11 Best TikTok Ad Management Agencies To Manage your Campaigns

TikTok is kind of a big deal. Since it came onto the scene in 2016, the platform has enjoyed astronomical growth, helped along quite a bit by a global pandemic hitting in early 2020. TikTok scrambled to find ways to monetize that growth, especially with no previously existing options for advertisers. In June of 2020, though, TikTok was able to offer advertising and, a few months later, launched a self-serve advertising option. This opened up advertising options on the platform but to get the most from your advertising spend, you'll want to turn to the top TikTok ad management agencies.

Lucky you, we've put together a list of our favorite TikTok ad management agencies. Some of the agencies on our list are also influencer marketing agencies, but they all offer TikTok advertising services. If you're specifically looking for our picks for the best influencer marketing agencies for TikTok, we've got you covered there, too.

Before we get into our list of TikTok ad management agencies, you might want to know if TikTok advertising is even right for you. Here are just a few of the reasons you might want to advertise on this large and growing platform:


11 Best TikTok Ad Management Agencies:


TikTok has a huge audience.

TikTok has more than 689 million users (though, according to a leaked pitch deck in April 2021, that number is said to be 732 million) — and the number of users on the platform is growing every day. It's available in 150 countries and hosts 75 languages. As COVID-19 continues to be a problem throughout parts of the world, people are turning to social media, increasingly TikTok, for both entertainment and to feel connected with others.

Plus, while TikTok users tend to be younger (47.4% of the app's US users are under the age of 30), more and more older people are finding themselves heading to the platform. As of April 2021, 42% of the app's US user base was 30–49-years-old and 11% of users were over the age of 50 (Statista).


TikTok users are super engaged.

Having a large audience by itself isn't much to brag about. But TikTok users are actively engaged on the platform through creating or watching videos. According to HootSuite, Android users spend an average of 13.3 hours on TikTok each month, putting it in fifth place among social media apps after YouTube, Facebook, Whatsapp, and Instagram. And, according to that previously mentioned leaked pitch deck, TikTok users open the app an average of 19 times every day and spend an average of 89 minutes per day on the platform.


You can show off a different side of your brand.

Brand voice is important. It's a huge part of your brand's identity and how you communicate with your customers. It's also becoming increasingly important for consumers to see your brand as authentic. And that's where TikTok can help. Many TikTok users head to the app for funny and entertaining content, giving brands a unique opportunity to connect with consumers in ways that other platforms and channels can't offer. Just take a look at the NBA, Chipotle, and The Washington Post to see how brands are maintaining their reputations while still showing off their personalities.


1. The Influencer Marketing Factory

The Influencer Marketing Factory is an influencer marketing platform that also acts as a TikTok ad management agency. They seek to make influencer marketing easy and effective for brands and work on brand awareness metrics as well as conversions to create a data-driven approach. With TikTok ad management from the Influencer Marketing Factory, you share information about your target audience (demographics and interests) and they'll create TikTok ads to meet those goals. They've worked with brands like SONY Music, Universal Music, Hasbro, Google, and many more.

Services:

Who They've Worked With

  • Dunkin'
  • Foreo
  • SONY Music
  • Universal Music
  • Warner Music

2. Sociallyin 

Sociallyin empowers brands with strategic, results-driven solutions. From social strategy, content production, and community management, to media buying, delivering powerful influencer marketing campaigns, and more. Working with Sociallyin is a collaborative experience with clients, where delivery is passion-based. 

Sociallyin’s process exposes your brand up to a creative collective of artists, designers, social butterflies, writers, photographers, and strategists with one goal: to help your brand thrive online. Sociallyin has worked with large and well-known brands. These include sporting goods retailer Dick’s Sporting Goods, auto manufacturer Toyota, national retail franchise Moe’s Original BBQ, and more. 

Services:

  • Creative & Production
  • Community Management
  • Social Media Strategy
  • Social Paid Advertising

Who They've Worked With:

  • Disk’s Sporting Goods
  • Toyota
  • Beef O’ Brady’s
  • UMI
  • Mosaic Solutions Group
  • Moe’s Original BBQ

3. JUICE

Juice (stylized as "JUICE") is an integrated digital marketing agency focused on maximizing ROI. They take the time to get to know your business and your customers so they can create an effective strategy to bring in more sales and increase customer retention. Juice focuses on data-driven growth strategies for social advertising, search engine marketing, organic search ranking, and lead generation.

Services:

  • Paid social including Facebook, Instagram, Twitter, LinkedIn, and TikTok ads
  • Paid search
  • Search engine optimization
  • Social media management
  • Email marketing
  • Copywriting and content

Who They've Worked With

  • BuzzFeed
  • Paris Hilton
  • Product Hunt
  • Kenneth Cole

4. AdvertiseMint

AdvertiseMint is another of the leading TikTok ad management agencies on our list. As an official TikTok partner agency, AdvertiseMint specializes in helping businesses create and run high-quality, high-performance ads on the platform. The team includes expert TikTok media buyers, dedicated marketing analytics, and talented designers and video editors.

Services:

  • Facebook ads
  • Instagram ads
  • Snapchat ads
  • LinkedIn ads
  • Spotify ads
  • Google ads
  • Amazon ads
  • Pinterest ads
  • TikTok ads
  • YouTube ads

Who They've Worked With

  • Coca-Cola
  • Viacom
  • M1 Finance
  • Princess Polly
  • Newegg

5. GrowMojo

GrowMojo is a little different from the other TikTok ad management agencies on our list since they manage everything from customer acquisition to conversion funnels to customer re-engagement processes. They take the time to learn about your business and target customers, as you'd expect and then create a profile for your ideal customer to optimize customer acquisition. GrowMojo is an approved TikTok marketing agency with a website development team that designs and develops landing pages, sales tools, and marketing content.

Services:

  • Customer acquisition
  • Lead generation
  • Reputation management
  • Content marketing
  • Data-driven PR
  • Social media marketing
  • Conversion rate optimization
  • Re-engagement marketing
  • Franchise marketing
  • Facebook marketing
  • TikTok advertising
  • Website development
  • Mobile website view optimization
  • Reporting and API integrations
  • Analytic dashboards
  • Customer acquisition tools
  • Video editing

6. Tuff

Tuff is a TikTok ad management agency filled with strategists and channel experts who use TikTok advertising to build awareness and drive traffic to your site. With Tuff, you'll get strategic audience targeting, data-driven analysis, multi-channel efforts, creative recommendations, and high-performing TikTok campaigns. The agency handles everything for your advertising campaign including audience research, bidding strategies, copy, conversion tracking, and more.

Services:

  • PPC
  • Social advertising
  • SEO
  • Content strategy
  • Email marketing
  • CRO
  • Creative

Who They've Worked With

  • Dumpling
  • Renogy
  • QuietCat
  • Joyn
  • Sabio

7. MuteSix

MuteSix is a leading D2C agency that has the distinction of being the first agency to partner with TikTok. They leverage alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization. MuteSix has a five-step process that starts with an audit and analysis of where you are and where you want to be. From there, you're taken through robust creative development, targeting testing, optimization, and scaling. MuteSix also has partnerships with GRIN and Shopify Plus.

Services:

  • Full marketing services
  • BeSpoke/Broadcast-level production
  • Turnkey productions
  • Content creation
  • Influencer marketing
  • Editing
  • Photography
  • Static & animation banners
  • Landing pages

Who They've Worked With

  • John Paul Mitchell Systems
  • Universal Standards
  • BlendJet
  • Magic Spoon
  • MeUndies
  • Teespring

8. BrandLyft Marketing

BrandLyft Marketing is a digital marketing agency that builds data-driven and time-tested marketing strategies to help businesses launch and scale. It's a leading TikTok ad management agency that provides in-depth audience research, custom-designed creative, ads optimized for your goals and budget, ad account management, reporting and analytics, and your own account manager.

Services:

  • Video production
  • Podcast consulting
  • App store optimization
  • Billboard marketing
  • GHL automation partner

Who They've Worked With

  • Farmers Insurance
  • Rak Outfitters
  • Re/Max
  • Blacksmith Coffee Co
  • The Art of Nature

9. Unicorn Digital Studio

Unicorn Digital Studio is a digital marketing agency based in Cambodia that considers each individual client's needs, industry, digital footprint, and existing marketing efforts to build a custom and integrated solution that optimizes their marketing spend and drives results across marketing and advertising channels. Unicorn Digital also provides affordable, full-service marketing for small businesses.

Services:

  • Paid advertising
  • Content marketing
  • Growth marketing
  • Social media marketing
  • Creative
  • Data analytics

Who They've Worked With

  • BOOM Gluta Shots
  • SereyUdom Property
  • TJ Auto Works
  • Ovaltine
  • Cup'ital

10. Socially Powerful

Socially Powerful has been around for a long time and has evolved right along with social media. As a TikTok agency partner, they have complete access to the ad platform so they can create the high-converting campaigns you need to drive sales, downloads, and traffic. Plus, if you don't hit the KPIs they agree to, you don't pay.

Services:

  • Influencer marketing
  • Social strategy
  • Social video
  • Content distribution
  • Community management
  • SEO and web design

Who They've Worked With

  • The Body Shop
  • Huawei
  • Foreo
  • Fage Yoghurt
  • Peppa Pig and PJ Masks
  • Hyundai

11. Voy Media

Voy Media doesn't hide the fact that they're a Facebook ad agency. However, that doesn't mean they don't know what they're doing with TikTok ad management. Voy Media is a full-service agency that offers dedicated advertising services that go beyond sales and branding. The agency handles everything from data to creative to growth to consulting. Their six-step process starts with a consultation to discuss your needs before heading into account setup and creative research, campaign development, campaign production and launch, testing, and optimization.

Services:

  • Full-service Facebook & Instagram ads
  • Retargeting
  • Dedicated account manager & lead strategist
  • Custom audiences and dynamic product ads
  • 1-on-1 strategy consultations
  • Real-time analytics
  • Copywriting
  • User-generated content
  • Graphic design & illustration
  • Video editing
  • Video production
  • Product/lifestyle photography
  • Brand performance videos
  • At-home creator videos

Who They've Worked With

  • UMG Gaming
  • Therabox
  • Lacoste
  • Magic Spoon
  • Hims
  • Lumin Skin Care

TikTok Advertising Best Practices

Want to go it alone? With TikTok's self-serve ad platform, you have the power to create ads all on your own. So, before we sign off, we wanted to make sure that you have a better grasp of TikTok advertising best practices. This is helpful even if you do decide to hire an agency, by the way, since you'll be able to make sure the TikTok ad management agency you bring on is following them. Let's dive in.

Keep It Visually Engaging

People turn to TikTok to be entertained. It's so important to keep your ads visually appealing, engaging, and interesting. The benefit of TikTok ads is that they look almost exactly like the organic content on the platform. That means, if your ad is fun and engaging, you're more likely to keep viewers engaged to the end, which is great for TikTok's algorithm.

Keep It Short

TikTok is a short-form video content platform. While the allowed video length has recently been increased from 60 seconds to three minutes, shorter is still better — especially for ads. We recommend keeping your ads much shorter than even the original 60-second limit, at 9–15 seconds. Use your time to get in, highlight the life-changing benefits of your product, and get out, leaving them wanting more.

Make an Emotional Impact

As with any advertising platform, you'll want to make sure that your TikTok ads pack an emotional punch. This doesn't mean that you want your viewers to cry their eyes out, but you want to reach them on some type of emotional level. This might look like short, situational videos that really highlight the transformation your product offers.

Use Vertical Videos

TikTok is built for smartphones so you can do either horizontal or vertical videos. However, we highly recommend sticking with vertical videos. Vertical ads are less disruptive to the viewer's experience, which may seem counterintuitive. After all, you want people to see your ads, right? But forcing viewers to turn their phones to view your ad can be incredibly irritating and leave them with a bad feeling about your brand.

Add a Caption

You don't have a lot of space for captions in TikTok, but you should still use the space that you have to share vital information about your brand and product so viewers can get an idea about what you're offering even if they don't watch your entire ad. Over time, your brand will still benefit from brand awareness even if nobody watches your full ad.

Use Subtitles

While audio is enabled on TikTok by default, there are users who are deaf or hard of hearing who rely on subtitles to understand content on the platform. And, not everyone has their sound on. So, instead of missing out on a decent chunk of potential customers, just add subtitles to your videos.

Include a Call to Action

Your TikTok ads should always have a call-to-action (CTA). This lets viewers know what steps you want them to take after watching your ad (signing up, making a purchase, learning more, etc). Without a CTA, your viewers aren't going to know what's expected of them and if they don't know what's expected of them, they aren't going to take any action at all.


Choose the Best TikTok Ad Management Agency for You

That's it for our list of the top TikTok ad management agencies. It's by no means an exhaustive list, but if you're looking for a top-notch solution to your TikTok advertising woes, this list is the perfect place to start.

Frequently Asked Questions

What types of businesses use TikTok ads?

Any type of business can benefit from running ads on TikTok — retail brands, financial services, consumer products and services, and others.

What is TikTok's advertising model?

TikTok offers a mix of CPA, CPC, and CPV models.

What are the benefits of TikTok ads?

Increased engagement, click-through rates, time spent on content, and more.

What types of ads does TikTok offer?

There are five different TikTok ad formats:
- In-feed ads
- Brand takeovers
- Top view ads
- Branded hashtag ads
- Branded effects ads

Over 103,254 Creators get access to MAKEABLE - our weekly newsletter

Stay up to date with all things Creator focused. We cover the best new tools & platforms to help you succeed. Success stories from other creators. Receive exclusive content you won't find anywhere else other than our Creator newsletter.