Top TikTok Advertising Agencies for 2026
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Ubiquitous, and The Goat Agency undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like SmartSites, Ubiquitous, and The Goat Agency:
Since TikTok launched in 2016, the platform has grown into a cultural phenomenon, with its popularity surging during the global pandemic in early 2020. By June 2020, TikTok introduced advertising options, and it has since become a key player in online marketing, generating $24.2 billion for the US economy through opportunities for small and mid-sized businesses (SMBs).
However, TikTok’s trajectory in the United States is now under scrutiny as it grapples with potential bans tied to national security concerns. While President-elect Donald Trump has pledged to delay enforcement of the ban to explore solutions, including a joint venture involving US ownership, uncertainty looms large. As TikTok navigates legal and political challenges, many businesses that depend on the platform for growth are reassessing their strategies. Some are diversifying their online presence, while agencies emphasize the importance of cross-platform adaptability and creative content reuse to mitigate risks.
For SMBs and enterprises alike, partnering with a TikTok marketing agency is crucial to navigating this turbulent period. These agencies don’t just handle ad creation and campaign management—they also help businesses adapt to the dynamic landscape of digital advertising, ensuring campaigns stay effective and resilient.
To support your search, we’ve compiled a list of leading TikTok ad agencies. While some specialize solely in TikTok, others offer comprehensive social media advertising services. At the end of this article, you’ll also find examples of TikTok ad campaigns to inspire your next move—whether you’re creating ads in-house or collaborating with a trusted agency.
Why Use TikTok Ads?
There are several reasons to advertise on TikTok. Some of the most notable ones include:
TikTok Has a Huge Audience
TikTok has a user base of 1.6 billion people — and the number of users on the platform is growing every day. It's available in 150+ markets and hosts over 50 languages.
Plus, while TikTok users tend to be younger, more and more older people are finding themselves heading to the platform. As of April 2023, nearly a third of the platform's ad audience were in their late 20s or early 30s, according to a Kepios analysis.
TikTok Users Are Super Engaged
Having a large audience by itself isn't much to brag about. But TikTok users are actively engaged on the platform through creating or watching videos. According to Hootsuite, Android users spend an average of 22.9 hours on TikTok each month, putting it only behind YouTube with less than an hour.
You Can Show Off a Different Side of Your Brand
Brand voice is important. It's a huge part of your brand's identity and how you communicate with your customers. It's also becoming increasingly important for consumers to see your brand as authentic. And that's where TikTok can help.
Many TikTok users head to the app for funny and entertaining content, giving brands a unique opportunity to connect with consumers in ways that other platforms and channels can't offer. Just take a look at the NBA, Chipotle, and The Washington Post to see how brands are maintaining their reputations while still showing off their personalities.
You Can Partner With Influencers
TikTok is often selected by brands as the primary platform for influencer campaigns due to its visual and engaging nature. You can run ads on influencer-generated content to further improve your message's reach.
Influencer content typically leads to higher conversion rates because TikTok creators are familiar with the dynamics of the platform. They know what works and what doesn't, so they'll use their existing knowledge to create impactful content for your campaigns.
There Are Many Innovative Ad Formats
As we've discussed earlier, TikTok ads come in multiple formats. So, you have several options to choose from when creating your ad campaigns.
For example, you can show in-feed ads to users while they're scrolling through their feeds. Or, if you already have a video that has a million views, you can turn this organic content into a TikTok Spark ad to show it to a broader audience.
Just make sure your ad is engaging enough to grab the viewers' attention in the first few seconds. According to TikTok, content that holds the users' attention past the first 5 seconds has a higher chance of success.
PSA ? Creative content that keeps users hooked past the first 5 seconds is known to keep them curious longer. That means ➡️ your brand has an opportunity to build a fun narrative!
@ us with a brand or creator that does this well!
— TikTok for Business (@TikTokBusiness) January 18, 2024
Best TikTok Advertising Agencies:
1. SmartSites

Location: Paramus, New Jersey, USA
Best For: Businesses of all sizes
TikTok partner: No
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites, a top-rated PPC management agency, brings its expertise and innovative strategies to TikTok advertising. With a proven track record in pay-per-click marketing and accolades from industry publishers like US News, SmartSites is renowned for its ability to grow brands through data-driven strategies.
If you’re looking to boost your presence on TikTok, SmartSites offers tailored solutions that maximize ad performance and drive measurable results. The agency’s PPC services have been praised by clients across multiple industries in both big and small businesses.
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2. Ubiquitous

Location: Los Angeles, California, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $50,000 per project
Ubiquitous is revolutionizing TikTok influencer marketing by making it simple, effective, and engaging. With a Rolodex of over 10,000 creators boasting a collective 27 billion followers, Ubiquitous connects you with the right influencers to bring your marketing campaigns to life and drive significant brand awareness.
You can use the influencers identified by the agency to run your TikTok Shop or in-feed ads. These influencers can also help you run TikTok Shop Live ads during your live selling events.
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3. The Goat Agency

Location: Offices in London and New York City
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Goat Agency, a leading global social media agency, is recognized for its comprehensive mastery in TikTok marketing, assisting brands to reach younger, more dynamic audiences like Gen Z and millennials. They have excelled in managing strategies for organic, paid, and influencer-driven content, continually ensuring brands’ long-term presence on the platform. Their unique methodology involves identifying trending hashtags, engaging sounds, and viral challenges, leveraging TikTok’s powerful algorithm for customized user experiences.
Read More4. HireInfluence

Location: Headquartered in Los Angeles with additional offices in Houston and New York City
Best For: Talent sourcing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Creative talent sourcing and placement is a major part of successful TikTok campaigns and this is what HireInfluence does best, among other things. As a TikTok ad agency, they’ve developed relationships with some of the most engaging and influential voices around the world. It makes use of an array of factors in selecting and validating its talent options in order to ensure that image and authenticity are in sync with the needs of its clients.
Read More5. Moburst

Location: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London
Best For: Mobile marketing
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project
An award-winning, full-suite digital agency and TikTok partner, Moburst is one of the leading agencies for TikTok. Their goal is to help brands reach their full potential and become leaders in their industry. They work with a range of clients, from startups to Fortune 500 companies.
Read More6. House of Marketers

Location: London, England
Best For: TikTok marketing
TikTok partner: No
Pricing: Minimum spend of $20,000 per project
House of Marketers is one of the top global TikTok ad management agencies and works with startups as well as leading brands to create and implement relevant ad campaigns. While they’re not a TikTok partner, they were founded by past TikTok partners and employees. This means that they have an intimate knowledge of the inner workings of the platform.
Read More7. The Shelf

Location: New York City, New York, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project
When it comes to TikTok as a social media platform, The Shelf is a key player. As they understand social media marketing for the Gen Z and millennial generation, they are sure to create engaging, funny, and worthwhile videos that will increase brand awareness and conversions. Their ad management process when it comes to TikTok is simple and efficient, and each marketing campaign is tailored specifically to the needs and desires of their clients.
Read More8. Ignite Social Media

Location: Offices in Cary, North Carolina and Birmingham, Michigan
Best For: Social media marketing
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Created in 2007, Ignite Social Media has not only seen trends change over the years – they also created some of the industry practices that are rampant today. This full-service agency is set on changing the marketing industry through social media.
Ignite Social Media offers the essentials of social media marketing, from content creation and promotions to strategy and data analytics. Overall, they aim to achieve quantifiable goals that align with the client’s objectives, tactics, and audience. Experienced and efficient, they even help reduce their clients’ cost per engagement by up to 80%.
Read More9. Viral Nation

Location: Headquartered in Toronto, Canada
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Viral Nation stands out as a global digital and social agency group dedicated to bridging the gap between brands and consumers through innovative performance strategies. Their mission revolves around creating meaningful connections and driving growth using real-time data, first-hand insights, and collaborations with influencers who intimately know their audiences.
When it comes to TikTok ads, Viral Nation excels by transforming stories into powerful sentiments that drive revenue and engagement. In fact, it specializes in creating a social-first community to drive its clients’ bottom lines.
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10. MOMENTiQ

Location: Los Angeles, California, USA
Best For: TikTok and YouTube marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
MomentIQ is revolutionizing social e-commerce with its unparalleled expertise in TikTok Shop. Recognized as the #1 influencer marketing agency in 2024 by Influencer Marketing Hub, MomentIQ provides comprehensive end-to-end solutions for brands looking to thrive on TikTok Shop.
With a founding team that has built some of the top influencer marketing companies in the US, MomentIQ’s experience and innovative approach make them a standout in the industry.
Read More11. NeoReach

Location: Orlando, Florida
Best For: Influencer Marketing
TikTok Partner: Yes
Pricing: Minimum project size is $50,000+
NeoReach stands out as a leading influencer marketing agency with a robust focus on TikTok ads. Leveraging over a decade of experience in paid media, NeoReach crafts tailored advertising campaigns that deliver measurable results.
If you’re seeking to maximize your TikTok ad campaigns, NeoReach’s comprehensive approach to strategy, creative analysis, and media buying ensures you achieve high conversion rates and meaningful engagement.
Tailored Performance Marketing Strategy
NeoReach begins by conducting a thorough audit of your existing user behaviors, needs, channels, and motivations. This holistic analysis goes beyond mere cost per acquisition to consider the lifetime value of your customers.
Read More12. Manycreators

Location: Headquartered in Amsterdam with another office in Munich
Best For: Short-form video
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project
Manycreators began with ten creators during the global pandemic. Now, they manage more than 100 creators from around the world and have an Amsterdam office for short video creators. Their team works closely with China’s Douyin to learn more about short content and live-streaming and help brands take advantage of the opportunities these online spaces provide.
The agency also trains some of the most influential online personalities to become thought leaders in their field of expertise. They also use only trained TikTok creators for their ads.
Read More13. JUICE

Location: New York City, New York, USA
Best For: Paid ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Juice (stylized as “JUICE”) is an integrated digital marketing agency focused on maximizing ROI. They take the time to get to know your business and your customers so they can create an effective strategy to bring in more sales and increase customer retention. Juice focuses on data-driven growth strategies for social advertising, search engine marketing, organic search ranking, and lead generation.
Read More14. AdvertiseMint

Location: Los Angeles, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: Minimum spend of $10,000 per project
AdvertiseMint is another of the leading TikTok ad management agencies on our list. As an official TikTok partner agency, AdvertiseMint specializes in helping businesses create and run high-quality, high-performance ads on the platform. The team includes expert TikTok media buyers, dedicated marketing analytics, and talented designers and video editors.
One of the perks of working with a TikTok ad agency like AdvertiseMint is that they offer marketing packages that use a flat rate based on your total ad spend. This makes it much easier to budget. Plus, you can mix and match ad platforms.
Read More15. GrowMojo

Location: San Rafael, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
GrowMojo is a little different from the other TikTok ad management agencies on our list since they manage everything from customer acquisition to conversion funnels to customer re-engagement processes. They take the time to learn about your business and target customers, as you’d expect and then create a profile for your ideal customer to optimize customer acquisition.
GrowMojo is an approved TikTok marketing agency with a website development team that designs and develops landing pages, sales tools, and marketing content.
Read More16. Tuff

Location: Headquartered in Eagle, Colorado, USA with remote team members across the USA
Best For: Growth marketing
TikTok partner: No
Pricing: Minimum spend of $25,000 per project
Tuff is a TikTok ad management agency filled with strategists and channel experts who use TikTok advertising to build awareness and drive traffic to your site. With Tuff, you’ll get strategic audience targeting, data-driven analysis, multi-channel efforts, creative recommendations, and high-performing TikTok campaigns. The agency handles everything for your advertising campaign including audience research, bidding strategies, copy, conversion tracking, and more.
TechCrunch’s growth marketing survey has recommended Tuff multiple times. The agency relies on experimentation, transparency, and loads of testing and approaches each new partnership with a focus on long-term success.
Read More17. MuteSix

Location: Culver City, California, USA
Best For: Performance marketing
TikTok partner: Yes
Pricing: Minimum spend of $25,000 per project
MuteSix is a leading D2C agency that has the distinction of being the first agency to partner with TikTok. They leverage alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.
MuteSix has a five-step process that starts with an audit and analysis of where you are and where you want to be. From there, you’re taken through robust creative development, targeting testing, optimization, and scaling. MuteSix also has partnerships with loads of other paid media platforms and eCommerce tech providers including GRIN and Shopify Plus.
Read More18. Voy Media

Location: New York City, New York, USA
Best For: Facebook Ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Voy Media is a full-service agency that offers dedicated advertising services that go beyond sales and branding. The agency handles everything from data to creative to growth to consulting.
Their six-step process starts with a consultation to discuss your needs before heading into account setup and creative research, campaign development, campaign production and launch, testing, and optimization. When working with them, you’ll be assigned a dedicated account manager, lead strategist, and first-class creative team. Combine their expertise with their real-time analytics and you’ll know which move to make next.
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Innovative Strategies: How Top Agencies Leverage TikTok's Unique Features
Dance, music, and challenges are three of TikTok’s top trends. The Influencer Marketing Factory knows this only too well and combines all three of these trends in a number of their TikTok campaigns.
For example, when they were approached by one of the most influential music labels to market a new song, they used the hashtag #moneydancechallenge. The song reached 8 million views, of which over 1.3 million views were for the content that included this hashtag.
@jelinuh Join @kphaxx #moneydancechallenge to have a chance to get featured in his music video! #foryou ♬ Money Dance - k-phax???
For another campaign promoting a new song, they used a similar strategy. This time, it wasn’t a dance challenge. Instead, they asked a handful of TikTok influencers to recreate Shakira’s eye makeup.
Socially Powerful took a similar approach and created a branded hashtag challenge for one of their projects with Azzaro, a luxury fragrance brand that falls under L’Oréal’s offering. For this campaign, they worked with creators across a number of verticals including fashion, lifestyle, men’s grooming, and even entertainment.
Azzaro specifically wanted to use TikTok as they wanted to connect with younger consumers. They created a branded hashtag challenge that showed how the fragrance could transform users from the mundane to the extraordinary.
Knowing that sound is also one of TikTok’s unique features, the TikTok ad agency created a bespoke brand song too. This brand song is featured in all the transition videos created for this campaign. The results — more than 59 million views and 1.5 million engagements.
For another campaign, Socially Powerful, also relied on a unique TikTok hashtag. To help Medik8 expand its influence in the European skincare market, they targeted the #SkinTok audience.
TikTok is home to a very engaged beauty community that’s eager to find new products. They created short, easy-to-digest video clips that used a combination of educational and entertaining content. Best-performing content was amplified using a paid strategy to create the perfect balance between amplified visibility and authenticity.
Crafting Viral Content: What to Look for in TikTok Ad Creation
1. Short Ads that Are Visually Engaging
People turn to TikTok to be entertained. It's so important to keep your ads visually appealing, engaging, and interesting.
The benefit of TikTok ads is that they look almost exactly like the organic content on the platform. This means that if your ad is fun and engaging, you're more likely to keep viewers engaged to the end, which is great for TikTok's algorithm.
Also, remember that TikTok is first and foremost a short-form video content platform. While the allowed video length has recently been increased from 60 seconds to three minutes, shorter is still better — especially for ads. We recommend keeping your ads much shorter than even the original 60-second limit, at 9–15 seconds. Use your time to get in, highlight the life-changing benefits of your product, and get out, leaving them wanting more.
This is the approach that K18 followed which has helped them to attract billions of TikTok views. The haircare brand used a two-step approach. They first created a TikTok ad, followed by the #K18hairflipchallenge.
One of the secret elements of the ad was that it was centered on a custom song. K18 partnered with Song Candy, a creative agency, to create this soundtrack.
According to TikTok, K18 managed to increase their daily average sales by a massive 70% and that within only a month.
@heididamelio I tried the viral mask and LOVE it! Thanks for healing my hair @k18hair #k18partner #k18results #k18hair ♬ Sunny Day - Ted Fresco
2. Tutorial Ads that Leverage Storytelling
While short ads and songs work great, it doesn’t mean you can’t include dialogue. How-to tutorials combined with storytelling can be just as engaging.
For example, Milk Makeup used TopFeed and In-feed Ads as well as Spark Ads from Jackie Aina’s account to educate viewers on their product range, specifically their Hydro Grip Primer. The product demonstration and example of how Jackie authentically adopts it into her own routine increased ad recall by 13.9%. It also exceeded the average watch time benchmark for Spark Ads.
@jackieaina makeup is melted off hours after you’ve applied it huh? I got you! psst the right foundation is only HALF the battle let me show you how I prep with every single camera ready makeup look with @milkmakeup #MilkMakeupPartner #HydroGrip #LiveYourLook ♬ original sound - Jackie Aina
3. Ads that Make an Emotional Impact
As with any advertising platform, you'll want to make sure that your TikTok ads pack an emotional punch. This doesn't mean that you want your viewers to cry their eyes out, but you want to reach them on some type of emotional level. This might look like short, situational videos that really highlight the transformation your product offers like the Love & Pebble ad campaign has done.
@jilllegsfordays I actually remember seeing these on shark tank, so getting to try them is honestly so exciting. And actually loving them? Even better!! I will definitey be using these 3x per week ? #viralfrozenbeautypop #loveandpebble #viralloveandpebble #tryingloveandpebble #loveandpebblepreview #skincare #facial #athomefacial #iceroll #depuffing #glowingskin #fyp #foryou #fypage #goodreview #review #greatreview #productreview #productlinked #100recommend #glowmask #loveandpebbleglowmask ♬ original sound - Jilllegsfordays
Other TikTok Advertising Best Practices
1. Use Vertical Videos
TikTok is built for smartphones so you can do either horizontal or vertical videos. However, we highly recommend sticking with vertical videos.
Vertical ads are less disruptive to the viewer's experience, which may seem counterintuitive. After all, you want people to see your ads, right? But forcing viewers to turn their phones to view your ad can be incredibly irritating and leave them with a bad feeling about your brand.
2. Add a Caption
You don't have a lot of space for captions in TikTok, but you should still use the space that you have to share vital information about your brand and product so viewers can get an idea about what you're offering even if they don't watch your entire ad. Over time, your brand will still benefit from brand awareness even if nobody watches your full ad.
3. Use Subtitles
While audio is enabled on TikTok by default, there are users who are deaf or hard of hearing who rely on subtitles to understand content on the platform. And, not everyone has their sound on. So, instead of missing out on a decent chunk of potential customers, just add subtitles to your videos.
4. Include a Call to Action
Your TikTok ads should always have a call to action (CTA). This lets viewers know what steps you want them to take after watching your ad (signing up, making a purchase, learning more, etc). Without a CTA, your viewers aren't going to know what's expected of them and if they don't know what's expected of them, they aren't going to take any action at all.
How Much Does It Cost to Hire a TikTok Marketing Agency?
TikTok, with its rapidly growing user base, has become an essential platform for digital advertising. The cost of TikTok Ads agency services varies based on the scope of the campaign and the expertise of the agency. To provide clarity, we've segmented various TikTok Ads agencies into different pricing brackets.
Entry-Level TikTok Ads Solutions
- Pricing: $500 - $1,000
- Agencies: SmartSites, Lyfe Marketing, Manycreators, GrowMojo
- Best For: Small businesses or startups looking to explore TikTok ads on a budget.
- Services Offered: These agencies typically focus on basic TikTok advertising services, including content creation, simple campaign setup, and basic audience targeting, suitable for businesses making initial steps into the TikTok advertising space.
Mid-Range TikTok Ads Specialists
- Pricing: $1,000 - $5,000
- Agencies: Sociallyin, Ignite Social Media, JUICE, Voy Media
- Best For: Medium-sized businesses seeking a more comprehensive approach to TikTok advertising, encompassing creative content development, advanced targeting, and campaign analytics.
- Services Offered: Providing a more detailed strategy, these agencies offer services like ad creative design, performance tracking, and audience engagement tactics.
Premium TikTok Advertising Firms
- Pricing: $5,000 and above
- Agencies: Ubiquitous, Viral Nation, The Influencer Marketing Factory, NeoReach, MOMENTiQ, The Shelf, The Goat Agency, HireInfluence, House of Marketers, Moburst, AdvertiseMint, Tuff, MuteSix, Socially Powerful
- Best For: Larger companies or brands looking for extensive, high-impact TikTok advertising campaigns.
- Services Offered: These agencies specialize in comprehensive TikTok advertising strategies, including influencer collaborations, advanced analytics, and large-scale campaign executions.
Customized TikTok Ads Plans
- Pricing: Agreed upon request
- Note: While our list does not include specific agencies in this category, it generally includes providers offering highly tailored TikTok Ads services.
- Best For: Businesses needing personalized TikTok advertising strategies that require a deep understanding of their unique market position and goals.
- Services Offered: These services typically include custom campaign development, niche market targeting, and creative conceptualization tailored to unique brand requirements.
What Is the Average Cost of Hiring TikTok Ads Agencies in the US?
Understanding the financial investment required for TikTok advertising is crucial for businesses looking to capitalize on this rapidly growing platform. Based on our data, for instance, in a city like Boston, the average cost for a campaign with a TikTok Ads agency is approximately $14,639. Furthermore, the average hourly rate for these specialized services in Boston is around $95.
Comparatively, in Florida, the market presents a different financial landscape. Advertisers in this region can expect an average campaign size of $2,825, with an hourly rate hovering around $80. This notable difference highlights the regional variation in advertising costs, underscoring the importance for businesses to consider geographical factors when budgeting for TikTok advertising campaigns. Such insights are vital in strategizing effective and financially feasible advertising efforts on this dynamic platform.
How to Choose the Best TikTok Advertising Agency for Your Brand?
The following factors will help you make an informed decision about the best TikTok advertising agency for your brand.
TikTok Marketing Specialization
Most digital or social media marketing agencies do not particularly specialize in just TikTok ads. Instead, they specialize in platforms. So, look for a TikTok marketing agency that specializes in TikTok and whose team is well-versed in all aspects of the platform, including its features, ad formats, and algorithms.
Proven Track Record
In addition to TikTok specialization, the agency should also have a proven track record of successful TikTok campaigns. Look at case studies and examples of their previous work to get an idea of their capabilities and results.
For example, Ubiquitous has a number of case studies on its website that exhibit its past success on TikTok. Most of these case studies include the use of TikTok Spark ads, which shows that the agency is adept at working with this ad format.
Understanding of Your Industry
To maximize ROI with TikTok advertising, you must partner with an agency that is familiar with the nuances of your industry. They don't necessarily have to specialize in your niche exclusively, but they should have worked with clients from your industry in the past, as this will guarantee their knowledge of the industry trends and competitors.
SmartSites is a good example of a TikTok ads agency with a versatile portfolio. They have worked with clients in different industries, including real estate, boating, fashion, lifestyle, and healthcare.
Access to Influencers
Since influencer-created content can be used as an effective ad format on TikTok, it's important to partner with an agency that has connections with influencers in your niche. This will take away the hassle of identifying influencers yourself. The agency would also have impactful influencers on its roster who have previously generated stellar ROI. So they can then connect you with the same influencers.
That's what Ubiquitous did with its client, Wienerschnitzel. They particularly partnered with influencers who had previously generated a high ROI. The agency also has a specialized platform where clients can see influencer performance.
Analytics and Reporting
You want to opt for a TikTok ads agency that focuses heavily on data-driven decision-making. They should not only analyze TikTok ad campaign performance but also share the insights with you regularly. More importantly, they should adjust your ad campaigns based on these results.
For example, Juice used data analysis to improve the campaign metrics for Dr. Love's TikTok strategy. They tested the campaign messaging and creatives continuously to increase engagement rates and conversions. Plus, they optimized trends seasonally for better results. Due to these efforts, Dr. Love's TikTok campaign saw an 88% increase in conversion rate and a 48% increase in return on ad spend (ROAS).
Frequently Asked Questions
Comparing Social Media Advertising Agencies
These agencies operate across diverse sectors, such as Technology, Fashion, Finance, Education, and Hospitality, among others. Explore the sections below for an overview of Social Media Advertising Agencies categorized by:
- Top Social Media Marketing Agencies
- Top 27 Instagram Marketing Agencies
- Top Influencer Marketing Agencies
- Top Content Creation Agencies
- Exploring the Top 10 Twitter (X) Advertising Agencies
- Top TikTok Marketing Agencies
- 11 Best Social Media Content Creation Services
- Top 9 Social Media Advertising Services
What are some helpful resources for running TikTok campaigns?
Here are some helpful TikTok Ads resources from Influencer Marketing Hub:
What are the top TikTok Ads agencies?
At Influencer Marketing Hub, we analyzed several TikTok ads agencies, and found the following to be the best ones.
|
TikTok Ads Agency |
Location | Best For |
TikTok Partner |
|
Viral Nation |
Toronto, Canada | Influencer marketing | No |
| NeoReach | Orlando, Florida | Influencer marketing |
Yes |
|
MomentIQ |
Los Angeles, California, USA | TikTok and YouTube marketing | No |
| SmartSites | Paramus, New Jersey, USA | TikTok ads and content creation |
No |
|
Ubiquitous |
Los Angeles, California, USA | Influencer marketing | No |
| The Influencer Marketing Factory | Miami and NYC | Social media campaigns on TikTok |
No |
|
Sociallyin |
Atlanta, Georgia, USA | Social media marketing |
Yes |
Comparing the best TikTok Ads agencies in the US
With the US being a hub for social media and influencer marketing, it’s no surprise that there are many TikTok Ads agencies in the country. Here are the top TikTok Ads agencies in the US.
|
TikTok Ads Agency |
Location | Minimum Per Project Spend | Services Offered |
Notable Clients |
|
NeoReach |
Orlando, Florida | $50,000+ | Influencer contracts, influencer sourcing, content licensing, campaign strategy | Sam’s Club, A&E, JustPlay, Byrna |
| MOMENTiQ | Los Angeles, California, USA | $50,000+ | Influencer marketing, UGC content |
Fashion Nova, Ulta Beauty, American Eagle |
|
SmartSites |
Paramus, New Jersey, USA | $1,000+ | PPC management, paid search, paid social, social media management | Air Duct Brothers, Velocity Moving, South Florida Distillers |
|
Ubiquitous |
Los Angeles, California, USA | $20,000+ | Influencer marketing, full-service campaign design, content creation |
Disney, Netflix, Amazon, Adobe |
| The Influencer Marketing Factory | Miami, Florida | $20,000+ | Influencer marketing, social media marketing, social media management |
Dunkin’, Foreo, SONY Music, Universal Music |
|
Sociallyin |
Atlanta, Georgia, USA | $5,000+ | Social media marketing, influencer marketing, content production, social selling, paid social advertising | Toyota, UMI, Dick’s Sporting Goods, Mosaic Solutions Group |
| The Shelf | New York City, New York, USA | $100,000+ | Influencer marketing, branding, social media marketing |
Sweet Defeat, EOS, American Standard |
Which other channels do TikTok Ad agencies provide services on?
TikTok Ad agencies aren’t necessarily TikTok-specific. They also provide services on other channels.
|
TikTok Ads Agency |
Channels Supported | Best For |
| Viral Nation | Blog, Facebook, Google, Instagram, Pinterest, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch |
Enterprises |
|
NeoReach |
Blog, Facebook, Google, Instagram, Pinterest, LinkedIn, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch | Large companies |
| MomentIQ | TikTok, YouTube |
Enterprises and large brands |
|
SmartSites |
Blog, Facebook, Google, Instagram, Pinterest, LinkedIn, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch | Small and mid-sized businesses |
| Ubiquitous | Instagram, YouTube, TikTok |
Mid-sized brands |
|
The Influencer Marketing Factory |
Blog, Facebook, Instagram, TikTok, Twitch, X, YouTube | Enterprises and large brands |
| Sociallyin | Facebook, Instagram, LinkedIn, TikTok, X, YouTube |
Businesses of all sizes |
How much does it cost to work with a TikTok Ads agency?
The cost of hiring a TikTok Ads agency differs across regions. Here are the average prices for working with a TikTok Ads agency in some major cities.
|
Region |
Average Cost | Per Hour Rate |
| Boston | $14,000+ |
$95 - $100 |
|
Florida |
$2,800+ | $80 - $100 |
| New York | $5,000+ |
$100 - $149 |
|
Los Angeles |
$5,000+ | $100 - $149 |
| Chicago | $10,000+ |
$150 - $199 |
Does TikTok have agencies?
TikTok has agency partners in its Partners Directory. These agencies are experts in the TikTok platform and can help businesses get started with their marketing strategies on the app. Some of the services these agencies offer include content creation, campaign management, influencer partnerships, and ad optimization.
What do TikTok Ad agencies do?
TikTok Ad agencies create and manage advertising campaigns for businesses on TikTok. Since they're experts in the platform, they can create a wide array of ad formats, develop ad creatives, partner with influencers, and analyze campaign data to optimize performance. They also stay up-to-date with the latest TikTok trends and algorithms to ensure their clients' campaigns are successful.
What is TikTok's advertising model?
TikTok offers a mix of CPA, CPC, and CPV models. In the CPA (cost per action) model, advertisers only pay when a user performs a specific action such as purchasing a product. The CPC (cost per click) model charges for each click on an ad, while the CPV (cost per view) costs you a certain fee every time the ad is viewed.
What are the benefits of TikTok ads?
TikTik ads have a lot of benefits, such as Increased engagement, click-through rates, and time spent on content. With advanced targeting options and flexible pricing models (CPA, CPC, CPV), TikTok ads can effectively drive brand awareness, engagement, and conversions. TikTok ads are also a great way to reach younger audiences, especially through Spark ads and brand takeovers.
What types of ads does TikTok offer?
TikTok allows you to run eight types of ads:
- In-Feed Video ads: Look like regular TikTok videos with a direct link to the product or service)
- Spark ads: Ads run on organic content, such as UGC or influencer videos
- TopView ads: Appear as soon as users open the app and take up the whole screen
- Image Ads: Still images with a link or CTA to the brand’s landing page
- Carousel Ads: Allow advertisers to post up to 10 still images with a link to the product landing page
- Playable Ads: Interactive ads that let users play a game or app-based service in real time
- Video Shopping Ads: Video ads that take viewers to a brand’s product catalog on TokTok Shop
- Branded Effects: Branded filters, stickers, or special effects that build brand awareness
What are the top TikTok marketing agencies for small businesses?
According to our analyses at Influencer Marketing Hub, here are the top TikTok marketing agencies for small businesses:
- SmartSites
- Thrive Internet Marketing Agencies
- Sociallyin
- Viral Nation
- NeoReach
- ICUC.Social
- Disruptive Advertising
Can TikTok ads agencies help with influencer marketing?
TikTok ad agencies can provide support for influencer marketing campaigns, but it may not be their main focus. However, if you want to run ads on influencer-generated content, such as TikTok Spark ads, these agencies can manage the ad campaigns for you. Similarly, some TikTok ad agencies, such as Viral Nation, NeoReach, and Ubiquitous, also provide influencer marketing services on the platform. So, you can get both influencer marketing and TikTok ads management services from these agencies.






