11 Free Instagram Analytics Tools You Should Be Using in 2026

• the best times to post new photos and videos to receive the most significant response from your audience
• which posts resonate with your followers and which posts fall flat, so you can do more of what works.
• the kind of posts you share, and what else you can add to your feed for more engagement
• what hashtags result in the most engagement for your posts to get in front of new audiences

Brandwatch has a social media management platform you can use to manage Instagram and your other social media channels. This gives you access to a social listening tool, centralized social CRM, custom dashboards, and other advanced tools.

• Founded in 2007
• Over 1,000 employees
• Serving more than 5,000 established brands worldwide

Ratings:

4.8 out of 5 stars

Features & Pricing

• Content Calendar
• Ad Campaign Automation
• Performance Tracking and Benchmarking
• Audience Data
• Social Listening

Price: On Request

Packages

*Brandwatch does not have standard pricing or packages. Its products and services are fully customized according to each client’s needs. Book a meeting with them to know what packages they can offer your business.

Key Analytics Features

• Sentiment analysis
• Historical data
• Over 100 million data points online
• Mentions monitoring

One of Planable’s standout features is its ability to offer in-depth metrics for each piece of Instagram content. You can see how your audience engages with every post, from impressions and reach to more granular details like engagement rates and sentiment analysis. This level of insight helps you understand what content resonates most with your followers, allowing you to refine your strategy accordingly.

Planable’s audience insights feature provides detailed demographic information about your Instagram followers, including geographical spread, age, gender, and professional info. This detailed data allows you to tailor your content to better meet the interests and needs of your audience, enhancing engagement and fostering a stronger community.

For teams, Planable offers seamless collaboration capabilities. It allows multiple team members to work together on Instagram content creation and planning, with all feedback and approvals managed within the platform. This ensures a smooth workflow and reduces the chances of errors or missed posts, making it easier to coordinate efforts and maintain a consistent brand voice across all posts.

Speaking of this functionality, one of Untapped’s team members said

Creating reports for stakeholders or clients can be time-consuming, but Planable simplifies this process. The platform allows you to generate comprehensive reports quickly, compiling all relevant Instagram metrics and insights into a professional format. This feature is particularly useful for agencies and businesses that need to demonstrate their social media performance and ROI.

Pricing Information

Planable offers a free plan with 50 total posts, perfect for basic Instagram management. Planable’s paid plans include: 

• Basic plan: $39/workspace/month with 60 posts/workspace
•  Pro plan: $59/workspace/month with 150 posts/workspace
• Enterprise plan: Custom pricing with unlimited posts, multi-level approvals, and dedicated support

All paid plans include approval workflows and analytics add-ons. 

You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary, if they indicate that your content is not exactly what they’ve been looking for.

Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. 

You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.

Awards and Recognitions

Brand24 got its start in 2011 as a social listening tool in the Polish market. In 2014, Brandwatch released a worldwide version of its product. Since then, it has received several awards and recognitions, including:

• Best Startup – Aulery Awards Contest
• Best Web App – The Next Web Startup Awards Competition
• Best Mobile App – For Companies Mobile Trends Awards

Brand24’s Instagram Analytics Capabilities

Brand24 gives you access to a Mentions feed where you can discover what people are saying about your brand. This feature also lets you take action in real time and engage your audience with relevant discussions. With the Discussion Volume Chart, you can identify changes in the discussion volume, identify potentially problematic issues, and maximize the positive publicity you’re getting.

Taking its analytics capabilities even further, Brand24 rolled out its AI Insights feature in 2023. With this, brands can use Brand24’s machine learning algorithms to take raw data and turn them into actionable insights. This feature is also capable of automatically linking your mentions with the metrics shared on reports. AI Insights also includes trend analysis, recommendations, and more.

These capabilities are designed to equip businesses with the insights they need to make informed decisions and optimize their social media strategies for Instagram and other platforms. 

AI Insights is also capable of identifying patterns and correlations in your data. Brand24’s AI algorithms then highlight emerging customer preferences, allowing brands to easily identify potential growth opportunities. How can brands use these AI-powered insights?

The comprehensive information presented in reports can help brands improve their strategies and enhance their offerings. These all tie into helping brands maintain their competitive advantage. 

Aside from generating insights, AI Insights is also capable of identifying new trends, allowing brands to stay several steps ahead of the competition. AI Insights uses data to identify patterns and make predictions. This capability provides brands with tailored suggestions on things like how to improve their products or streamline business processes. Lastly, AI Insights provides brands with snippets of additional metrics like mentions and sentiment. 

Brand24 continues to enhance its analytics features with the help of AI. Some of the AI-powered solutions that are ready to use include:

• Sentiment Analysis. Brand24’s AI-powered sentiment analysis feature automatically analyzes your audience’s sentiments. It determines if they fall into any of these three categories: positive, negative, or neutral. Through real-time insights, brands can better understand how customers perceive them and take the right course of action to improve brand sentiment.

• Topic Analysis. This text analysis method helps brands conveniently identify and distinguish topics. It’s capable of analyzing different content types (articles, social media posts, comments) to help brands extract relevant topics, keywords, and more. 

The AI Insights feature is only available on the Pro and Enterprise plans.

How Brand24 Helps Brands Grow

More than being an Instagram Analytics tool, Brand24 is a powerful platform that lets you perform in-depth market research and competitive analysis. The examples below show how brands are using Brand24 to grow their business online.

Extradom.pl

Extradom.pl specializes in helping clients choose and buy house design plans. It created a social networking site that has over 500,000 members. The company has been using Brand24 since 2017, and since then, Brand24 has helped it track 170,000 mentions. Extradom.pl uses Brand24 for brand monitoring, anti-crisis measures, traffic source analysis, and more. Through Brand24, the company can easily filter brand mentions on Instagram. Extradom.pl then extracts interesting or useful content. 

Rethink Canada

Rethink Canada is an independent creative agency that uses Brand24 for media monitoring. The agency also uses the platform to track the effectiveness of its social media campaigns. With Brand24, Rethink can easily collect mentions from platforms like Instagram and Twitter. It will then use the data to create case studies, conduct internal campaign analysis, and determine the estimated reach of its content.

While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $79/month.

Brand24 is a brand monitoring and social listening tool powered by AI. It helps measure the buzz around your brand or products through advanced analytics.

• Launched in 2012
• 10+ years in the industry
• 80+ specialists serving 154 countries
• 25B+ mentions delivered
• 25M+ active domains monitored
• Trusted by 4000+ brands including Samsung, Uber, and Stanford University

Ratings:

4.6 out of 5 stars

Features & Pricing

• Audience Segmentation
• Competitive Analysis
• Configurable Alerts
• Customer Engagement
• Dashboard

Price starts at: $119 (billed annually)

Packages

• Individual ($149 per month): 1 user, 3 keywords, 2K mentions monthly, updates every 12H, basic AI features
• Team ($199 per month): Unlimited users, 7 keywords, 10K mentions monthly, hourly updates, basic AI features
• Pro ($299 per month): Unlimited users, 12 keywords, 40K mentions monthly, real-time updates, advanced AI features
• Enterprise ($499 per month): Unlimited users, 25 keywords, 100K mentions monthly, real-time updates, advanced AI features

Key Analytics Features

• Influence Score
• Sentiment Analysis
• Alerts
• Data Exporting
• Filtering
• Mentions Feed
• Discussion Volume Chart
• Marketing Analytics

Iconosquare’s Analytics Capabilities

Iconosquare makes it easy for users to start using the platform. Start by creating an Iconosquare account and link your social profiles. Then, Iconosquare does all the heavy lifting for you. It collects insights for your profiles while following security standards to ensure that your data is protected. Once done, you can view your analytics, check reports, and more.

Aside from tracking your Instagram mentions (comments, captions, or tags), it also lets you reply to them from within the Iconosquare platform. It also lets you sort unread comments, moderate conversations, and export your data. It even has a nifty Random Comment Picker feature that’s integrated into the platform. If you’re running contests on social media, this feature lets you easily find a winning comment.

It integrates with Instagram and other major social media platforms, allowing you to conveniently get a report on each social profile. 

One of the things that sets Iconosquare apart is its ability to build industry benchmarks. These are based on other Iconosquare users from the industry you selected for your Instagram business profile. Iconosquare lets you select the Instagram business profiles you want to monitor and compare with your own profile. 

With Iconosquare, you get easy-to-understand metrics at a glance thanks to its dashboard overview. With your custom dashboard, you can view engagement insights to learn how your content impacts your Instagram engagement. Iconosquare also lets you view community analytics so you can assess its growth and your audience’s demographics. What’s more, Iconosquare can track more than 100 metrics, including:

• Impressions
• Reach
• Follower growth
• Top performing posts
• Lost and gained fans

Iconosquare offers a two-week free trial and a selection of free tools, such as a full Instagram Audit. The Instant Instagram Audit tool can run a quick audit of your Instagram Business account and assess if it’s well-optimized or not. The tool then provides recommendations on how the account can be optimized to improve its performance.

Beyond Instagram, Iconosquare provides tools that support streamlined management and analytics of accounts on Facebook, Twitter, LinkedIn and TikTok.

Iconosquare is a powerful platform for social media analytics and management. It offers a suite of advanced tools that help you manage the performance of your content, monitor analytics, automate postings, and more.

• Launched in 2011
• 12 years in the industry
• 45 team members from 11 different countries
• 20,000+ users
• Trusted by 10,000+ global brands, including Volvo, Warner Records, and the San Diego Zoo Wildlife Alliance

How Iconosquare Helps Brands Reach Their Goals

Emma Deshayes

Emma Deshayes is a freelance social media marketer working with several clients. Before using Iconosquare, Deshayes manually prepared reports using data provided by platforms like Facebook and Instagram. With Iconosquare, she was able to save time on reporting and focus on other, more complex tasks. 

Prior to using Iconosquare, she spent half a day making weekly reports. Now, it only takes her 20 minutes. Plus, she gets better results as some of the data were previously difficult to collect manually. Aside from KPI tracking and reporting, Deshayes uses Iconosquare’s Instagram scheduling tool to create and pre-visualize her clients’ Instagram feeds.

Sephora

Instagram plays a crucial role in Sephora’s global marketing strategy. With millions of followers and a presence in 17 countries, Sephora needed to align its Instagram content strategy. With Iconosquare, the multinational retailer gets insights into which types of products and content are more engaging for each specific region.

By giving Sephora’s social media team access to granular metrics, they can quickly identify the best types of content for each region, as well as assess their performance. This also allows them to adapt their social media strategy quickly.

In addition to metrics, Iconosquare lets Sephora provide key performance metrics to its partners. This then allows them to understand if the campaign is doing well or otherwise. 

According to Sephora’s Head of Social Media EMEA, Olivier Fraisse, “We can offer to our partners a set of results and show them how their campaign with use has performed compared to previous campaigns we’ve done together or compared to other brand campaigns.” This also helps Sephora provide recommendations for future campaigns. 

Kicker

Iconosquare’s advanced Analytics features helped Kicker get a more in-depth look into their audience. Before using Iconosquare, the Kicker team didn’t know that they could get metrics like audience engagement and content performance. Iconosquare helped them get these insights, which are broken down by Post and Instagram Stories analytics.

The brand’s followers increased by 50%, and Kicker was also able to boost its social media engagement and reach.

Ratings:

4.4 out of 5 stars

Features & Pricing

• Analytics
• Automated Publishing
• Contact Management
• Keyword Filtering
• Multi-Account Management

Price starts at: $49/month (annual billing), or $59/month (monthly billing)

Packages

• Single ($49 per month): 5 social profiles, 1 user
• Teams ($79 per month when billed annually): 5 social profiles, 10 users
• Custom (on request): 50+ social profiles, unlimited users

Key Analytics Features:

• Advanced analytics (account, posts, tags, mentions, stories, community, etc.)
• Tracking (comments, mentions, hashtags, posts, etc.)
• Reporting (account analytics, competitor, company branded PDF, dashboard, etc.)
• Engagement Insights
• Rapid Exports
• Custom Dashboard

You can also keep track of potential influencers that can build your brand. By using Digimind’s filter tools to sort brand mentions, you can identify potential ambassadors and reach out to them on the platform. Similarly, Digimind allows you to monitor your detractors and understand their concerns to help you develop strategies to turn their opinion around.

Digimind lets you track your campaign buzz and audience reaction in real time. You can even segregate your insights by location and media. In addition, the platform’s consumer insights and behavioral analysis can help you create messages that convert and choose the most relevant channels to communicate with your audience.

HypeAuditor’s Instagram Analytics Capabilities

HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with. 

It all starts with the Audience Quality Score (AQS), which judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too. 

HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more. Through its reports, HypeAuditor provides you with data within the context of industry benchmarks. According to its website, it’s the only influencer marketing tool capable of checking engagement authenticity and detecting Engagement Pods. 

Aside from fraud detection, HypeAuditor helps brands find the best content creators. Using filters, you can easily find influencers who match your brand. It also lets you identify potential brand ambassadors from accounts that mention your brand or offerings. Plus, the platform allows you to track mentions of other brands and compare your performance. 

The platform lets you discover creators based on their demographics. This comes in handy if you’re looking to work with influencers who can convey your message to a specific target audience. 

One of HypeAuditor’s standout features is that it lets you find niche and trending accounts using hashtags as keywords. This way, you can easily find influencers who have a significant growth rate. 

As one of the leading Instagram analytics tools, HypeAuditor uses data to help brands get a glimpse of their campaign’s potential. It lets you automatically project ROIs using estimates on prices per post and story, as well as cost-per-engagement estimates.

The platform also provides insights into a brand’s Instagram growth. Its Instagram Growth Analysis capabilities allow you to get historical data on a content creator’s followers and the influencer’s social media profile. HypeAuditor also uses a machine learning algorithm to implement an automatic graph analysis.

This makes it easy for users to understand their Instagram growth data. This feature also allows users to determine if a content creator is using the follow/unfollow method to grow their audience.

Its Content Analysis feature helps you identify the brands an influencer mentions on their social media platforms. This also shows you which posts resonate with your audience, helping you gain insights to optimize your marketing strategy.

Aside from Instagram analytics, HypeAuditor helps brands perform market analysis. This lets you uncover how competitors implement their marketing campaigns, who they’re working with, and more. 

HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs. Moreover, the platform offers several free tools you can use for your Instagram analytics. These free tools include AI-powered Instagram Post Advisor, Instagram Engagement Calculator, Instagram Lookalike Finder, Instagram Post Engagement Rate, and Trending Instagram Hashtags by Country Tool.

From a follower authenticity tool, HypeAuditor has grown and transformed into a comprehensive influencer marketing platform. Powered by AI and other advanced technologies, it empowers brands to track and analyze hundreds of metrics on Instagram, YouTube, TikTok, Twitch, and X (Twitter).

• Launched in 2017
• 140 employees serving clients from 24 countries
• 750,000+ influencers and business users
• 1,000+ clients
• 137 million + influencers in its database

How HypeAuditor Helps Brands Grow Their Business

Brands and agencies like Ogilvy and Unilever are using HypeAuditor to gain actionable insights and bolster their influencer marketing efforts. Discover how HypeAuditor helps global brands achieve success in the influencer marketing landscape.

Sun Siyam Resorts

The Maldives-based hospitality company was looking for a way to support its social media growth goals. However, it faced significant challenges, such as:

• How to identify the right influencers for their brand and audiences
• The need for a more efficient way to vet and collaborate with content creators in different regions

Sun Siyam started using HypeAuditor in 2022. Through the platform’s audience analytics and fraud detection capabilities, Sun Siyam was able to find influencers who resonated with their audiences and who aligned with their social media goals. Sun Siyam was also able to:

• Monitor the success of its influencer marketing campaigns 
• Drive engagement across its various social media accounts
• See a steady increase in Instagram followers

Total Player Value

Total Player Value (TPV) was looking for a way to quickly and accurately collect data from various sources. The insights company also needed a solution to help college athletes (nano-influencers) assess their social media performance.

Using HypeAuditor’s API, Total Player Value was able to quickly and effectively pull and benchmark its data. This also allowed TPV to process data into a usable format. Aside from saving time and resources on data collection, HypeAuditor helped TPV:

• Generate up to 17,000 college athlete profiles
• Enable these nano-influencers to track their performance metrics

Ratings:

4.7 out of 5 stars

Features & Pricing

• Search/Discovery
• Campaign Reporting
• Influencer Analysis
• Audience Analysis
• White Label Reporting
• Fake Follower/Fraud Detection

Price: On request

Packages

*HypeAuditor does not publish its pricing and packages. Interested clients can contact them and get customized plans according to their specific needs.

Key Analytics Features

• Reports & Dashboards
• Report Customizability
• Report Exporting
• Social Analytics
• Competitor Analysis
• Follower Analysis
• Post Performance

According to Sprout Social President Ryan Barretto, with the launch of new integrations and the creation of new partnerships, “[Sprout] developed a platform that [champions] the essential role social media plays in the growth and success of organizations…”

Sprout Social Capabilities

Sprout Social has helped thousands of brands and organizations meet their business goals. From enhancing collaboration to helping brands provide added value to customers, Sprout Social is driving tangible business impact.

One of Sprout Social’s core features is analytics. Through this, brands can easily capture insights and use accurate data to make strategic business decisions. Sprout’s analytics tools allow brands to conduct extensive analyses of their online presence. What’s more, it uncovers deep insights to help brands:

• Determine what resonates with their target audience
• Discover market trends
• Unpack the ROI of your organization’s social impact

Aside from these capabilities, Sprout’s analytics tools help you streamline reporting and visualize performance through interactive charts. With Sprout, you can track and choose the best hashtags for Instagram, evaluate the success of their paid social campaigns on Instagram, and more. 

Another standout feature is Sprout’s ability to showcase separate paid and organic performance data. This enables brands to see how each channel performs so they can further optimize their social media strategies. With Sprout, brands can also get a comprehensive view of their owned and earned data. 

The platform’s powerful analytics features allow brands to track results in real-time and analyze audience conversations. It also enables brands to gather insights on emerging trends and industry gaps. This allows brands to optimize or develop new products, services, and ideas.

When it comes to reporting, Sprout Social has an array of reporting features, allowing brands to go granular. For instance, Competitor Reports let you track competitor performance across different social media platforms. Through this, you can easily benchmark your performance against industry norms and identify new opportunities. 

AI and Automation Features

In 2023, Sprout launched new AI features. These utilize Sprout’s proprietary machine learning and deep automation capabilities, combining them with the GPT model from OpenAI. According to Sprout Social CEO and Co-Founder Justyn Howard, these intuitive AI features will be ready to use and seamlessly fit into current workflows to improve them.

“This [capability] will deliver incredible value to our customers and empower them to unlock even greater ROI from social,” Howard adds. 

Sprout’s AI and automation features include chatbots, sentiment in listening, suggested hashtags, and more.

Some of these AI and automation features have also made their way into Sprout’s analytics tools. Through AI and automation, brands can easily identify trending hashtags, create custom reports based on their business needs, and automate report sharing. 

Compliance 

Sprout Social is focused on promoting transparency. It has a dedicated Trust Center where users can learn more about its security and privacy measures, as well as accessibility standards. Sprout is also compliant with industry frameworks and applicable laws and regulations. Some of its certifications include:

• SOC 2 Type 2
• ISO 27001
• ISO 27701
• GDPR and CCPA/CPRA

As part of its comprehensive solution for Instagram success, Sprout Social also enables multi-profile management, a full social CRM toolset, tracking and monitoring, post-level performance insights, and presentation-ready reports.

Sprout also offers a Premium Analytics feature. This lets brands select the metrics that match their business goals and get access to customized data. Brands can also tailor their reports and show the most pertinent metrics to different audience segments. The Premium Analytics feature has:

• Advanced filtering to help brands gather insights faster
• Interactive charts and graphs
• Custom report builder
• Selectable metrics
• Custom comparison

While its free social media tools are limited to an image resizer, a posting tool, and pre-formatted templates, you can try out its basic features for 30 days for free.

Sprout Social is a comprehensive social media management platform designed for businesses, marketing professionals, and brands. It offers solutions for brands, agencies, and enterprises looking to grow their presence on Facebook, X, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and other social media platforms.

• Founded in 2010
• More than 1,000 employees
• 30,000+ brands and organizations served

Notable Sprout Social Case Studies

Below are a few examples of how Sprout’s social media analytics capabilities have helped brands and organizations over the years.

Gymshark

Gymshark is an athletic apparel brand with a big online community. Gymshark wanted to grow its engagement and get the brand out. The trouble was the brand focused too much on Instagram. According to Gymshark’s Head of Digital Community, Elfried Samba, “…everything else was basically a version of what we did on Instagram.”

Using Sprout’s Simply Measured, Gymshark was able to determine the right tone of voice to use for each social media platform. This also helped to ensure that the brand was delivering the right message. 

Through Simply Measured, Gymshark was able to better assess the performance of their campaigns. They identified which elements performed well and reused those for future campaigns. As a result, the brand was able to grow its followers not just on Instagram but also on Pinterest.

Haarper

Haarper (stylized as haarper.) is a boutique consultancy that uses Sprout Social, particularly its Advanced Listening tool to get deeper insights on their campaigns. This also comes at a point when the company wanted to enhance its data capabilities. Through Sprout Social, haaper. was able to get the data it needed. More than that, it was able to access data quickly, make sense of it, and use it to make informed decisions. 

haarper used the insights from the Advanced Listening tool to help one of its clients, Puka Up. As a result, Puka Up reached a wider audience, engaged them, and sparked conversations that matter. In December 2018, Puka Up:

• Increased its Instagram followers by 283%
• Boosted Instagram impressions by 909%
• Saw a 458% increase in Instagram engagement
• Achieved a 314% increase in the number of Instagram comments received

Ratings:

4.4 out of 5 stars

Features & Pricing

• Content Calendar and Scheduling
• Collaboration Toolkit
• Smart Inbox
• Customer Relationships Management
• Analytics and Reporting

Price starts at: $199 (billed monthly)

Packages

• Standard ($249 per month)
• Professional ($399 per month)
• Advanced ($499 per month)

• Enterprise (Custom pricing)

Key Analytics Features

• Intelligent Instagram Monitoring
• Post-Level Performance Insights
• Follower Growth and Engagement Metrics
• Competitor Campaign Insight

Awards and Recognitions

Hootsuite recently earned prestigious accolades at the 15th annual Shorty Awards, taking home the award for Best LinkedIn Presence and a Gold Honoree for its innovative Rebrand Campaign. 

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Adding to its achievements, Hootsuite swept all three “Best Of” awards within the Social Media Management category, excelling in Customer Relationship, Value for Price, and Feature Set. These recognitions underscore Hootsuite’s commitment to delivering powerful, user-friendly tools that help businesses thrive in the digital space.

Hootsuite Capabilities

Hootsuite’s Instagram Analytics tool provides an all-encompassing solution for tracking and improving your Instagram marketing strategy. By consolidating metrics into a single, intuitive dashboard, it allows you to monitor performance with ease. 

Slade Meadows, Digital Marketing Manager at Classic of Denton, said the following about the analytics dashboard:

“The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.”

From impressions and reach to engagement rates and audience demographics, the tool gives you access to hundreds of detailed data points that help you understand what resonates with your audience and what doesn’t. This data-driven approach eliminates the need for guesswork, enabling you to fine-tune your content for maximum impact.

One of the standout features is its ability to provide post-level, profile-level, and network-level insights. This granular view helps you identify top-performing posts and replicate successful strategies without duplicating content. 

Additionally, Hootsuite’s analytics include seamless tracking of organic and paid performance side by side, giving you a comprehensive understanding of your ROI and the effectiveness of your advertising efforts. Metrics like click-through rates, cost per click, and conversion tracking make it easy to optimize campaigns for better results.

Hootsuite also leverages AI to simplify your reporting process. Its automated recommendations highlight your most and least engaging posts, while built-in templates and customizable reports allow you to present your data effectively to stakeholders. 

For competitive and industry benchmarking, Hootsuite goes above and beyond. The tool enables you to track up to 20 competitors, monitoring their posting frequency, engagement rates, and follower growth. It also benchmarks your performance against key players in your industry, providing insights that help you stand out and refine your strategy. 

Finally, Hootsuite ensures your Instagram strategy stays future-focused with its advanced trend monitoring and social listening tools. By tracking hashtags, mentions, and key industry topics, you can align your content with what’s capturing audience attention in real time. 

Combined with its “Best Time to Post” feature, which pinpoints the optimal posting times based on audience activity, Hootsuite ensures your content reaches its intended audience when they’re most engaged.

Notable Hootsuite Case Studies

Below are a few examples of how Hootsuite’s Instagram analytics capabilities have aided clients.

Witness Change

Witness Change, a non-profit organization dedicated to amplifying stories from marginalized communities, sought to challenge stereotypes about refugees with its 1000 Dreams campaign. 

This photo-storytelling initiative, created by 48 refugee storytellers, aimed to share 1,000 authentic refugee experiences to foster understanding and empathy. Despite its previous successes, Witness Change needed to extend its reach and impact even further. By turning to Hootsuite Enterprise, the organization streamlined its social media operations, saving time on content creation, scheduling, and publishing while delivering a powerful and cohesive campaign.

Hootsuite’s analytics tools were instrumental in tracking the campaign’s performance, enabling the team to adjust strategies and optimize engagement. Within the first week of the campaign, Witness Change reached 100 million people, gaining over 30,000 new Instagram followers and achieving a 54% increase in organic reach. 

Eurpac Service

Eurpac Service Inc., a sales and distribution company serving the US Defense Commissary Agency, faced the challenge of revitalizing a centuries-old institution—the commissary—to appeal to younger audiences. 

With declining foot traffic among younger shoppers, Eurpac needed a robust social media strategy to connect with these demographics. The company created its first social media manager role and turned to Hootsuite’s Professional plan to transform its online presence.

Using Hootsuite Publisher, Eurpac increased its posting frequency and optimized its content mix with tips, recipes, and military history profiles. Hootsuite’s analytics and scheduling features helped the company identify the best times to post, resulting in a 47% growth in followers and a 57% increase in engagement within six months. 

By leveraging partnerships with retail brands and the Defense Commissary Agency, Eurpac developed contests and offers that resonated with its audience, reinforcing its relevance in the digital age.

“Hootsuite has saved me numerous times and made me the ‘main man’ in my office,” 

said Evan Davis, Social Media Manager at Eurpac, highlighting the platform’s role in driving the company’s digital success.

Ratings

5 out of 5 stars

Features & Pricing

• Automated Publishing
• Content Analytics
• Social Media Monitoring
• Reporting
• Brand Tracking
• Advanced Analytics

Price starts at: $99/month 

Packages

• Professional ($99/month)
• Team ($249/month)
• Enterprise (Custom pricing upon request)
• 30-day free trial available

Klear includes a hybrid social listening/analytics tool. You can use it to research your competitors. Add their social accounts to unlock quite a bit of useful information like mentions, engagement, and follower growth. You can set monitors that teach algorithms behind the scenes what kind of accounts and content are relevant to your brand. 

The platform’s bread and butter is its analytics, with an incredible number of influencer profiles indexed, with billions of data points associated with all them. It presents you with an overview of influencers’ standard social metrics that go deeper than the norm in places. One useful metric is the “True Reach”—a number the algorithm determines to be realistic based on years of historical data.

You will find a summary of data for the content you’ve posted in the last seven days. It also shows you how many followers you have and how many you’ve gained in the past seven days.  Likewise, it shows you the total number of posts you’ve made and how many you’ve added in the last week.

Further down, you will find data such as total impressions, reach, and profile views for the past seven days. You can swipe to view website clicks and call-to-action button clicks – Call, Email, Directions.

Instagram Insights for Creators

Brands aren’t the only ones that can benefit from using Instagram Insights. Social media creators can use Insights to monitor their growth using metrics like reach and engagement. Through Content Insights, you can view metrics for each post, helping you determine which content types are performing well. For instance, you can see interactions, such as the number of likes, comments, impressions, and more, on formats like Reels, Live, and Stories.

Some of Insights’ features for content creators include:

• A Calendar that lets you track your historical performance, as well as audience engagements (Instagram Live and Reels)
• A breakdown of your reach by content type

How You Can Use Instagram Insights to Improve Your Campaigns

Instagram Insights is a powerful tool for brands and creators. Aside from the abovementioned metrics, it also lets you segment your audience and analyze campaign performance. You can also use it to calculate the ROI for paid partnerships and ads. 

Instagram Insights includes considerably more statistics, including:

• a summary of your follower demographics
• data for individual posts
• insights from your Instagram Stories
• paid promotions data (if you have it)

But how can you make all this data make sense? Here are a few tips so you can leverage Instagram Insights for growth:

• Use follower demographics to uncover potential markets. Instagram Insights shows you where your followers are from. If you see that many of them are coming from a particular region or country, consider tweaking your strategy to include these locations and expand your reach. 

• Find the best time (and content type) to post. Because Insights gives you a breakdown of your content performance per type, you can use this information to figure out when you should post and what type of content your audience engages with the most. For example, if you see that infographics or carousels have higher engagement rates and impressions, consider tailoring your strategy to feature more of these content types.

• Use Stories to your advantage. Insights help you understand which Stories your followers like best. You can check this under the Audience Retention section, which shows you the data for the Average percent watched. You can also view engagement metrics, such as views, likes, and comments. 

Instagram Insights is a built-in tool that is available on the Instagram mobile app. It can be used to monitor content performance and check out trends on the platform.

Ratings:

No ratings

Features & Pricing

• Recent Highlights
• Insights Overview
• Content Performance

Price: Free

Packages

*Instagram Insights is free to use on the mobile app.

Key Analytics Features

• Account Reach and Engagement
• Content Interaction
• Followers Insight
• Number of Plays

Each Instagram influencer profile begins with basic stats, like total followers, likes, and posts. This is followed by a cost in “BoostCoins” to see more details about the influencer and the channel’s primary language. BoostCoins are a virtual currency on SocialBook. More importantly, SocialBook also gives each influencer a Boost Score, a score from 0 to 100 based on how powerful they believe an influencer is.

They follow this with the Top Ten Tags the influencer uses in his or her posts. The next section includes a range of recent posts made by the influencer, showing the number of likes and comments for each post.

SocialBook then provides an estimated price range based on an influencer’s historical performance and subscriber behavior, as well as an estimated cost per 1000 Likes. 

The rest of each influencer’s page includes much more detailed analytics. These include multiple impression and engagement stats, split up in almost every way imaginable. It also analyzes audience demographics and interests.

SocialBook is an influencer marketing intelligence platform that gives users access to real-time and in-depth information from a massive database of millions of influencers and users.

• Founded in 2014
• 20+ support team members
• 8M+ influencers on YouTube, Instagram, and Twitch

Ratings:

4.2 out of 5 stars

Features & Pricing

• Influencer Database
• Influencer Payout Management
• Competitor Monitoring
• SocialBook Checker
• Dripping Email and Social Mailer

Price starts at: $499

Packages

• Platinum ($499 per month)
• Enterprise (custom pricing)

Key Analytics Features

• Performance Prediction
• Unlimited Search
• KPI Tracking
• Competitor Tracking and Monitoring

Emplifi is a customer engagement platform dedicated to connecting brands and consumers on social media channels and beyond.  

• 20+ years in CX
• 20,000+ brands served
• 20M+ social profiles monitored
• 4B+ customer interactions each month

Ratings:

4.4 out of 5 stars

Features & Pricing

• Content Hub and Creators Suite
• UGC Management
• Unified Analytics
• Multi-channel Engagement
• Product Feed Integration

Price: On Request

Packages

*Emplifi does not have set pricing or packages. Sign up for a free trial to discover the ideal setup for your specific needs and budget.

Key Analytics Features

• Customer Intelligence
• Competitive Benchmarking
• Content Velocity and Visibility
• Dashboards and Reporting

• Compare key metrics against competitors
• Track and compare influencer performance
• Assess the performance of your own branded channels based on metrics like engagement and growth rates

Ratings

4.3 out of 5 stars

Features & Pricing

• Branded reports
• Account manager
• Account trackers
• Automated reporting
• Media table
• Used by over 100,000 agencies, brands, and non-profit organizations

Price starts at: $49/month (for Social Media Analytics)

Packages

Keyhole offers a free 14-day trial for the Start, Grow, and Scale plans.

• Start ($49/month): 3 social profiles, 1 user
• Grow ($79/month): 5 social profiles, 3 users
• Scale ($119/month): 10 social profiles, 5 users
• Enterprise (On request): 10+ social profiles, unlimited users

Key Analytics Features

• Historical data
• Sentiment analysis
• Competitor tracking
• Influencer tracking
• demographic analysis
• Real-time campaign tracking