Influencer Marketing statistics show steady growth in the industry in the past few years. Its global market size is expected to increase by 29% from $16.4B in 2022 to $21.2B at the end of 2023. The same statistics show increased demand for small influencers with 39% of brands preferring to work with nano influencers.
The popularity of micro and nano influencers can be credited to their higher engagement rate with consumers. When it comes to purchasing consumer products, most people today are more likely to follow influencers who are regular folks than big-name celebrities.
If you want to establish a stronger social presence for your brand, and cultivate better relationships with your target market, work with nano influencers. However, working directly with hundreds or thousands of nano influencers at a time can be taxing and time-consuming. Getting the services of an influencer marketing agency can be a more efficient and cost-effective option whether you have a dedicated marketing team or not.
Here we give a short run-through of the benefits of nano influencer marketing and list over 17 of the most popular agencies today.
Top Nano Influencer Marketing Agencies Making a Big Impact:
- 1. Viral Nation
- 2. Ubiquitous
- 3. MOMENTiQ
- 4. NeoReach
- 5. The Influencer Marketing Factory
- 6. The Shelf
- 7. The Goat Agency
- 8. ApexDrop
- 9. Obviously
- 10. inBeat Agency
- 11. Socially Powerful
- 12. TOP Influencer Marketing Agency
- 13. BeInfluence
- 14. PeersWay
- 15. Heepsy
- 16. Social Native
- 17. LetsTok
- Frequently Asked Questions
Top Content Nano Influencer Marketing Agencies
1. Viral Nation
Location: Ontario, Canada
Channels: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Harnessing the power of technology to create influencer marketing campaigns that deliver real results, Viral Nation enables brands to stand out from the competition. Aside from working with big names in the influencer industry, Viral Nation’s influencer network also includes niche nano-influencers working in different categories and on various platforms such as TikTok, Twitch, X (Twitter), and YouTube.
The agency utilizes AI-powered services and technologies for its platform, marketing services, and talent services, helping brands create authentic campaigns and unique experiences. From talent discovery and management to global activations, Viral Nation has got you covered. Through this influencer marketing agency, you can find and work with authentic creators to expand your reach and grow your brand online.
Viral Nation’s team of marketing and talent acquisition professionals will work with you to identify nano influencers that have highly targeted, engaged and loyal audiences, as well as celebrities who can position your brand in front of millions.
What’s more, Viral Nation uses an innovative AI-powered platform that is capable of tracking your performance and conducting deep social listening analysis, helping you stay on top of trends.
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. Ubiquitous
Location: Los Angeles, California
Channels: Instagram, TikTok, YouTube
Leveraging its expansive network of over 4,000 creators who have almost 4 billion combined followers, Ubiquitous helps brands create and launch powerful and data-driven influencer campaigns. As an influencer marketing agency, Ubiquitous takes care of everything that a brand needs to grow, from helping you choose campaign goals and building your strategy to providing you with data to gauge your performance.
For brands, Ubiquitous is a full-service agency that connects brands with the right influencers to drive engagement and growth. Whether it’s for TikTok, YouTube, or Instagram, Ubiquitous supports you from the ground up, starting with creating a testing roadmap for campaigns to helping you create a long-term strategy for scaling up.
For influencers, they get access to a team of experts who can help them craft and execute compelling influencer marketing campaigns. If you’re an influencer, you’ll be happy to know that Ubiquitous is 100% non-exclusive, which means you have the freedom to negotiate deals and work with other brands and agencies. Best of all, you get full creative control and more opportunities to generate income.
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. MOMENTiQ
Locations: Los Angeles, California
Channels: TikTok, YouTube
A reputable nano influencer marketing agency, MOMENTiQ excels in influencer marketing and UGC creation, showcasing unparalleled expertise across various platforms.Founded by a team that has not only pioneered influencer marketing but also established some of today’s leading influencer marketing agencies and platforms, MOMENTiQ is a powerhouse that drives the world’s most prominent brands forward through influencer marketing campaigns.
Their unique approach to crafting campaigns allows them to optimize for various key performance indicators (KPIs), be it brand awareness, performance marketing, or user-generated content (UGC) goals. The agency’s impressive portfolio includes Fortune 500 giants such as American Eagle, Fashion Nova, Ulta Beauty, and AI, boasting substantial budgets of $30K or more.
In a world where attention spans are shorter than ever, MOMENTiQ goes beyond the seven seconds of fame. They cultivate stronger brand awareness that resonates with your audience on a deeper level. With an extensive network of creators, they bring the eyeballs of the world to your brand, ensuring you capture more awareness with the right nano influencers.
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. NeoReach
Locations: Orlando, Florida; San Francisco, California; Los Angeles, California
Channels: Facebook, Instagram, TikTok, Snapchat and other social media platforms
As one of the world’s leading influencer platforms, NeoReach powers data-backed influencer campaigns and strategies.
It’s also a full-service influencer marketing agency that covers everything brands might need to launch a winning influencer marketing campaign, from developing data-backed strategies to launching experiential activations. By working with NeoReach, you can get access to features such as powerful influencer marketing software that taps into a database of over 5 million data and analytics on influencers, fraud detection and reporting, and managed services.
Moreover, NeoReach marketers leverage this data to come up with creative strategies for clients that can maximize their reach and success. With the right mix of NeoReach’s extensive knowledge of nano influencers and data-driven insights, NeoReach can identify the best nano influencers for a brand. Aside from having access to NeoReach’s expansive influencer network, you also get to enjoy other services such as contract negotiation, campaign coordination, and paid media amplification to elevate your influencer marketing campaigns.
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
5. The Influencer Marketing Factory
Locations: Miami, Florida; New York, New York
Channels: Facebook, Instagram, TikTok, Twitch, X (Twitter), YouTube
The Influencer Marketing Factory is a full-service agency that enables brands to create effective, authentic, and scalable influencer marketing campaigns. The agency specializes in both macro and nano influencers, ensuring that brands get maximum exposure and engagement across all mediums. It offers comprehensive research on influencers so that brands can make well-informed decisions about which channels to use for their campaigns. Aside from its focus on influencer marketing, The Influencer Marketing Factory also specializes in content marketing and management.
Being a full-service agency, it connects brands with different types of creators on various social media platforms. It also helps brands set their KPIs, define their target audience, and identify the right influencers for their campaigns and specific goals. With The Influencer Marketing Factory, brands can work with a team of experts, which includes campaign managers and digital marketing experts. It also offers specific solutions to fuel your brand’s growth on TikTok, including creating TikTok native ads and executing ad optimization initiatives.
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. The Shelf
Location: New York, NY
Channels: Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, YouTube, X (Twitter)
The Shelf is a full-service influencer marketing agency that provides services for any vertical and any business type. Its influencer campaigns are run by a team of developers, marketers, strategists, creators, and account managers. For almost a decade now, it has been successfully delivering excellent KPI outcomes using its proprietary SaaS platform. It has worked on campaigns for global brands including, Neutrogena, Hanes, EOS, Pepsi, and Walmart.
For more targeted campaigns, The Shelf matches businesses with nano influencers that can reach the right audience for each specific campaign. It custom builds, manages, and optimizes campaigns through data-driven insights and agile strategizing. With tactics tailored to help brands reach their particular goals, its influencer marketing campaigns deliver the highest ROI.
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. The Goat Agency
Location: London, United Kingdom
Channels: Instagram, TikTok, Twitch, YouTube, Facebook, LinkedIn, Twitter, Pinterest, Snapchat, Reddit
At the forefront of Nano Influencer Marketing agencies, Goat Agency distinguishes itself by expertly blending data-driven strategies with authentic influencer engagement. With expertise across all major social platforms, they excel in leveraging the power of nano influencers. Their approach is rooted in a deep understanding of social media dynamics and influencer effectiveness, ensuring your brand resonates with the right audience.
Goat Agency’s strength lies in its comprehensive database of over 60,000 influencers, enabling them to match your brand with influencers who genuinely connect to your target demographic. This precision in influencer selection, backed by robust performance data, sets them apart in nano influencer marketing. Whether your goal is boosting brand awareness, driving conversions, or fostering brand loyalty, Goat Agency crafts tailor-made campaigns that align with your objectives.
Their services extend beyond mere influencer matchmaking. With a full suite of offerings, including social media strategy, content production, and paid social amplification, Goat Agency ensures that every aspect of your campaign is cohesive and impactful.
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. ApexDrop
Location: Pennsylvania, USA
Channels: Instagram, TikTok
Based in Erie, Pennsylvania, ApexDrop is a growth marketing agency that delivers marketing services to consumer brands mostly targeting younger audiences. To become an ApexDrop creator, influencers need to have at least 3,000 Instagram followers. Though, from time to time, they have photo-only collabs. To work on one of these projects, influencers need to have only an Instagram account and high-quality photos. While their influencers mostly post to and create content for Instagram, they can also create license-free content for other popular social media channels.
What sets them apart from many other agencies is that they prioritize authenticity. To help their private network of vetted influencers create truly authentic content, they give them creative freedom and only partner with brands that they believe offer high-quality products.
This means that brands too, need to complete an application before they can work with ApexDrop. After considering factors such as the size of the brand, its history, value proposition, products, and marketing objectives, they will decide if the brand is indeed a good fit for their nano influencers’ followers.
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
10 - 50
Erie, Pennsylvania-based with a fully remote workforce
Best for:
Enterprises and Large brands
ApexDrop
Save time and budget when scaling up with micro influencers in the United States. Most agencies pay influencers to promote your products. We don’t. We rigorously screen influencers who genuinely care about your product. We specialize in consumer p...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
9. Obviously
Locations: New York, USA; California, USA; Paris, France
Channels: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X (Twitter), YouTube
Founded in 2014, Obviously is one of the older influencer marketing agencies. During their time in business, they’ve grown their network of influencers, which includes nano as well as mega influencers, to more than 95,000. As you would expect, they’ve completed thousands of collaborations and have worked with major brands like Google, Converse, and Lyft.
As a full-service influencer marketing agency, they can help you with everything from influencer identification to reporting and analysis. What’s more, each brand that partners with Obviously gets assigned a dedicated team that will oversee everything. This includes influencer communication. In fact, according to their website, they can help brands save more than 1,000 emails per influencer marketing campaign on average.
While their client success managers will summarize the results that each campaign generated for you, you’re also welcome to analyze real-time data on your own via your client dashboard. Here, you’ll also be able to oversee other key elements of your campaign.
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
50+
New York, Los Angeles, San Francisco, Paris, Sydney
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
10. inBeat Agency
Locations: USA (New York City, Los Angeles, Miami); Canada (Montreal and Toronto); Asia (Singapore); Europe (Paris and London)
Channels: AppLovin, Facebook, Google Ads, Instagram, Snapchat, TikTok, YouTube, YouTube Advertising
inBeat is an influencer marketing agency that offers tailor-made campaigns for every budget. It specializes in content creation and brand-influencer matching for select social media platforms. Over the years, it has worked with businesses of every size, including big brands such as New Balance, Got Milk, Phone Loops, Soylent, and Nordstrom.
With over 25,000 nano and micro-influencers in its database, it can run highly targeted campaigns that boost engagement and sales. One of its success stories is increasing the follower count of BlueHouse Salmon by over 500% through content creation coupled with nano-influencer marketing.
inBeat utilizes a turnkey nano and micro-influencer management technology, which enables brands to handle almost all aspects of nano influencer marketing, including influencer discovery, contract negotiation, influencer payments, and campaign strategy. The technology also includes in-built analytics and ROI tracking for campaign monitoring and optimization.
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
10 - 50
Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris
Best for:
Enterprises and Large brands
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. Socially Powerful
Locations: New York, USA; Beijing, China; London, United Kingdom
Channels: X (Twitter), Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Weibo, WhatsApp, YouTube, YouTube Advertising
Socially Powerful is a full-service marketing agency that offers end-to-end services from strategy and creatives to execution and operations. It helps brands build awareness, connect to new audiences, increase engagement, drive traffic, and, ultimately, boost sales. It has worked on influencer marketing campaigns for Pepsico, L’Oreal, Doritos, Toyota, FOREO, Tencent, The Body Shop, Huawei Mobile, and Descente.
With offices in different countries, Socially Powerful gives brands access to a global network of nano influencers who can establish connections with a targeted audience. The roster combines nano, micro, and macro influencers with big social media influencers and celebrity endorsers.
Socially Powerful helps brands develop and execute influencer marketing strategies tailored to their specific business goals. These strategies are backed with data from various metrics and comprehensive performance analyses of influencers and campaigns.
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
12. TOP Influencer Marketing Agency
Locations: Mexico City, Philadelphia, San Francisco, Seattle, Washington DC
Channels: Instagram, YouTube, Facebook, X (Twitter), Paid Media, Published Media
TOP is an integrated marketing agency with an international and proprietary network of influencers from nanos to celebrities. It is equipped with an influencer CRM that measures the true value and degree of influence of every influencer. Aside from influencer marketing, it also offers other creative and marketing services, including graphic design, web development, copywriting, social media management, and public relations.
The multi-tier strategy of TOP combines cost-effective nano influencers, high-impact celebrity influencers, and everyone else in between. It helps brands find influencers with engaged audiences that match the brands’ target market. It has a dedicated data team that conducts personalized market research based on historical campaign performance data and other metrics.
13. BeInfluence
Locations: Brussels, Belgium; Paris, France
Channels: Instagram, TikTok, YouTube
Brands looking to expand into the European market or solidify their market base in the region can get the help they need from BeInfluence. This marketing agency has created over 15,000 pieces of curated content for various brands, including Carrefour, UNICEF, Longchamp, Mediaplus, Sony Music, Mattel, Nestle, and StepStone.
BeInfluence offers nano, micro, and macro influencer marketing with a reach of over 20 million people. It boasts of over 10% engagement reach and an average click-through rate of 3%. Aside from creating and managing campaigns, it also helps businesses manage amplifications, communities, and events.
14. PeersWay
Location: Canada (Toronto and Vancouver); United States (Miami, New York City, Los Angeles); United Kingdom (London, Birmingham)
Channels: Instagram
Peersway is a marketing agency based in Canada that offers fully-managed campaigns for brands and agencies. It focuses on building brands and creating buzz through peer-to-peer recommendations. While they work with global brands such as Dove, Ikea, Yves Rocher, Gillette, and Citizen Relations, they also provide services for small local businesses and medium enterprises. Their unique pricing model enables businesses to run campaigns on a fixed budget while still achieving excellent outcomes. Other brands they have partnered with include Mint Smilebar, The Mentholatum Company, Stingray, naturSource, and Cove Kombucha.
Peersway influencer campaigns are scalable. Brands can work with just the minimum number of influencers or get as many influencers as they want from Peersway’s expansive network of diverse influencers. With thousands of nano influencers in the network, brands can increase their engagement rates and build a closer relationship with their target audience. The platform also allows them to review content, track campaign progress, and generate performance reports.
15. Heepsy
Locations: Bilbao, Spain
Channels: Instagram, YouTube, TikTok
With over 11 million influencers in its database, Heepsy can easily help brands and businesses find the right influencers for their marketing campaigns. Its intuitive platform has advanced tools that enable comprehensive influencer search and provide access to influencer statistics. Clients can view profile analytics for any influencer on the network to find those that are aligned with their brand and can add value to their campaigns. The platform also enables clients to customize their own influencer lists and download data to automate influencer outreach.
Heepsy’s expertise is in Instagram influencer marketing, but it also runs campaigns on other channels. It has worked on influencer marketing campaigns for Rolls Royce, Huawei, Walmart, New Balance, and Ikea. With millions of nano-influencers in its network, it enables startups and small businesses to promote their products and services with affordable yet relatable influencers.
16. Social Native
Locations: Los Angeles, New York, Miami, Denver, London, Cordoba
Channels: TikTok, Snapchat, Facebook, X (Twitter), Pinterest
Although more of a technology platform than a marketing agency, Social Native is one of the best ways for brands to connect with macro, micro, and nano influencers. It harnesses artificial intelligence and machine learning to optimize content and find the best influencer match for every campaign. It has a proprietary algorithm for filtering and ranking influencers who can give the best outcomes for a marketing initiative. With data-driven influencer matching, campaigns are optimized to deliver the best possible outcomes.
Social Native has provided influencer marketing services for Zillow, Office Depot, Perrier, Graze, Petco, Imperfect Foods, and other big brands. It drives results through fresh, authentic content and tech-based strategies.
17. LetsTok
Locations: Tel Aviv, Israel; New York, USA
Channels: Discord, Facebook, Instagram, LinkedIn, Telegram, TikTok, Twitch, X (Twitter), YouTube, YouTube Advertising
Established only recently in 2020, LetsTok already has a massive network of influencers and verified creators across all platforms. What sets them apart from many other agencies is their proprietary tech. They’re not an agency in the true sense of the word. Instead, they’re a platform that helps brands with launching and managing influencer marketing campaigns by providing them with AI-driven technology that will complete the work on their behalf. That being said, they have a team at hand that can assist you with your campaigns too.
Also, unlike many other agencies, they don’t charge a management fee for campaigns. Once a campaign is implemented, they’ll receive a percentage of the campaign instead.
If you specifically need help with a crypto marketing campaign, they’re a great choice. They’ve worked on several crypto marketing campaigns and have a thorough understanding of this unique industry.
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
Identifying Your Match: What Makes a Nano Influencer Marketing Agency Stand Out
For your nano influencer marketing to become effective, finding an agency that understands the dynamics of this approach and aligns seamlessly with your brand's values is crucial. Here's a closer look at the key elements that distinguish a top-tier nano influencer marketing agency:
1. Diverse Pool of Nano-Influencers
A good agency recognizes that the strength of nano influencers lies in their diversity. Not confined to a few niches, they curate a vast pool capable of covering any brand's unique ideas. This ensures clients are unrestrained by genre and can tap into a selection of nano influencers perfectly aligned with their brand ethos.
Moreover, it allows them to widen their reach beyond their usual market. Take NeoReach’s strategy for Robinhood, for instance. An investment platform in the crypto space, Robinhood was appealing to a predominantly male millennial audience—the main demographic of crypto enthusiasts. To address this lack of diversity in the user base, NeoReach formed a diverse cast of influencers that included female creators and creators of color in non-financial niches. They then ran a YouTube campaign that reached millions of people to create a more diverse user base for Robinhood.
2. Trusted Brand Ambassadors
Understanding the impact nano influencers can have on a brand's reputation, a reliable influencer marketing agency takes the extra mile to find trusted brand ambassadors. This involves vetting nano influencers within their pool to ensure they have authentic followers and a genuine engagement history.
3. Open to Beginners
Aside from partnering with seasoned influencers, a marketing agency must constantly expand its pool. They must recognize the potential in untapped talent and find beginner influencers who can provide a fresh perspective. These individuals, although lacking experience, can be trained and mentored to fit into the agency's proven marketing methods or a brand’s specific culture.
4. Powerful Marketing Tools
Top agencies leverage powerful marketing tools for a streamlined data-driven approach to influencer marketing. They utilize big data, comprehensive analytics, precise measurement, and real-time reporting to provide clients with clear insights into the real impact of each campaign. Allowing no room for influencers with fake followers or bots, they measure authenticity by monitoring metrics beyond vanity numbers. InBeat for one has a fake follower checker and a QuickSearch tool for finding reputable influencers. Socially Powerful has a proprietary platform called Bruno, designed specifically for influencer search and campaign planning.
5. Comprehensive Marketing Services
An agency equips clients with all the tools needed for a successful nano influencer marketing strategy. This includes the ability to collaborate with nano influencers across multiple channels and platforms to ensure a holistic approach that maximizes brand visibility. It also includes content creation, SEO optimization, and other services related to marketing. Some agencies that offer full-service marketing are Viral Nation, NeoReach, Influencer Marketing Factory, and The Shelf.
6. Experience in Your Niche
Years of experience form the foundation of a good agency. Beyond general expertise, they boast channel-specific experience essential for clients seeking to maximize reach on a particular platform. Given the subtlety required in identifying nano-influencers, they must have the ability to recognize hidden gems in each specific niche.
For instance, ApexDrop has primarily focused on harnessing the power of user-generated content (UGC) on Instagram and TikTok. Over the years, the agency has successfully built a robust community of highly engaged influencers. This approach enables ApexDrop to easily identify influencers who align with a brand’s image and can significantly enhance its visibility on the two social media platforms most popular among younger generations.
7. Ethical Partnerships
Transparency and compliance are non-negotiable for any influencer marketing agency. Clear disclosure agreements should always be in place to reinforce ethical practices and ensure that clients are always in the loop regarding influencer partnerships. The agency's commitment to ethical standards must also align with your brand values.
8. Culture Fit
Nano influencer marketing is highly collaborative, so an agency should show expertise and capabilities and align culturally with your brand. This alignment ensures a fluid collaboration where shared values drive the partnership toward common goals.
9. Innovative Campaign Strategies
Going beyond conventional approaches, an agile agency offers innovative campaign strategies that capture the essence of nano influencers. This creativity ensures that each campaign stands out and makes a memorable impact on the target audience. An agency that values innovation can set any brand apart in the competitive digital space.
10. Proactive Trend Monitoring
Staying ahead of trends is a hallmark of a premium agency. They actively monitor industry trends and shifts in influencer marketing. This ensures that their clients are always at the forefront of emerging opportunities. This proactive approach allows brands to adapt swiftly and capitalize on the latest developments in the nano influencer marketing sector. Viral Nation has one of the most advanced tech for this with AI-powered tools capable of real-time monitoring and generation of deep insights.
Indeed, identifying a premier nano influencer marketing agency involves meticulously examining its practices, values, and experience. The combination of a diverse influencer pool, powerful analytics, ethical standards, and cultural alignment forms the foundation for a partnership that transcends mere marketing—it becomes a synergistic journey toward brand success.
Campaign Impact: Measuring the Success of Nano Influencer Collaborations
Because of their relatability and genuine connections, nano influencers have become powerful envoys for brand engagement. Among the notable nano influencers who are leaving their mark on the digital realm are:
- Jill Smokler - a family and lifestyle creator. Jill is a narrative weaver who transforms everyday moments into captivating stories. Her insights into family life resonate with a wide audience, and her influence extends far beyond her follower count.
- Kalan Laws - a model, athlete, and actor. Kalan embodies the epitome of fashion influence. His Instagram profile is a visual journey through style, athleticism, and the art of self-expression. His successful collaborations with brands demonstrate the impact of nano influencers in niche domains.
- Teresa Vandervort – a registered nurse and entrepreneur. Teresa wears many creative hats, managing a homemade business and sharing her passion for cooking, DIY crafts, and interior design. Her social media accounts display her diverse talents and prove her impact within the nano influencer sphere.
For most brands, working with nano influencers is easier through collaboration with marketing agencies. Let's delve into the success stories of some nano influencer marketing agencies.
1. BlueHouse Salmon Catches New Followers with inBeat Nano Influencers
Bluehouse, a publicly traded salmon-growing company in the US, aimed to enhance its social media presence through educational and recipe-centric content. To promote their salmon as a sushi-grade sustainable product, they collaborated with inBeat nano and micro-influencers. The influencers created unique content aligned with the brand messaging. The campaign resulted in over 200+ content assets, leading to a remarkable +500% follower growth.
2. Cuts Clothing: Crafting Style Through TikTok Collaboration
Cuts Clothing, a brand specializing in men's fashion, enlisted the help of Grin.co to amplify their marketing campaigns on TikTok. Cuts Clothing wanted their brand to be known for men’s clothing that effortlessly combines professionalism, style, and comfort. They used Grin.co to find nano and micro-influencers that matched their brand to enhance brand awareness and drive revenue. They ran a monthly recurring campaign where influencers were asked to craft one to two TikTok videos monthly. The videos included Cuts-branded tags and adhered to a specific campaign brief. Through this campaign, the brand reached its target audience more effectively and lowered its cost per acquisition to less than $120.
3. Bear Paws + Peersway: A Canadian Delight in Nano Influence
Bear Paws, a Canadian brand with a delectable array of cookies, crackers, cereal, and fruit snacks, collaborated with Peersway in a campaign featuring 25 nano and micro-influencers. The influencers shared their personal experiences with Bear Paws through two Instagram posts each. The posts included information about Bear Paws products and Amazon links to drive sales. Although a relatively small campaign, the impact was staggering–240K total reach, 12.8K total engagements, and a remarkable 5.32% engagement rate, all achieved at an impressively low $0.31 cost per engagement.
4. Heepsy Nano and Micro-influencers Help Keitoparao Kickstart Success
Kietoparao, a small startup in the children’s entertainment sector, was looking to raise $20,000 on Kickstarter to launch analog game kits for children. Heepsy collaborated with two groups of mommy influencers with 5-10K followers and 10-40K followers. The influencers promoted the game kits and shared personalized links in their Instagram stories. The campaign resulted in steady organic growth on Instagram. From 9.3K followers, Keitoparao’s follower count soared to 20.4K. This genuine interest in their products translated to donations that exceeded their $ 20K goal. The success of Kietoparao exemplifies how even the smallest startups can thrive with influencer marketing.
In these case studies, the synergy between brands and nano influencers not only amplified reach and engagement but also underscored the dynamic potential of these collaborations. From fashion to snacks, the nano influencer impact is undeniable. These outcomes offer a glimpse into how small is indeed the new big in influencer marketing.
Benefits of Nano Influencer Marketing
Nano influencers are typical consumers who post product pictures and share reviews of their purchases online. They only have a following count of just around 1,000 to 10,000, but their impact on consumer behavior is quite significant. Often, they have higher engagement rates than mega influencers or celebrities.
By working with nano influencers, brands generate more authentic content on social media. This leads to increased brand awareness, higher conversions, and steady business growth. They can also make more efficient campaigns that are ultra-targeted to a smaller niche or a category-specific campaign.
Frequently Asked Questions
What are nano-influencers?
Nano influencers are real people who help brands create compelling content for their target audience. They only have a few followers, but they have the creativity, authenticity, and expertise to sway other people to make a purchase or avail of a service.
What is the difference between nano-influencers and micro-influencers?
The difference between these two lies mainly in their following count. Micro-influencers have 10,000 to 50,000 followers on various social media platforms. Nano influencers only have 1,000 to 10,000 followers.
What is the cost of hiring a nano influencer?
The actual cost of collaborating with a nano influencer varies depending on the type of content, the social channels targeted, and the influencer’s follower count. Paid collaborations can cost anywhere from $20 to $500 per campaign.
Why is nano-influencer marketing effective?
Nano influencers are real people who live ordinary lives, so their endorsements are viewed as genuine and trustworthy. Their narratives give a real account of life as if told by a friend. In many cases, nano influencers are your actual friends.
Is there a downside to hiring an influencer agency for nano influencer marketing?
One of the reasons businesses opt out of signing with an agency is the subscription cost. However, when weighed against the potential revenue growth it will bring, the cost of hiring an influencer agency seems immaterial.
