Social media has been a vital part of digital marketing for years. Of course, just being on social media here and there isn't enough for it to make a difference for your business. To get the most return from your social media content, you need to post consistently and regularly. When you consider everything else that you need to get done in a day, it can get overwhelming fast. That's why we've put together this list of our favorite free social media scheduling tools. Full disclosure, we've included some social media scheduling tools on this list even if they have a free trial because we think they're valuable enough that you need to know about them. We want the best for you, and sometimes that means spending a few dollars on a tool that's going to work really well.
Before we get into the scheduling tools, let's take a look at three things you'll want to check for should you decide to go rogue and look for free social media scheduling tools on your own.
20 Free (or Free-ish) Social Media Scheduling Tools to Boost Your Social Media ROI:
What to Look for in Social Media Scheduling Tools
There's no shortage of social media scheduling tools on the market. It's easy to get distracted by the top-of-the-line tools with all the bells and whistles but your wallet will thank you for reeling it in and focusing on the three most important features you should look for when choosing scheduling tools for social media.
Easy Management From a Single Dashboard
The purpose of using a social media scheduling tool is to make your job easier. The tool you choose should make it easy to manage scheduling for all the most popular social media platforms from a single dashboard.
Another important thing to look for when choosing the right social media scheduling tool for your business is automation. Any tool worth its salt will give you what you need to schedule and automatically publish content.
Social media marketing isn't a "set it and forget it" thing. After you've started publishing, you need to know how your content is performing. Performance tracking is another feature that you need in your social media scheduling tool.
20 Free Social Media Scheduling Tools
Without further ado, let's take a closer look at the 20 free (or free-ish) social media scheduling tools you can use to grow your business in 2021.
Loomly offers a 15-day free trial. Pricing starts at $25/month.
Loomly strives to make it easier for businesses to manage their social media. You start by setting up your calendar, time zone, and industry. Then, you can schedule your posts directly in Loomly, including publishing directly to Instagram. Where Loomly really shines is its workflows. You can use it to set up workflows to move your content from draft through publish and it doesn't take much to get your new posts set up. Just set the post details and choose the social media platforms you want to publish the content on. From there, you can define generic content as well as fine-tune your settings for each social channel.
Agorapulse offers a 30-day free trial. Pricing starts at $79/month.
Agorapulse is a great tool if you need something to help you schedule posts, engage with your followers, and report on your social media metrics across social media channels. It includes flexible scheduling options, automatic report scheduling, ad comments management, top-notch customer support, and more.
SocialPilot offers a 14-day free trial. Pricing starts at $25.50/month.
SocialPilot is a cost-effective social media scheduling tool that is the go-to for teams and agencies. You can use SocialPilot to make daily social media tasks easy and increase community engagement. It covers basic social media functionality needs like bulk post scheduling as well as offering a range of other powerful features that make it great for multiple types of businesses, from small businesses to marketing agencies to large enterprises.
ContentCal offers a free Hobbyist account. Paid plans start at $17/month.
ContentCal is great for eCommerce merchants and bloggers with a big focus on visually appealing content. The platform makes it easy for your entire team to view, approve, reject, and remove content using approval workflows. ContentCal also has Planning Channels so you can choose the number of social media platforms you want to schedule posts for. Plus, adding and removing social media channels to your list is a breeze.
Buffer offers a 14-day free trial as well as a free plan. Paid plans start at $12/month.
Buffer is one of the more popular social media scheduling tools, and with good reason. It has a free version and a streamlined dashboard that makes it easy to schedule and view your social media posts. The platform is full-featured and gives you the tools you need for publishing, analytics, audience engagement, and team collaboration.
SocialOomph offers a 30-day money-back guarantee and a free plan. Pricing starts at $15/month.
SocialOomph includes tons of features for several different social media platforms, including analytics and scheduling. You can use the platforms to automate direct messages to new followers and look for Twitter influencers through keyword searches.
Crowdfire offers a free plan. Paid plans start at $7.48/month.
Crowdfire is one of our favorite social media scheduling tools. It lets you schedule your content across social media channels and also helps you get tailored content for different social networks by searching through third-party content that your audience would be interested in. Crowdfire also offers solutions for monitoring your competitors so you can adopt and adapt what's working for them.
Later offers a free plan. Paid plans start at $12.50/month.
Later is a super popular free social media scheduling tool. You can use it to plan, schedule, and publish content across social media platforms, streamline your workflow, and build a social media marketing strategy that works. It has a visual planner that helps you create the look you're going for on Instagram and other platforms.
Hootsuite offers a 30-day free trial and has a free plan available. Paid plans start at $49/month.
Hootsuite will help you streamline your social media scheduling, making it easy to create, curate, schedule, manage, and report on your social media benchmarks with ease. You can automatically schedule unlimited posts so you can be active on your social platforms even when you're sound asleep. The platform is chock full of features and integrates with 150+ solutions to make social media scheduling and management easier.
10. Sprout Social
Sprout Social offers a 30-day free trial. Paid plans start at $99/month.
Sprout Social is more than a social media scheduling tool. It's an all-in-one social media management tool. And, it's also one of the more expensive tools on our list. It includes all the tools you need to create, schedule, and publish across social media platforms as well as report on and monitor your performance.
11. Zoho Social
Zoho Social offers a 15-day free trial. Plans start at $10/month.
Zoho Social is just one part of the Zoho suite of products but it's available on its own. The platform makes it easy to schedule posts and even offers predictions for when your followers are most likely to engage with your content. It has a content calendar so you can organize your posts however you want. Zoho Social also has the tools you need to monitor your content and understand what's going on with your followers with its comprehensive analytics tools.
NapoleonCat offers a 14-day free trial. Plans start at $21/month.
NapoleonCat is a social media scheduling tool that can help you manage your social media engagement across all major social media platforms. With this platform, you can automate publishing, run in-depth reports, and conduct competitive analysis.
Ubercircle offers a free trial. Plans start at $9.99/month.
In just 10–20 minutes a day, you can streamline your social media and get your content out to your audience saving yourself hours of planning and scheduling. The platform makes it easy to schedule and publishing automatically across social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Friends+Me offers a free trial and a free plan is available. Paid plans start at $7.50/month.
Friends+Me is a free social media scheduling tool that helps you create and publish content automatically across your favorite social media platforms. It has a browser extension you can use to capture content you want to share from anywhere on the internet and you can schedule bulk posts with a single click.
IFTTT offers a free plan. Paid plans start at $3.99/month.
IFTTT isn't a traditional social media scheduling tool. However, IFTTT makes it easy to connect your favorite social media platforms so you can share content based on whatever rules you want to set. Do you want to automatically tweet out any of the images you share to Facebook? IFTTT can make that happen, automatically.
16. Sked Social
Sked Social offers a 7-day free trial. Plans start at $21/month.
Sked Social's 360-degree platform lets users plan, create, save, and publish social media content from a single place and makes it easy to collaborate with customers and team members. The platform includes image editing tools with more than 60 filters, cropping tools, stickers, texts, and overlays so you can make your content stand out. Then, when you're ready, just drop your content into the queue. You can pick just the right time to publish, create a calendar with your own special holidays and promotions, and filter your content by day, week, or month.
Tweetdeck is completely free.
If Twitter is the only social media platform for you, Tweetdeck may just be the free social media scheduling tool for you. Just sign in with your Twitter account and you can set up customized streams including tweets, messages, notifications, tags, and scheduling. It's particularly useful if you're managing more than one Twitter account.
Planoly offers a free plan. Paid plans start at $7/month. You can even add social selling functionality for $29/month.
Planoly is an official Instagram and Pinterest partner that helps users draft, plan, schedule, and publish content quickly and easily. It has Instagram direct publishing, analytics, reporting, and is great for all size businesses. You can create and customize content for your social media platforms using Planoly's collection of designer templates and design app. The platform makes it easy to create and customize social content, create multiple content buckets, save your favorite templates, and even save and import content to Planoly to schedule it any time.
Airtable has a free plan. Paid plans start at $10/user/month and include a free trial period.
Airtable is essentially an interactive spreadsheet that you can use to plan out your social media marketing. It has tons of templates that will help you create the best possible social media scheduling template. Plus, with Airtable Automations, you can set up Airtable to automatically publish your social content.
RecurPost offers a 14-day free trial. Plans start at $20.83/month.
With RecurPost, you can automatically share your social media posts at the right time, saving time and increasing your engagement. The social media scheduler makes it easy to implement your social media marketing strategy and improve customer experience. You can track and respond to chats, mentions, comments, and more from a single place.
Choose From the Best Free Social Media Scheduling Tools
Each of the free social media scheduling tools on this list will help you automate your social media strategy so you can get more return for less effort. Every platform on our list is either completely free or offers a free trial so you can get a feel for the tool and how it's going to work for you before you need to pay for it.