Top 15 Social Media Posting Tools for 2022

Suppose you only operate a single social account. In that case, it generally isn't too challenging to post directly from the social network's native interface – as long as you don't want to post at a time when it's unsuitable for you to go online. However, if you have more significant needs than that, you will most likely benefit from using one of the many third-party social media posting tools now available.

This post looks at 15 of the best social media posting tools, and you will find more detail on any that interest you in our Social Media Marketing Platforms reviews section, along with additional social media posting tools.

Many of these tools enable you to manage your social accounts from a single interface. As well as having social posting and scheduling capabilities, you will find tools that provide you with analytics, contact management, keyword filtering, multi-account management, customer engagement, hashtag management, conversion tracking, and more.


Top 15 Social Media Posting Tools for 2022:


1. Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Channels: Facebook, Instagram, Twitter, LinkedIn, WhatsApp, YouTube

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. While this may be too much for a small business merely wanting a simple social media posting tool, it is ideal for medium-sized to enterprise businesses looking for a complete social solution.

Pricing begins at $129/mo. (after a 14-day trial), although Brandwatch gives custom pricing if you want access to the full suite.

We will just look at the social media management component here. Brandwatch offers a unified content calendar showing you all your scheduled content. You can plan, schedule, edit, and post across all of your social networks. With Campaign Planner, you can map, create a brief, roll out, and collaborate on your campaigns.

Brandwatch stores your social content in a shared media library called the “Content Pool.”

You can also use Brandwatch to coordinate your paid social advertising as well as your organic posts.

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

2. Loomly

Loomly

Channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn & Google My Business (automated publishing), Snapchat & TikTok (manual publishing), Facebook Ads & Instagram Ads (automated pushing)

Loomly began as a simple social media calendar but has evolved considerably. 

It has a broad target market, with five pricing plans. Prices start at $37/mo. ($26/mo. when paying annually) for two users, ten social accounts, unlimited content, and core features. Each higher pricing tier adds more permissible users, social accounts, and additional features. The second to top level (Premium) allows 30 users and 50 social accounts (and many more features) but costs $269/mo. You can purchase the Enterprise plan with custom pricing if you have even higher needs.

Loomly focuses strongly on workflows. These consist of five steps for posts, with an additional step should you wish to boost a published post on Facebook. You begin by setting generic post details, such as your post’s intended date and time, before selecting the social channels you want the post to use. You then define the post’s base content, i.e., the parts that will appear on all of your social channels. In the fourth stage, you fine-tune the post for each channel, optimizing details like image size, copy length, and the best day and time to publish your post. In the final stage, you set the post ready to go.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

3. Iconosquare

Iconosquare

Channels: Facebook, Twitter, Instagram, TikTok, LinkedIn

While Iconosquare is best known for the quality of its analytics (it delivers some of the most in-depth analytics we have ever seen), you can use it as a social media posting tool. 

Pricing begins at $59/mo. ($49/mo. for annual payment) for the Pro plan. This plan permits two team members to post to, manage, and analyze the performance of three social profiles. The $99 Advanced plan ($79/mo. for annual payment) permits unlimited team members and five social profiles. However, if you have greater needs, you can apply for the Enterprise plan with custom pricing. 

Iconosquare’s analytics is exceptionally in-depth. You can track multiple statistics for each of your social networks relating to community, content, engagement, reach and impressions, profile activity, page performance, detailed post analytics, stories and advanced analytics, industry benchmarks, and much more.

You can even analyze your competitors on some social platforms; for example, on Facebook and Instagram, you can visualize competitor follower growth, engagement rates, average reactions and likes, comments, and posting habits.

Iconosquare’s Post Schedule is versatile and easy to use, leveraging drag-and-drop functionality, making it easy to order content.

Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.4
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Management
Price starting at:$49
Pros and Cons
Evolving functionality
Industry benchmarks
Competitive analysis features
Excellent automated posts
Customer support may not be helpful
Some features may glitch
Some platforms are not included
Best for: Brands and Agencies
Iconosquare
4.4 out of 5 stars
Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok.

4. Sendible

Sendible

Channels: Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, Pinterest, blogging platforms

Sendible is an all-in-one platform. You can use it to plan your content and strategy in one place, collaborate and approve social media posts. It also offers detailed analytics, giving dynamic insights from your social data, and a social listening module, where you can monitor brand mentions and improve engagement.

It has four plans, starting from $29/mo. ($25/mo. for annual payment). That cheapest plan allows one user to publish to six social profiles. The highest account, Expansion, lets 15 users publish to 105 social profiles. All plans include a free 14-day trial.

You add profiles to Sendible for each social media platform. Then, you can push content to each social profile (scheduling and publishing posts) and pull content from it (bringing in analytics and comments). 

You can plan and schedule content either individually or in bulk. Sendible’s scheduling feature delivers posts to all social networks, incorporating images and video where required. You can complete bulk scheduling by importing CSV files, then optionally editing each post. Also, Sendible offers smart message queues to deliver content at your preferred times. This helps deliver evergreen content, recycling content once all new material has been delivered.

Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.5
Support
4.5
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Price starting at:$24
Pros and Cons
Excellent social scheduling features
Content recommendation tools
Social engagement platform
Brand monitoring
Social listening feature can be slow
Clunky organization of the platform
Best for: SMMs, corporate marketing teams and digital agencies
Sendible
4.5 out of 5 stars
Sendible's SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company.

5. PromoRepublic

PromoRepublic

Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business

Promo Republic’s point-of-difference from other social media posting tools is a strong design focus. As a result, you can design beautiful posts without leaving the app. In addition, you can set posting schedules for different types of posts.

Pricing begins at $59/mo. ($25/mo. for annual payment), although it also offers a limited Solo plan of $108 billed annually for up to three social accounts. As well as a $79/mo. Agency plan (up to 6 users and 30 social accounts), there is a custom-priced Multi-location plan for businesses with multiple locations. 

It has recently expanded beyond social media marketing, and the higher plans include a local marketing platform.

Promo Republic lets you set up separate Workspaces for each business you work with. Agencies, for instance, can have a different workspace for each client or activity.

You set up posting schedules for each social network, color-coding each slot by the type of post you want to share. You can create posts in multiple ways and use Promo Republic’s Canva-like graphics editor to perfect your posts’ look.

PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Multi-User Collaboration
Reporting/Analytics
Price starting at:$49
Pros and Cons
Excellent automation for scheduling
Saved post functionality
Free educational resources
No bulk upload feature
Lack of third party plugin and app integration
No collaboration feature for clients
Best for: Franchise and Multi-Location Brands, Direct Sales Organizations, Marketing Agencies, Small Business Owners, Marketers.
PromoRepublic
4.4 out of 5 stars
PromoRepublic is an all-in-one marketing platform for global businesses and marketers. The easy-to-use platform helps improve visibility, boost sales, and eliminate inconsistent communication.

6. NapoleonCat

NapoleonCat

Channels: Facebook, Instagram, Twitter, LinkedIn, Messenger, YouTube, and Google My Business

NapoleonCat claims to help social media marketing teams win back as much as 70% of their time and energy. 

Although NapoleonCat has three pricing plans (one of which is a custom-priced plan for those wanting a fully customized solution or dedicated customer support), it is highly flexible. The Standard plan starts from $31/mo., and the Pro plan from $64/mo. In both cases, this is for one user and three social profiles. You gain a discount for annual payment. NapoleonCat has sliders where you can change the number of social profiles and users to meet your requirements, and they automatically adjust their prices to reflect that.

One difference you will notice when setting up your social profiles is you can also set up a Watch list for your competitors’ social accounts. 

Social Inbox keeps track of all messages from all social media platforms in one place. It even integrates with Google Translate.

You create and publish content for all your social media platforms in Publisher. You can add images and videos and even schedule the first comment for social media posts. You can create a basic message and then tailor it across platforms. You can even add essential elements like call-to-action buttons, discount codes, and Google My Business offers.


7. Onlypult

Onlypult

Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, TikTok, Tumblr, WordPress, Telegram, Vkontakte, Odnoklassniki, Pinterest, Medium

Onlypult helps you post to your blog as well as social media. It comes packed with a collection of well-integrated features, from posting capabilities to image and video editors.

It has four plans, starting from $15/mo. ($10.50/mo. for annual payment). That cheapest plan allows one manager to publish to three accounts. The Highest account, Pro, permits five managers to publish to 40 accounts. 

With Onlypult supporting 14 different platforms, it’s easy for you to grow your brand, reaching as many people as possible, all from one place. You can schedule posts, setting days and times for Onlypult to push them through to your social channels. This includes carousels on Instagram and even stories. Agencies can have complete control of all their clients’ content promotion in one app.

With Onlypult, you can multipost, creating posts with different media to find out which images and copy best resonate with your audience.

One feature you don’t see with most other social media posting tools is the ability to auto-delete posts. Onlypult lets you create a post and set a date and time for it to expire. For example, you can add coupons to posts for a time-limited promotion and have the posts auto-delete at the end of the campaign.

Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.8
Support
4.7
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Keyword Filtering
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Content Planning
Hashtag Management
Auto Post Deletion
Micro Landing Pages
Social Media Listening
Price starting at:$
Pros and Cons
Simple toggling between users
Multiple price points
Simple interface
Missing publishing features for some social platforms
No video scheduler
Photo editor can be clunky
Best for: SMM-specialists, Bloggers, Freelancers, Small and Medium-sized Businesses, Big Business, Agencies
Onlypult
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

8. AgoraPulse

AgoraPulse

Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram

AgoraPulse is a fully featured social media management program with inbox, publishing, reporting, monitoring, and team collaboration tools. A unified inbox is at its heart. The inbox shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social accounts.

AgoraPulse offers three plans. One of these is the custom-priced Enterprise plan, with the Pro plan (social media management for small teams) costing $99/mo. and the Premium plan (powerful tools for agencies and growing teams) costing $199/mo. In addition, you receive a 20% discount if you pay annually.

Social Listening works in much the same way as the Inbox. First, you work through all your social mentions across all your social accounts in one place. Then, a helpful column of data about any person who messages or mentions you appears on the right-hand edge of your page.

AgoraPulse’s Publishing section has one of the most extensive ways of finding content for all your social media management platforms. It shows details on posts scheduled, queued, published, to approve, assigned to you, and failed.

You can schedule and publish in multiple ways, including directly from the calendar. In addition, you can select multiple profiles and modify and preview each social network’s version of your post. 

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

9. e-clincher

e-clincher

Channels: Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, Blogger, YouTube

e-clincher has put together an excellent suite of tools suited to small and large teams alike. Where it stands apart is support. It offers 24/7 live support, even at its lowest tiered subscription.

Pricing ranges from $59/mo. (save 15% when paying annually). There are three plans, differentiated by user and social profiles, along with some additional features in the higher plans.

e-clincher has excellent publishing and scheduling tools. It can be particularly commended for its ease of direct Instagram publishing. In addition, it incorporates a visual calendar where you can schedule posts by choosing dates and times, with the calendar showing you a week at a time, making it effortless to see what you’ve got coming up for publication. You can even drag and drop anything you have scheduled from one date and time to another.


10. Sprout Social

Sprout Social

Channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest

Sprout Social is a heavy-duty social media management platform, clearly targeting larger organizations. It features a Smart Inbox collecting all your social messages. You can optionally combine all your inboxes into one feed or keep them separate.

Pricing ranges from $99/mo. (save $10 when paying annually). There are three plans, differentiated by user and social profiles, along with some additional features in the higher plans. You can try Sprout Social for free with a 30-day trial. You can also add premium bolt-ons relating to Listening, Premium Analytics, and Employee Advocacy.

Social media posting is just one small but essential tool within Sprout Social. You can easily create content for all your social accounts, adding graphics, links, and other material as needed. The calendar shows all your social posts for any combination of your social accounts.


11. ContentCal

ContentCal

Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Medium, Multiple others via Zapier integrations

ContentCal is a multipurpose content marketing platform where you can plan, create, collaborate, publish and analyze your content from one central location. It includes in-built approval flows to streamline the process and avoid bottlenecks.

Pricing ranges from $37/mo. ($30/mo. when paying annually). There are three plans differentiated by user/calendar numbers and social profiles per calendar. Higher tiers also add more advanced features suitable for large teams and agencies. You can also select from a range of optional bolt-ons, including Engage, Advanced Analytics, Contributions, and Social Media Strategy Plan.

ContentCal is, at its core, a visual calendar, so you can see your upcoming posts at a glance. Color coding gives users a clear understanding of where they’re at with their queue. 

One helpful feature you won’t find in most other social posting tools is what ContentCal calls Snippets. With Snippets, you can pre-define strings of text you need, and when you create posts, you can easily select and insert an appropriate Snippet from a drop-down menu. ContentCal also lets you enter your most essential hashtags and insert them easily into your posts.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price starting at:$30
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

12. Buffer

Buffer

Channels: Facebook, Instagram, Twitter, LinkedIn, Pinterest

With Buffer, you attach your social media accounts, then schedule content to post to each account. Whenever you find an item you want to share, you add it to your “buffer” and tell the software to publish it on your behalf at an agreed time.

Buffer has four plans, including a free one, where you can add up to 10 posts in your buffer for three social channels. The cheapest paid plan starts at $6/mo./channel and dramatically increases your buffer to 2,000 posts. Other plans include the Team pan ($12/mo./channel) and the Agency plan ($120/mo. for ten channels. In all cases, you’ll get the equivalent of two months free if you buy an annual plan.

Buffer’s paid plans are highly flexible. For example, you can set a publishing schedule for each of your social accounts, meaning that you don’t need to think about post dates and times when you create posts – you just add them to your queue and leave it to Buffer to do the scheduling.


13. MeetEdgar

MeetEdgar

Channels: Facebook, Twitter, LinkedIn, Instagram

Meet Edgar is excellent for businesses wanting to queue and deliver content. It makes scheduling content almost as easy as it possibly can be for your social accounts. 

MeetEdgar offers two plans – the $29.99/mo. Eddie plan and the $49.99/mo. Edgar plan. The Eddie plan is for side hustlers and those just getting started, maxing out at five social accounts, ten weekly automation, and four content categories. The Edgar plan has similar capabilities, but with 25 social accounts, 1,000 weekly automations, and unlimited, customizable content categories. Both accept up to 20 team members. As with all these social media posting tools, you will get a discount for annual payment.

With MeetEdgar, you define categories and set posting schedules for each type of post over your social networks. You’re restricted to the specified categories with the Eddie plan, but you can make your own with the Edgar plan. You then create a weekly recurring schedule with set times and days of the week you want to post from each of your social accounts. 

You then either create or import content, giving each item a category. Then, MeetEdgar selects from the posts in each category whenever you have scheduled it to make a post of a particular type.


14. CoSchedule

CoSchedule

Channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest

CoSchedule has expanded over the years from merely scheduling your blog posts to being work management software for marketers. 

CoSchedule offers a forever-free marketing calendar where a single user can see everything in one place. This gives you access to a unified content calendar with customizable color-coding and project tag management & metadata, as well as work management tools for marketing projects and personal project & task management. For example, you can schedule five social messages to two social profiles per month. The $39/mo./user Pro plan ($29/mo./user with annual payment) lets you add up to 10 users, gives additional calendar views, adds team project & task management (with various automations and views). More importantly, if you want a viable social media scheduling tool, the paid plan removes any limitations on monthly scheduled social messages and adds features such as bulk scheduling, campaign templates, and requeuing. 

CoSchedule’s premium offering, however, is its custom-priced Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. This comes with four modules: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer. 


15. Hootsuite

Hootsuite

Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest

Hootsuite’s main app focuses predominantly on social publishing. The platform shows data for each social network in a series of streams. Each stream shows as a column (at least on a desktop display). You use streams in many ways, effectively replacing your actual social account interfaces. Once you look at your Facebook, Twitter, Instagram, or whatever accounts in streams, you have no reason to open the native apps.

Pricing ranges from $49/mo. (including an annual payment discount) after a free 30-day trial. There are four plans, differentiated by user number and social profiles, along with additional features in the higher plans. You can schedule unlimited posts and access all your social messages in one unified inbox at all levels. Hootsuite does have a limited free plan, offering one user the ability to post up to five scheduled messages per month on two social accounts.


Over 30.000 marketing professionals rely on us for their news. Shouldn’t you?

Subscribe to the world’s #1 influencer marketing newsletter, delivered bi-weekly on a Thursday.