Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Ubiquitous, NeoReach, and MOMENTiQ undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Ubiquitous, NeoReach, and MOMENTiQ:
Los Angeles is famous for its stars—not just the traditional celebrities like actors and musicians, but also a new breed of star: social media influencers. For agencies specializing in influencer marketing, setting up shop in the entertainment capital of the world is a savvy business move.
This city is home to some of the top influencer marketing agencies, many of which have a global presence while maintaining a strong foothold in LA.
What unites these agencies is their proven track record of launching successful campaigns. In a market where 69.2% of respondents consider alignment with brand values extremely or very important, these influencers play a pivotal role in maintaining that authenticity and ensuring campaign success.
Best Influencer Marketing Agencies in LA
1. Ubiquitous
Ubiquitous is on a mission to create long-term partnerships for influencers as well as brands. They’ve worked with thousands of influencers on YouTube, TikTok, and Instagram and helped hundreds of businesses manage millions of dollars in ad spend.
Some of the brands that they’ve helped include Disney, Amazon, and Netflix. In some instances, they’ve managed to double clients’ engagement rates.
Their strategists will work with you to identify your target audience, main goals, and best social networks before they turn their attention to crafting your strategy. From the first point of contact to ongoing communication, they’ll take care of all the stages and steps.
It won’t be wrong to say that Ubiquitous knows how to create a noise. Also, the agency uses innovative ways to learn about new trends on the platforms they specialize in.
For example, Ubiquitous paid people $100 per hour for 10-hour sessions to scroll through TikTok and let the agency know which trends they believe would be popular on the platform going forward. This is just one example of how Ubiquitous keeps the audiences in mind when crafting the content and campaigns for their clients.
Ubiquitous Resources
Since Ubiquitous has been in the market for quite some time, they have accumulated numerous resources that can be beneficial to businesses.
- Ubiquitous University: This is a comprehensive influencer marketing course created by the agency’s experts that briefs brands on how to run successful campaigns.
- Engagement Calculator: The agency’s engagement calculator works for all TikTok accounts and tells you the following: potential cost per post, average likes, followers, and engagement rate. You can use this data to get an estimate of what an influencer might charge per post and how engaged their audience is before working with them.
The Ubiquitous Solution
As we’ve previously mentioned, Ubiquitous was founded by the same people as MOMENTiQ. So, their case studies are just as impressive, too. One of them comes from Lyft, the renowned ride-sharing company.
In 2019, Lyft acquired Divvy, a bike-sharing app. A few years later, in 2024, the company wanted to make Divvy the go-to ride in Chicago. For that, they came to Ubiquitous.
A slight hiccup in this campaign was that Chicago, famously known as the windy city, has short summers of around four months. Lyft wanted to popularize Divvy before it got too cold for people to bike. So, Ubiquitous had to get the campaign right the first time since there was no time to waste. In total, they had around a month to run Lyft’s influencer marketing campaign.
Here’s what Lyft’s KIP expectations for the campaign looked like:
- 10x impressions for every $1 they spend
- A conversion rate of 1%
- Around 300k organic social media impressions
- Quick turnaround by August (for a campaign starting in June)
Ubiquitous divided the campaign into phases for easy handling and got to work.
Strategic Approach
Here’s how Ubiquitous brought the client’s idea to life:
- Used its proprietary data platform to identify 34 influencers and then narrowed them down to 9 most suitable ones
- Provided detailed creative briefs to influencers based on Lyft’s instructions, such as not mentioning the competitors and not using Divvy as a verb
- Used brief templates from previous campaigns that had a track record of generating over 93 million views
- Got each influencer to create 2 in-feed videos and around 2 to 3 stories
- Created a project tracker to keep tabs on all creators and their content
- Shared the updates with the client through this tracker
With such meticulous efforts, there was no way the campaign wouldn’t be a success. Ubiquitous managed to get over 8 million views for the campaign.
The best part about the agency’s assistance is that Lyft did not only see temporary effects but also experienced long-term impacts. In 2024, Divvy is expected to break a record of 6.6 million bike and scooter trips. Also, Lyft has installed 1,000 Divvy stations in Chicago. In the next few years, 400 more Divvy stations will be added by the Chicago Department of Transportation.
@visualsbyjack Welcome to a day in my life! From getting to classes on time, to plans with friends, I constantly find myself riding the Lyft scooters! You can find these scooters at your local Divvy station! Today consisted of scootering to class, my local cafe and a scooter ride downtown. Summertime is the perfect time for a scooter ride! Use my code “TRYDIVVYJACK” for a free unlock on @Lyft (or click the link in my bio) ? #DivvyPartner and @divvybikes. P.S. my code is valid until September 15th, 2024! #lyft #electricscooter #thingstodoinchicago #dayinmylife #dailyvlog ♬ Relax – Neto0_0
Key services and features include:
⭐ Creator outreach
⭐ Real-time performance metrics
⭐ Quality control
⭐ Deal negotiation
2. NeoReach
NeoReach excels in orchestrating influencer marketing campaigns that resonate deeply with brand narratives, making them a standout choice among influencer marketing agencies. Specializing in comprehensive campaigns for top-tier brands and Global Fortune 500 companies, they bring a unique blend of creativity and data-driven strategies to the table. Your brand’s story becomes the centerpiece of its campaigns, ensuring authentic and impactful influencer collaborations.
NeoReach doesn’t only do the good old product placement and sponsored posts but also dives deep into the world of influencer storytelling with tactics like events & trade shows, contests, product seeding, UGC creation, and influencer ads. So, you can expect a ton of innovation and creativity from the agency.
With NeoReach, you’re not just launching a campaign; you’re building a strategic partnership. Their expertise spans various aspects of influencer marketing, from creative strategy development to contracting and activation.
They manage every detail, including legal compliance and payment processes, ensuring a seamless experience. Their impressive portfolio boasts successful collaborations with renowned clients like Sam’s Club, NVIDIA, and Robinhood.
In fact, the agency was hired by ByteDance to bring TikTok to the US. NeoReach has also worked with Walmart, Amazon, Facebook, and Airbnb over the years.
NeoReach Resources
Besides influencer marketing campaign handling, NeoReach also offers other resources for brands. These include:
- Influencer Software: For a hands-on approach, you can use NeoReach’s software to identify influencers, forge contracts with them, manage deliverables, handle payments, and get detailed reports.
- Fraud Detection: NeoReach’s fraud detection software analyzes the social profiles of influencers to detect fraudulent engagement and fake followers. Its advanced AI algorithms can identify influencer fraud with precision, saving brands from scams.
- API: If you use an in-house enterprise application, you can integrate NeoReach’s API to access its influencer database, automate processes, and measure campaign success.
The NeoReach Solution
Tezos, an open-source blockchain network, approached NeoReach to assist in increasing brand awareness. They wanted to establish themselves as an accessible and fun platform for NFT enthusiasts. Since the campaign’s goal was to broaden the client’s exposure, NeoReach looked for influencers who were already known for their involvement in the NFT space.
Strategic Approach
Here’s how NeoReach helped further its client’s brand exposure:
- Selected 9 influencers with low audience overlap in the gaming, crypto, tech, and entertainment niches
- Selected YouTube and Twitch as the platforms for the campaign due to their high prevalence in the tech and gaming communities
- Got influencers to talk about the Tezos-F1 partnership and the platform’s ease of use
- Showed Tezos’ homepage and other pages through influencer content while exemplifying the platform’s educational videos to show how it works
Tezos saw a 1.3x return on investment through their campaign. The influencer-generated content also received over 1 million views and 40k+ fan engagements.
Since there was little to no overlap between the creators’ audiences, the campaign was able to reach a larger, diverse audience who were genuinely interested in NFTs and the Tezos platform.
Key services and features that set NeoReach apart include:
⭐ Tailored creative strategies aligned with brand messaging
⭐ Influencer negotiation
⭐ Advanced paid media amplification across major social platforms
⭐ Cutting-edge self-service software and API for efficient campaign management
3. MOMENTiQ
Targeting the pinnacle of the influencer marketing domain, MOMENTiQ in Los Angeles has carved a unique niche. With a legacy of serving billions of impressions, they are the trusted partners for some of the world’s premier brands, including TikTok and The Recording Academy.
MOMENTiQ’s seasoned executives haven’t only laid their foundation but are also the brains behind some other influencer marketing agencies, such as Ubiquitous Influence. One of these executives is Alex Elsea, the agency’s founder, who has headed several businesses and was the winner of the Finance Nation Championship by Wells Fargo Advisors, defeating contestants from all other states in the US.
Since MOMENTiQ is the agency that helped establish TikTok Shop marketplace in the US, it’s no surprise that the agency specializes in exclusively providing influencer marketing, organic affiliate, UGC, and live selling services for TikTok Shop.
MOMENTiQ’s expertise is further cemented by the fact that they’re the only agency to be invited by ByteDance to their Chinese headquarters. So, you know that the agency is very much aware of the inner workings of TikTok and how to effectively run campaigns on the platform.
On top of that, MOMENTiQ is also a TikTok Shop Partner and is actually the top-ranked one among the rest. That’s another gem in their crown of expertise and achievements, making them a highly sought-after choice for influencer marketing campaigns.
The MOMENTiQ Solution
MOMENTiQ’s founder, Alex Elsea, proudly shares his agency’s accomplishments on LinkedIn. The campaign they ran for Medicube is a true reflection of what an agency of MOMENTiQ’s caliber can achieve.
The product Medicube wanted to market through TikTok Shop was worth $263, and that was what made the campaign complicated. People aren’t open to the idea of spending such a hefty amount of money on something they’re not sure about. But MOMENTiQ’s ingenious strategy involving TikTok Live sellers and top influencers made the campaign a smashing success.
Strategic Approach
Here’s how MOMENTiQ managed to make this one of the most successful TikTok Shop campaigns ever:
- Selected TikTok creators to run Live showcases of the product
- Got creators to answer user’s questions in real time
- Worked with short video affiliate creators to show real-life results of the product
In a LinkedIn post, Elsea said that their agency’s creators alone drove 70 million impressions for the brand on Live showcases. Overall, the campaign went on for a month, and Medicube sold over 4.24k units.
Core services and highlights are:
⭐ Influencer campaign creation and management (specializing in TikTok and YouTube)
⭐ UGC paid social campaigns optimized for conversions
⭐ UGC Campaigns.
4. HireInfluence
Founded more than a decade ago in 2011, HireInfluence is an award-winning influencer marketing agency that has partnered with household names like Microsoft, MTV, and Oreo.
The agency provides full-service influencer marketing services, including experiential ideation and fulfillment. Additionally, they conduct strategic content amplification for influencer creatives, helping clients see maximum engagement and conversions for their campaigns. HireInfluence can also assist you in on-site brand promos and events.
The agency’s expertise is such that they have won the award for the Best Marketing Agency of the Year at Muse Creative Awards. They also won the Vega Digital Awards recognition for running the best influencer marketing campaign of the year.
They describe themselves as a team of “experience makers, strategic thinkers, trend shapers, innovators, and analysts”. By crafting creative campaigns, they narrate brand stories and deliver immersive experiences that help their clients reach new heights.
As for the talent that they use, all influencers are properly vetted by using tech and taking into account various factors like past work, engagement, and audience interests.
In an interview, Chris Jack, the director of growth strategy at the agency, revealed that they are working with TikTok to leverage “these exclusive features to enhance our client offerings and drive impactful results.”
HireInfluences team members also went to Chicago for a TikTok lunch and learn event for more insights about the platform. So, the agency is a top choice for TikTok marketing campaigns.
In addition to Los Angeles, they also have offices in Houston and New York City.
The HireInfluence Solution
HireInfluence has helped brands ranging from small businesses to Fortune 500 companies reach their target audiences and achieve their marketing goals through influencer marketing. So, when Grammarly came to the agency to position its offering as a must-have option for college students, HireInfluence met their expectations.
To get Grammarly’s message across to as many people as possible, HireInfluence looked for influencers in multiple niches, including sports, science, technology, education, and daily vlogs. The point behind this diverse approach was to find influencers who genuinely use Grammarly and can, therefore, recommend it with confidence.
During this campaign, Grammarly also wanted to promote its new Auto Citation and ToneAI features. So, the influencers had to highlight these features in their posts as well.
For this campaign, HireInfluence targeted audiences between the ages of 18 and 34 since these people were most likely to use Grammarly due to their presence in the educational verticals.
Strategic Approach
Here’s how HireInfluence approached this campaign:
- Conducted extensive research to identify influencers with a strong following in relevant niches
- Partnered with 133 influencers and monitored their content across social media platforms for the utmost optimization
- Got influencers to post multiple times to increase reach and engagement
- Developed a mix of sponsored posts and stories to keep the audience engaged
- Encouraged viewers to use Grammarly Premium through influencer content
The campaign resulted in 214 million impressions and over 33 million video views. Such amazing results were due to HireInfluence’s strategic influencer selection and diversification in terms of content and platforms. They also analyzed the influencer content and made necessary adjustments to ensure maximum impact.
Key services and features include:
⭐ Creative talent sourcing
⭐ Paid media
⭐ Campaign analytics and reporting
⭐ Onsite brand events
5. Pearpop
Pearpop is a standout influencer marketing agency in Los Angeles, offering a full-service approach to influencer marketing. They combine strategy, creativity, and activation to build impactful creator campaigns for brands of all sizes, including Disney, Netflix, and Activision, among others.
One of Pearpop’s key differentiators is their Creative Lab, a full-service team that helps brands craft and execute their influencer marketing strategy from start to finish. With experience from leading agencies and social platforms, the Creative Lab team ensures campaigns are not only creative but also aligned with measurable business objectives.
From initial strategy development to campaign execution, Pearpop supports brands every step of the way.
Pearpop Resources
- Dynamic Matching Algorithm: Called the “Moneyball” for craters, this algorithm uses first and third-party data to match brands with influencers accurately.
- Campaign Portal: A platform that allows brands to manage their influencer marketing campaigns. Contains features such as Creator Review, Content Draft Review, Real-Time Campaign Performance, and more.
- Affiliate Portal: A software specifically designed to vet influencer affiliates. Powered by AI, this software integrates with the worst’s leading affiliate platforms, including TikTok Seller Center.
The Pearpop Solution
Pearpop is also known for managing creator campaigns end-to-end, making it easier for brands to collaborate with creators and drive results. Their technology stack and team focus on creating memorable and measurable campaigns, with tools that help identify, manage, and optimize creator rosters for ongoing collaboration and engagement.
A standout is their latest AI-powered creator review platform, PAIR. PAIR represents the next era of creator marketing, as said by their CEO, Cole Mason. With PAIR, brands would be able to hasten the process of finding the perfect influencer based on their unique needs and requirements.
For instance, Microsoft partnered with Pearpop for a campaign to promote Microsoft 365 and Surface products. While Pearpop initially shortlisted 60 creators for the campaign, they slashed the number in half after using data from PAIR.
Strategic Approach
Microsoft’s Senior Influencer and Innovation Marketing Lead, Marie-Laure De Veyt, said this about the approach:
“Pearpop’s unique technology and approach to connecting creators with the Microsoft brands has made a significant impact on our business. They’ve taken our investment and amplified its effect, making every dollar work harder for us. This approach has been a key driver in how we approach our marketing efforts, directly contributing to our bottom line. This will only accelerate with the exciting launch of PAIR.”
Totaling just 29 creators after the review process, the campaign reached an impressive 107 million impressions and more than 1.1 million direct clicks to retail. And the best part, all at a CPC of $0.7.
- Pearpop boosts the reach of organic creator content through paid media amplification, ensuring a wider audience while maintaining authenticity.
- Pearpop’s full-funnel performance tracking and real-time dashboard consolidate all media metrics, allowing brands to monitor campaign effectiveness from impressions to direct sales.
- Pearpop offers bespoke measurement frameworks, with their Media & Measurement team tailoring systems that integrate with existing business tools for reliable results.
6. inBeat Agency
For those that prefer micro-influencers over well-known celebs, there’s inBeat Agency – one of the best micro-influencer agencies for D2C brands, mobile apps, and consumer packaged goods. They’ve collaborated with thousands of influencers on TikTok and Instagram, but are very selective over creators and work with only the top 3%.
From unboxing videos to testimonials, they can create various types of content for your influencer marketing campaigns. They can also run an influencer-centric focus group to help you gain insights before you launch a new campaign. In addition to influencer marketing, they also focus on paid advertising and like to combine the two.
They have several offices in North America, Europe, and Southeast Asia.
inBeat Agency Resources
Like NeoReach and Ubiquitous, inBeat Agency also has several resources that can help brands streamline their influencer marketing strategies.
- Instagram Engagement Rate Calculator: This calculator allows brands to analyze the follower count, engagement rate, and popular content of Instagram influencers. With a pre-check of influencers, brands can decide if they want to pursue a partnership with them further or not.
- Instagram Fake Follower Checker: The last thing you want is to waste your money on an influencer who cannot bring any engagement for your brand because they have bought their followers. inBeat Agency’s fake follower checker can help you identify which influencers have authentic followers and which ones have a suspicious following.
- Instagram Money Calculator: The money calculator shows you the potential cost of different types of influencer posts depending on their profile performance analytics. Again, it proves to be helpful in giving you an idea of what you can expect to spend when working with a certain influencer. This calculator not only shows you the cost per post but also provides estimated pricing for Instagram Stories and Reels.
The inBeat Agency Solution
inBeat Agency has a huge industry presence, which means they’ve worked with clients like YouTube, Nestle, and Nordstrom, to name a few. One of their most exciting and innovative influencer marketing campaigns was for Bumble, the dating app.
Since Bumble is known for being female-led and empowering, they wanted to create a campaign that could help show potential users how fun and safe the platform is. For this, the company wanted an out-of-the-box idea that seemed more like native content than an ad.
When they reached out to inBeat Agency, the agency knew that they’d have to work with female influencers to portray the brand’s messaging accurately. That’s when they came up with the concept of first-date experiences.
@sashappleton AD – a @Bumble date straight from a movie?? #datingexperience #dating ♬ original sound – sashaappleton
Strategic Approach
Here’s what inBeat Agency did to make Bumble’s content feel authentic and non-salesy:
- Identified female influencers to create content for the brand
- Got the influencers to document their first dates that they had found on Bumble
- Gave them full creative freedom to create a genuine video series
Showing just five first dates, inBeat Agency was able to bring a lot of attention to Bumble. The videos also showed Bumble to be a female-friendly dating app, which was one of their primary objectives.
Key services and features include:
⭐ UGC production
⭐ Competitor research
⭐ Reporting and analytics
7. Open Influence
From automotive to entertainment to fashion, Open Influence is basically open to working with any industry. What’s more, they can also work across all the main social media platforms, including TikTok.
They affectionately refer to themselves as your “campaign co-pilot” and have helped to steer some of the biggest brands like Amazon, Pepsi, and Target to newer heights. For example, for Target they managed to create nearly 21,000 engagements and over four million impressions.
One of the tools that they use to elevate your brand is sophisticated AI algorithms. This way, they can uncover trends and patterns waiting to be explored.
In addition to Los Angeles, they also have a number of other offices across the US as well as in London, Milan, and Hong Kong.
Key services and features include:
⭐ Brand research
⭐ Creative strategy
⭐ Photography and videography
⭐ Robust analytics and reporting
Key Features: Search/Discovery, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Visual Discovery,
Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs
8. inCast
If you specifically want to work with TikTok influencers , be sure to check out inCast — an official TikTok partner and agency that’s trusted by brands like Uber, BMW, and Visa. They’ve worked with thousands of micro influencers and key opinion leaders (KOLs) across the world helping their clients to boost brand awareness, sales, and growth.
One of their unique selling propositions is that they also offer self-managed campaigns. If you prefer a more hands-on approach, this self-serve solution can be a good place to start.
In addition to Los Angeles, they also have an office in São Paulo, Brazil.
Key services and features include:
⭐ Real-time, automated influencer marketing reports
⭐ Campaign and content management
⭐ Global strategies
9. Influence Hunter
Small and medium-sized businesses can check out Influencer Hunter. They consist of a group of growth marketers united by their goal to help brands build their influence through influencers.
While their goal is to make influencer marketing more accessible to smaller businesses, they’ve worked with companies of all sizes and their client list includes major brands like Monster, Honda, and Dermalogica as well.
To help them with their mission, they offer fully customizable campaigns that will fit in with your marketing plan. On top of that, they also have an extensive digital network (their search engine has more than 100 million influencers). One drawback, though, is that they work only on Instagram, YouTube, and TikTok.
Key services and features include:
⭐ Analytics and reporting
⭐ Outreach and negotiations
⭐ Paid campaigns
⭐ Gifting campaigns
10. MoreInfluence
MoreInfluence uses influencer marketing strategies to help brands reach their target audiences. One of their unique features is that they’re “influencer agnostic”. They don’t represent or manage any influencers.
This means that when they suggest influencers for your campaign, they have no hidden, self-serving agendas. Instead, they let your interest guide them. In short, authenticity is one of their main driving forces.
After influencers have been identified and approved, they’ll also help you with content approval before your content gets posted to the social media pages of the influencer. Then, to measure the success of posts and campaigns, they also implement a data-driven, internal analytics process.
In addition to Los Angeles, they also have offices in Boston, Massachusetts and Eatontown, New Jersey.
Key features and services include:
⭐ Contract negotiation
⭐ Influencer relations
⭐ Content guidelines
⭐ Quality assurance
⭐ Data and reporting
⭐ Paid social
11. Influicity
If you operate in the B2B sector, you can check out Influicity. They’re an influencer-first, modern media and marketing agency that uses the power of influencer marketing to create loyal brand communities. In addition to creator-made content, they can also produce various other types of content including white papers, blog posts, and brand-anchored podcasts.
One of their key traits is that their decisions are based on data. By taking the time to sift and analyze data, they can identify the influencers that align with your brand’s specific goals the best.
According to their website, 80% of their clients have worked with them for over four years. What’s arguably even more impressive is their client list which includes names like Shopify, Warner Bros. Pictures, and Universal Music Group.
In addition to Los Angeles, they have several other offices across North America.
Key services and features include:
⭐ Paid media
⭐ SEO
⭐ Media buying
12. Vampped
Vampped is one of the leading influencer marketing agencies in LA and has worked with names like Harley-Davidson, Bumble, and Puma. Their team of producers specialize in influencer strategic planning, social campaigns, and experiential marketing.
They use a four-step process, starting with defining the social mission. Once they have a deep understanding of the task and desired results, they shift their attention to selecting the social platforms and format. Only after they know the goals and creative direction do they start to create campaign content.
For example, when Harley-Davidson turned to Vampped to generate brand awareness through an event and original influencer-generated content (IGC), they invited thousands of influencers to their pop-up experience. The result — nearly 10 million impressions and a reach of over 5 million.
Key services and features include:
⭐ Video content production
⭐ Influencer strategies
⭐ Events
13. Be Social
Be Social is a digital communications company that focuses on influencer marketing or, to use their own words, they’re “an awareness-building powerhouse”. Based in LA, they boast millions of influencers in their network and can offer talent management services to aspiring influencers too.
Add to that the relationships they have with their media partners and they’re perfectly equipped to help your brand create that awareness that it deserves through print and other digital channels too.
Their team can help you with influencer casting to data analysis and everything in between. They work across all the main social media channels, including TikTok, and can also offer social media management consulting to help you get your brand in tip-top shape for influencer marketing.
On top of creating online experiences, they’re also experienced at putting together offline events that offer a fresh perspective. This way, you can engage with consumers in person too.
In addition to Los Angeles, they also have an office in New York City.
Key services and features include:
⭐ Experiential marketing
⭐ Paid marketing
⭐ Media relations
⭐ Social media management
14. TOP Worldwide
TOP is a full-service global marketing agency that has served a wide range of industries including B2B, tech, and consumer packaged goods. At the core of TOP’s philosophy is to drive measurable results. As they put it on their LinkedIn page, data-driven thinking is in their DNA.
Included in their core services is influencer marketing. Whether you prefer nano influencers over mega stars, their proprietary network has all types of influencers. As a matter of fact, they recommend that you work with multiple influencers so that you can reach more targeted audiences.
In addition to data, emotional engagement is key. Their team of in-house strategists, writers, and designers will craft digital assets that have an emotion-driven narrative which they’ll then share with their global influencer network.
If you prefer a more hands-on approach, they also include influencer marketing training in addition to full-service campaigns.
In addition to Los Angeles, they have offices in several other cities across North America as well as an office in London.
Key services and features include:
⭐ Branding
⭐ Public relations
⭐ Copywriting
⭐ Digital marketing
15. Runway Influence
If you specifically want to make a model the face of your influencer campaign, you can reach out to Runway Influence. As their name suggests, they specialize in working with model influencers to promote destinations and high-end brands, venues, and products.
They’ve worked with a number of fashion labels as you would expect, but their services aren’t restricted to this industry and they’ve also partnered with the likes of Heineken, Lexus, and Google.
As they’re a digital marketing agency, they can also create various other types of social media campaigns. Plus, not only do they have access to a network of beautiful models, but also stunning locations.
Speaking of location, while they’re based only in LA, travel plays an important role in their business. They really make an effort to arrange face-to-face meetings and make it their mission to establish personal relationships with their talent roster.
Key services and features:
⭐ Influencer identification
⭐ Contract negotiation
⭐ Content production
⭐ Social media management
16. IMA
IMA is a full-service influencer agency that can manage campaigns from the beginning to the very end. Not only can they help with all the phases, but they’re also comfortable working with a long list of channels.
They cover all the main social media channels as well as other less mainstream channels such as Weibo, WeChat, and Snapchat, making them a great choice if your target audience is located mostly in Asia.
This is made possible by the fact that they don’t represent any influencers. Instead of having to turn to an existing network, they’re happy to find the perfect influencer for every new campaign. Their database has more than 19 million influencers and so you’re bound to find the right match.
In addition to Los Angeles, they also have offices in Europe, the UK, South America, and Asia.
Key services and features include:
⭐ Influencer search
⭐ Content guidelines
⭐ Paid social
⭐ In-depth reporting and analytics
17. Mostly Sunny
Lifestyle brands can check out Mostly Sunny. They’re a data-driven influencer marketing agency that’s on a mission to humanize brands. To do this, they rely a lot on visual storytelling and work with talent on Snapchat, YouTube, Facebook, and Instagram. In addition to social media influencers, they also work with lifestyle bloggers.
One of their unique features is that they use AI and machine learning to help with influencer discovery. This way, they can analyze thousands of data points to identify influencers who’ve already established a relationship with your target audience. In short, this tech gives them much better insight into what the true identity of the influencers is to find the best match.
In addition to Los Angeles, they also have an office in New York City.
Key services and features include:
⭐ Content creation
⭐ Media partnerships
⭐ Digital PR
⭐ Paid social
⭐ Reporting
What Does an Influencer Agency Do?
Connecting Brands with Social Media Influencers
An influencer agency's primary role is to bridge the gap between brands and social media influencers. They specialize in identifying and connecting brands with influencers who can effectively promote products, services, or brand messages to a target audience.
For instance, MOMENTiQ excels in creating impactful connections between brands and influencers, particularly on TikTok and YouTube.
They have successfully partnered with leading brands like TikTok Shop and The Grammy Awards, where their campaigns generated billions of impressions. Their expertise in matching brands with the right influencers has made them a trusted partner for Fortune 500 companies, driving significant engagement and brand awareness.
Managing Influencer Marketing Campaigns
Managing an influencer marketing campaign involves much more than just pairing a brand with an influencer. Influencer agencies are responsible for the entire process, from initial strategy development to the final performance analysis. This includes planning, executing, and optimizing campaigns to meet specific brand goals.
NeoReach is a prime example of an agency that takes a comprehensive approach to campaign management. They specialize in creating tailored strategies that align with a brand's messaging, as seen in their successful collaborations with brands like NVIDIA and Sam’s Club.
NeoReach's ability to manage every detail, including legal compliance and payment processes, ensures a seamless and effective campaign execution that resonates with the target audience.
Identifying and Aligning Influencers
A critical responsibility of influencer agencies is to identify influencers who align with a brand’s target audience and values. The selected influencers must create content that resonates with both the brand and the influencer’s followers.
For example, Ubiquitous in Los Angeles focuses on identifying influencers with a proven track record, using real-time performance metrics and historical data to ensure that the influencer’s content will effectively engage the target audience.
Ubiquitous has worked with brands like Disney and Amazon, where their strategic influencer alignments have led to doubling client engagement rates, showcasing their expertise in selecting the right influencers for the job.
Coordinating Campaign Logistics and Measuring Success
Influencer agencies handle all campaign logistics, including contract negotiations, content creation coordination, and performance tracking. Their expertise and industry connections are essential in driving engagement, increasing brand awareness, and delivering measurable results.
MOMENTiQ, for example, not only connects brands with influencers but also manages the logistics of influencer campaigns, particularly on TikTok Shop. Their streamlined approach ensures that every campaign is executed flawlessly, with a strong focus on conversions and ROI. This attention to detail and commitment to excellence has made MOMENTiQ a go-to agency for large-scale campaigns, ensuring that brands see tangible results from their influencer marketing efforts.
How to Choose an Influencer Marketing Agency?
Here are some things to keep in mind when choosing an influencer marketing agency.
Assessing Industry Expertise and Track Record
When choosing an influencer company, start by evaluating the agency's experience in your specific industry. Look at their track record with similar brands to determine if they have the relevant expertise to meet your needs.
You can also select an agency based on the platform they specialize in. For example, Ubiquitous specifically manages influencer marketing campaigns for Instagram, TikTok, and YouTube. So, if you're planning to use these platforms, Ubiquitous will be an excellent choice.
Similarly, Open Influence has a list of industries in which it has served clients on its Work web page. Some of them include alcohol, auto, CPG, beauty, finance, QSR, and healthcare. So, if you specifically want to run a QSR campaign, Open Influence would be a better choice than most other agencies.
It's not that other agencies won't be able to handle your campaign. It's just that if an agency has a proven track record in running campaigns for QSR brands, you can expect them to have insights and expertise that others might not.
Evaluating Comprehensive Service Offerings
Ensure the influencer company offers a full suite of services, including influencer sourcing, content creation, and performance tracking. Comprehensive services are essential for executing successful and cohesive influencer campaigns.
Take MOMENTiQ as an example. Even though the agency only focuses on TikTok Shop, they offer pretty much every service you could need in this regard. Besides influencer management, they also run ads on influencer content.
They can also source UGC content to complement influencer efforts. More importantly, they're adept at TikTok shopping campaigns, particularly by mobilizing influencers through live selling. Long story short, the agency can do all this TikTok Shop. That's what you should look for in a partner, regardless of your platform or niche.
Reviewing the Agency's Influencer Network
It's important to evaluate the agency's network of influencers to confirm they have access to creators who align with your brand's values and audience demographics. The right match can significantly impact the effectiveness of your campaigns.
Many of the agencies we have mentioned above act as talent agencies, which means they have an extensive network of influencers from which they can find creators for your campaign. You should be able to see a list of influencers and their stats either through the agency's software or by getting in touch with them to make sure you're working with the right influencers for your brand.
NeoReach is a good example here. The agency has a web page dedicated to its creators where you can learn more about the top talent.
Plus, NeoReach created a #Verified video series in which its experts discussed diverse creators who are a part of the agency's roster. Since NeoReach is so transparent about its creators, clients can easily evaluate if an influencer matches their brand image.
Considering Transparency and Data-Driven Approaches
Look for agencies that emphasize transparency in reporting and use a data-driven approach to measure campaign ROI. This ensures you can track the success of your campaigns and make informed decisions for future strategies.
Ideally, you want the agency to update you regularly on the progress of your campaign. They should also show you if they're able to meet the KPIs you discussed at the beginning of your collaboration.
In the Ubiquitous campaign for Lyft we mentioned above, we discussed how the agency had a tracking sheet where they logged the progress of each influencer's post. The sheet was accessible to Lyft. So, the brand was not left in the dark about where their campaign was going. Instead, they could see the real-time performance of their influencers' posts and ask for adjustments if needed.
What Are the Benefits of an Influencer Marketing Agency in LA?
Picture this: you’re trying to navigate the world of social media, hunting for the perfect influencers, tracking metrics, measuring engagement rates, studying brand alignments, and that’s just before actually running a campaign. It's not only time-consuming but also very resource-intensive.
Working with an influencer marketing agency in LA takes away this burden and brings with it a host of benefits.
Expert Influencer Identification and Brand Alignment
Forget spending hours scrolling through Instagram, hoping to find "the one" influencer. Agencies are like matchmakers—they know the perfect influencers for your brand.
Whether it’s a TikTok dance star or a YouTube tech guru, they’ll hook you up with the creators who get your audience. And the best part? They’ve done this a thousand times, so no more guesswork. We saw this expertise in the campaign Inbeat Agency ran for Greenpark.
When launching their new app, Greenpark wanted to raise brand awareness and get new users at an economic cost. They had to compete with big industry players, and that required some serious marketing. So, inbeat Agency brainstormed creative concepts and hooks. They also write the scripts for micro-influencer content.
The results were remarkable, with a 6x increase in daily installs and a 300% increase in customer spending.
Top-Notch Creativity
An influencer reading a script talking about how awesome your brand is won't cut it. Your audience wants a story; they want to feel the real-life experience of your product or service. This is where an agency can really elevate your influencer marketing game.
They know how to craft engaging and creative campaigns that captivate audiences and make them want to know more about your brand. These agencies are full of creative experts who can turn even the most "meh" product into something influencers are dying to talk about.
One such campaign was run by HireInfluence for Joah Beauty. The agency partnered with beauty influencers to create a creative campaign that got people to talk about the brand's pimple patch online. The influencers had to show that the pimple patch not only worked but was also not visible on the skin.
But instead of just saying this out loud in a video, the influencers put the pimple patch on and asked their followers to find it on their faces in the videos. With such a creative concept, HireInfluence was able to get over 4 million impressions for the brand. Even better, they won an award for the best influencer marketing campaign of the year.
Industry Insights and Expertise
Influencer marketing agencies are tapped into the influencer world like no one else. They know who’s hot, who’s up-and-coming, and who’s overhyped. Basically, they’re your backstage pass to the influencer VIP section. For example, MOMENTiQ has been the only US agency invited to the headquarters of ByteDance in China. So, there's no doubt that they would know more about TikTok Shop than you could imagine.
Similarly, Ubiquitous gave people $1,000 to scroll on TikTok and derive insights. Since these insights came from regular TikTok users, they helped the agency inform their campaigns to target the same audiences. These are resources that aren't available to regular brands or marketers.
Detailed Analytics and Campaign Optimization
Agencies don’t just wave goodbye after the campaign goes live. Want to know how many clicks, likes, and shares you got? They've got dashboards and data that they use to constantly improve your influencer marketing efforts. Since most agencies also share these portals with clients or give them weekly updates, you're always on the same page as them.
Your Campaign Glow-Up Starts With LA Influencer Marketing Agencies
Los Angeles has cemented its reputation as a global hub for influencer marketing, where the convergence of creativity, technology, and star power fuels some of the most successful campaigns in the industry.
The influencer marketing agencies based in this dynamic city are at the forefront of this movement, driving brand engagement and consumer connections across the globe.
From MOMENTiQ's impressive TikTok and YouTube campaigns to NeoReach's data-driven strategies for Fortune 500 companies, these agencies demonstrate that LA is not just a city of traditional celebrities but also a hub of the best influencer marketing agencies in the USA.
Our guide covers the top influencer marketing agencies in LA, along with instructions on how to select the best match for your brand and campaign goals. When going through the selection process, don't forget to look at the agency's case studies to see the strategies they use to deliver results.
Frequently Asked Questions
Comparing Influencer Marketing Agencies
These agencies operate across diverse sectors, such as Business Services, Advertising & Marketing, eCommerce, Social Media, and Region, among others. Explore the sections below for an overview of Influencer Marketing Agencies categorized by:
- 30 Best Influencer Marketing Agencies in the USA
- Top 19 Influencer Marketing Agencies in London
- Best Global Influencer Marketing Agency
- 6 Leading LinkedIn Influencer Marketing Agencies
- Top 10 Multicultural Influencer Marketing Agencies
- Find The Right TikTok Influencer Marketing Agency
- Top 15 NYC Influencer Marketing Agencies
- Top 8 Threads Influencer Marketing Agencies
What should I look for when choosing an influencer marketing agency?
When selecting an influencer marketing agency, prioritize their experience in your niche, their network of influencers, transparency in reporting, and the ability to create tailored campaigns that align with your brand's goals. It's also important to check client testimonials and case studies to gauge their success rates.
How do influencer marketing agencies manage campaign budgets?
Influencer marketing agencies typically manage campaign budgets by first understanding your objectives and then allocating funds across influencer partnerships, content creation, and ad spend. They often use data-driven strategies to optimize spending and ensure maximum ROI, with regular updates and transparent reporting.
Can small businesses benefit from influencer marketing agencies?
Yes, small businesses can greatly benefit from influencer marketing agencies. These agencies can connect small brands with micro and nano influencers who have highly engaged audiences, often at a lower cost. This targeted approach helps small businesses build brand awareness and drive conversions efficiently.
How do influencer marketing agencies measure campaign success?
Influencer marketing agencies measure campaign success through metrics like engagement rates, reach, conversions, and ROI. They use advanced analytics tools to track performance across platforms and provide detailed reports that help brands understand the impact of their campaigns and refine future strategies.
Comparing marketing agencies for businesses
Not all marketing agencies are the same. They specialize in different niches, industries, campaign types, and platforms. Here are the agencies we have categorized based on their specializations.
What are the top influencer marketing agencies in LA?
Since it’s a hub of entertainment and fashion, LA has many influencer marketing agencies. We’ve overviewed some of the best ones below.
Influencer Marketing Agency | Location | Size | Channels |
MOMENTiQ | Los Angeles | 10 - 50 | TikTok Shop |
NeoReach | Los Angeles, San Francisco, Orlando, Tokyo | 50+ | Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, Telegram, Discord |
Ubiquitous | Los Angeles | 10 - 50 | Instagram, TikTok, YouTube |
HireInfluence | Houston, Los Angeles, New York | 1 - 10 | Facebook, Instagram, LinkedIn, X, Pinterest, Reddit, Snapchat, Telegram, Discord |
inBeat Agency | Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris | 10 - 50 | Facebook, Instagram, Snapchat, TikTok, YouTube |
Open Influence | Los Angeles | 50+ | Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat |
inCast | Los Angeles, São Paulo, Rio de Janeiro | 1 - 10 | Facebook, Instagram, Pinterest, X, YouTube, Snapchat |
Which services do LA influencer marketing agencies provide?
Influencer marketing agencies in LA provide several services from influencer sponsorships to influencer ads and experiential activation. The top agencies offer these services.
Influencer Marketing Agency | Live Selling | Influencer Events | Paid Social Amplification | Full-Service Campaign Design | Talent Management |
MOMENTiQ | ✔ | x | ✔ | ✔ | x |
NeoReach | x | ✔ | ✔ | ✔ | ✔ |
Ubiquitous | x | x | ✔ | ✔ | ✔ |
HireInfluence | x | ✔ | ✔ | ✔ | x |
inBeat Agency | x | x | ✔ | ✔ | x |
Open Influence | x | ✔ | ✔ | ✔ | ✔ |
inCast | x | ✔ | ✔ | ✔ | x |
How much does it cost to work with influencer marketing agencies in LA?
The pricing of influencer marketing services varies across agencies. While some agencies may offer services for under $10,000, others only run larger campaigns. The total cost of your campaign will also depend on the number and size of influencers you want to work with.
Influencer Marketing Agency | Minimum Campaign Size | Best For |
MOMENTiQ | $50,000+ | Enterprises and large brands |
NeoReach | $50,000+ | Large brands |
Ubiquitous | $20,000+ | Medium-sized brands |
HireInfluence | $50,000+ | Large companies |
inBeat Agency | $50,000+ | Enterprises and large brands |
Open Influence | $50,000+ | Enterprises and large brands |
inCast | $5,000+ | Small and mid-market brands |