23 Free Social Media Scheduling Tools to Boost Your Social Media ROI

Social media has been a vital part of digital marketing for years. Of course, just being on social media here and there isn't enough for it to make a difference for your business. To get the most return from your social media content, you need to post consistently and regularly. When you consider everything else that you need to get done in a day, it can get overwhelming fast. That's why we've put together this list of our favorite free social media scheduling tools. Full disclosure, we've included some social media scheduling tools on this list even if they have a free trial because we think they're valuable enough that you need to know about them. We want the best for you, and sometimes that means spending a few dollars on a tool that's going to work really well.

Before we get into the scheduling tools, let's take a look at three things you'll want to check for should you decide to go rogue and look for free social media scheduling tools on your own.


Free  Social Media Scheduling Tools to Boost Your Social Media ROI:


What to Look for in Social Media Scheduling Tools

There's no shortage of social media scheduling tools on the market. It's easy to get distracted by the top-of-the-line tools with all the bells and whistles but your wallet will thank you for reeling it in and focusing on the three most important features you should look for when choosing scheduling tools for social media.

Easy Management From a Single Dashboard

The purpose of using a social media scheduling tool is to make your job easier. The tool you choose should make it easy to manage scheduling for all the most popular social media platforms from a single dashboard.

Automation

Another important thing to look for when choosing the right social media scheduling tool for your business is automation. Any tool worth its salt will give you what you need to schedule and automatically publish content.

Performance Tracking

Social media marketing isn't a "set it and forget it" thing. After you've started publishing, you need to know how your content is performing. Performance tracking is another feature that you need in your social media scheduling tool.


Free Social Media Scheduling Tools

Without further ado, let's take a closer look at the 23 free (or free-ish) social media scheduling tools you can use to grow your business.

1. Loomly

Loomly

 

Loomly offers a 15-day free trial. Pricing starts at $26/month.

Loomly strives to make it easier for businesses to manage their social media. You start by setting up your calendar, time zone, and industry. Then, you can schedule your posts directly in Loomly, including publishing directly to Instagram. Where Loomly really shines is its workflows. You can use it to set up workflows to move your content from draft through publish and it doesn’t take much to get your new posts set up. Just set the post details and choose the social media platforms you want to publish the content on. From there, you can define generic content as well as fine-tune your settings for each social channel.

Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.1
Ease of Use
4.6
Support
4.7
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$26
Pros and Cons
Intuitive management tool
Inexpensive
Easy to learn platform
Requires additional integrations for some social publishing
Too many bots may bother users
Calendar function may be hard to access
Best for: Agencies, freelancers, startups, non profit organizations, influencers & individuals
Loomly
4.5 out of 5 stars
This cloud-based marketing solution works best for freelancers, influencers and social media managers looking to best manage content on social media platforms.

2. AgoraPulse

AgoraPulse

Agorapulse offers a 30-day free trial. Pricing starts at $79/month.

Agorapulse is a great tool if you need something to help you schedule posts, engage with your followers, and report on your social media metrics across social media channels. It includes flexible scheduling options, automatic report scheduling, ad comments management, top-notch customer support, and more.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

3. SocialPilot

SocialPilot

SocialPilot offers a 14-day free trial. Pricing starts at $25.50/month.

SocialPilot is a cost-effective social media scheduling tool that is the go-to for teams and agencies. You can use SocialPilot to make daily social media tasks easy and increase community engagement. It covers basic social media functionality needs like bulk post scheduling as well as offering a range of other powerful features that make it great for multiple types of businesses, from small businesses to marketing agencies to large enterprises.

SocialPilot
4.2 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.6
Ease of Use
4.4
Support
4.5
Overall Score
4.2
Features & Pricing
Analytics
Automated Publishing
Content Management
Conversion Tracking
Multi-Account Management
Post Scheduling
Price starting at:$25
Pros and Cons
Extensive focus on automation
Easy-to-navigate dashboard
Simple search features for past content
Integrations with almost every social platform
Must edit the same post for each channel individually
Outdated interface
Lacks advanced features
Tagging only works for business pages
Best for: Digital marketing agencies and SMBs
SocialPilot
4.2 out of 5 stars
SocialPilot centralizes your social media management to help improve efficiency. The tool features automated post schedule, marketing tools, and other unique features to propel your social strategy.

4. ContentCal

ContentCal

ContentCal offers a free Hobbyist account. Paid plans start at $17/month.

ContentCal is great for eCommerce merchants and bloggers with a big focus on visually appealing content. The platform makes it easy for your entire team to view, approve, reject, and remove content using approval workflows. ContentCal also has Planning Channels so you can choose the number of social media platforms you want to schedule posts for. Plus, adding and removing social media channels to your list is a breeze.

ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Support
4.8
Overall Score
4.7
Features & Pricing
Analytics
Automated Publishing
Contact Management
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Hashtag Tracking
Content Planning
Content storage
Hashtag Management
Price starting at:$30
Pros and Cons
Simple user interface with productivity workflow
Direct scheduling for multiple platforms
Collaboration tools
Tiered customer service model
Some SoMe platforms are not supported
Best for: Businesses, agencies, and freelancers
ContentCal
4.7 out of 5 stars
Manage multiple accounts and post to multiple accounts using Onlypult, a social media management tool. This platform allows you to customize posting based on your needs as well as manage engagement.

5. Buffer

Buffer

Buffer offers a 14-day free trial as well as a free plan. Paid plans start at $5/month.

Buffer is one of the more popular social media scheduling tools, and with good reason. It has a free version and a streamlined dashboard that makes it easy to schedule and view your social media posts. The platform is full-featured and gives you the tools you need for publishing, analytics, audience engagement, and team collaboration.

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

6. Socialoomph

Socialoomph

SocialOomph offers a 30-day money-back guarantee and a free plan. Pricing starts at $15/month.

SocialOomph includes tons of features for several different social media platforms, including analytics and scheduling. You can use the platforms to automate direct messages to new followers and look for Twitter influencers through keyword searches.

Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.0
Support
3.8
Overall Score
3.7
Features & Pricing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling
Price starting at:$55
Pros and Cons
Extensive integrations
Lifetime free account
Competitive features for post publishing and use
Bulk scheduling feature
Fast billing cycle every 2 weeks
​Basic reporting features for some platforms
Best for: Social media users
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

7. Crowdfire

Crowdfire

 

Crowdfire offers a free plan. Paid plans start at $7.48/month.

Crowdfire is one of our favorite social media scheduling tools. It lets you schedule your content across social media channels and also helps you get tailored content for different social networks by searching through third-party content that your audience would be interested in. Crowdfire also offers solutions for monitoring your competitors so you can adopt and adapt what’s working for them.

Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.2
Ease of Use
4.3
Support
4.0
Overall Score
3.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$9.99
Pros and Cons
Automated scheduling suggestions
Tailor posts to each platform in one view
Manage multiple accounts
Not easy to link accounts
Some processes can take time to set up
Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups
Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!

8. Later

Later

 

Later offers a free plan. Paid plans start at $15/month.

Later is a super popular free social media scheduling tool. You can use it to plan, schedule, and publish content across social media platforms, streamline your workflow, and build a social media marketing strategy that works. It has a visual planner that helps you create the look you’re going for on Instagram and other platforms.

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$18
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
Lack of eCommerce integration
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

9. Sprout Social

Sprout Social

Sprout Social offers a 30-day free trial. Paid plans start at $99/month.

Sprout Social is more than a social media scheduling tool. It’s an all-in-one social media management tool. And, it’s also one of the more expensive tools on our list. It includes all the tools you need to create, schedule, and publish across social media platforms as well as report on and monitor your performance.

Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
4.4
Support
4.3
Overall Score
4.4
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$89
Pros and Cons
Easy to navigate interface
User-friendly publishing calendar
Robust reporting
Competitive analysis features
Expensive price tag
Support can be slow
Lack of native support for some social networks
Best for: Brands and organizations of all sizes
Sprout Social
4.4 out of 5 stars
Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness.

10. Zoho Social

Zoho Social

 

Zoho Social offers a 15-day free trial. Plans start at $10/month.

Zoho Social is just one part of the Zoho suite of products but it’s available on its own. The platform makes it easy to schedule posts and even offers predictions for when your followers are most likely to engage with your content. It has a content calendar so you can organize your posts however you want. Zoho Social also has the tools you need to monitor your content and understand what’s going on with your followers with its comprehensive analytics tools.


11. NapoleonCat

NapoleonCat

NapoleonCat offers a 14-day free trial. Plans start at $23.25/month.

NapoleonCat is a social media scheduling tool that can help you manage your social media engagement across all major social media platforms. With this platform, you can automate publishing, run in-depth reports, and conduct competitive analysis.

NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.8
Reporting
4.9
Overall Score
4.6
Features & Pricing
Automated Publishing
Analytics/Reporting
Content Calendar
Facebook Ads Moderation
Competitor Tracking
Moderator Activity Reports
Sentiment Mapping
Language Translation
Social Inbox
Price starting at:$24
Pros and Cons
Publishing and scheduling to social media
In-depth analytics on social profiles
Social inbox that consolidates messages
Multi-hashtag searches
Confusing billing options
Glitchy interface
Difficult-to-use interface
Best for: Small businesses, e-commerce, agencies, marketers, digital influencers
NapoleonCat
4.6 out of 5 stars
This social media management tool is created specifically for social media managers, agencies, marketers and creators looking to harness the power of engagement. The platform supports Facebook, Instagram, Twitter, LinkedIn, YouTube and Google My Business.

12. Friends+Me

Friends+Me

 

Friends+Me offers a free trial and a free plan is available. Paid plans start at $7.50/month.

Friends+Me is a free social media scheduling tool that helps you create and publish content automatically across your favorite social media platforms. It has a browser extension you can use to capture content you want to share from anywhere on the internet and you can schedule bulk posts with a single click.


13. IFTTT

IFTTT

IFTTT offers a free plan. Paid plans start at $3.99/month.

IFTTT isn’t a traditional social media scheduling tool. However, IFTTT makes it easy to connect your favorite social media platforms so you can share content based on whatever rules you want to set. Do you want to automatically tweet out any of the images you share to Facebook? IFTTT can make that happen, automatically.


14. Sked Social

Sked Social

 

Sked Social offers a 7-day free trial. Plans start at $25/month.

Sked Social’s 360-degree platform lets users plan, create, save, and publish social media content from a single place and makes it easy to collaborate with customers and team members. The platform includes image editing tools with more than 60 filters, cropping tools, stickers, texts, and overlays so you can make your content stand out. Then, when you’re ready, just drop your content into the queue. You can pick just the right time to publish, create a calendar with your own special holidays and promotions, and filter your content by day, week, or month.


15. Tweetdeck

Tweetdeck

 

Tweetdeck is completely free.

If Twitter is the only social media platform for you, Tweetdeck may just be the free social media scheduling tool for you. Just sign in with your Twitter account and you can set up customized streams including tweets, messages, notifications, tags, and scheduling. It’s particularly useful if you’re managing more than one Twitter account.


16. Planoly

Planoly

 

Planoly offers a free plan. Paid plans start at $11.25/month. You can even add social selling functionality for $19.50/month.

Planoly is an official Instagram and Pinterest partner that helps users draft, plan, schedule, and publish content quickly and easily. It has Instagram direct publishing, analytics, reporting, and is great for all size businesses. You can create and customize content for your social media platforms using Planoly’s collection of designer templates and design app. The platform makes it easy to create and customize social content, create multiple content buckets, save your favorite templates, and even save and import content to Planoly to schedule it any time.

Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
5.0
Support
4.0
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$11.25
Pros and Cons
Straightforward setup for Instagram and Pinterest
Caters for Instagram posts, Stories, and Reels
Practical workarounds to improve linking on Instagram, particularly for social commerce
Facebook and Twitter integration is only via Instagram
Can only auto post to an Instagram Business account (not Personal or Creator)
Calendars remain separate for each social network
Best for: Businesses of all sizes who post to Instagram and Pinterest
Planoly
4.5 out of 5 stars
PLANOLY makes it easy to create, customize, plan and schedule content for Instagram, Pinterest, Facebook, and Twitter, as well as sell anything to anyone with a single click - no website needed.

17. Airtable

Airtable

Airtable has a free plan. Paid plans start at $10/user/month and include a free trial period.

Airtable is essentially an interactive spreadsheet that you can use to plan out your social media marketing. It has tons of templates that will help you create the best possible social media scheduling template. Plus, with Airtable Automations, you can set up Airtable to automatically publish your social content.


18. RecurPost

RecurPost

 

RecurPost offers a 14-day free trial. Plans start at $25/month.

With RecurPost, you can automatically share your social media posts at the right time, saving time and increasing your engagement. The social media scheduler makes it easy to implement your social media marketing strategy and improve customer experience. You can track and respond to chats, mentions, comments, and more from a single place.


19. Tailwind

Tailwind

Tailwind offers a free plan. Paid plans start at $10/month.

Tailwind initially began its journey as a Pinterest marketing tool. So, if you focus a lot on Pinterest in your marketing strategy, this is a good tool to get. In addition to Pinterest, you can also use it to schedule and automatically post your posts to Facebook and Instagram. Included in its list of features is SmartSchedule that will help you to post at the best time to optimize engagement. It also offers a number of other time-saving shortcuts like font formatting and user/location tagging. 


20. Combin

Combin

Combin offers a free plan. Paid plans start at $15/month.

If you’re searching only for an Instagram scheduler, you can check out Combin. It offers a free tool for scheduling Instagram Stories and posts for automated publishing (and bulk uploading is supported too). Included in its list of features are image size editing, locations tagging, and hashtags/accounts mentioning.  


21. Social Champ

Social Champ

Social Champ offers a free plan. Paid plans start at $29/month.

Social Champ is a social media management tool that you can use to manage multiple social accounts. With its free social media scheduler, you can publish unlimited posts (bulk uploading is supported too). It also has a social inbox, an all-in-one calendar, and well-defined groups for sorting your connected social accounts making it a great tool if you have more than one team member in charge of social content.


22.  Missinglettr

 Missinglettr

Missinglettr offers a free plan. Paid plans start at $19/month.

Missinglettr offers a number of useful features and lets you connect most of the main social media channels under one dashboard (sadly, Pinterest and TikTok aren’t currently supported, though). One feature that deserves special mention is its drip campaigns. It will identify any format of your content automatically and add it to the library so that it can be shared with prospects and customers over a specified time. What’s more, its algorithms will also analyze the content’s context and match it with trending hashtags. 

 


23. Hootsuite

Hootsuite

Hootsuite offers a 30-day free trial and has a free plan available. Paid plans start at $49/month.

Hootsuite will help you streamline your social media scheduling, making it easy to create, curate, schedule, manage, and report on your social media benchmarks with ease. You can automatically schedule unlimited posts so you can be active on your social platforms even when you’re sound asleep. The platform is chock full of features and integrates with 150+ solutions to make social media scheduling and management easier.

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$49
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

Choose From the Best Free Social Media Scheduling Tools

Each of the free social media scheduling tools on this list will help you automate your social media strategy so you can get more return for less effort. Every platform on our list is either completely free or offers a free trial so you can get a feel for the tool and how it's going to work for you before you need to pay for it.

Frequently Asked Questions

Are there any free social media scheduling tools?

There are several free social media scheduling tools to help you manage your social media marketing. You can use Buffer, Socialoomph, or Later to schedule posts for free. However, many free social media scheduling tools have limits on the number of posts you can schedule. With Buffer’s free plan, you can only schedule 10 posts across three accounts.

What is the best free social media scheduling tool?

Here are several of the best free social media scheduling tools:
1. Loomly
2. Agorapulse
3. SocialPilot
4. ContentCal
5. Buffer
6. SocialOomph
7. Crowdfire
8. Later
9. Hootsuite
10. Sprout Social

Is there a free version of Hootsuite?

Hootsuite does have a free plan. However, the free plan is limited and offers very little options for social media managers. With the free version of Hootsuite, you can only schedule 30 posts with one account.

What is the best tool to schedule social media posts?

These are some of the best tools to schedule social media posts:
1. Loomly
2. Agorapulse
3. SocialPilot
4. ContentCal
5. Buffer
6. SocialOomph
7. Crowdfire
8. Later
9. Hootsuite
10. Sprout Social

How do I schedule social media posts for free?

You can schedule social media posts for free using a number of tools. You can use Buffer, Socialoomph, or Later to schedule posts for free. However, many free social media scheduling tools have limits on the number of posts you can schedule. With Buffer’s free plan, you can only schedule 10 posts across three accounts.

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