Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Disruptive Advertising, and Fresh Content Society undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, Disruptive Advertising, and Fresh Content Society:
As a platform now frequented by 1.6 billion users, who spend 53.8 minutes on average on it, TikTok is becoming a powerful force in the world of social media marketing. Its features range from short-form videos to ads and branded hashtags, making it a versatile platform for businesses of all sizes.
However, managing all these aspects of TikTok marketing can be a hassle. A TikTok marketing agency can assist you in navigating the platform and using it to its full potential. These agencies provide a range of services, including TikTok ads management, content creation, reporting and analytics, user-generated content curation, influencer marketing, and live selling.
They also determine and monitor key performance indicators (KPIs) to measure the success of your TikTok marketing strategy. As highlighted by our TikTok Marketing Report, KPI measurement is a must, with metrics like video views and comments tracked by 62.2% and 27.7% of marketers respectively.
Below, we discuss some of the top TikTok marketing agencies, some specialists in the platform and others offering TikTok marketing as one of the many offerings in their social media marketing repertoire.
Top TikTok Marketing Agencies:
1. Viral Nation
Size: 50+
Location: Toronto, Ontario
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
Viral Nation is a social-first marketing agency that has become somewhat of a global leader in the space. TikTok is one of the many social media platforms the agency’s services extend to. Some of these services include influencer marketing, performance marketing, social-experiential events, community management, and business management.
Through its social media campaigns, the agency has engaged over a billion customers and reduced customer acquisition costs for its clients by 42%. Viral Nation does this by connecting brands with relevant influencers to run a wide range of campaigns, including hashtag challenges and influencer takeovers. More importantly, Viral Nation also ensures brand safety during TikTok influencer campaigns.
Social Content Studio
Viral Nation has a Social Content Studio where it offers two types of TikTok content: creator-led and in-house. The agency’s on-site shoots combine high-quality video creation with a social strategy. They also have a post-production staff that ensures every video is optimized for the platform.
Social content studio
If you’d rather go with creator-led content, Viral Nation can also find you the top TikTok creators and assist them in making content according to your objectives. The agency’s creative direction, coupled with the creators’ audience relationship, results in relatable content.
Viral Nation Client Success
Activision Blizzard Esports (ABE), the parent company behind the famous Call of Duty League (CDL), contracted Viral Nation to drive awareness for the official Call of Duty League broadcasts. The key requirement of this campaign was to convert casual gamers and COD fans into dedicated fans of the CDL.
Strategic Approach
The first thing Viral Nation did was to partner with influencers in the Call of Duty space who already had a loyal fanbase. These creators were chosen to create content across multiple channels to generate hype for the Championship Weekend. Here’s how Viral Nation’s strategy rolled out:
- Partnered with 8 influencers across TikTok, Instagram, X, and YouTube
- Got influencers to create content from the launch day of CDL to the Championship Weekend
- Created a wide range of content showing CDL’s offerings
- Created interactive mobile games, videos, and broadcasts
Call of Duty case study
As a result, CDL’s subscriptions increased by 32% in just a single season. The campaign also drove 429% more impressions for the brand than the previous year, making the CDL Championship the most-viewed online sports event since 2020. On top of that, Call of Duty also became the year’s best-selling game, and Viral Nation won the AVA Digital Awards for this campaign.
Key Services:
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Blockchain Marketing
- NFT Marketing
- Crypto Marketing
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. Disruptive Advertising
Size: 50+
Location: Pleasant Grove, Utah
Best for: Businesses of all sizes
Orientation Price: $5,000+
Channels: Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, Snapchat
Disruptive Advertising has emerged as a formidable player among TikTok marketing agencies, particularly for businesses aiming to engage with the younger demographic. Their expertise lies in crafting strategies that resonate with TikTok’s unique and active user base. With a focus on creating viral campaigns, they leverage TikTok’s diverse ad features like hashtag challenges and brand takeovers, ensuring high brand visibility and engagement.
Their approach is rooted in understanding your business goals and translating them into impactful TikTok marketing strategies. Plus, Disruptive Advertising keeps up with industry trends and is a regular participant of social-media-relevant events, which allows them to curate the most up-to-date TikTok marketing strategies for clients.
Disruptive Advertising also serves as a dedicated TikTok ads agency for its clients. The agency has a three-step ad methodology, which includes creating, testing, and scaling. That means all your TikTok ad campaigns will be continuously tested by the agency and then scaled for optimal results.
Disruptive Advertising Client Success
While Disruptive Advertising doesn’t have any TikTok advertising case study on their website, we did find a social media campaign they ran for KPMG, which resulted in an average revenue of $1.4 million for the brand, showing Disruptive Advertising’s expertise in driving tangible results for their clients.
Strategic Approach
KPMG came to Disruptive to raise awareness about their bookkeeping solution called KPMG Spark, which is an easy-to-use SaaS offering for small businesses. Before they partnered with Disruptive, KPMG didn’t have a decent presence to drive leads.
Here’s what Disruptive did to change this:
- Ran ads on Facebook and LinkedIn since these platforms housed the company’s target audience
- Adjusted the ad campaigns based on the target audience’s behavior
- Tested ad creative variations to find the best-performing ones
- Continuously monitored the performance of their ads, making tweaks where needed
Disruptive’s efforts resulted in an average close rate of 8%, which helped KPMG generate 4,675 leads, with a retention period of 15 months per lead.
Key Services:
- Target Audience Analysis
- Campaign Performance Analytics
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
50+
Utah
Best for:
Businesses of all sizes
Disruptive Advertising
New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.
3. Fresh Content Society
Size: 10 – 50
Location: Chicago, Illinois
Best for: Mid-sized to Enterprise Businesses
Orientation Price: $10,000+
Channels: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube
Fresh Content Society is a seasoned TikTok marketing agency that has been in business for over 10 years. In 2023, the agency helped its clients generate over $5 million in sales and garnered a collective 1.5 billion impressions.
Possibly, the best thing about working with Fresh Content Society is that you’re spoilt for choice. You can hand over your whole TikTok growth marketing strategy, from content creation to community management to the agency. Or you may only partner with them for specific services that you can’t handle in-house.
FCS’s strength lies in its data-driven methodology, crafting bespoke and measurable digital marketing campaigns. Their services include social media audits, creative strategy, analytics, and campaign management, tailored to elevate your brand’s social media impact. This agency is particularly suited for brands looking to harness the power of social media with a focus on insightful, creative, and technologically driven solutions.
Fresh Content Society Client Success
Fresh Content Society has worked with industry leaders, including the TravelCenters of America and KFC. The agency has also received TikTok’s plaque for surpassing 100,000,000 video views for one of its clients in just 18 months.
However, the agency’s TikTok expertise is evident from the TikTok marketing campaign they ran for Peak Auto, an automotive product seller. Peak Auto partnered with Fresh Content Society to increase its social media presence. The company wanted to run a holiday giveback program and use it to bring more followers to its Instagram and TikTok profiles.
Strategic Approach
Fresh Content Society understands the impact of doing social good to garner positive sentiments online. That’s why they created a giveback program for the client in collaboration with Toys for Tots.
The premise was that people would have to comment on the brand’s TikTok posts, in exchange for which the company would give holiday toys to less fortunate children. Here’s what Fresh Content Society did:
- Identified influencers in the automotive space to amplify the campaign reach
- Crafted a positive message around the brand’s values and its commitment to social responsibility
- Targeted specific demographics through insightful campaign tactics
Fresh Content Society managed to increase the company’s TikTok followers by 2,000%. The campaign also garnered over 13,000,000 impressions.
Key Services:
- Community Engagement
- Viral Marketing Techniques
- Cross-Platform Integration
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
10 - 50
Chicago, IL, Portland, California, Texas, Boston,
Best for:
Mid-sized to Enterprise Businesses
Fresh Content Society
FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner.
4. Sociallyin
Size: 50+
Location: Atlanta, Georgia
Best for: Businesses of all sizes
Orientation Price: $5,000 onwards
Standalone Platform: No
Channels: Facebook, YouTube, LinkedIn
Founded in 2011, Sociallyin is a social media marketing agency that focuses on all things social media, as their name aptly suggests. They’re headquartered in Atlanta, Georgia, but also have offices in Los Angeles and Alabama. In just a single year, they’ve managed more than $6 million in ad budget for their clients across various industries.
Sociallyin offers the followers services across TikTok and other social media platforms: strategy execution, social media management, community management, influencer marketing, social selling, data analysis, paid social advertising, and content production. Even better, the agency uses social media listening tools in-house to monitor the way their clients are perceived online.
Sociallyin also has an in-house studio where they create content for their clients’ TikTok accounts. Their result-oriented creative process leads to high-quality and high-converting content.
The agency advertises itself as an “Idea Factory” since its experts are pioneers in social strategy development. They are always first to adopt new trends and platforms, using their forward-thinking approach for clients’ TikTok marketing strategies.
By embracing innovation, incorporating online trends, and partnering with top creative talent, they’ve helped global brands like Toyota to stay ahead of their competition and create long-term connections with their audience. While they’ve helped clients to receive impressive results, their strategy is pretty simple. Everything starts with research and development. This way, they can gain a clear understanding of all aspects of your business and create a unique social package that will be relevant to the identity of your brand.
Sociallyin Client Success
Angi, previously known as Angie’s List, is a platform for homeowners to connect with home service professionals. The company approached Sociallyin to run their newly created TikTok account. Since it was a new account, there was little to no audience interaction on it yet. Angi wanted Sociallyin to grow the account from scratch.
Strategic Approach
Sociallyin knew they’d have to use a ton of TikTok marketing tactics to make this branded account a success. That’s exactly what the agency did.
- Created a comprehensive TikTok strategy based on the brand’s target audience
- Posted audience-relevant content, such as trend-based videos and helpful tips
- Utilized hashtags and trends that were popular among the target audience
- Engaged with users in the comments section to build relationships and increase brand awareness
- Collaborated with TikTok influencers to expand the reach of Angi’s content
Through this strategic approach, Sociallyin was able to give a decent kick-start to Angi’s TikTok account.
Key Services:
- Social Media Management
- Influencer Marketing
- Social Media Strategy
- Community Management
- Content Production
- Paid Social Advertising
- Social Selling
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
5. The Influencer Marketing Factory
Size: 10-50
Location: New York, Miami
Best for: Enterprises and Large brands
Orientation Price: $20,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Blog, Facebook, Twitter
The Influencer Marketing Factory states on its website that it “focuses on TikTok as one of the main core social media channels with amazing ROI and results.” It believes this because TikTok is the most downloaded social app ever, and because of the viral power of trendy videos generated by a younger generation, compared to other sites like YouTube and Instagram.
The Influencer Marketing Factory acts both as an influencer marketing agency and as a source for industry education. In its agency role, it covers Instagram, YouTube, and Twitch, as well as TikTok, i.e., the youth-focused visual channels.
They begin concentrating on your target audience, looking at both your current and potential customers. Once they have determined the look of your target audience (assuming that it matches the TikTok general demographic) they then match your audience with relevant influencers on TikTok.
The Influencer Marketing Factory then work with the influencers to create the best content for your target audience. The selected TikTok influencers create trendy and viral videos to generate high awareness for your product or service. The Influencer Marketing Factory then tracks every heart and comment to create an extensive report at the campaign’s end.
Key Services:
- Influencer Marketing
- Paid Advertising
- User-Generated Content
- Talent Management
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
6. Ubiquitous
Size: 10-50
Location: Los Angeles, California
Best for: Medium-size brands
Orientation Price: $20,000 onwards
Standalone Platform: Yes
Channels: Instagram, YouTube, TikTok
Launched in 2021, Ubiquitous quickly rose up the ranks and has now become one of the top TikTok marketing agencies. It has built a network of thousands of creators and influencers, with a total reach of over 4 billion followers. Within its first six months of operations, it successfully managed millions of dollars in ad spend for over 250 brands including Disney, Netflix, and Amazon.
The swift success of Ubiquitous can be credited to its team of influencers, social media professionals, software developers, and marketing executives. The expertise of every member in the group has enabled the company to deliver data-driven solutions on a technologically advanced platform. The founder and CEO, Alex Elsea, is widely experienced in managing marketing campaigns and collaborating with both brands and influencers on TikTok.
Ubiquitous can help you grow your brand on TikTok through campaigns that go viral. They offer end-to-end campaign management, from planning to execution to optimization. They also provide full creative services, content creation, data analytics, and influencer contracting.
Key Services:
- Influencer marketing for TikTok, YouTube, and Instagram
- Full-service campaign design
- Content creation for TikTok, YouTube, and Instagram
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
7. NeoReach
Size: 50+
Location: Los Angeles, California
Best for: Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Discord, Reddit, Telegram, Google
NeoReach operates both as an influencer platform and as a full-service influencer agency. It devises strategies for its clients using multiple data sources. NeoReach adapts its strategies to reflect the differences between channels, including TikTok.
NeoReach manages the entire influencer campaign process. Steps include campaign strategy and direction, creative brief development, influencer sourcing and scheduling, influencer contracts and negotiation content licensing and compliance, influencer payments, and detailed reporting and insights. They maintain ongoing relationships for future activations.
One of NeoReach’s TikTok customers is Netflix. They decided they wanted to take their influencer marketing efforts to TikTok for the third season of Cobra Kai. Netflix sought creators that would reach a wide variety of audiences and take their creative content to the next level.
NeoReach’s team has built a comprehensive database, Tikscore, to monitor the fastest growing TikTokers. NeoReach used Tikscore to activate a range of distinct creators on TikTok for the Netflix campaign.
TikTok created the interactive Cobra Kai Chop filter for Netflix. Each influencer activated paired the hashtag #CobraKaiChop with their own creative spin on the filter. The campaign achieved over 2.8 million views and helped spike #CobraKaiChop views by over 500 million in the days after original content went live.
Key Services:
- Fraud Detection
- Paid Social Amplification
- Experiential Activation
- Social Account Management
- Crypto & NFT Marketing
- Talent Management
- API Integrations
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
8. Moburst
Size: 50+
Location: New York, NY
Best for: Startup and Enterprise Brands
Orientation Price: $5,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Google
Founded in 2013, Moburst offers a long list of services that include influencer marketing, social search, and social media management. They have a team of experts and strategists who will create briefs, take care of reporting, and everything in between.
Moburst’s TikTok expertise lies in their creative storytelling abilities. The agency also offers advanced video production for your TikTok account, whether it’s for following trends, creating video ads, running contests, or creating video series.
Moburst also specializes in gathering TikTok user-generated content for its clients. If you hand over full-service TikTok marketing to the agency, they will further employ this UGC to boost consumer trust and build credibility for your brand on the platform.
Besides user-generated content, the agency also runs influencer campaigns for its clients. Not only do they have a powerful pool of influencers across various product categories, but they also have the data to help you identify the best influencers for your brand, its goals, and products. Recently, they also added a network of more than 400 creators (or, as they’ve affectionately dubbed them – “Army of Creators”).
It’s due to these offerings and the agency’s mastery of social media marketing that they were awarded the Digital Agency of the Year award at the MMA SMARTIES X Global Awards. So, when you work with Moburst, you know you’re getting TikTok marketing services from the best in business.
Moburst Client Success
As we’ve mentioned, Moburst can handle both individual services and full-service TikTok marketing. The agency excels in both these areas, as evidenced by its campaigns for Shopkick and PlugSports.
Shopkick came to Moburst during the early days of the pandemic, when lockdowns affected their in-store traffic. The company wanted Moburst to take an adaptive approach to their marketing strategy and drive sales through online sign-ups.
Strategic Approach
Initially, neither the brand itself nor Moburst took to TikTok. But once Moburst saw the success of the first TikTok campaign, they decided to take this route. Here’s what they did:
- Created authentic content for Shopkick’s TikTok page
- Engaged the audience by following TikTok trends and challenges
- Adjusted the content based on the audience’s response
ShopKick case study
In just 2 months, Shopkick’s cost per install (CPI) went down by 87%, while there was an 86% decrease in cost per acquisition (CPA). Being active on TikTok also brought an influx of new app users with a relatively higher retention rate.
Another similar client was PlugSports, a recruitment app for amateur athletes. PlugSports had a very simple objective, which was to increase app installs and sign-ups without breaking the bank.
Strategic Approach
Moburst devised an influencer marketing campaign for the client and ran it on TikTok since that’s where the client’s audience (high school athletes) was most active. The agency’s approach involved talking about the inequality that student-athletes face during recruitment. They targeted high school athletes who had plans to pursue sports in college.
PlugSports case study
Here are the tactics Moburst used:
- Partnered with 14 male and female TikTok influencers who were post-high-school athletes
- Created a narrative that highlighted the issues faced by student-athletes and presented PlugSports as an ideal solution
- Ran TikTok Spark ads on the top-perform influencer content
- Selected the best times to post on TikTok to boost content reach
The campaign resulted in 8,500+ installations and 5,400 sign-ups. Moburst’s approach was so successful that PlugSports got attention from top schools like Michigan State. Plus, the client generated $130,000 in media value with a budget of $60,000.
Key Services:
- Influencer Marketing
- User Generated Content
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Talent Management
- Full Service Production
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
10 - 50
New York, Florida, London, San Francisco, Israel
Best for:
Businesses of all sizes
Moburst
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...
9. MOMENTiQ
Size: 10-50
Location: Los Angeles, California
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: YouTube, TikTok
MOMENTiQ operates both as a powerful influencer platform and a full-fledged influencer agency, showcasing their prowess with billions of impressions to their name. Holding a position of trust with elite global brands, MOMENTiQ has been the force behind campaigns that truly capture the essence of these brand identities.
Navigating the TikTok influencer marketing sphere, what sets MOMENTiQ apart is their comprehensive approach. Their team, adept at curating and overseeing influencer campaigns, primarily zeroes in on TikTok and YouTube platforms. With a custom strategy in their playbook, brands are offered a mix of brand awareness KPIs, performance marketing KPIs, and User Generated Content (UGC) KPIs. The upshot? Campaigns that sync perfectly with the target demographic, ensuring impactful results.
But MOMENTiQ’s expertise isn’t confined to organic engagement. They’ve fine-tuned the process of integrating the UGC they craft with the prowess of their in-house paid social specialists. This synergy gives birth to paid social campaigns that consistently resonate with audiences, hitting those sought-after conversion-oriented KPIs with precision.
To put it succinctly, MOMENTiQ stands out as a premier choice for brands aiming for impactful, wide-reaching influencer campaigns. With their deep-rooted knowledge, they offer brands the leverage to enhance influencer content through targeted paid social strategies, driving conversions that truly make a mark.
Key Services:
- Influencer Marketing
- UGC Content
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10. The Shelf
Size: 1-10
Location: New York, NY
Best for: Small and Medium-Sized Brands
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Blog, Discord, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitch, Twitter, YouTube
Since The Shelf was launched a decade ago, a lot has changed. It initially started out as a sale-alert app, “The Shopping Elf”, which was then shortened to Shelf. A year later, they rebuilt the platform to become an influencer discovery engine and decided to keep the name.
Nowadays, they describe themselves as a full-service influencer marketing agency that runs unicorn influencer campaigns that are shaped by data-driven insights. Their team of creatives, analysts, and strategists partner with influencers to create campaigns from start to finish. They’ll help you to find the best person to bring their storytelling-style creative concept to life. For example, they worked with 18 influencers to create a campaign for Sweet Defeat that ran across multiple platforms, including TikTok. One influencer’s TikTok received more than 24,000 views!
However, you don’t have to take their word for it. Their clients also have complete transparency into their real-time data via their own campaign monitoring dashboard.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Marketing Strategy
- Branding
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
11. The Goat Agency
Size: 50+
Location: London, England
Best for: Medium and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, YouTube Advertising, TikTok, Facebook, Pinterest, Twitter, Reddit, Snapchat, Twitch
Goat is an international social media agency that specializes in TikTok marketing, delivering a well-rounded blend of organic, paid, and influencer strategies for their partnering brands. Goat believes in TikTok as a potent marketing channel, particularly for targeting Gen Z and millennial demographics. They apply a long-term strategy on the platform, focusing on constant activity and a strategic mix of organic, paid, and influencer content.
Goat’s TikTok marketing campaigns boast impressive metrics: a 27% higher ad recall, 91% higher six-second view-through-rate, and 83% higher engagement rate. Their effectiveness is a result of their understanding of TikTok’s powerful algorithm and its capabilities to engage users through personalized content curation.
Their portfolio showcases successful campaigns for brands like Dell and Superdrug, with 168 million impressions, 229K clicks, and over 23.6M engagements across their campaigns. Goat’s marketing teams are experts in their field, boasting a vast database of TikTok influencers, they ensure the best fit for your campaign.
Goat’s main selling point is their expertise. They’ve successfully managed hundreds of TikTok campaigns globally, across every sector, providing them with invaluable insights and understanding of the platform’s latest trends. Their teams work together to build a strategy and deliver a campaign tailored to the client’s goals, backed by their extensive database of TikTok influencers and an in-house Data & Insights team.
Key Services:
- Influencer Marketing
- Social Media Strategy
- Paid Social
- Content Production
- Social Media Management
- Community Management
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
12. Find Your Influence
Size: 11-50
Location: Scottsdale, Arizona
Best for: Small, Medium, Large Brands and Agencies
Orientation Price: $20.000+
Standalone Platform: Yes, as part of their managed services
Channels: TikTok, Instagram, YouTube, Facebook, Pinterest
Find Your Influence (FYI) has established itself as a key player in the influencer marketing industry, particularly when it comes to leveraging TikTok for brand growth. Based in Scottsdale, Arizona, FYI has been helping brands connect with influencers who resonate with their target audience since 2013.
The agency’s expertise is particularly valuable for those looking to make a significant impact on TikTok, a platform known for its rapid virality and young, engaged audience.
FYI also integrates paid promotion strategies when necessary to amplify the reach of your TikTok campaigns. They understand that while organic reach is valuable, supplementing it with paid boosts can significantly enhance the effectiveness of your campaign. This ensures your content reaches the maximum potential audience, even in TikTok’s competitive landscape.
In addition, FYI employs whitelisting strategies, where ads are promoted from the influencer’s profile rather than the brand’s account. This approach typically results in higher engagement rates, as the content appears more native and credible to the audience.
Key Services:
- TikTok Influencer Campaign Strategy
- Influencer Sourcing and Contracting
- Content Creation and Scheduling
- Performance Tracking and Optimization
- Paid Boosting and White Listing
- Geographic and Demographic Targeting
Find Your Influence
Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n...
10 - 50
Scottsdale, AZ
Best for:
Medium and Large Businesses
Find Your Influence
Where authentic brand conversations meet GUARANTEED results. Run positive ROI influencer campaigns powered by the industry’s leading platform and experts. Join brands like Zappos, Pfizer, Netflix, Wal-Mart, and Mattel, and discover why Pinterest n...
13. HireInfluence
Size: 1-10
Location: Los Angeles, California
Best for: Large Companies
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Blog, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitch, Twitter, YouTube
HireInfluence is known as an elite influencer marketing agency that works with the top influencers of any niche and sets the trend for others to follow. Since 2011, they have been solely dedicated to influencer marketing which has allowed them to hone their expertise. They provide clients with a fully customized approach, doing a deep dive on a brand’s persona so they can match the right influencers.
Despite being in the industry for more than 10 years, HireInfluence doesn’t have in-house talents to assign to campaigns. they force to work on campaigns. Nor do they restrict their options to traditional influencer databases. Instead, they apply a strategic, data-backed process in finding the right talent for each brand.
This hands-on, tailored tailored approach shows the team’s commitment to delivering engaging campaigns that build a brand’s reputation while increasing revenues and market share. It has repeatedly delighted clients like Walmart, Macy’s, eBay, Tim Hortons, Vanity Fair, McDonald’s, Warner Brothers, MTV, and many others.
Among the agency’s successful campaigns was the Blue’s Clues 25th-anniversary celebration, where they tapped family influencers on TikTok and Instagram to create content around Blue’s Clues. The influencers, who grew up with Blue’s Clues, triggered nostalgia, as they passed the love for the series on to their children. Working with 10 influencers, the campaign has earned 6.1M impressions, 4.5M reach, and 5.4M video views.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Social Media Management
- Digital Marketing
- Full Service Production
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
14. Audiencly
Size: 10-50
Location: Düsseldorf, Germany
Best for: Small-Sized Brands and Creators
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch
Founded in 2018, Audiencly initially focused on creating ad campaigns in the gaming industry, before expanding to the lifestyle and tech industry too. They might have been in business for only a few years, but they’ve already worked on more than 1,000 campaigns with major brands like Disney, Reese’s, and EA.
In addition to working with influencers on TikTok, they can also help you with Instagram, YouTube, Twitter, and Facebook campaigns. With an influencer pool of more than 5,000 influencers that include the likes of Hannah Snow and AviveHD, you’re bound to get one that fits your brand.
Key Services:
- Influencer Marketing
- Talent Management
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
10 - 50
Düsseldorf, London
Best for:
Small Size Brand and creators
Audiencly
Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts. With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust...
15. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Size: 50+
Location: Dallas, Texas
Best for: Enterprises and Large brands
Orientation Price: $50,000 onwards
Standalone Platform: Yes
Channels: Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter, Blog, LTK app
Founded in 2011, LTK offers services and features to both TikTok influencers and brands looking to launch an influencer marketing campaign on the channel. Thanks to their big pool of brands and intuitive tools, creators with a public social media profile can discover new collaboration opportunities and create shoppable links easily. Not only will LTK help brands to connect with the right TikTok creators, but they can also rest assured knowing that LTK can help them to reach the right crowd too.
All in all, they’re one of the best influencer marketing agencies to turn to if you have a product in a lifestyle category that you want to market via TikTok. For instance, they helped Urban Decay, a global cosmetic and beauty brand to introduce a new product. For this campaign, a group of curated LTK TikTok influencers were tasked to create fun, short-form video tutorials. The results: more than 6.7 million views and 470,000 total engagements with a 25% engagement rate.
Key Services:
- Influencer Marketing
- Creator Content
- Social Media Marketing
- Full Service Creator Campaign Execution
- Talent Management
- Campaign Reporting
- Brand Consulting
- Influence Benchmarking
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
50+
US, China, Brazil, Germany, France, Australia, UK
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
16. House of Marketers
Size: 10-50
Location: London, England
Best for: Large Brands and Creators
Orientation Price: $20,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
House of Marketers is a TikTok-only influencer marketing agency deliberately focusing on the platform alone. This narrow focus allows them to be highly effective in delivering results-driven campaigns for their clients. Founded only in 2020, they’ve already worked with big brands like KFC, Apple Music, Western Union, Red Bull, Hilton, and Groupon.
Their founder is a former pioneer TikTok employee, and with his insider knowledge about TikTok’s algorithm, they’re able to offer effective Influencer Strategy, TikTok Ad Content Creation, TikTok Influencer Campaigns, TikTok Ads Campaigns, and TikTok Business Profile Content. Through their dedicated services, they delivered tangible results for their clients such as an increase in app installs, more efficient ROAS, a decrease in Cost Per Install (CPI), and other relevant metrics.
Helping the young company drive growth is a senior team with over 20+ years of experience in influencer marketing. They also have a global presence, with employees from all major continents. This allows them to help global brands reach locally-targeted audiences.
Key Services:
- Influencer Marketing
- Talent Management
- Social Media Ads Management
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
17. Clicks Talent
Size: 10 – 50
Location: West Hollywood, California
Best for: Small Businesses
Orientation Price: $1,000 onwards
Standalone Platform: No
Channels: TikTok, Instagram, Twitter, Facebook
TikTok marketing is an area where Clicks Talent truly shines. With a footprint in 43 countries and a network of over 5,000 influencers, they’re not just playing the game; they’re setting the rules. Their reach? A whopping 1.8 billion on TikTok alone.
What sets them apart isn’t just their impressive stats but how they weave their services – from influencer marketing to social media management and content creation – into a seamless strategy that’s customized for each brand. They start with getting to know your brand inside out, then craft a strategy that’s as unique as your fingerprint.
Take the campaign for Imanbek’s new song, “All Eyez on Me,” as an example. It wasn’t just about the numbers, though they were impressive – 18.5 million reach and 6 million views The agency utilized 100 influencers to create over 300 videos on TikTok that got people talking, liking, and engaging. Derek Kuan from DENA sums it up perfectly. Clicks Talen has a knack for selecting the right talent to ensure successful TikTok campaigns.
Key Services:
- TikTok Advertising
- Social Media Campaign Management
- Custom Jingle Campaigns
- UGC
- Music Contests
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
10 - 50
USA, Netherlands, Brazil, Russia, UK, Israel
Best for:
Small Business
Clicks Talent
Clicks Talent was established over 7 years ago during the days of Musical.ly as an agency to get Musical.ly creators paid. We then pivoted to TikTok the day the app came online and are the first ever agency to offer TikTok Influencer marketing servic...
18. Obviously
Size: 50+
Location: New York, NY
Best for: Enterprises and Large Brands
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Facebook, Pinterest, Twitter, Blog, Snapchat, Twitch
Obviously is a full-service influencer marketing agency that works with brands and influencers across most social networks, including TikTok. They tailor each campaign to meet the business’ needs. They handle all aspects of influencer marketing, offering a full white-glove service for companies that want somebody to help them with their influencer campaigns.
The experts at Obviously have an in-depth understanding of the social media landscape. They will guide you towards the perfect channel for your brand, and make sure you get the most of your influencer campaign. If your brand targets a young audience (with a female bias), then TikTok could well be a perfect fit for your influencer marketing. Obviously will advise you of this, and help you find the ideal influencers for your campaign.
They can manage your network through every step of your campaign, from identifying influencers to managing relationships, to re-engagement. Obviously alerts influencers when their products have arrived, offers advice on content, and screens posts for quality.
When an influencer has concerns during a campaign, Obviously manages them quickly and positively, keeping them happy and the brand free from stress.
Key Services:
- Influencer Marketing
- Talent Management
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
50+
New York, Los Angeles, San Francisco, Paris, Sydney
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
19. inBeat Agency
Size: 10-50
Location: Montreal, Canada
Best for: Enterprises and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Instagram, Facebook, TikTok, AppLovin, Snapchat, YouTube, YouTube Advertising, Google Ads
If you specifically want to leverage the power of micro influencers, be sure to check out inBeat Agency. Trusted by hundreds of brands that include global names like New Balance, they describe themselves as a “performance-driven micro influencer agency”.
To date, they’ve worked with more than 16,000 influencers and have relationships with influencers on TikTok (as well as YouTube and Instagram). They find their influencers with the help of a software solution that they’ve created specifically to help with influencer identification. This tool filters candidates by taking into account their number of followers and engagement rate. As a matter of fact, according to their website, they work with only the top percent of creators.
That said, they’ll never force you to collaborate with an influencer if you don’t like them. Before initiating any TikTok collabs, you’ll get the last say over the creators.
As a TikTok marketing agency, they’re very familiar with the unique traits of the platform. Plus, they’ll also create a number of variations of your ads for A/B testing. Once they’ve found the winning ads, they’ll edit it further to create more winning variations.
Key Services:
- Influencer Marketing
- User-Generated Content
- TikTok Advertising
- TikTok Marketing
- Facebook Advertising
- Snapchat Advertising
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
10 - 50
Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris
Best for:
Enterprises and Large brands
inBeat Agency
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets. We offer a fully managed service to help you work with creators that have a track record fo...
20. Acceleration Partners
Size: 50+
Location: Boston, Massachusetts
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, Facebook, Twitter, LinkedIn
Founded in 2007, Acceleration Partners is a global leader in partnership marketing. They currently have 60,000 click-active affiliate partnerships. Last year, they drove over $5.5 billion in revenue and 75 million conversions for their clients. They have received several accolades, including Best Agency at the International Performance Marketing Awards. Some of their clients include Adidas, LinkedIn, Hotwire, and Redbubble.
Acceleration Partners operates in more than 40 countries. Their team of seasoned marketers is focused on data-driven strategies and a high-touch consultative approach. These allow them to develop a long-lasting partnership with their clients and efficiently address their specific needs. Not surprisingly, the agency has a Net Promoter Score of 65—way above the industry average.
Acceleration Partners can help your brand grow on TikTok through digital and partnership marketing. They put together a mix of traditional and non-traditional partners that fits your campaign’s objectives. Aside from partnership optimization, the agency also designs a custom program that aligns with your goals. They regularly evaluate the success of those programs and improves on them when necessary.
Key Services:
- Global Regional Management
- Program Design
- Partnership Optimization
- Partner Recruitment Compliance & Fraud Monitoring
- Data & Analytics
- APVision
- Grovia by Acceleration Partners
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in partnership marketing, AP delivers integrated and strategic influencer program management for outcom...
50+
Headquartered in Boston, MA, with employees in nine countries. A truly global footprint.
Best for:
Enterprises and Large brands
Acceleration Partners
Acceleration Partners specializes in helping brands scale and finding innovative solutions to accelerate their performance. As the industry leader in partnership marketing, AP delivers integrated and strategic influencer program management for outcom...
21. The Outloud Group
Size: 1-10
Location: Detroit, Michigan
Best for: Enterprises and Large Brands
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Instagram, Facebook, Twitter, LinkedIn, TikTok, Twitch, Blog, YouTube
The Outloud Group is a full-service influencer marketing agency. For the past 10+ years, they’ve been running brand campaigns via various platforms including TikTok, YouTube, Twitch, and Instagram.
With regards to TikTok marketing specifically, they’ve run many campaigns with a number of major brands that include Audible, Wix, and KiwiCo. They’ll handle every step of the influencer marketing process for you and will help you to understand the options that you have when using TikTok.
According to their website, they’ll use art and science to target key audiences across platforms strategically. To ensure that you’re getting the results, they’ll also give you detailed analysis of every influencer campaign that you run with them.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Paid Social
- Influencer Gaming
- Talent Representation
- Platform Monetization
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
1 - 10
Detroit
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
22. HYPEFACTORY
Size: 1-10
Location: Beograd, Serbia
Best for: Large Brands and Small Businesses
Orientation Price: $20,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
On their website, they describe themselves as a one-stop-shop influencer marketing agency. With the help of advanced AI technologies, they set out to identify the best influencer for your needs instead of simply picking the influencers with the most followers. They use an extensive, multi-layered selection process that consists of nearly 40 filters.
Not only can they help you to find the right influencer for your campaign, but they also include target audience search in their services. What’s more, to avoid that your target audience overlaps when you work with multiple influencers, their technology will also select the influencers with the lowest audience overlap. This way, you’ll still be able to reach as many people as possible.
Currently, HypeFactory works with TikTok, Instagram, and YouTube. If you use them specifically for TikTok marketing, they’ll help you to run sponsored challenges and apply promo codes to reinforce the promotion and help measure the results.
Key Services:
- Influencer Marketing
- Performance Marketing
- Talent Management
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
1 - 10
Serbia, Australia, Spain, Lithuania, Armenia, Ireland, Portugal, Armenia, USA, Israel.
Best for:
Large Brands and Small Business
HYPEFACTORY
HypeFactory is an AI-powered influence marketing agency that delivers top results for its clients. We stay ahead of the curve with data analysis and trend forecasting, and our team of marketing experts is always ready to tackle new challenges. HypeFa...
23. Zorka.Agency
Size: 1-10
Location: Limassol, Cyprus
Best for: Enterprises, Large and Small Brands
Orientation Price: $5,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Snapchat
Founded in 2014, Zorka.Agency has worked with the likes of Domino’s Pizza, Yandex, and Hennessy. From TikTok to Twitch, they can work with any influencer on any platform, according to their website. For example, they helped Autu.ru to attract new users to their app and boost their retention rate via TikTok and in-app networks. The result – 1 million installs! For Galaxy Chat, they generated the same results via TikTok and a number of other platforms.
One of the benefits of working with Zorka.Agency is that they have their own in-house creative studio that will create any type of visual content as per your guidelines. Plus, they can also help with page moderation. So, if replying to comments is too overwhelming, their managers can keep an eye out and communicate with your audience.
Their results have also helped them to land a number of awards. In 2020, Clutch listed them as one of the leading digital strategy agencies and Global Content Awards named them as the winner of the Innovation Award for their influencer marketing chatbots for a mobile game.
Key Services:
- Influencer Marketing
- User Acquisition
- Full Service Production
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
50+
Limasol (Cyprus)
Best for:
Enterprises, Large and Small brands
Zorka.Agency
Zorka.Agency is an influencer and performance marketing agency focused on creating ROI-forecasted strategies with a fair risk assessment that help businesses scale up.
24. Socially Powerful
Size: 50+
Location: London, England
Best for: Medium and Large Brands
Orientation Price: $50,000 onwards
Standalone Platform: No
Channels: Amazon, Discord, Facebook, Google, Google Ads, Instagram, LinkedIn, Pinterest, Podcast, Reddit, Snapchat, Spotify, TikTok, Twitch, Twitter, Weibo, WhatsApp, YouTube, YouTube Advertising
Socially Powerful calls themselves a global marketing and social agency. They are specialists in TikTok influencer marketing and social strategy. They harness creativity and data to deliver content that resonates with their clients’ target audience, precision aligned to meet business objectives.
TikTok is just one of the networks on which Socially Powerful works with influencers. They call themselves platform agnostic and will happily work on all platforms, whether that be YouTube or Instagram, TikTok or Facebook, WeChat, or Weibo. They aim to meet the influencer marketing needs of everyone from fast-growing start-ups to the most significant global brands. They work with brands in a wide range of niches, including sports, fashion, technology, gaming, travel, drinks, motorsports, lifestyle and more.
Socially Powerful uses best-in-class technology (both owned and partner) to monitor influencers’ performance and audience data, ensuring they blacklist fake influencers, followers, and accounts, counteract fake engagement and performance, and discover the influencers nobody else knows about first.
Key Services:
- Social Media Management
- Paid Media
- Video Production
- Talent Management
- Social Strategy
- Creative
- Social Commerce
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
25. Upfluence Inc.
Size: 50+
Location: New York, NY
Best for: Large Brands and Non-Profit Organizations
Orientation Price: On Request
Standalone Platform: Yes
Channels: Instagram, YouTube, Twitch, Twitter, Facebook, Pinterest, Blog
Upfluence Inc. manages influencer campaigns both directly for brands and outsourced from other agencies. They help launch new products, increase brand awareness, optimize exposure, and educate audiences.
They provide premium influencer campaign management services, including product placement outreach and influencer event management.
They also offer creative skills to design state-of-the-art, branded content.
Of course, for a video-focused app like TikTok, Upfluence can reach out to content creators and create high-quality content through influencer tactics and content strategy.
Upfluence’s influencer marketing and partner relationship management ensure smooth communication and high response rates.
The agency works with influencers across the full spectrum of social networks, including TikTok. They help find the best influencers for your target market and campaign. Upfluence uses a dedicated team of influence experts to manage their clients’ campaigns.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Influencer Discovery & Recruitment
- Relationship Management
- Campaign Builder & Workflow
- Automated Outreach
- E-commerce Integrations
- Analytics & Reporting
Upfluence Inc.
Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
10 - 50
New York City (USA), Mexico City (Mexico), Lyon (France)
Best for:
Large Brands and non-profit organizations.
Upfluence Inc.
Find the perfect influencers for your brand, manage your campaigns, & measure your results in one platform.
26. Stargazer
Size: 10-50
Location: Miami, Florida
Best for: Small and Medium-Sized Brands
Orientation Price: $20,000 onwards
Standalone Platform: No
Channels: Instagram, YouTube, TikTok, Twitch, Twitter
Founded in 2016, Stargazer’s goal is to create branded content with influencers at large. According to their website, they do this by combining storytelling and technology.
From identification to tracking and reporting, they’ll take care of everything. They can also create branded content that you can then license so that you can use it on your own advertising channels.
For example, they helped SweetPea, a dating app, to attract new users by means of a multiplatform campaign on TikTok, YouTube, and Instagram. On TikTok alone, they managed to generate more than 100,000 views for the app.
Key Services:
- Influencer Marketing
- Media buying
- TikTok account growth & management
- NFT growth marketing
Stargazer
Stargazer is the only performance agency that connects brands and creators. We offer full-service campaign management and use our proprietary technology to understand your audience, match you with the right creator, and drive campaign results. Star...
10 - 50
San Francisco, Miami, USA - Paris, FRANCE - Medellin, COLOMBIA -
Best for:
Medium and Small Size Brands
Stargazer
Stargazer is the only performance agency that connects brands and creators. We offer full-service campaign management and use our proprietary technology to understand your audience, match you with the right creator, and drive campaign results. Star...
27. SugarFree
Size: 1-10
Location: Los Angeles, California
Best for: Enterprises, Midmarket, and Small Businesses
Orientation Price: $100,000 onwards
Standalone Platform: No
Channels: Blog, Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube
Perhaps the most significant coup made by SugarFree concerning TikTok influencer marketing, is that they can claim TikTok to be one of their clients. Not only do they set up campaigns using influencers on TikTok, but they have actually set up an influencer campaign for TikTok itself – helping Tikok launch in the United States and Europe.
SugarFree aims to make influencer marketing a seamless experience. They are a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together. They integrate their team with their clients’ to ensure proactive, real-time communication while creating authentic, data-driven campaigns that get to the heart and soul of the brand story.
They can claim a vast network of the best creators whose trust they have earned over time. They are all fully vetted influencers with a proven track record of success.
SugarFree handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. In between, they handle all the coordination of content deliverables with influencers, keeping campaigns on-time and on-budget. They schedule every post and then stay on top of the campaign as it progresses. Their influencers don’t just post and collect their paychecks. They act as ambassadors, staying engaged with their audience, and keeping their content fresh and relevant.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
1 - 10
Los Angeles, California, Austin, Texas
Best for:
Enterprise, Midmarket and Small Business
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
28. SocialMedia One
Size: n/a
Location: Berlin, Germany
Best for: Enterprises, Midmarket, and Small Businesses
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, Facebook, TikTok, YouTube
SocialMedia One takes on the many facets of social advertising, including acting as a social media agency. They’re Berlin-Hamburg-Cologne-based and network Germany. They include influencer marketing amongst their product offerings.
SocialMedia One began as an agency in 2015. They see their primary tasks as an influencer agency as promoting the talents of young bloggers/ vloggers and bringing them together with the right customers.
They recognize the importance of TikTok to young people, especially the 8- to 18-year-olds. They see that the youngsters of TikTok will become increasingly important as they age, so they believe in building a network between top TikTok vloggers and brands. They observe that TikTok appears to be at the same point in its growth pattern that Instagram was five years ago.
Key Services:
- Influencer Marketing
- Social Media Marketing
- User-Generated Content
- Social Media Ads Management
29. Sociably
Size: 10-50
Location: London, England
Best for: Luxury Brands
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, TikTok
Sociably focuses on producing influencer campaigns for the luxury market. They work with TikTok influencers when they have clients targeting the younger end of that market. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries.
Sociably understands the nuances and subtleties that define the luxury market and the importance of heritage, craftsmanship and the discerning customer profile. It is this understanding and experience working within the luxury industry which they believe sets Sociably apart from other agencies. They handle all stages of influencer campaigns from strategy and casting through to posting management and campaign-end results.
Key Services:
- Influencer Marketing
- Art Direction
- Content Production
30. Digital Sukoon
Size: 10-50
Location: Mumbai, India
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: Instagram, TikTok, Facebook, YouTube
Indian-based Digital Sukoon offers a wide range of digital marketing solutions, including TikTok influencer marketing. They recognize that top TikTok influencers can be highly effective in promoting content for brands targeting the youth sector.
The firm covers more than just influencer marketing and offers a complete digital solution to its clients. They believe in giving peace of mind by working with like-minded people who are experts in their client’s industry.
Digital Sukoon works with more than 17,000 influencers across India (across all social networks).
Key Services:
- Influencer Marketing
- Reputation Management
- Branding and Profiling
- App Development
31. MANYCREATORS
Size: 1-10
Location: Amsterdam, North Holland
Best for: Enterprises and Large Brands
Orientation Price: $1,000 onwards
Standalone Platform: No
Channels: TikTok
MANY Performance and Influencer Marketing Agency knows how to reach teens and young adults through short videos on TikTok. The TikTok talent management agency recognizes that with over 1 billion downloads, TikTok is one of the most popular social media platforms of 2019. They aim to help brands reach, engage, and convert people. MANY also works with Douyin in the Chinese market.
MANY was founded in 2017 focusing on Generation Z and Millennials. They are a young and multicultural team of influencers, content- and performance marketers spread over Singapore, China, and Europe. They have built a community of over 700 marketers and 500+ influencers, and have hosted events in places such as Singapore, Hong Kong, Shanghai, and New York.
They have worked with SMEs, start-ups, and corporates active in the F&B, tourism, beauty, fashion, real estate, sports, blockchain, FMCG and education industries.
Key Services:
- TikTok Talent Management
- User-Generated Content
32. Make Honey
Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok, Instagram, Facebook, YouTube
Make Honey is a social creative agency based in London. They offer a wide range of social media, creative and content services to help companies grow and globalize. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster.
They have noticed the rapid rise of TikTok, since the merger of TikTok and Musical.ly. They observe that TikTok has since gained more than 500 million monthly active users – around double that of Snapchat and Pinterest combined, and more than Twitter and LinkedIn.
Make Honey observe how this provides opportunities for marketers, including brand takeovers and sponsored # challenges. They believe TikTok to be a serious contender for the top platform to watch in 2019.
They have noticed that so far only trend-setting brands have created content for the platform. TikTok influencers, such as Tom Hooker (aka OutTheBox) and Vikki Barnham have been much quicker to see the potential of the platform. Both influencers have found it easy to work with top brands, such as the BBC, on TikTok.
Key Services:
- Influencer Marketing
- Social Media Marketing
- Public Relations
- Content Production
- Event Marketing
33. OK COOL
Size: 1-10
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok
OK COOL jokingly calls themselves TikTok UK’s 1st and 2nd employees. The agency was TikTok’s major creative partner when the platform started gaining popularity in the West. As TikTok’s creative agency, OK COOL knows the ins and outs of TikTok marketing, and they have already helped major brands create and own their TikTok channels.
IWith offices in London and New York, this cool agency is the go-to team for all TikTok-specific creative needs. They have created fashion lines, shoppable live streams, online tutorials, and live events for the brand. They use their in-depth knowledge of what makes a great TikTok campaign to help brands conquer the platform. They guide their clients in identifying the right content creators to work with as well as the right communities to show their message. Then they provide insights on the creatives that will hook these communities.
They have worked with a lot of innovative brands like Nike, Gucci, Diesel, Taco Bell, and Tag Heuer. Their TikTok marketing services include creative strategy, live stream production, paid ads, talent management, creator engagement, content production, and campaign activations. Aside from being masters of TikTok marketing, OK COOL also offers a wide array of digital marketing services like social media consultancy, creative and content production, digital experience production (including NFT activations), and paid social media implementations.
Key Services:
- Influencer Marketing
- Content Production
- Music Production
34. REDPILL
Size: 10-50
Location: London, England
Best for: Enterprises and Large Brands
Orientation Price: On request
Standalone Platform: No
Channels: TikTok, Instagram, Facebook, YouTube
REDPILL is an award-winning influencer marketing agency. They call themselves an influencer performance agency due to the hundreds of successful campaigns they’ve launched for top-notch brands like YouTube, Xbox, Oculus, PayPal, Volvo, Samsung, Coca-Cola, and LinkedIn. They were also one the pioneering ByteDance partners that helped catapult TikTok’s success..
The agency offers end-to-end influencer marketing services including performance strategies, influencer sourcing, creative production, paid promotion, and ROI measurement. They are picky about the influencers they work with and choose only those with a proven track record of delivering results. They have strict standards and set ROI goals before engaging with an influencer.
While they provide creative direction for each campaign, they allow their influencers to exercise creative freedom. This enables the agency to come up with authentic and unique content that reflects the brand and resonates with the audience. They also produce campaigns for other platforms also such as Instagram, YouTube, Snapchat, Twitter, and Facebook. They pride themselves on measuring not just views but actual sales results coming from their campaigns.
This detailed and committed approach is what keeps their client coming back and what earned them “Influencer Marketing Agency” awards for two years in a row (2020 and 2021).
Key Services:
- Influencer Marketing
- End-to-End Production
- Paid Media
- Creative Strategy
35. LetsTok
Size: 1-10
Location: Ramat Gan, Israel
Best for: Medium-Sized Brands
Orientation Price: $5,000 onwards
Standalone Platform: Yes
Channels: Discord, Facebook, Instagram, LinkedIn, Telegram, TikTok, Twitch, Twitter, YouTube, YouTube Advertising
LetsTok is the first-ever influencers ad network (AdFluencers) that facilitates partnerships between brands and different types of influencers using AI-driven tools. It was founded in September 2020 by entrepreneurs Amir Geva and Udi Yadin. With LetsTok, you can collaborate with micro- and macro-influencers from categories like finance and business, gaming, and fashion.
The agency has worked with a range of brands and play-to-earn NFT games, including Mountain Dew, Streeth, Time Raiders, and Kryptomon, to create various campaigns for social media platforms like YouTube, Instagram, and of course, TikTok. While you can find new talents for TikTok by signing up for the LetsTok newsfeed, you can also do a manual search using the website’s designated search field.
To start working with a talent through LetsTok, all you need to do is find the right talent for your brand, select the product you want (personal or business video), fill out the request form, pay and submit your request.
Key Services:
- Influencer marketing for TikTok, Instagram, YouTube
- Campaign design and strategy
- Content creation
- User-generated content
- Brand awareness campaigns
- Performance-based influencer marketing campaigns
- AI automated influencer marketing campaigns
- Influencer discovery
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
1 - 10
New York, Israel, Hong Kong
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
How Does TikTok Marketing Work?
TikTok marketing is a blend of ads, content, influencer marketing, and analytics. The first step is obviously content creation. Brands need to create relevant content that not only shows their products but also entertains the audience. The content should be visually appealing, have a catchy soundtrack, and follow popular trends to maximize its impact.
More importantly, it should be in line with TikTok's algorithm, which considers trending sounds and engagement rates to show videos on the For You page. Speaking of being on the For You page, influencer content usually makes it there due to its high engagement.
While brands can work with influencers on all other platforms, TikTok is often the platform of choice since brands can benefit not only from the creator's existing audience but also from fresh viewers who come across their content through the For You page. Our TikTok Influencer Marketing guide discusses this in detail.
Apart from influencers, TikTok ads also help brands attract customers. TikTok offers a variety of ads, including in-feed ads, top view ads, brand takeover ads, branded effects, and Spark ads.
When advertising on TikTok, you must analyze your campaign's performance periodically to make necessary changes. TikTok's built-in analytics tool can help you keep an eye on your ads' reach and conversion rates.
What are the Benefits of Hiring a TikTok Marketing Agency?
While you can use TikTok for business in-house, partnering with TikTok marketing agencies comes with additional benefits. Here are some of them.
Specialized Knowledge and Experience
A TikTok marketing agency would have a team of experts with specialized platform knowledge and a long experience in marketing. For example, Fresh Content Society has been in business for 10 years, so you can expect high-quality work from them.
The expertise of TikTok marketing agencies helps them avoid common mistakes that often derail the success of a TikTok campaign. These professionals also keep up with industry trends and upcoming features by attending industry events and staying in touch with top stakeholders.
For example, Disruptive Advertising had a summit in collaboration with Google, which highlights their commitment to staying up-to-date with the latest marketing trends.
Targeting the Right Audience
Since TikTok marketing agencies are adept at using the platform, they can help you identify and target the right audience for your brand. They also know which trends are currently popular with different audience demographics and help tailor your TikTok strategy accordingly.
Most importantly, they are familiar with creating personalized content for each audience segment. For younger audiences, they'd go with TikTok-viral trends, while for older audiences they might opt for more informative and age-relevant videos.
Efficiency in Time and Resources
Managing TikTok marketing in-house can be time-consuming and resource-intensive since it requires a designated team to keep the TikTok wheel of content spinning. With a TikTok marketing agency by your side, you save all this time and resources.
Depending on which services you've decided to outsource, the agency may handle a few or all of your TikTok marketing tasks. As a result, you end up saving a ton of time that can go to other demanding tasks.
Customized Marketing Strategies
TikTok marketing agencies have a track record of working with clients in various industries. Whatever you throw at them, they'll likely have an approach to handle it.
These agencies develop TikTok marketing strategies based on your campaign's objectives, such as driving sales or building brand awareness. Most of these agencies also offer data analytics and reporting services, so they keep a constant eye on your campaigns and adjust them as required.
For example, Sociallyin claims to convert insights into action for its clients' social media strategy. The video below explains how.
Creative Content Creation
TikTok marketing agencies like Viral Nation and Sociallyin have mastered in-house content creation for TikTok and other social media platforms. They have an in-house creative and post-production team to create engaging content for their clients.
Since TikTok agencies are aware of current trends, the content they produce is likely to go viral. For example, a Reel that Fresh Content Society created for its client got 1 million views.
Data-Driven Campaign Optimization
For TikTok marketing agencies, data is the foundation for their campaigns. They use platform-specific and third-party TikTok analytics tools to track campaign performance. Based on this data, they refine organic and paid TikTok strategies for their clients.
Building Long-Term Partnerships
If you want to make the most of your partnership with a TikTok marketing agency, it's best to go for a long-term collaboration. As the agency adapts to your brand's messaging and voice, it will be able to create better content and more effective campaigns. Plus, you'll benefit from any new in-house offering or tool the agency introduces.
How To Choose a TikTok Marketing Agency?
So, you've decided to work with a TikTok marketing agency. But there are way too many options, and you're struggling to choose one. The following factors can help you make an informed decision.
Industry-Specific Expertise
While you can work with any TikTok marketing agency, it's relatively better to work with one that is either a specialist in your niche or has extensive experience working with clients in your field. A highly specialized or experienced agency would know the nuances and trends of your industry, producing more targeted campaigns.
Demonstrated Success
The case study section is the second page you should visit on an agency's website, obviously after you've gone through their services and decided they fit your bill. These case studies will give you a clear idea of what the agency has achieved for its clients and whether they can do the same for you.
Go for an agency that has a variety of case studies in its portfolio. Also, they should have mentioned numeric, tangible results rather than vague metrics like "increased brand awareness."
Effective Communication
Handing over TikTok marketing to an agency doesn't mean you can sign off the responsibility. You still have to be in touch with them continuously. Besides monitoring the agency's work, you should also be able to communicate your ideas and suggestions effectively. So, select an agency that has a robust communication process and regularly updates you with new advancements in your campaigns.
Transparency and Reporting Practices
Keeping in line with the same pointer above, the agency should be transparent in what they're doing and what output they're getting. They should share these details with you regularly in the form of reports or charts.
Creative Prowess
Since TikTok is all about creativity and standing out to capture audience attention, it's imperative for the agency you choose to be creatively proficient. When you look at their case studies, don't forget to check out the ideas and concepts they've come up with to boost their clients' campaigns.
Also, go through the agency's social media pages, especially TikTok. If they're doing well themselves, they'll likely be able to get the same results for you.
Plus, the agency should be aware of other businesses that are killing it on TikTok. They should be able to use these businesses as case studies and analyze their content to come up with TikTok video ideas for your brand. That's what Influencer Marketing Factory does.
Budget and Contract Flexibility
Before you select a TikTok marketing agency, review their pricing structure and range. Some agencies might charge you per campaign, while others have a monthly retainer fee.
A big red flag is an agency asking you to sign a long-term or inflexible contract. Huge upfront fees are also a big no-no. You should be able to test the waters and see if your chosen agency is delivering what they promised before you commit to a long-term contract or pay a large sum of money upfront.
Some TikTok agencies, such as Disruptive Advertising, actually vet you first. They check if you're a good fit for their services before they take you on as a client. Disruptive even offers a free 30-day plan if they feel you're a match. That's a huge green flag.
Mastery of TikTok's Algorithm
You want to work with an agency that knows the ins and outs of TikTok's algorithm and can tailor your strategy accordingly. This knowledge will not only solidify your TikTok presence but also keep you prepared for any upcoming changes well before time.
Global Reach and Scalability
Depending on where your audience is, you may want to work with global marketing agencies that can help you reach your audience across the globe. For example, they should have multilingual capabilities and understand the cultural trends or preferences of different regions. A global reach will help you tap into more of your audience.
Even if you're not a global brand, you must partner with an agency that can scale with you as your brand grows. This way, you won't have to take your business elsewhere when your needs increase or diversify.
Go Viral With Your TikTok Marketing Strategy
In our TikTok marketing guide, we have gone over the basics of TikTok marketing, including the platform's strengths and how you can leverage them. But at times, it's best to partner with an agency that already has experience creating winning TikTok campaigns.
While some of these agencies provide full-service TikTok marketing, others may be more focused on TikTok advertising or influencer marketing. Either way, these agencies have the algorithm familiarity, creative direction, expertise, knowledge, and industry connections to keep your TikTok present relevant and effective now and in the future.
We've also discussed a few successful agency-led TikTok campaigns to help you see how partnering with an agency ultimately high-gears your campaigns for maximum return on investment (ROI). You can also use the tips from our guide to find the most suitable TikTok marketing agency for your business from our list.
How Much Do TikTok Ads Cost?
Although effectiveness may be the only factor that really matters to some people when deciding on a channel to market their brand, cost is another key consideration. So before you work with an influencer marketing agency, you’d want to have some idea of how much it costs to advertise on TikTok.
The cost to advertise on TikTok can vary significantly depending on several factors, including the type of ad, the influencer's popularity, and importantly, the region. Here’s a breakdown of costs for different types of TikTok ads and marketing campaigns:
Type of ad/campaign Price Brand Takeover $50,000 per day In-Feed Ads $10 Cost Per Impressions (CPM) Branded Hashtag Challenge $150,000 per week Influencer Marketing Campaign $5-$2,500+ per post
(5 million guaranteed impressions)
(600 minimum impressions prepaid)
The region plays a significant role in determining the advertising cost due to variations in audience engagement, market demand, and the influencer's locale.
Drawing data from various campaigns, here's a breakdown of average campaign sizes and hourly rates for TikTok ads across different regions in the United States:
- In Boston, the average campaign size is $14,639 with an average hourly rate of $95.
- California has an average campaign size of $13,221 and an hourly rate of $97.
- New York showcases a higher campaign size averaging $7,749 with an hourly rate standing at $108.
- Over in New Jersey, the average campaign size is $2,849 complemented by an hourly rate of $79.
- Down in Florida, advertisers can expect an average campaign size of $2,825 and an hourly rate of about $80.
As with all advertising endeavors, it's essential to weigh the costs against the potential returns and audience reach, ensuring you get the most value out of your marketing spend.
As you can see, ads on TikTok can be very pricey, although they guarantee impressive results. This often makes it more viable for small businesses on limited budgets to work with influencers on the platform since they can customize their spending according to their budget.
Check out our guides on how much TikTok ads cost and compare them with the typical influencer rates to get a better sense of what works best for you. You can also use our TikTok Money Calculator to calculate the rates of specific TikTok influencers.
ROI of TikTok Campaigns: A Comparative Analysis
A TikTok marketing agency can help you maximize your spending and grow your return on investment (ROI) with strategic campaign execution. This might involve multiple ad formats and hashtag challenges.
According to a Nielsen study, using more than one ad format resulted in 12% additional return on ad spend (ROAS). Running 2-3 hashtag challenge campaigns also resulted in a 20% increase in ROAS. With the right agency, you’ll be able to customize a strategy that makes use of different ad formats and campaigns to exponentially grow your ROAS.
A&E Network achieved an ROI of 1.5x on influencer media value when partnering with NeoReach. NeoReach helped them in identifying key influencers to reach the right target demographic and promote their new “After Jackie” documentary through TikTok. The agency activated eight key thought leaders specializing in baseball history and social justice, who garnered more than 1.8 million total views.
Meanwhile, Phone Loops was able to increase their ROAS by a whopping 80% after partnering with inBeat agency to generate 300+ unique pieces of influencer content that could be repurposed for other marketing channels. Similarly, Converse combined Instagram and TikTok backed by the team at Obviously, who helped them generate an ROI of 1,554%.
Client Case Studies: Tangible Success Stories
From the above numbers, it’s apparent that TikTok influencer marketing agencies can deliver impressive return on investment for your campaigns. To get an even better understanding of the results they can help you achieve, let’s take a look at some of the top client case studies from leading agencies.
Azzaro Case Study – Socially Powerful
- 20+ creators
- 59 million impressions
- 1.5 million engagements
For more than two decades, Azzaro has been a revered high-end brand with a solid standing in the perfume community. The brand partnered with the team at Socially Powerful to bridge a generational gap and connect with a younger demographic through TikTok. To achieve this goal, the agency developed a branded hashtag challenge and carefully selected 20 macro and hero creators in categories such as fashion, lifestyle, and men’s grooming.
Socially Powerful also seeded the product to 500+ nano-influencers on the platform who could help them ramp up organic content creation and boost product awareness. The campaign resulted in 59 million impressions and 1.5 million engagements.
HelloFresh – HypeFactory
- 24 creators
- 4.03 million reach
- 13.3k clicks
HelloFresh worked with HypeFactory to raise awareness about their service among U.K. consumers. The agency activated 24 creators who had full creative freedom to create authentic and engaging TikTok videos. HypeFactory also leveraged additional features such as Spark Ads, discount codes, and direct links in bio. The campaign generated 4.03 million impressions, which resulted in 13.3k clicks.
Saint’s Row – The Goat Agency
- 27 creators
- 12.2 million impressions
- 9.2 million video views
- 15k clicks
Deep Silver partnered with The Goat Agency to generate hype for the re-release of their Saint’s Row video game. The agency launched a two-phase campaign involving 27 creators from across YouTube, TikTok, Instagram, and Twitch. These creators produced a series of gameplay content including in-game challenges and walk-throughs to drive awareness for the launch.
These videos amassed a total of 9.2 million views and generated 12.2 million impressions, over-performing by 124%. The campaign resulted in 15k clicks and attracted more than 1 million players in the first three months.
Top Influencer Marketing Campaign Metrics: What to Expect
One of the best parts about working with an agency is that you don’t have to manually track your performance yourself. You get detailed reports showcasing the impact of your campaign through metrics that are relevant to your goals. Here are some of the top influencer marketing campaign metrics that you can expect to see from these agencies.
- Impressions – A measure of the number of times the influencer content is displayed to TikTok users.
- Reach – A measure of the number of times people see the influencer content.
- Video views – The number of unique views collected by influencer-generated videos for the campaign.
- Shares – How many times the influencer videos are shared with other users.
- Engagements – The total number of engagements received for all the influencer-generated videos for the campaign.
- Click-through rate/clicks – A measure of the number of times people clicked on a link shared by influencers for the campaign.
- Follower growth – The number of followers you gained after launching your campaign.
- Number of unique content pieces – The number of unique content pieces generated around the campaign. This metric may not only measure influencer-generated content pieces but all the fan-created videos resulting from the campaign.
- Cost-per-impression (CPM) – How much you have to pay for every 1,000 impressions or views.
- Cost-per-engagement (CPE) – How much you have to pay for each engagement generated by the campaign.
Cost-per-Conversion: Industry Benchmarks
So how do you know if your performance is measuring up to industry benchmarks? Spending $1.75 for each click may seem great if you’ve consistently netted a cost-per-click of $2. But it’s also important to consider how much other brands are typically spending for each conversion so you can realistically assess where you’re standing. Here, the “conversion” typically translates to clicks, but it may also depend on other conversion actions you want people to take.
According to the latest reports on TikTok ad costs, the cost-per-click of the average TikTok ad stands at $4. However, you could get these numbers as low as $0.25 per click with the help of an agency to strategize your advertising efforts.
For instance, inBeat Agency was able to slash the cost-per-acquisition by 75% for NielsenIQ. Moreover, while the average CPM for TikTok ads is $10, agencies such as Ubiquitous helped Gratsi to pull off a 10x sales growth with a CPM of just $1.69.
TikTok Influencer Marketing Agency Services Ubiquitous Influencer marketing for TikTok, YouTube, and Instagram Full-service campaign design Content creation for TikTok, YouTube, and Instagram Moburst Influencer Marketing User Generated Content Social Media Marketing Social Media Management Digital Marketing Talent Management Full Service Production Viral Nation Social Media Marketing Social Media Management Digital Marketing Talent Management Blockchain Marketing NFT Marketing Crypto Marketing MOMENTiQ Influencer Marketing UGC Content NeoReach Fraud Detection Paid Social Amplification Experiential Activation Social Account Management Crypto & NFT Marketing Talent Management API Integrations The Influencer Marketing Factory Influencer Marketing Paid Advertising User-Generated Content Talent Management LTK Influencer Marketing Creator Content Social Media Marketing Full Service Creator Campaign Execution Talent Management Campaign Reporting Brand Consulting Influence Benchmarking The Goat Agency Influencer Marketing Social Media Strategy Paid Social Content Production Social Media Management Community Management House of Marketers Influencer Marketing Talent Management Social Media Ads Management inBeat Agency Influencer Marketing User-Generated Content TikTok Advertising TikTok Marketing Facebook Advertising Snapchat Advertising Sociallyin Social Media Management Influencer Marketing Social Media Strategy Community Management Content Production Paid Social Advertising Social Selling Upfluence Influencer Marketing Social Media Marketing Influencer Discovery & Recruitment Relationship Management Campaign Builder & Workflow Automated Outreach E-commerce Integrations Analytics & Reporting Audiencly Influencer Marketing Talent Management HireInfluence Influencer Marketing Social Media Marketing Social Media Management Digital Marketing Full Service Production
Frequently Asked Questions
What agencies does TikTok work with?
Check out TikTok’s partner directory for a full list of the agencies it works with.
How much do TikTok agencies charge?
TikTok agencies typically charge per project, which can range from $5,000 to over $100,000. In most cases, campaigns and costs can be customized according to your budget.
What happens when you join an agency on TikTok?
As a creator, joining an agency on TikTok allows you to find suitable brand partners so you can participate in relevant projects and monetize your influence on the platform.
What does a TikTok Live agency do?
A TikTok Live agency helps creators in developing the necessary skills to achieve growth within Live.
Which other TikTok marketing resources can brands benefit from?
We have compiled some helpful TikTok marketing resources to improve your presence on the platform.
Comparing TikTok Marketing and Advertising Agencies
Here are some purpose-specific TikTok agencies you can partner with:
What are the top TikTok marketing agencies?
We have conducted extensive research to find the best TikTok marketing agencies in business. Here are the top agencies based on our analysis:
| TikTok Marketing Agency | Size | Best For | Orientation Price |
| Viral Nation | 50+ | Enterprises and large brands | $50,000+ |
| NeoReach | 50+ | Large brands | $50,000 |
| Fresh Content Society | 10 - 50 | Midsize to enterprise businesses | $10,000+ |
| Disruptive Advertising | 50+ | Businesses of all sizes | $5,000+ |
| Sociallyin | 50+ | Businesses of all sizes | $5,000+ |
| Moburst | 50+ | Startup and enterprise brands | $20,000+ |
| Ubiquitous | 10 - 50 | Medium-sized brands | $20,000+ |
What are the best TikTok marketing agencies in the USA?
The US is home to some of the most successful TikTok marketing agencies in the world. Here are some of them:
| TikTok Marketing Agency | Location | Channels |
| NeoReach | Los Angeles, California | Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Discord, Reddit, Telegram, Google |
| Fresh Content Society | Chicago, Illinois | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube |
| Disruptive Advertising | Pleasant Grove, Utah | Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, Snapchat |
| Sociallyin | Atlanta, Georgia | Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube |
| Moburst | New York, NY | Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, Blog, Google |
| The Influencer Marketing Factory | Miami, Florida | Instagram, YouTube, TikTok, Twitch, Blog, Facebook, Twitter |
| Ubiquitous | Los Angeles, California | Instagram, YouTube, TikTok |
Which services do TikTok marketing agencies provide?
TikTok marketing agencies offer a host of services, including but not limited to influencer marketing, content creation, TikTok ads management, and data analytics. Here are some services the top TikTok marketing agencies provide.
| TikTok Marketing Agency | Content Creation | Influencer Marketing | Paid Advertising | Community Management | Social Content Studio |
| Viral Nation | ✔ | ✔ | ✔ | ✔ | ✔ |
| NeoReach | ✔ | ✔ | ✔ | X | X |
| Fresh Content Society | ✔ | ✔ | ✔ | ✔ | ✔ |
| Disruptive Advertising | ✔ | ✔ | ✔ | X | X |
| Sociallyin | ✔ | ✔ | ✔ | ✔ | ✔ |
| Moburst | ✔ | ✔ | ✔ | X | ✔ |
| Ubiquitous | ✔ | ✔ | X | X | X |
Why should you choose a TikTok content agency?
A TikTok content agency can do your business a lot of good in terms of creating engaging content that could potentially go viral. Such an agency would understand TikTok's algorithm and current trends. They may also have an in-house content studio or work with skilled creators, allowing them to produce high-quality and timely content for your brand.
