Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Viral Nation, Ubiquitous, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Viral Nation, Ubiquitous, and Moburst:
Since TikTok came onto the scene in 2016, the platform has enjoyed astronomical growth, helped along quite a bit by a global pandemic hitting in early 2020. TikTok scrambled to find ways to monetize that growth, especially with no previously existing options for advertisers.
In June 2020, though, TikTok was able to offer advertising and, a few months later, launched a self-serve advertising option. Since then, the platform has become so popular an option for online advertising that it now contributes $24.2 billion to the US economy through the business created for small and mid-sized companies.
However, for SMBs or large enterprises to drive the utmost value from the platform, they need to work with a TikTok Ads agency. Think of such an agency as your partner-in-advertising, wherein it helps create and manage your campaigns, following up with performance monitoring and optimization strategies.
Lucky you, we've put together a list of our favorite TikTok ad agencies. Some of the agencies on our list are also influencer marketing agencies, but they all offer TikTok advertising services. If you're specifically looking for our picks for the best marketing agencies for TikTok, we've got you covered there, too.
After you've found a potential TikTok advertising agency, also be sure to check out the examples shared at the end of this article. Even if you're not planning on creating and implementing your own ad campaigns, it will be worth your while to know what works.
Why Use TikTok Ads?
There are several reasons to advertise on TikTok. Some of the most notable ones include:
TikTok Has a Huge Audience
TikTok has a user base of 1.6 billion people — and the number of users on the platform is growing every day. It's available in 150+ markets and hosts over 50 languages.
Plus, while TikTok users tend to be younger, more and more older people are finding themselves heading to the platform. As of April 2023, nearly a third of the platform's ad audience were in their late 20s or early 30s, according to a Kepios analysis.
TikTok Users Are Super Engaged
Having a large audience by itself isn't much to brag about. But TikTok users are actively engaged on the platform through creating or watching videos. According to Hootsuite, Android users spend an average of 22.9 hours on TikTok each month, putting it only behind YouTube with less than an hour.
You Can Show Off a Different Side of Your Brand
Brand voice is important. It's a huge part of your brand's identity and how you communicate with your customers. It's also becoming increasingly important for consumers to see your brand as authentic. And that's where TikTok can help.
Many TikTok users head to the app for funny and entertaining content, giving brands a unique opportunity to connect with consumers in ways that other platforms and channels can't offer. Just take a look at the NBA, Chipotle, and The Washington Post to see how brands are maintaining their reputations while still showing off their personalities.
You Can Partner With Influencers
TikTok is often selected by brands as the primary platform for influencer campaigns due to its visual and engaging nature. You can run ads on influencer-generated content to further improve your message's reach.
Influencer content typically leads to higher conversion rates because TikTok creators are familiar with the dynamics of the platform. They know what works and what doesn't, so they'll use their existing knowledge to create impactful content for your campaigns.
There Are Many Innovative Ad Formats
As we've discussed earlier, TikTok ads come in multiple formats. So, you have several options to choose from when creating your ad campaigns.
For example, you can show in-feed ads to users while they're scrolling through their feeds. Or, if you already have a video that has a million views, you can turn this organic content into a TikTok Spark ad to show it to a broader audience.
Just make sure your ad is engaging enough to grab the viewers' attention in the first few seconds. According to TikTok, content that holds the users' attention past the first 5 seconds has a higher chance of success.
PSA ? Creative content that keeps users hooked past the first 5 seconds is known to keep them curious longer. That means ➡️ your brand has an opportunity to build a fun narrative!
@ us with a brand or creator that does this well!
— TikTok for Business (@TikTokBusiness) January 18, 2024
Best TikTok Advertising Agencies:
1. Viral Nation
Location: Headquartered in Toronto, Canada
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Viral Nation stands out as a global digital and social agency group dedicated to bridging the gap between brands and consumers through innovative performance strategies. Their mission revolves around creating meaningful connections and driving growth using real-time data, first-hand insights, and collaborations with influencers who intimately know their audiences.
When it comes to TikTok ads, Viral Nation excels by transforming stories into powerful sentiments that drive revenue and engagement. In fact, it specializes in creating a social-first community to drive its clients’ bottom lines.
Data-Driven Insights and Amplification
At the core of Viral Nation’s TikTok ads capabilities is their customer-centric technology and performance marketing expertise. They lean into communities, listening and learning from events to gather vital feedback about the target audience’s wants and needs. This feedback, combined with historical data and trend analysis, powers their data-driven insights, ensuring each TikTok ad campaign is tailored to achieve maximum impact.
Viral Nation’s AI-powered solutions enhance brand safety by constantly screening social media and verifying talent. Their end-to-end influencer marketing services simplify the process of finding and managing creators, from micro to mega influencers, ensuring every campaign is executed with precision and scalability.
You can partner with influencers from their roster to create ad creatives or user-generated content for TikTok ad campaigns.
By integrating paid media, they strategically amplify Return on Ad Spend (ROAS), ensuring that your investment yields significant returns.Their proactive analytics and attribution technology provide comprehensive measurement and insights, allowing you to understand the true impact of your campaigns.
Viral Nation Client Success
Viral Nation has a successful history of working with some of the top brands in business and helping them through their innovative and data-driven TikTok ad campaigns. For example, Discover Boating, a boat marketplace, needed to make waves across social media during the pandemic when outdoor activities such as boating were on a down low due to lockdown restrictions.
Discover Boating wanted to create a campaign to show Americans that they can still enjoy the outdoors while staying safe. Viral Nation understood this vision and created a multi-platform campaign to inspire people from different walks of life to get out in the water and have a good time.
Discover Boating case study
Strategic Approach
Here’s how Viral Nation geared this campaign:
- Created a campaign hashtag that went with the client’s objectives: #GetOnBoard
- Partnered with influencers across TikTok, Facebook, YouTube, and Instagram
- Got the influencers to share their on-board experiences while mentioning Discover Boating’s helpful features
- Created paid ads for TikTok and other social media platforms
- Added strong call-to-actions to both influencer and paid content
The campaign resulted in 300k people making their way to Discover Boating’s website.
Who They Have Worked With:
- Anheuser-Busch
- The Coca-Cola Company
- Disney
- Hasbro
- Oculus
- Tencent
- Tim Hortons
- TJX
- Uber
- Vivid Seats
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
50+
USA, Canada, Caribbean
Best for:
Viral Nation
Viral Nation unlocks the full power of social-first marketing to scale brands into the future.
2. Ubiquitous
Location: Los Angeles, California, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project
Ubiquitous is revolutionizing TikTok influencer marketing by making it simple, effective, and engaging. With a Rolodex of over 10,000 creators boasting a collective 27 billion followers, Ubiquitous connects you with the right influencers to bring your marketing campaigns to life and drive significant brand awareness.
You can use the influencers identified by the agency to run your TikTok Shop or in-feed ads. These influencers can also help you run TikTok Shop Live ads during your live selling events.
Comprehensive TikTok Campaign Management
Ubiquitous offers a full-service TikTok influencer marketing experience, acting as content matchmakers and much more. From the outset, their in-house marketing team collaborates with you to develop TikTok-specific campaign goals and strategies.
They identify and contact the best-fit TikTok creators, ensuring the content resonates with your target audience and drives engagement. Ubiquitous handles every aspect of the ad campaign, from execution to quality control, while providing real-time performance metrics. This comprehensive approach ensures your TikTok influencer advertising campaigns are optimized for success and long-term growth.
Unique Approach and Advanced Analytics
What sets Ubiquitous apart is their focus on median views and historical performance rather than average views and follower counts. This method fosters better relationships with creators and delivers more cost-effective results for brand partners.
Since these influencers are selected with your campaign’s goals in mind, the content they create can become ultra-targeted ad creatives. For content that does better than the rest, you can even take a TikTok Spark ads route. The agency is always by your side to help you avoid common mistakes brands make in TikTok campaigns.
To eliminate creative confusion, Ubiquitous provides custom creative briefs for each creator, ensuring consistency and clarity in content creation. They don’t just follow trends; they set them, leveraging TikTok’s trends without compromising content quality.
Ubiquitous also integrates mature data infrastructure, utilizing predictive analytics and machine learning to refine and enhance influencer marketing strategies. Trusted by major brands like Lyft, Disney, American Eagle, Netflix, and FabFitFun, Ubiquitous has proven its capability to handle TikTok advertising for brands of all sizes.
Ubiquitous Client Success
One of the most successful TikTok ad campaigns Ubiquitous ran was for Wienerschnitzel, the hot dog chain. Previously, the brand used traditional methods of advertising. However, when they realized that the the hashtag #food has been mentioned over 300 billion times on TikTok, they realized they had to tap into this market.
At the time that Wienerschnitzel reached out to Ubiquitous, they only had 50 TikTok followers. The hot dog chain wanted to increase its brand awareness on TikTok and drive sales of its limited-edition promotional products like the Fruit Loop Smoothie. For all this, the brand wanted to keep the cost per mille (CPM) under $10.
@dannygrubs $10 at @Wienerschnitzel goes a long way #wienerschnitzelpartner ♬ original sound – Danny Kim
Ubiquitous created a campaign for the brand based on a hybrid of influencer marketing and TikTok Spark ads. The agency identified influencers suitable for Wienerschnitzel’s brand, creating content in the comedy, food, couples, and lifestyle niche. They ensured that they only picked influencers with whom they had gotten high ROI in previous campaigns.
Wienerschnitzel case study
Strategic Approach
Here’s how Ubiquitous went about this campaign:
- Selected 47 creators to create content on TikTok for 3 months
- Divided the campaign into 2 phases, the first to collect general data on what is working and the second to sell the brand’s Mac N’ Cheese
- Generated 19.5 million views in the first phase and reached 1.8 million viewers through TikTok Spark Ads
- Unearthed that TikTok Spark Ads work better than integrated videos and used them to run the second phase of the campaign
- Engaged 2 million viewers and garnered an engagement of 6.65% through TikTok Spark Ads in the second phase for the brand’s Mac N’ Cheese
With a budget of under $21,000, Ubiquitous was able to reach 8.3 million unique viewers through TikTok Spark Ads. The final CPM of $2.41 was much lower than what the client had asked for, indicating the agency’s expertise at making every buck count on TikTok.
Who They’ve Worked With:
- Disney
- Netflix
- Amazon
- Aerie
- Adobe
- American Eagle
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
10 - 50
Los Angeles, CA
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
3. Moburst
Location: Headquartered in New York City with additional offices in San Francisco, Tel Aviv, and London
Best For: Mobile marketing
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $20,000 per project
An award-winning, full-suite digital agency and TikTok partner, Moburst is one of the leading agencies for TikTok. Their goal is to help brands reach their full potential and become leaders in their industry. They work with a range of clients, from startups to Fortune 500 companies.
Moburst’s social media campaign begins with a strategy informed by various factors, including goals, budget, market trends, and target audience. They can expand their clients’ reach through a combination of organic and paid social strategies. By identifying key metrics, they are also able to help brands outshine their competitors.
As an expert in the social media ecosystem, Moburst can help you create TikTok content that not only engages but also inspires your audiences. More than that, they’ll make sure that your relevant audience finds you and that you can convert them into your most loyal users.
Their expertise in TikTok has generated long-term benefits for clients like Shopkick. Using authentic content, they improved engagement and attracted a new group of active app users boasting a much better retention rate.
Services:
- Social media strategy and management
- Product strategy
- Search engine optimization (SEO)
- Campaign content and design
- Influencer marketing
- Email marketing
Who They’ve Worked With:
- Shopkick
- Samsung
- Say
- Uber
- Calm
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
50+
New York, Tel Aviv, San Fransisco, London
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
4. NeoReach
Location: Orlando, Florida
Best For: Influencer Marketing
TikTok Partner: Yes
Pricing: Minimum project size is $50,000+
NeoReach stands out as a leading influencer marketing agency with a robust focus on TikTok ads. Leveraging over a decade of experience in paid media, NeoReach crafts tailored advertising campaigns that deliver measurable results.
If you’re seeking to maximize your TikTok ad campaigns, NeoReach’s comprehensive approach to strategy, creative analysis, and media buying ensures you achieve high conversion rates and meaningful engagement.
Tailored Performance Marketing Strategy
NeoReach begins by conducting a thorough audit of your existing user behaviors, needs, channels, and motivations. This holistic analysis goes beyond mere cost per acquisition to consider the lifetime value of your customers.
With this insight, NeoReach develops a performance marketing campaign designed to attract higher-value users and customers. Their strategic planning is centered around maximizing your overall return on investment, ensuring that every dollar spent contributes to long-term growth and success.
More importantly, the agency is knowledgeable about all current happenings in the world of TikTok, whether it’s new features or the potential ban. The agency is prepared to leverage or deal with any change on the platform.
Creative & Audience Analysis and Media Buying
Their media buying expertise spans all major ad platforms, including TikTok. NeoReach’s approach to media buying is conversion-focused, deploying campaigns that drive tangible results, whether it’s installs, signups, retargeting, or other key actions.
By analyzing every step of the customer journey and rapidly testing various strategies, NeoReach ensures your TikTok ads perform at their best. They also share these approaches with their followers on social media as a source of inspiration. This post about Red Bull’s strategy is one such example.
NeoReach Client Success
NeoReach has run both organic and paid ad campaigns for clients on TikTok. What they did for JustPlay was a combination of the two. The toy developer reached out to NeoReach to promote its holiday season toys: Mickey and Minnie Mouse.
JustPlay’s target audience was children aged between 5 and 7 or older people who wanted to give gifts to children of that age. Since the agency had to promote 4 toys in total, they split the TikTok campaign into four small campaigns.
Such young children aren’t usually active on TikTok, but their moms are. Also, mom creator is an influencer subcategory on the platform, so NeoReach targeted mom-influencers.
JustPlay case study
Strategic Approach
Here’s what NeoReach did:
- Activated 33 mom and family influencers on TikTok and Instagram, with 7 to 11 creators designated for each toy
- Helped creators post content relevant to the toys
- Put the links to the products in the creators’ bios to make it easy for their audiences to reach the product purchase page
- Ran a blend of organic posts and paid ads on both TikTok and Instagram
NeoReach’s campaign reached 18.7 million accounts and resulted in 91k engagements.
Who They’ve Worked With:
- Sam’s Club
- NVIDIA
- A&E
- Just Play
- Byrna
- Clash App
- The HISTORY Channel
- Robinhood
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
50+
Los Angeles, San Francisco, Orlando, Tokyo
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
5. The Influencer Marketing Factory
Location: Headquartered in Miami with another office in New York City and remote teams in the UK, Italy, the Netherlands, and Bulgaria
Best For: Social media campaigns on TikTok, YouTube, and Instagram
TikTok partner: No
Pricing: Minimum spend of $20,000 per project
The Influencer Marketing Factory is an influencer marketing platform that also acts as a TikTok ad management agency. They seek to make influencer marketing easy and effective for brands and work on brand awareness metrics as well as conversions to create a data-driven approach.
With TikTok ad management from the Influencer Marketing Factory, you share information about your target audience (demographics and interests) and they’ll create TikTok ads to meet those goals. For example, when Visit Korea wanted to target Gen Z and millennial audiences, their agency identified six, suitable TikTok creators. The content that these six created generated over one million views, nearly 200,000 likes, and thousands of comments.
Services:
- Influencer marketing
- TikTok ads creation, management, and optimization
- Talent management
Who They’ve Worked With:
- Dunkin’
- Foreo
- SONY Music
- Universal Music
- Warner Music
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
10 - 50
New York, Miami
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
6. MOMENTiQ
Location: Los Angeles, California, USA
Best For: TikTok and YouTube marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
MomentIQ is revolutionizing social e-commerce with its unparalleled expertise in TikTok Shop. Recognized as the #1 influencer marketing agency in 2024 by Influencer Marketing Hub, MomentIQ provides comprehensive end-to-end solutions for brands looking to thrive on TikTok Shop.
With a founding team that has built some of the top influencer marketing companies in the US, MomentIQ’s experience and innovative approach make them a standout in the industry.
Comprehensive TikTok Shop Management
MomentIQ excels in onboarding major brands to TikTok Shop and managing their entire presence on the platform. Their services include building and executing Influencer Shop Campaigns, Shop Ad Campaigns, and managing the TikTok Shop entirely.
This holistic approach ensures that brands can seamlessly integrate into TikTok Shop and maximize their reach and profitability. By leveraging their deep understanding of influencer marketing and social e-commerce, MomentIQ helps brands unlock the full potential of TikTok as a powerful growth channel.
In Q2 of 2024, MomentIQ was also the top ranked TSP for TikTok Shop ads, which means that the agency’s expertise is not only recognized by its clients but also industry leaders.
Targeted and Effective Ad Campaigns
By activating a diverse range of top-selling TikTok Shop creators and influencers, MomentIQ drives significant revenue for brands through paid shop post collaborations. Their mass creator outreach strategy targets over 1,000 creators daily, ensuring brands reach their desired audience effectively.
For example, the agency worked with Brenden Wenzel to create content for BodyWise, a wellness supplement. Such collaborations show MomentIQ’s expertise in driving social commerce through TikTok ads.
Additionally, MomentIQ’s live-selling placements with creators boasting a collective 95 million followers amplify brand visibility and engagement. Their paid shop ad campaigns are meticulously designed to boost posts for maximum performance, ensuring optimal return on investment.
MomentIQ’s strategists collaborate with top-selling shop creators to generate high-quality UGC for brands, which is then utilized in both organic and paid campaigns to enhance brand presence on TikTok.
MomentIQ Client Success
Although MomentIQ has not posted any case studies related to TikTok ads on its website yet, the agency’s expertise in TikTok marketing isn’t something to be taken lightly. With their impressive client list, including TikTok itself, MomentIQ has pretty much laid the foundation on which today’s brands are building their TikTok marketing strategies.
Speaking of impressive clients, The Recording Academy (yes, the same one that runs the Grammys) also trusted MomentIQ with running a TikTok marketing campaign for them. The Academy wanted to engage influencers to create hype around the 2024 Grammy Awards.
Source: linkedin.com
Strategic Approach
Since MomentIQ has extensive experience working on campaigns of such massive scale, they were able to come up with a foolproof plan for The Recording Academy. Here’s what they did:
- Identified 250 of the top US influencers with a cumulative following of over a billion people
- Engaged them to create content from the show and the red-carpet event
- Provided a behind-the-scenes look at the event through videos and live streams
The campaign turned out to be a massive success, generating 500,000,000+ views. Plus, the Grammy’s viewership saw a 34% increase compared to 2023.
Who They’ve Worked With:
- Fashion Nova
- Ulta Beauty, Inc.
- American Eagle Outfitters
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
10 - 50
Los Angeles
Best for:
Enterprises and Large Brands
MOMENTiQ
MOMENTiQ is the premier influencer marketing agency. They run campaigns at the largest scale for the world’s leading brands, including The Grammy Awards and TikTok Shop itself. They specialize in launching brands/products on TikTok Shop & automatin...
7. SmartSites
Location: Paramus, New Jersey, USA
Best For: Businesses of all sizes
TikTok partner: No
Pricing: $100 – $149 per hour / Minimum spend of $1,000 per project
SmartSites, a top-rated PPC management agency, brings its expertise and innovative strategies to TikTok advertising. With a proven track record in pay-per-click marketing and accolades from industry publishers like US News, SmartSites is renowned for its ability to grow brands through data-driven strategies.
If you’re looking to boost your presence on TikTok, SmartSites offers tailored solutions that maximize ad performance and drive measurable results. The agency’s PPC services have been praised by clients across multiple industries in both big and small businesses.
Expertise in TikTok Advertising
SmartSites leverages its extensive experience in PPC marketing to create highly effective TikTok ad campaigns. Their certified PPC experts use advanced data analysis and proprietary tools to identify your target audience and connect you with them efficiently.
By understanding user behavior and preferences, SmartSites crafts compelling ad content that resonates with TikTok users, increasing engagement and conversions. Whether you’re new to TikTok advertising or looking to optimize existing campaigns, SmartSites provides comprehensive support, from initial setup to ongoing management.
Data-Driven and Scalable Strategies
What sets SmartSites apart is their commitment to data-driven strategies and scalable solutions. Their approach includes detailed and transparent reporting, allowing you to track the performance of your TikTok ads in real time. It’s due to the variety of their solutions and strategic approach to social media advertising that the agency has managed to stay on Inc 5000’s list of fastest-growing private companies in the US for 8 years in a row.
SmartSites’ proprietary tools enable faster and smarter decision-making, ensuring your ad spend is optimized for maximum ROI. Their services include advanced bidding, market segmentation, and remarketing, which help position your business as an industry leader on TikTok.
SmartSites has helped numerous brands achieve remarkable results with their PPC campaigns. For instance, they significantly increased paid clicks and decreased cost-per-click (CPC) for clients like Velocity Moving and Floor Mat Management. These success stories highlight SmartSites’ ability to deliver exceptional results through their smart, efficient, and scalable marketing strategies.
SmartSites Client Success
SmartSites is one of those digital marketing agencies that have been around long enough to serve clients in pretty much every big industry. From real estate to healthcare and from e-commerce to hospitality, SmartSites has a diverse client portfolio.
One client that the agency has helped expand their reach on TikTok is Workouts by ZZ. The workout plan has been created by Zuzana, a mom of two, for busy women. She wanted to reach a wider audience through TikTok since the platform has a significant percentage of women.
Source: statista.com
Strategic Approach
SmartSites created a targeted social media strategy for Workouts by ZZ to show her workout videos to the right audience. Here’s what the agency did:
Workouts by ZZ case study
- Selected trending music as background sounds for the workout videos
- Grew her follower count by posting content regularly
- Targeted busy women, particularly moms, to promote her workout videos
- Used a blend of paid and organic content while leveraging her own reach as a nano influencer
SmartSites’ strategic approach resulted in Workouts by ZZ getting a 999.99% increase in TikTok reach. That’s a pretty big feat for a client who was not as well-known on the platform before. She now has over 8,000 followers on TikTok.
@workoutsbyzz
Who They’ve Worked With:
- Springfield Hyundai
- The Shulman Law Group
- Air Duct Brothers
- Velocity Moving
- South Florida Distillers
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
50+
New Jersey
Best for:
Small and Medium Size Businesses
SmartSites
Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...
8. Sociallyin
Location: Atlanta, Georgia, USA
Best For: Social media marketing
TikTok partner: Yes
Pricing: $100 – $149 per hour / Minimum spend of $5,000 per project
Sociallyin empowers brands with strategic, results-driven solutions. They take a collaborative approach when working with clients and their process will expose your brand to a creative collective of artists, designers, social butterflies, writers, photographers, and strategists.
This team of creatives specializes in creating low-cost, high-impact, engaging ads. It will match your brand’s goals and communicate what makes it unique. Then, to measure the ROI, they’ll track progress on a monthly basis and use built-in tools and third-party apps to rate engagement. Plus, they’re a TikTok partner agency, making them a great choice if you want to focus on TikTok specifically.
Services:
- Social media strategy and management
- Community management
- Influencer marketing
- Paid social ads
- Content production
Who They’ve Worked With:
- Disk’s Sporting Goods
- Toyota
- Beef O’ Brady’s
- UMI
- Mosaic Solutions Group
- Moe’s Original BBQ
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
50+
Atlanta
Best for:
Businesses of all sizes
Sociallyin
SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.
9. The Shelf
Location: New York City, New York, USA
Best For: Influencer marketing
TikTok partner: No
Pricing: $150 – $199 per hour / Minimum spend of $100,000 per project
When it comes to TikTok as a social media platform, The Shelf is a key player. As they understand social media marketing for the Gen Z and millennial generation, they are sure to create engaging, funny, and worthwhile videos that will increase brand awareness and conversions. Their ad management process when it comes to TikTok is simple and efficient, and each marketing campaign is tailored specifically to the needs and desires of their clients.
The Shelf is an expert in the art of leveraging TikTok for marketing purposes, and their clients appreciate that approach. Whether it’s creating content that is clever, engaging, and entertaining or simply using the platform to reach more customers with tailored ads, The Shelf is the perfect TikTok ad agency for managing your TikTok campaigns. Moreover, you can be assured of converting your target audience at any stage of the purchasing process.
Services:
- Social media marketing strategic planning
- Content quality control
- Creator relationship management
- Campaign monitoring and analytics
Who They’ve Worked With:
- Natori
- The Honest Company
- Kiss
- Sweet Defeat
- eos
- American Standard
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
1 - 10
New York
Best for:
Medium and Small Size Brands
The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to finish. With a focus on performance and ROI, our in-house brand and digital strategists develop thumb...
10. The Goat Agency
Location: Offices in London and New York City
Best For: Influencer marketing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Goat Agency, a leading global social media agency, is recognized for its comprehensive mastery in TikTok marketing, assisting brands to reach younger, more dynamic audiences like Gen Z and millennials. They have excelled in managing strategies for organic, paid, and influencer-driven content, continually ensuring brands’ long-term presence on the platform. Their unique methodology involves identifying trending hashtags, engaging sounds, and viral challenges, leveraging TikTok’s powerful algorithm for customized user experiences.
The Goat Agency provides a team of TikTok marketing specialists, delivering a strategic campaign tailored to each brand’s specific goals. They have meticulously curated a database of influencers across multiple niches, enabling them to choose the best match for your brand.
They might not be an official TikTok partner, but their results attest to their expertise, proving that they’re indeed a skilled TikTok advertising agency. In some instances, they’ve even surpassed their own targets. This was the case when they worked with ODEON. Using paid social among other things, they grew ODEON’s TikTok channel from 4,000 followers to 100,000.
Services:
- Influencer marketing
- Social media strategy and management
- Paid social
- Content production
Who They’ve Worked With:
- Dell
- UniDAYS
- Wayfair
- Saints Row
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
50+
London, New York, Singapore
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
11. House of Marketers
Location: London, England
Best For: TikTok marketing
TikTok partner: No
Pricing: Minimum spend of $20,000 per project
House of Marketers is one of the top global TikTok ad management agencies and works with startups as well as leading brands to create and implement relevant ad campaigns. While they’re not a TikTok partner, they were founded by past TikTok partners and employees. This means that they have an intimate knowledge of the inner workings of the platform.
Not only do they know how to make the most of this channel, but they also have a deep understanding of Generation Z and millennial culture. So, if your brand specifically targets this group, their in-house team and network of 50,000 creators know just how to create bespoke content that will resonate with this unique audience.
Included in their services are fully managed TikTok ads services. From content creation to ads management, House of Marketers can do all the heavy lifting needed to get results. Then, to keep you in the loop during each phase, they’ll share comprehensive reports and data analysis every week and a monthly report that highlights areas for improvement.
Services:
- TikTok influencer campaigns
- TikTok ads management
- TikTok business profile content
- TikTok ad content
- Influencer strategy
Who They’ve Worked With:
- Red Bull
- Apple Music
- Groupon
- KFC
- Western Union
- Hilton
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
10 - 50
United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore
Best for:
Large brands and Creators
House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab...
12. Lyfe Marketing
Location: Atlanta, Georgia, USA
Best For: Social media marketing
TikTok partner: No
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
Since 2011, LYFE Marketing has made it their mission to serve small to medium-sized businesses. Through organic search engine optimization (SEO) and email campaigns, they’ve helped obscure companies earn thousands of dollars in sales.
LYFE Marketing takes pride in its results. They focus on developing brand awareness with a relevant audience, building engagement through compelling content, and improving conversions through increased traffic. Their services extend to a variety of social media platforms, such as Facebook, X, Instagram, and TikTok.
LYFE Marketing’s TikTok management service can improve your credibility as a brand. They will keep you abreast of the latest trends. In addition to publishing content for you, they also make sure that your engagements will yield increased leads, following, and sales.
Services:
- Social media marketing
- PPC management
- Email marketing
- Video animation
- Short video management and advertising
Who They’ve Worked With:
- My Lala Leggings
- Ancient Keto
- DSLR Camera
- Atlanta Hawks
- Wingstop
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
10 - 50
Atlanta
Best for:
Small and Midmarket Businesses
Lyfe Marketing
A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.
13. Ignite Social Media
Location: Offices in Cary, North Carolina and Birmingham, Michigan
Best For: Social media marketing
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Created in 2007, Ignite Social Media has not only seen trends change over the years – they also created some of the industry practices that are rampant today. This full-service agency is set on changing the marketing industry through social media.
Ignite Social Media offers the essentials of social media marketing, from content creation and promotions to strategy and data analytics. Overall, they aim to achieve quantifiable goals that align with the client’s objectives, tactics, and audience. Experienced and efficient, they even help reduce their clients’ cost per engagement by up to 80%.
Ignite’s TikTok marketing campaign aims to boost your bottom line. They can do this by creating a customized marketing plan, exposing your brand to new audiences, monitoring your customer engagement, and optimizing your efforts.
Services:
- Influencer marketing
- Paid advertising
- Reporting and analytics
- Community management
- Content creation
Who They’ve Worked With:
- Lenovo
- Save Mart
- Warner Brothers
- Verizon
- The Body Shop
Ignite Social Media
Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we've been 100% focused on social media, dedicated t...
10 - 50
United States, Birmingham, MI United States, Raleigh, NC
Best for:
Enterprise and Midmarket Businesses
Ignite Social Media
Social First. Social Only. Social Partners. Ignite Social Media is America's original social media marketing agency that specializes in servicing large consumer brands across the globe. Since 2007, we've been 100% focused on social media, dedicated t...
14. HireInfluence
Location: Headquartered in Los Angeles with additional offices in Houston and New York City
Best For: Talent sourcing
TikTok partner: No
Pricing: Minimum spend of $50,000 per project
Creative talent sourcing and placement is a major part of successful TikTok campaigns and this is what HireInfluence does best, among other things. As a TikTok ad agency, they’ve developed relationships with some of the most engaging and influential voices around the world. It makes use of an array of factors in selecting and validating its talent options in order to ensure that image and authenticity are in sync with the needs of its clients.
During the selection process, HireInfluence analyzes all creative content, audience interest, and past partnerships, as well as engagement rates and demographics. The agency also makes use of various tech solutions and methodologies in weeding out fake followers. It makes use of a unique Audience Quality Score (AQS), which is a dynamic benchmark that measures the quality of an influencer’s network.
A prime example is their partnership with Ricola in positioning the brand and its cough drops and candy as everyday items for consumers. By recruiting 8 top-tier lifestyle influencers from different industries and having them showcase the diverse use of Ricola (such as taking the candies before recording a podcast or audition tape), the campaign garnered a remarkable 9.4 million impressions and 3.9 million video views.
Services:
- Strategy
- Influencer curation
- Content auditing
- Paid media
Who They’ve Worked With:
- McDonald’s
- MTV
- Nickelodeon
- SouthWest Airlines
- Evernote
- Lee Jeans
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
1 - 10
Houston, Los Angeles, New York
Best for:
Large Companies
HireInfluence
Influencer Marketing Agency of the Year 2023 + 2024. HireInfluence is an award-winning agency, serving the world’s most established brands since 2011 - managing successful campaigns for the likes of Microsoft, Oreo, Southwest Airlines, McDonalds, W...
15. Manycreators
Location: Headquartered in Amsterdam with another office in Munich
Best For: Short-form video
TikTok partner: Yes
Pricing: $150 – $199 per hour / Minimum spend of $1,000 per project
Manycreators began with ten creators during the global pandemic. Now, they manage more than 100 creators from around the world and have an Amsterdam office for short video creators. Their team works closely with China’s Douyin to learn more about short content and live-streaming and help brands take advantage of the opportunities these online spaces provide.
The agency also trains some of the most influential online personalities to become thought leaders in their field of expertise. They also use only trained TikTok creators for their ads.
They might have been only in business for a few years, but already they have a solid track record. Clients have praised them for their positive vibe and network of knowledgeable TikTok creators.
Services:
- Creator management
- Content and short video production
Who They’ve Worked With:
- TikTok
- Warner Music
- Philips
- Puma
- SONY Pictures
16. JUICE
Location: New York City, New York, USA
Best For: Paid ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Juice (stylized as “JUICE”) is an integrated digital marketing agency focused on maximizing ROI. They take the time to get to know your business and your customers so they can create an effective strategy to bring in more sales and increase customer retention. Juice focuses on data-driven growth strategies for social advertising, search engine marketing, organic search ranking, and lead generation.
They were one of the first agencies to join TikTok’s beta program, making them a good fit if you specifically want to zoom in on this platform. Using constant optimizations informed by data analysis, their team has helped brands to increase their return on ad spend by as much as seven times.
Services:
- Paid social including Facebook, Instagram, Twitter, LinkedIn, and TikTok ads
- Paid search
- Search engine optimization
- Social media management
- Email marketing
- Copywriting and content
Who They’ve Worked With:
- BuzzFeed
- Paris Hilton
- Product Hunt
- Kenneth Cole
17. AdvertiseMint
Location: Los Angeles, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: Minimum spend of $10,000 per project
AdvertiseMint is another of the leading TikTok ad management agencies on our list. As an official TikTok partner agency, AdvertiseMint specializes in helping businesses create and run high-quality, high-performance ads on the platform. The team includes expert TikTok media buyers, dedicated marketing analytics, and talented designers and video editors.
One of the perks of working with a TikTok ad agency like AdvertiseMint is that they offer marketing packages that use a flat rate based on your total ad spend. This makes it much easier to budget. Plus, you can mix and match ad platforms.
Services:
- Social media ads
Who They’ve Worked With:
- Coca-Cola
- Viacom
- M1 Finance
- Princess Polly
- Newegg
18. GrowMojo
Location: San Rafael, California, USA
Best For: Social ads
TikTok partner: Yes
Pricing: $50 – $99 per hour / Minimum spend of $1,000 per project
GrowMojo is a little different from the other TikTok ad management agencies on our list since they manage everything from customer acquisition to conversion funnels to customer re-engagement processes. They take the time to learn about your business and target customers, as you’d expect and then create a profile for your ideal customer to optimize customer acquisition.
GrowMojo is an approved TikTok marketing agency with a website development team that designs and develops landing pages, sales tools, and marketing content.
According to their website, they can accelerate their clients’ revenue by between 40% and 200%. Clients have praised them for their ability to create custom analytics dashboards and their work has been featured in the likes of Business Insider.
Services:
- Customer acquisition
- Lead generation
- Reputation management
- Content marketing
- Data-driven PR
- Social media marketing
- Conversion rate optimization
- Re-engagement marketing
- Franchise marketing
- Website development
- Mobile website view optimization
- Reporting and API integrations
- Customer acquisition tools
- Video editing
19. Tuff
Location: Headquartered in Eagle, Colorado, USA with remote team members across the USA
Best For: Growth marketing
TikTok partner: No
Pricing: Minimum spend of $25,000 per project
Tuff is a TikTok ad management agency filled with strategists and channel experts who use TikTok advertising to build awareness and drive traffic to your site. With Tuff, you’ll get strategic audience targeting, data-driven analysis, multi-channel efforts, creative recommendations, and high-performing TikTok campaigns. The agency handles everything for your advertising campaign including audience research, bidding strategies, copy, conversion tracking, and more.
TechCrunch’s growth marketing survey has recommended Tuff multiple times. The agency relies on experimentation, transparency, and loads of testing and approaches each new partnership with a focus on long-term success.
Services:
- PPC
- Social advertising
- SEO
- Content strategy
- Email marketing
- CRO
- Creative
Who They’ve Worked With:
- Dumpling
- Renogy
- QuietCat
- Joyn
- Sabio
20. MuteSix
Location: Culver City, California, USA
Best For: Performance marketing
TikTok partner: Yes
Pricing: Minimum spend of $25,000 per project
MuteSix is a leading D2C agency that has the distinction of being the first agency to partner with TikTok. They leverage alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.
MuteSix has a five-step process that starts with an audit and analysis of where you are and where you want to be. From there, you’re taken through robust creative development, targeting testing, optimization, and scaling. MuteSix also has partnerships with loads of other paid media platforms and eCommerce tech providers including GRIN and Shopify Plus.
Services:
- Content creation
- Copywriting
- Graphic design
- Social media marketing
- Email marketing
- Bespoke production
Who They’ve Worked With:
- John Paul Mitchell Systems
- Universal Standards
- BlendJet
- Magic Spoon
- MeUndies
- Teespring
21. Socially Powerful
Location: Offices in Dubai, New York City, Beijing, and London
Best For: Social media marketing
TikTok partner: Yes
Pricing: $200 – $300 per hour / Minimum spend of $50,000 per project
Socially Powerful has been around for a long time and has evolved right along with social media. As a TikTok agency partner, they have complete access to the ad platform so they can create the high-converting campaigns you need to drive sales, downloads, and traffic. Plus, if you don’t hit the KPIs they agree to, you don’t pay.
They’ve worked with clients across various industries including food, fashion, and gaming. In fact, one of their clients was TikTok itself. The platform needed a content strategy and production plan to show small businesses that it can indeed be a powerful marketing channel. Partnering with small business owners, Socially Powerful created authentic stories to contextualize the platform’s value. The result — 32 million views, 2 million likes, and 400,000 followers.
Services:
- Influencer marketing
- Social strategy
- Social video
- Content distribution
- Community management
- SEO and web design
Who They’ve Worked With:
- The Body Shop
- Huawei
- Foreo
- Fage Yoghurt
- Peppa Pig and PJ Masks
- Hyundai
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
50+
London, New York, Beijing
Best for:
Medium and Large Brands
Socially Powerful
We understand attention. What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil...
22. Voy Media
Location: New York City, New York, USA
Best For: Facebook Ads
TikTok partner: No
Pricing: Minimum spend of $5,000 per project
Voy Media is a full-service agency that offers dedicated advertising services that go beyond sales and branding. The agency handles everything from data to creative to growth to consulting.
Their six-step process starts with a consultation to discuss your needs before heading into account setup and creative research, campaign development, campaign production and launch, testing, and optimization. When working with them, you’ll be assigned a dedicated account manager, lead strategist, and first-class creative team. Combine their expertise with their real-time analytics and you’ll know which move to make next.
Services:
- Full-service Facebook and Instagram ads
- Retargeting
- Custom audiences and dynamic product ads
- 1-on-1 strategy consultations
- Copywriting
- User-generated content
- Graphic design and illustration
- Video editing
- Video production
- Product/lifestyle photography
- Brand performance videos
- At-home creator videos
Who They’ve Worked With:
- UMG Gaming
- Therabox
- Lacoste
- Magic Spoon
- Hims
- Lumin Skin Care
Innovative Strategies: How Top Agencies Leverage TikTok's Unique Features
Dance, music, and challenges are three of TikTok’s top trends. The Influencer Marketing Factory knows this only too well and combines all three of these trends in a number of their TikTok campaigns.
For example, when they were approached by one of the most influential music labels to market a new song, they used the hashtag #moneydancechallenge. The song reached 8 million views, of which over 1.3 million views were for the content that included this hashtag.
@jelinuh Join @kphaxx #moneydancechallenge to have a chance to get featured in his music video! #foryou ♬ Money Dance - k-phax???
For another campaign promoting a new song, they used a similar strategy. This time, it wasn’t a dance challenge. Instead, they asked a handful of TikTok influencers to recreate Shakira’s eye makeup.
Socially Powerful took a similar approach and created a branded hashtag challenge for one of their projects with Azzaro, a luxury fragrance brand that falls under L’Oréal’s offering. For this campaign, they worked with creators across a number of verticals including fashion, lifestyle, men’s grooming, and even entertainment.
Azzaro specifically wanted to use TikTok as they wanted to connect with younger consumers. They created a branded hashtag challenge that showed how the fragrance could transform users from the mundane to the extraordinary.
Knowing that sound is also one of TikTok’s unique features, the TikTok ad agency created a bespoke brand song too. This brand song is featured in all the transition videos created for this campaign. The results — more than 59 million views and 1.5 million engagements.
For another campaign, Socially Powerful, also relied on a unique TikTok hashtag. To help Medik8 expand its influence in the European skincare market, they targeted the #SkinTok audience.
TikTok is home to a very engaged beauty community that’s eager to find new products. They created short, easy-to-digest video clips that used a combination of educational and entertaining content. Best-performing content was amplified using a paid strategy to create the perfect balance between amplified visibility and authenticity.
Crafting Viral Content: What to Look for in TikTok Ad Creation
1. Short Ads that Are Visually Engaging
People turn to TikTok to be entertained. It's so important to keep your ads visually appealing, engaging, and interesting.
The benefit of TikTok ads is that they look almost exactly like the organic content on the platform. This means that if your ad is fun and engaging, you're more likely to keep viewers engaged to the end, which is great for TikTok's algorithm.
Also, remember that TikTok is first and foremost a short-form video content platform. While the allowed video length has recently been increased from 60 seconds to three minutes, shorter is still better — especially for ads. We recommend keeping your ads much shorter than even the original 60-second limit, at 9–15 seconds. Use your time to get in, highlight the life-changing benefits of your product, and get out, leaving them wanting more.
This is the approach that K18 followed which has helped them to attract billions of TikTok views. The haircare brand used a two-step approach. They first created a TikTok ad, followed by the #K18hairflipchallenge.
One of the secret elements of the ad was that it was centered on a custom song. K18 partnered with Song Candy, a creative agency, to create this soundtrack.
According to TikTok, K18 managed to increase their daily average sales by a massive 70% and that within only a month.
@heididamelio I tried the viral mask and LOVE it! Thanks for healing my hair @k18hair #k18partner #k18results #k18hair ♬ Sunny Day - Ted Fresco
2. Tutorial Ads that Leverage Storytelling
While short ads and songs work great, it doesn’t mean you can’t include dialogue. How-to tutorials combined with storytelling can be just as engaging.
For example, Milk Makeup used TopFeed and In-feed Ads as well as Spark Ads from Jackie Aina’s account to educate viewers on their product range, specifically their Hydro Grip Primer. The product demonstration and example of how Jackie authentically adopts it into her own routine increased ad recall by 13.9%. It also exceeded the average watch time benchmark for Spark Ads.
@jackieaina makeup is melted off hours after you’ve applied it huh? I got you! psst the right foundation is only HALF the battle let me show you how I prep with every single camera ready makeup look with @milkmakeup #MilkMakeupPartner #HydroGrip #LiveYourLook ♬ original sound - Jackie Aina
3. Ads that Make an Emotional Impact
As with any advertising platform, you'll want to make sure that your TikTok ads pack an emotional punch. This doesn't mean that you want your viewers to cry their eyes out, but you want to reach them on some type of emotional level. This might look like short, situational videos that really highlight the transformation your product offers like the Love & Pebble ad campaign has done.
@jilllegsfordays I actually remember seeing these on shark tank, so getting to try them is honestly so exciting. And actually loving them? Even better!! I will definitey be using these 3x per week ? #viralfrozenbeautypop #loveandpebble #viralloveandpebble #tryingloveandpebble #loveandpebblepreview #skincare #facial #athomefacial #iceroll #depuffing #glowingskin #fyp #foryou #fypage #goodreview #review #greatreview #productreview #productlinked #100recommend #glowmask #loveandpebbleglowmask ♬ original sound - Jilllegsfordays
Other TikTok Advertising Best Practices
1. Use Vertical Videos
TikTok is built for smartphones so you can do either horizontal or vertical videos. However, we highly recommend sticking with vertical videos.
Vertical ads are less disruptive to the viewer's experience, which may seem counterintuitive. After all, you want people to see your ads, right? But forcing viewers to turn their phones to view your ad can be incredibly irritating and leave them with a bad feeling about your brand.
2. Add a Caption
You don't have a lot of space for captions in TikTok, but you should still use the space that you have to share vital information about your brand and product so viewers can get an idea about what you're offering even if they don't watch your entire ad. Over time, your brand will still benefit from brand awareness even if nobody watches your full ad.
3. Use Subtitles
While audio is enabled on TikTok by default, there are users who are deaf or hard of hearing who rely on subtitles to understand content on the platform. And, not everyone has their sound on. So, instead of missing out on a decent chunk of potential customers, just add subtitles to your videos.
4. Include a Call to Action
Your TikTok ads should always have a call to action (CTA). This lets viewers know what steps you want them to take after watching your ad (signing up, making a purchase, learning more, etc). Without a CTA, your viewers aren't going to know what's expected of them and if they don't know what's expected of them, they aren't going to take any action at all.
How Much Does It Cost to Hire a TikTok Marketing Agency?
TikTok, with its rapidly growing user base, has become an essential platform for digital advertising. The cost of TikTok Ads agency services varies based on the scope of the campaign and the expertise of the agency. To provide clarity, we've segmented various TikTok Ads agencies into different pricing brackets.
Entry-Level TikTok Ads Solutions
- Pricing: $500 - $1,000
- Agencies: SmartSites, Lyfe Marketing, Manycreators, GrowMojo
- Best For: Small businesses or startups looking to explore TikTok ads on a budget.
- Services Offered: These agencies typically focus on basic TikTok advertising services, including content creation, simple campaign setup, and basic audience targeting, suitable for businesses making initial steps into the TikTok advertising space.
Mid-Range TikTok Ads Specialists
- Pricing: $1,000 - $5,000
- Agencies: Sociallyin, Ignite Social Media, JUICE, Voy Media
- Best For: Medium-sized businesses seeking a more comprehensive approach to TikTok advertising, encompassing creative content development, advanced targeting, and campaign analytics.
- Services Offered: Providing a more detailed strategy, these agencies offer services like ad creative design, performance tracking, and audience engagement tactics.
Premium TikTok Advertising Firms
- Pricing: $5,000 and above
- Agencies: Ubiquitous, Viral Nation, The Influencer Marketing Factory, NeoReach, MOMENTiQ, The Shelf, The Goat Agency, HireInfluence, House of Marketers, Moburst, AdvertiseMint, Tuff, MuteSix, Socially Powerful
- Best For: Larger companies or brands looking for extensive, high-impact TikTok advertising campaigns.
- Services Offered: These agencies specialize in comprehensive TikTok advertising strategies, including influencer collaborations, advanced analytics, and large-scale campaign executions.
Customized TikTok Ads Plans
- Pricing: Agreed upon request
- Note: While our list does not include specific agencies in this category, it generally includes providers offering highly tailored TikTok Ads services.
- Best For: Businesses needing personalized TikTok advertising strategies that require a deep understanding of their unique market position and goals.
- Services Offered: These services typically include custom campaign development, niche market targeting, and creative conceptualization tailored to unique brand requirements.
What Is the Average Cost of Hiring TikTok Ads Agencies in the US?
Understanding the financial investment required for TikTok advertising is crucial for businesses looking to capitalize on this rapidly growing platform. Based on our data, for instance, in a city like Boston, the average cost for a campaign with a TikTok Ads agency is approximately $14,639. Furthermore, the average hourly rate for these specialized services in Boston is around $95.
Comparatively, in Florida, the market presents a different financial landscape. Advertisers in this region can expect an average campaign size of $2,825, with an hourly rate hovering around $80. This notable difference highlights the regional variation in advertising costs, underscoring the importance for businesses to consider geographical factors when budgeting for TikTok advertising campaigns. Such insights are vital in strategizing effective and financially feasible advertising efforts on this dynamic platform.
How to Choose the Best TikTok Advertising Agency for Your Brand?
The following factors will help you make an informed decision about the best TikTok advertising agency for your brand.
TikTok Marketing Specialization
Most digital or social media marketing agencies do not particularly specialize in just TikTok ads. Instead, they specialize in platforms. So, look for a TikTok marketing agency that specializes in TikTok and whose team is well-versed in all aspects of the platform, including its features, ad formats, and algorithms.
Proven Track Record
In addition to TikTok specialization, the agency should also have a proven track record of successful TikTok campaigns. Look at case studies and examples of their previous work to get an idea of their capabilities and results.
For example, Ubiquitous has a number of case studies on its website that exhibit its past success on TikTok. Most of these case studies include the use of TikTok Spark ads, which shows that the agency is adept at working with this ad format.
Understanding of Your Industry
To maximize ROI with TikTok advertising, you must partner with an agency that is familiar with the nuances of your industry. They don't necessarily have to specialize in your niche exclusively, but they should have worked with clients from your industry in the past, as this will guarantee their knowledge of the industry trends and competitors.
SmartSites is a good example of a TikTok ads agency with a versatile portfolio. They have worked with clients in different industries, including real estate, boating, fashion, lifestyle, and healthcare.
Access to Influencers
Since influencer-created content can be used as an effective ad format on TikTok, it's important to partner with an agency that has connections with influencers in your niche. This will take away the hassle of identifying influencers yourself. The agency would also have impactful influencers on its roster who have previously generated stellar ROI. So they can then connect you with the same influencers.
That's what Ubiquitous did with its client, Wienerschnitzel. They particularly partnered with influencers who had previously generated a high ROI. The agency also has a specialized platform where clients can see influencer performance.
Analytics and Reporting
You want to opt for a TikTok ads agency that focuses heavily on data-driven decision-making. They should not only analyze TikTok ad campaign performance but also share the insights with you regularly. More importantly, they should adjust your ad campaigns based on these results.
For example, Juice used data analysis to improve the campaign metrics for Dr. Love's TikTok strategy. They tested the campaign messaging and creatives continuously to increase engagement rates and conversions. Plus, they optimized trends seasonally for better results. Due to these efforts, Dr. Love's TikTok campaign saw an 88% increase in conversion rate and a 48% increase in return on ad spend (ROAS).
Frequently Asked Questions
Comparing Social Media Advertising Agencies
These agencies operate across diverse sectors, such as Technology, Fashion, Finance, Education, and Hospitality, among others. Explore the sections below for an overview of Social Media Advertising Agencies categorized by:
- Top Social Media Marketing Agencies for 2024
- Top 27 Instagram Marketing Agencies for 2024
- Top Influencer Marketing Agencies in 2024
- Top Content Creation Agencies For 2024
- Exploring the Top 10 Twitter (X) Advertising Agencies
- Top TikTok Marketing Agencies
- 11 Best Social Media Content Creation Services
- Top 9 Social Media Advertising Services
What are some helpful resources for running TikTok campaigns?
Here are some helpful TikTok Ads resources from Influencer Marketing Hub:
What are the top TikTok Ads agencies?
At Influencer Marketing Hub, we analyzed several TikTok ads agencies, and found the following to be the best ones.
|
TikTok Ads Agency |
Location | Best For |
TikTok Partner |
|
Viral Nation |
Toronto, Canada | Influencer marketing | No |
| NeoReach | Orlando, Florida | Influencer marketing |
Yes |
|
MomentIQ |
Los Angeles, California, USA | TikTok and YouTube marketing | No |
| SmartSites | Paramus, New Jersey, USA | TikTok ads and content creation |
No |
|
Ubiquitous |
Los Angeles, California, USA | Influencer marketing | No |
| The Influencer Marketing Factory | Miami and NYC | Social media campaigns on TikTok |
No |
|
Sociallyin |
Atlanta, Georgia, USA | Social media marketing |
Yes |
Comparing the best TikTok Ads agencies in the US
With the US being a hub for social media and influencer marketing, it’s no surprise that there are many TikTok Ads agencies in the country. Here are the top TikTok Ads agencies in the US.
|
TikTok Ads Agency |
Location | Minimum Per Project Spend | Services Offered |
Notable Clients |
|
NeoReach |
Orlando, Florida | $50,000+ | Influencer contracts, influencer sourcing, content licensing, campaign strategy | Sam’s Club, A&E, JustPlay, Byrna |
| MOMENTiQ | Los Angeles, California, USA | $50,000+ | Influencer marketing, UGC content |
Fashion Nova, Ulta Beauty, American Eagle |
|
SmartSites |
Paramus, New Jersey, USA | $1,000+ | PPC management, paid search, paid social, social media management | Air Duct Brothers, Velocity Moving, South Florida Distillers |
|
Ubiquitous |
Los Angeles, California, USA | $20,000+ | Influencer marketing, full-service campaign design, content creation |
Disney, Netflix, Amazon, Adobe |
| The Influencer Marketing Factory | Miami, Florida | $20,000+ | Influencer marketing, social media marketing, social media management |
Dunkin’, Foreo, SONY Music, Universal Music |
|
Sociallyin |
Atlanta, Georgia, USA | $5,000+ | Social media marketing, influencer marketing, content production, social selling, paid social advertising | Toyota, UMI, Dick’s Sporting Goods, Mosaic Solutions Group |
| The Shelf | New York City, New York, USA | $100,000+ | Influencer marketing, branding, social media marketing |
Sweet Defeat, EOS, American Standard |
Which other channels do TikTok Ad agencies provide services on?
TikTok Ad agencies aren’t necessarily TikTok-specific. They also provide services on other channels.
|
TikTok Ads Agency |
Channels Supported | Best For |
| Viral Nation | Blog, Facebook, Google, Instagram, Pinterest, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch |
Enterprises |
|
NeoReach |
Blog, Facebook, Google, Instagram, Pinterest, LinkedIn, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch | Large companies |
| MomentIQ | TikTok, YouTube |
Enterprises and large brands |
|
SmartSites |
Blog, Facebook, Google, Instagram, Pinterest, LinkedIn, Reddit, Snapchat, TikTok, Facebook, X, YouTube, Twitch | Small and mid-sized businesses |
| Ubiquitous | Instagram, YouTube, TikTok |
Mid-sized brands |
|
The Influencer Marketing Factory |
Blog, Facebook, Instagram, TikTok, Twitch, X, YouTube | Enterprises and large brands |
| Sociallyin | Facebook, Instagram, LinkedIn, TikTok, X, YouTube |
Businesses of all sizes |
How much does it cost to work with a TikTok Ads agency?
The cost of hiring a TikTok Ads agency differs across regions. Here are the average prices for working with a TikTok Ads agency in some major cities.
|
Region |
Average Cost | Per Hour Rate |
| Boston | $14,000+ |
$95 - $100 |
|
Florida |
$2,800+ | $80 - $100 |
| New York | $5,000+ |
$100 - $149 |
|
Los Angeles |
$5,000+ | $100 - $149 |
| Chicago | $10,000+ |
$150 - $199 |
Does TikTok have agencies?
TikTok has agency partners in its Partners Directory. These agencies are experts in the TikTok platform and can help businesses get started with their marketing strategies on the app. Some of the services these agencies offer include content creation, campaign management, influencer partnerships, and ad optimization.
What do TikTok Ad agencies do?
TikTok Ad agencies create and manage advertising campaigns for businesses on TikTok. Since they're experts in the platform, they can create a wide array of ad formats, develop ad creatives, partner with influencers, and analyze campaign data to optimize performance. They also stay up-to-date with the latest TikTok trends and algorithms to ensure their clients' campaigns are successful.
What is TikTok's advertising model?
TikTok offers a mix of CPA, CPC, and CPV models. In the CPA (cost per action) model, advertisers only pay when a user performs a specific action such as purchasing a product. The CPC (cost per click) model charges for each click on an ad, while the CPV (cost per view) costs you a certain fee every time the ad is viewed.
What are the benefits of TikTok ads?
TikTik ads have a lot of benefits, such as Increased engagement, click-through rates, and time spent on content. With advanced targeting options and flexible pricing models (CPA, CPC, CPV), TikTok ads can effectively drive brand awareness, engagement, and conversions. TikTok ads are also a great way to reach younger audiences, especially through Spark ads and brand takeovers.
What types of ads does TikTok offer?
TikTok allows you to run eight types of ads:
- In-Feed Video ads: Look like regular TikTok videos with a direct link to the product or service)
- Spark ads: Ads run on organic content, such as UGC or influencer videos
- TopView ads: Appear as soon as users open the app and take up the whole screen
- Image Ads: Still images with a link or CTA to the brand’s landing page
- Carousel Ads: Allow advertisers to post up to 10 still images with a link to the product landing page
- Playable Ads: Interactive ads that let users play a game or app-based service in real time
- Video Shopping Ads: Video ads that take viewers to a brand’s product catalog on TokTok Shop
- Branded Effects: Branded filters, stickers, or special effects that build brand awareness
What are the top TikTok marketing agencies for small businesses?
According to our analyses at Influencer Marketing Hub, here are the top TikTok marketing agencies for small businesses:
- SmartSites
- Thrive Internet Marketing Agencies
- Sociallyin
- Viral Nation
- NeoReach
- ICUC.Social
- Disruptive Advertising
Can TikTok ads agencies help with influencer marketing?
TikTok ad agencies can provide support for influencer marketing campaigns, but it may not be their main focus. However, if you want to run ads on influencer-generated content, such as TikTok Spark ads, these agencies can manage the ad campaigns for you. Similarly, some TikTok ad agencies, such as Viral Nation, NeoReach, and Ubiquitous, also provide influencer marketing services on the platform. So, you can get both influencer marketing and TikTok ads management services from these agencies.
