions and likes, comments, and posting habits.
Iconosquare’s Post Schedule is versatile and easy to use, leveraging drag-and-drop functionality, making it easy to order content.
Channels: Facebook, Instagram, Twitter, LinkedIn, Messenger, YouTube, and Google My Business
NapoleonCat claims to help social media marketing teams win back as much as 70% of their time and energy.
Although NapoleonCat has three pricing plans (one of which is a custom-priced plan for those wanting a fully customized solution or dedicated customer support), it is highly flexible. The Standard plan starts from $31/mo., and the Pro plan from $76/mo. In both cases, this is for one user and three social profiles. You gain a discount for annual payment. NapoleonCat has sliders where you can change the number of social profiles and users to meet your requirements, and they automatically adjust their prices to reflect that.
One difference you will notice when setting up your social profiles is you can also set up a Watch list for your competitors’ social accounts.
Social Inbox keeps track of all messages from all social media platforms in one place. It even integrates with Google Translate.
You create and publish content for all your social media platforms in Publisher. You can add images and videos and even schedule the first comment for social media posts. You can create a basic message and then tailor it across platforms. You can even add essential elements like call-to-action buttons, discount codes, and Google My Business offers.
Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, Medium
Onlypult helps you post to your blog as well as social media. It comes packed with a collection of well-integrated features, from posting capabilities to image and video editors.
It has four plans, starting from $20/mo. ($12.50/mo. for annual payment). That cheapest plan allows one manager to publish to three accounts. The Highest account, Pro, permits five managers to publish to 40 accounts.
With Onlypult supporting 14 different platforms, it’s easy for you to grow your brand, reaching as many people as possible, all from one place. You can schedule posts, setting days and times for Onlypult to push them through to your social channels. This includes carousels on Instagram and even stories. Agencies can have complete control of all their clients’ content promotion in one app.
With Onlypult, you can multipost, creating posts with different media to find out which images and copy best resonate with your audience.
One feature you don’t see with most other social media posting tools is the ability to auto-delete posts. Onlypult lets you create a post and set a date and time for it to expire. For example, you can add coupons to posts for a time-limited promotion and have the posts auto-delete at the end of the campaign.
Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Medium, Multiple others via Zapier integrations
ContentCal is a multipurpose content marketing platform where you can plan, create, collaborate, publish and analyze your content from one central location. It includes in-built approval flows to streamline the process and avoid bottlenecks.
Pricing ranges from $37/mo. ($30/mo. when paying annually). There are three plans differentiated by user/calendar numbers and social profiles per calendar. Higher tiers also add more advanced features suitable for large teams and agencies. You can also select from a range of optional bolt-ons, including Engage, Advanced Analytics, Contributions, and Social Media Strategy Plan.
ContentCal is, at its core, a visual calendar, so you can see your upcoming posts at a glance. Color coding gives users a clear understanding of where they’re at with their queue.
One helpful feature you won’t find in most other social posting tools is what ContentCal calls Snippets. With Snippets, you can pre-define strings of text you need, and when you create posts, you can easily select and insert an appropriate Snippet from a drop-down menu. ContentCal also lets you enter your most essential hashtags and insert them easily into your posts.
Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest
Hootsuite’s main app focuses predominantly on social publishing. The platform shows data for each social network in a series of streams. Each stream shows as a column (at least on a desktop display). You use streams in many ways, effectively replacing your actual social account interfaces. Once you look at your Facebook, Twitter, Instagram, or whatever accounts in streams, you have no reason to open the native apps.
Pricing ranges from $49/mo. (including an annual payment discount) after a free 30-day trial. There are four plans, differentiated by user number and social profiles, along with additional features in the higher plans. You can schedule unlimited posts and access all your social messages in one unified inbox at all levels. Hootsuite does have a limited free plan, offering one user the ability to post up to five scheduled messages per month on two social accounts.
Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, Blogger, YouTube
e-clincher has put together an excellent suite of tools suited to small and large teams alike. Where it stands apart is support. It offers 24/7 live support, even at its lowest tiered subscription.
Pricing ranges from $65/mo. (save 10% when paying annually). There are three plans, differentiated by user and social profiles, along with some additional features in the higher plans.
e-clincher has excellent publishing and scheduling tools. It can be particularly commended for its ease of direct Instagram publishing. In addition, it incorporates a visual calendar where you can schedule posts by choosing dates and times, with the calendar showing you a week at a time, making it effortless to see what you’ve got coming up for publication. You can even drag and drop anything you have scheduled from one date and time to another.
12. Sprout Social
Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest
Sprout Social is a heavy-duty social media management platform, clearly targeting larger organizations. It features a Smart Inbox collecting all your social messages. You can optionally combine all your inboxes into one feed or keep them separate.
Pricing ranges from $249/mo. (save $10 when paying annually). There are three plans, differentiated by user and social profiles, along with some additional features in the higher plans. You can try Sprout Social for free with a 30-day trial. You can also add premium bolt-ons relating to Listening, Premium Analytics, and Employee Advocacy.
Social media posting is just one small but essential tool within Sprout Social. You can easily create content for all your social accounts, adding graphics, links, and other material as needed. The calendar shows all your social posts for any combination of your social accounts.
Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest
With Buffer, you attach your social media accounts, then schedule content to post to each account. Whenever you find an item you want to share, you add it to your “buffer” and tell the software to publish it on your behalf at an agreed time.
Buffer has four plans, including a free one, where you can add up to 10 posts in your buffer for three social channels. The cheapest paid plan starts at $6/mo./channel and dramatically increases your buffer to 2,000 posts. Other plans include the Team pan ($12/mo./channel) and the Agency plan ($120/mo. for ten channels. In all cases, you’ll get the equivalent of two months free if you buy an annual plan.
Buffer’s paid plans are highly flexible. For example, you can set a publishing schedule for each of your social accounts, meaning that you don’t need to think about post dates and times when you create posts – you just add them to your queue and leave it to Buffer to do the scheduling.
14. Meet Edgar
Channels: Facebook, Twitter, LinkedIn, Instagram
Meet Edgar is excellent for businesses wanting to queue and deliver content. It makes scheduling content almost as easy as it possibly can be for your social accounts.
MeetEdgar offers two plans – the $29.99/mo. Eddie plan and the $49.99/mo. Edgar plan. The Eddie plan is for side hustlers and those just getting started, maxing out at five social accounts, ten weekly automation, and four content categories. The Edgar plan has similar capabilities, but with 25 social accounts, 1,000 weekly automations, and unlimited, customizable content categories. Both accept up to 20 team members. As with all these social media posting tools, you will get a discount for annual payment.
With MeetEdgar, you define categories and set posting schedules for each type of post over your social networks. You’re restricted to the specified categories with the Eddie plan, but you can make your own with the Edgar plan. You then create a weekly recurring schedule with set times and days of the week you want to post from each of your social accounts.
You then either create or import content, giving each item a category. Then, MeetEdgar selects from the posts in each category whenever you have scheduled it to make a post of a particular type.
Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest
CoSchedule has expanded over the years from merely scheduling your blog posts to being work management software for marketers.
CoSchedule offers a forever-free marketing calendar where a single user can see everything in one place. This gives you access to a unified content calendar with customizable color-coding and project tag management & metadata, as well as work management tools for marketing projects and personal project & task management. For example, you can schedule five social messages to two social profiles per month. The $39/mo./user Marketing Calendar Pro plan ($29/mo./user with annual payment) gives you access to unlimited, shareable calendar views, and adds team project & task management (with various automations and views). More importantly, if you want a viable social media scheduling tool, the paid plan removes any limitations on monthly scheduled social messages and adds features such as bulk scheduling, campaign templates, and automations.
CoSchedule’s premium offering, however, is its custom-priced Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. This comes with four modules: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.
Frequently Asked Questions
Which software is best for social media post?
The best social media management software tools of 2023 include:
- Sprout Social (Best Overall)
- Hootsuite (Best Analytics)
- MeetEdgar (Best Automation)
- Buffer (Best Budget Option)
- SocialPilot (Best Small Scale Teams)
- Loomly (Best Large Scale Teams)
What is social media publishing tool?
Social media publishing tools help centralize social media content creation in one place. With a publishing tool, you can manage the creation, scheduling, publication and tracking of social media content across platforms like Instagram, Facebook, Twitter, LinkedIn, Pinterest, and YouTube.
What tools do you use for social media?
The top tools for social media management include:
- Post Planner
- Sprout Social
What are social advertising tools?
Social media advertising is one of the ways to provide digital advertising for a brand’s target audience. It happens through social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media advertising is a powerful way for online retailers to grow.