Top 21 Online Marketing Platforms for Digital Marketing in 2024

1. Brandwatch Social Media Management

Best for: Social Media Marketing 

Brandwatch offers a robust platform designed to meet your digital marketing needs by combining consumer intelligence with social media management. Whether you’re looking to understand your audience, manage social media channels, or engage with influencers, Brandwatch provides the tools necessary to excel in the fast-paced digital landscape.

Social Media Management: Streamlined and Efficient

Brandwatch’s social media management tools stand out for their ability to simplify and enhance your social media presence. With a unified content calendar, you can plan, publish, and manage all your organic and paid content across multiple platforms like Facebook, Instagram, Twitter, LinkedIn, and more. This centralized approach not only saves time but also ensures that your messaging remains consistent and on-brand.

One of the key strengths of Brandwatch is its smart social inbox, which allows you to manage customer interactions from various social channels in one place. The inbox is customizable, so you can arrange feeds according to your preferences, and it includes automated rules that streamline repetitive tasks. This level of automation empowers your team to focus on what truly matters—engaging with your audience and building customer loyalty.

Source: Brandwatch

Additionally, Brandwatch offers comprehensive analytics, providing you with customizable dashboards to track performance metrics. This feature allows you to measure your social media efforts effectively, compare them against competitors, and identify opportunities for improvement.

Influencer Management: End-to-End Campaign Control

In today’s marketing world, influencer collaboration is crucial, and Brandwatch makes this process seamless with its end-to-end influencer management solution. The platform helps you discover relevant influencers, manage relationships, and execute campaigns all within a single, integrated system.

Source: Brandwatch

Brandwatch’s influencer management tool is particularly valuable for those looking to amplify their brand’s reach through trusted voices. It offers a holistic approach by allowing you to track the performance of your influencer campaigns, ensuring your investment yields measurable results. 

This system not only simplifies the influencer selection process but also provides in-depth insights into campaign effectiveness, helping you fine-tune your strategy for maximum impact.

Brandwatch Successful Collaborations

Base Beauty, a US-based creative agency specializing in beauty and wellness, sought to enhance its data-driven approach to digital marketing. The agency partnered with Brandwatch to leverage social data for creating impactful marketing strategies. Base Beauty approached Brandwatch to overcome challenges in capturing and utilizing social insights across various client campaigns.

Strategic Approach

Brandwatch provided Base Beauty with advanced social listening tools, enabling the agency to analyze consumer conversations, spot trends, and develop targeted content strategies. The collaboration involved integrating Brandwatch’s data across multiple touchpoints, such as paid social ads, influencer campaigns, and community management. 

By categorizing social conversations using Brandwatch Labels, Base Beauty could identify key trends and tailor content accordingly, driving stronger engagement and brand loyalty.

Through their partnership with Brandwatch, Base Beauty achieved significant results, including a 52% growth rate and an engagement rate over 6% within six months. For example, a campaign for EltaMD Skincare using social data insights saw an 85% increase in engagement and reached an audience 715% larger than average. 

Talking about the campaign, Emily Horrego, Senior Digital Marketing Strategist at Base Beauty, said:

Features:

• Unified Social Calendar 
• Automated Publishing 
• Content Pool 
• Engage Module 

4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Support

5.0

Overall Score

4.8

Features & Pricing

Analytics

Automated Publishing

Content Management

Keyword Filtering

Multi-Account Management

Post Scheduling

Social Media Monitoring

Hashtag Tracking

Sentiment Analysis

Reputation Management

Social Media Management

Price on request

Pros and Cons

Consumer Intelligence product uses social listening to help brands understand what people want

Audience tools give deep insights into the aggregate AND individuals

Newly added TikTok support goes further than you’d expect

Confusing array of products and services from three different companies

No multi-channel posts; you have to add a post to a channel one at a time

Best for: Mid to Large-sized Businesses

4.8 out of 5 stars

A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

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2. Loomly

Best for: Social Media Management

Loomly is a user-friendly social media management platform designed to simplify the complex world of social media management. Whether you’re a brand, agency, freelancer, or small business owner, Loomly offers a comprehensive set of tools to create, schedule, and analyze your social media content, all within an intuitive and collaborative environment. 

With top-notch customer support and an array of integrations, Loomly stands out as a reliable choice for anyone looking to boost their social media presence.

Streamlined Social Media Planning & Scheduling

Loomly takes the stress out of social media management by providing a seamless way to plan and schedule content across multiple platforms. The platform supports major social channels like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even newer platforms like TikTok and Threads.

With the ability to preview, schedule, and auto-post content, you can maintain a consistent posting cadence without missing a beat. Loomly also offers access to over 5 million royalty-free photos and videos, along with built-in editing tools, so you can create engaging visuals directly within the platform. 

Source: Loomly

Additionally, Loomly’s post inspiration feature ensures you’ll never run out of ideas, making it easier to keep your audience engaged.

Advanced Analytics & Community Management

Tracking the success of your social media campaigns is crucial, and Loomly excels in this area with its robust analytics and reporting capabilities. You can easily monitor follower growth, audience engagement, and demographic trends, all while identifying your top-performing posts and campaigns. 

Source: Loomly

The platform’s built-in URL shortener also allows you to track clicks, giving you deeper insights into your content’s performance.

Beyond analytics, Loomly simplifies community management by consolidating all your social media interactions into a unified inbox. This feature ensures that you can stay on top of every message, comment, and reply, helping you protect your brand’s reputation and foster a strong relationship with your audience. 

The ability to assign tasks to teammates, filter messages by assignee, and use saved replies further enhances efficiency, allowing you to focus on what matters most—engaging with your community.

Loomly Successful Collaborations

Loomly partnered with Sipindipity, LLC, a social media content and coaching business, to address the challenges of managing multiple social media platforms effectively. Sipindipity needed a solution to streamline their social media efforts, allowing them to save time and focus on growing their clients’ brands. The brand approached Loomly for its comprehensive and user-friendly platform that could meet all their social media management needs.

Strategic Approach:

Loomly provided Sipindipity with an all-in-one social media management platform, allowing them to craft, schedule, and auto-post content across various channels. The platform’s real-time previews, hashtag suggestions, and collaborative tools enabled Sipindipity to visualize and optimize content before publication. 

Loomly’s integration with multiple platforms and Zapier extended Sipindipity’s reach and efficiency, further simplifying their workflow. These features allowed Sipindipity to manage their social media presence with ease and effectiveness.

Since implementing Loomly, Sipindipity has seen significant time savings and streamlined their social media management processes, contributing to enhanced brand growth. 

Angel Holmes, Founder of Sipindipity, states:

Features:

• Custom Calendar Workflows 
• Connect Multiple Social Media Accounts 
• Post Idea Preferences from RSS Feed 
• Invite Collaborators via Email. 

4.8 out of 5 stars

One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

5.0

Reporting

4.5

Overall Score

4.8

Features & Pricing

Analytics

Automated Publishing

Contact Management

Customer Targeting

Keyword Filtering

Multi-Account Management

Post Scheduling

Customer Engagement

Multi-User Collaboration

Reporting/Analytics

Price starting at:$32

Pros and Cons

Post creation process leaves nothing to chance: every aspect is well thought out

Multiple social calendars eliminate confusion/accidental postings

Workflow templates are suitable for large teams and one-person operations

Reporting could use more audience insights

Best for: Literally everyone: Creators, Brands, Agencies, Marketing teams and solo freelancers, Franchises

4.8 out of 5 stars

One of the social media management platforms we’ve seen is also the easiest to use and designed to meet any sized marketing need.

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3. Upfluence

Best for: E-commerce businesses of all sizes seeking a dynamic influencer marketing platform that excels in creator management and campaign efficiency.

Upfluence emerges as yet another choice, particularly for its comprehensive approach to influencer marketing. This platform is not just a tool; it’s a complete ecosystem designed to enhance brand-creator relationships and streamline influencer marketing processes.

Central to Upfluence’s appeal is its robust integration with various CMS platforms, enabling businesses to launch and manage affiliation campaigns with remarkable ease. The platform’s standout feature is its AI-powered ChatGPT assistant, which revolutionizes creator communication by optimizing and automating email interactions. This innovation not only saves time but also enhances the effectiveness of campaigns.

Upfluence’s strength lies in its data-driven approach, offering rich influencer profiles that aid in making informed decisions. This platform is particularly adept at influencer gifting campaigns, tracking marketing ROI, and managing influencers at scale, making it an invaluable asset for businesses aiming to leverage influencer marketing for tangible results.

Moreover, Upfluence’s focus on data-driven tracking and influencer management makes it a versatile and effective choice for businesses keen on consolidating their online marketing efforts.

Features: 

• Automated Commission Calculation
• One-Click Influencer Payments
• Custom Promotion Code Creation
• Influencer Contract Templates
• Sales Tracking and ROI Calculation

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

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4. Creator.co

Best for: Influencer Marketing and Social Media Marketing

If you’re looking to scale your influencer and affiliate marketing campaigns, Creator.co is a platform that demands your attention. As a brand, finding the right influencers and managing campaigns can be a daunting task. Creator.co simplifies this process by offering an all-in-one solution that connects you with the right influencers, streamlines collaboration, and drives substantial revenue growth. 

With access to over 250 million influencers across major platforms like TikTok, Instagram, YouTube, and more, Creator.co is tailored for brands eager to build awareness, generate authentic content, and boost ROI.

Effortless Influencer Recruitment and Campaign Management

One of the standout features of Creator.co is its advanced analytics and search filters, which make influencer recruitment a breeze. The platform allows you to sift through millions of profiles, ensuring you find the perfect match for your brand. 

This ease of use is complemented by a centralized dashboard that houses all your campaign essentials—from creator management and content production to payments and performance analytics. This integration not only saves you time but also reduces overall marketing costs by increasing efficiency.

Moreover, Creator.co’s industry-leading support includes expert account managers who help you strategize, recruit, and track key performance indicators (KPIs), allowing you to focus on broader business goals. Whether you’re managing micro-influencers or running large-scale campaigns, the platform’s capabilities ensure that your marketing efforts are both scalable and impactful.

Authentic Content and Enhanced Brand Engagement

Authentic user-generated content (UGC) is invaluable, and Creator.co excels in facilitating its creation. Influencer-generated content tends to resonate more with audiences, offering deeper storytelling opportunities and boosting engagement. By partnering with creators who genuinely align with your brand, you can elevate your message in a way that feels organic and credible to your target audience.

Brands have reported significant traction and customer acquisition through Creator.co’s platform. The ease of activating campaigns and the quality of content produced by influencers are frequently highlighted in testimonials. With Creator.co, you’re not just executing campaigns; you’re fostering meaningful relationships between your brand and its audience, leading to long-lasting impact.

Creator.co Successful Collaborations

Creator.co launched influencer marketing campaigns for Aura. The client needed to find relevant influencers to help them market their beauty and makeup products. Through Creator.co’s dashboard, they were able to save 5-6 hours per week on influencer identification and search. 

The results speak for themselves:

In another campaign for Think!, Creator.co was hired to help them sell their Think! Bars!. Creator.co’s platform helped the company identify the right personalities to advertise their chocolate bars on social media. 

Eventually, the Think! Bars! Made their way to Walmart, and thanks to further influencer collaborations, the brand was able to drive Walmart sales by 55%. 

Features:

• Automated Features
• Performance Tracking
• Customizable Influencer Agreements
• Audience Insights
• Content Approval Workflow

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok

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5. LTK (formerly rewardStyle)

Best for: Influencer Marketing for eCommerce Brands

When it comes to influencer marketing, LTK stands out as a powerhouse. With over 13 years of proprietary data and billions in annual sales generated for more than 7,000 global retailers, LTK is an industry leader that knows how to drive results. If you’re looking for a platform that combines deep data insights with cutting-edge technology, LTK is an unparalleled choice for scaling your eCommerce brand through influencer marketing.

Proven Results with a Global Reach

One of the key advantages of LTK is its ability to deliver measurable results at scale. With a focus on eCommerce brands, LTK offers a comprehensive suite of tools that allow you to launch, manage, and optimize influencer marketing campaigns across various platforms.

The platform’s proprietary sales insights and cross-channel performance data enable you to track and measure ROI throughout the entire marketing funnel, from discovery to conversion. LTK’s influencer marketing capabilities aren’t just about getting your brand in front of consumers; they’re about ensuring those interactions lead to sales. 

In fact, the platform boasts a conversion rate that is 3.1 times higher than traditional social media ads, making it a highly effective tool for driving revenue.

Advanced Tools for Optimized Campaigns

LTK doesn’t just stop at providing a platform for influencer collaborations; it also equips you with advanced tools to ensure your campaigns are optimized for success. 

For example, the LTK Match AI uses artificial intelligence to select top-performing creators based on engagement metrics, allowing your brand to quickly find and collaborate with influencers who can deliver the best results.

Additionally, LTK’s 360° reporting tool gives you full visibility into every stage of your marketing funnel, so you can make data-driven decisions that enhance your campaign’s effectiveness. Whether you need to scale your reach through TikTok and Instagram with LTK Boost or leverage Connected TV for more traditional advertising, LTK provides the resources to amplify your brand’s message efficiently.

LTK Successful Collaborations

Urban Decay, a renowned global beauty brand, collaborated with LTK to promote its Hydromaniac Tinted Glow Hydrator on TikTok. Urban Decay faced the challenge of increasing awareness and generating positive reviews for their new product among a digitally savvy audience. 

To address this, the brand approached LTK, known for its expertise in influencer marketing, to leverage the power of TikTok creators and engage a broader audience.

Strategic Approach:

LTK curated a group of 18 TikTok creators with a combined following of 6.5 million to produce authentic, short-form video tutorials showcasing the Hydromaniac Tinted Glow Hydrator. The creators demonstrated realistic uses of the product, allowing followers to visualize its performance and driving them to share reviews. 

By focusing on authentic content creation, LTK ensured that the campaign reached beyond its initial audience, using TikTok’s extensive reach to maximize engagement and visibility.

Source: LTK

The campaign generated over 6.7 million views and 470,000 total engagements, achieving an impressive 25% engagement rate.

Features:

• Creator-Powered Marketing
• Influencer Matchmaking
• Shoppable Content Creation
• Data-Driven Insights
• Multi-Platform Support

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

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6. Sendible

Best for: Social Media Marketing

If you’re looking for a powerful tool to manage your social media presence effectively, Sendible is a platform you should seriously consider. Designed for businesses and agencies alike, Sendible offers a robust suite of features tailored to simplify social media marketing. This tool goes beyond just scheduling posts—it provides everything you need to enhance your digital marketing efforts from a single dashboard.

Comprehensive Social Media Management

Sendible excels in managing multiple social media accounts, saving you time and effort by consolidating all your activities into one easy-to-use platform. With Sendible, you can schedule and publish posts, monitor conversations, and respond to messages across all your social media channels from a single interface. 

The social media content calendar is particularly noteworthy, allowing you to plan and schedule posts in advance, ensuring your accounts stay active and engaging even when you’re focused on other tasks. The platform’s collaborative features enable seamless teamwork, making it easy to assign tasks and approve content before it goes live.

Another significant advantage is its ability to handle Instagram Business Profiles with finesse. You can publish various content types, including photos, Reels, Stories, and image carousel posts, directly to Instagram, and even monitor comments in real-time. 

Advanced Analytics and Customizable Reporting

Understanding how your social media campaigns perform is crucial for any digital marketing strategy, and this is where Sendible’s advanced analytics and reporting tools shine. The platform allows you to track campaign performance, measure engagement, and gain valuable insights into your audience’s behavior. 

Source: Sendible

One of Sendible’s standout features is its customizable and white-label reporting. This allows you to generate professional-looking reports tailored to your clients’ needs, enhancing your credibility and setting you apart from competitors. The platform also integrates seamlessly with tools like Canva, Google Drive, and Dropbox, making content creation and collaboration more efficient.

Sendible Successful Collaborations

Qebot, a leading business technology platform, collaborated with Sendible to integrate a branded social media management solution into its existing platform. Qebot faced the challenge of helping small and medium-sized business clients manage their social media presence efficiently, as they struggled to maintain consistent engagement across various channels.

Seeking a seamless and user-friendly solution, Qebot approached Sendible to provide an integrated tool that could streamline social media management under Qebot’s branding.

Strategic Approach

Sendible addressed Qebot’s challenges by offering a White Label social media management solution with Single Sign-On (SSO) integration, allowing Qebot’s clients to access all their digital marketing tools from a single platform. The Sendible dashboard provided an intuitive interface designed for non-tech-savvy users, enabling them to plan, monitor, and engage on social media effectively.

By embedding Sendible’s tool within Qebot’s platform, clients could now manage their social media activities in half the time, freeing up resources to focus on growing their businesses. The integration maintained Qebot’s branding, ensuring a consistent experience across their marketing services.

Qebot’s clients reported significant time savings and enhanced engagement with their target audiences, thanks to Sendible’s integrated solution.

Matt White, CEO of Qebot, had this to say about the Sendible social media platform:

Features:

• Social scheduling features 
• Content recommendation tools 
• Social engagement platform 
• Brand monitoring 

4.8 out of 5 stars

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.6

Ease of Use

5.0

Reporting

4.9

Overall Score

4.8

Features & Pricing

Analytics

Automated Publishing

Content Management

Keyword Filtering

Multi-Account Management

Post Scheduling

Price starting at:$25

Pros and Cons

Excellent social scheduling features

Smart queues ensure you always have evergreen content to share

Centralized social engagement platform

Canva and other useful integrations

Value for money

Pricing tiers can be confusing

Best for: Businesses of all sizes and agencies

4.8 out of 5 stars

Sendible’s ease of use and social scheduling capabilities make the platform ideal for businesses of all sizes, from sole traders to enterprises and agencies. No matter who you are, you will find a plan suitable for your needs, with each plan including all you need to manage your social accounts but scaling to add those additional features needed by larger organizations.

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7. Omnisend

Best for: High-growth eCommerce businesses seeking an integrated email and SMS marketing solution with dynamic content capabilities, personalized automation workflows, and robust testing and analytics to optimize campaigns and conversions. 

Omnisend is an all-in-one email marketing automation platform targeting high-growth eCommerce businesses. You can integrate channels into your automation workflows, send personalized messages, and create your brand as you want it to be. 

As its name suggests, Omnisend provides tools to help you with more than just email. For example, you can combine email with SMS and more channels from a centralized platform. In addition, it includes a library of templates that make it easy to create professional, stunning emails. You can even customize their templates to suit your brand. 

The basic free plan allows you to run email campaigns, sign-up forms, boxes and pop-ups, and reports. With the Standard Plan, you can do everything in the free plan and receive unlimited web push notifications, and more email sends. Both these plans also include limited SMS sends, and you can purchase additional SMS credits if your needs are more significant. The Pro plan gives you unlimited email sends, web push notifications, and extra credits for SMS sends. 

Features:

• Integration of Email with SMS and other channels 
• Omnisend’s Library of Templates 
• Campaign Booster (resend with different subject line) 
• A/B Testing for Subject Lines and Sender’s Name. 

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

3.8

Ease of Use

4.7

Support

4.7

Overall Score

4.4

Features & Pricing

A/B Testing

Analytics/ROI Tracking

Customizable CTAs

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Sales Intelligence

Segmentation

Social Marketing

Website Visitor Tracking

Email Marketing

Marketing Automation

SMS

Web push notifications

Popups & Forms

Reports

Audience sync for ads

Price starting at:$16

Pros and Cons

SMS marketing integration

Contact sync for ads

eCommerce integrations

No RSS feature limits blog connectivity in campaigns

Support can be slow

Unlimited email sends only offered in Pro plan

Best for: E-commerce marketers

4.4 out of 5 stars

This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

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8. Referral Factory

Best for: Brands of all sizes looking for a comprehensive referral marketing solution that offers seamless CRM integrations, extensive reward options, and tools to optimize and automate referral campaigns for growth. 

Referral Factory specializes in helping brands wanting to devote a portion of their digital marketing spend to referral marketing. Although you do much of the work, clients on the Enterprise plan receive access to a dedicated referral marketing expert. 

You can manage your referral program from many existing business tools you may use, including HubSpot, Shopify, Salesforce, Intercom, Zapier, and more.

Referral Factory has created a collection of over 1000 templates you can use. These cover a range of industries and business types and even various referral marketing models, so most firms will find a template to meet their needs. However, if you prove to be the exception, you can build a program from scratch that better meets your needs.

Features:

• Referral Program Templates 
• CRM Integrations 
• Customizable Campaign Design 
• Multiple Referral Methods (e.g., referral links, email, join pages). 

4.9 out of 5 stars

Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory's features.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.8

Support

5.0

Overall Score

4.9

Features & Pricing

Referral invites & notifications

multiple referral program types

1000+ referral program templates

landing page builder

social media sharing buttons

fraud and user verification alerts

integrations

Price starting at:$76

Pros and Cons

Flexible features

Chat and video support on all plans

CRM integrations minimize data entry

Maximum user numbers have been reduced on each plan

Customization can be difficult on the lower plans

Have to pay extra to use your own domain

Best for: Flexible referral software for any business of any size.

4.9 out of 5 stars

Referral Factory is a one-stop shop for your referral marketing programs. Invite referrers, offer different types of rewards, run competitions, and more with Referral Factory's features.

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9. Campaigner

Best for: Small to medium-sized businesses (SMBs) seeking advanced email marketing automation with eCommerce integration, while emphasizing list quality and personalized communication. 

Campaigner offers advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. They also provide an eCommerce-targeted version that integrates with Shopify and Magento. 

Campaigner includes tools to assist at all funnel stages, from attracting and capturing email addresses through automating and nurturing leads to converting and retaining customers. In addition, you can build complex automatic emails and SMS messages based on activity triggers and subscriber engagements.

Suppose you’re worried about your emails ending up in spam folders. In that case, Campaigner includes Reputation Defender, which keeps your contacts clean, so you can avoid sending to addresses that could potentially harm your reputation as a sender.

You can use conditional content and content blocks to personalize your email communications based on your subscribers’ interests. In addition, dynamic subject lines allow you to customize your subject line by including information you have collected from subscribers, more than merely their names.

Features:

• Advanced marketing automation 
• eCommerce integration (Shopify and Magento) 
• List verification tool (Reputation Defender) 
• Segmentation (static or dynamic segments) 

4.5 out of 5 stars

Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.4

Ease of Use

4.4

Support

4.6

Overall Score

4.5

Features & Pricing

Dynamic Content

Segmentation

Landing Pages

Email Templates

Automation Workflows

Conversion Tracking

Drag & Drop Builder

Reusable Content Blocks

Advanced Segmentation

Forms

Reputation Defender

Content Blocks

Geolocation

Conditional Content

Preference Management

Price starting at:$59

Pros and Cons

Lengthy free review period

Intuitive interface and user-friendly

Wide range of features

No forever-free plan for small users

Accessing the free trial isn't always as simple as you'd expect

Template navigation can be challenging

Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies

4.5 out of 5 stars

Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

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10. Brevo (formerly Sendinblue)

Best for: Businesses of all sizes seeking an integrated marketing platform that combines email, SMS, chat, CRM, and automation functionalities, all while offering personalized customer engagement, audience segmentation, and direct social media ad creation. 

Brevo is a flexible and versatile online marketing platform. You can use it to assist with email marketing, SMS marketing, chat, and even Facebook ads. It includes a CRM that stores all customer information, including your team’s notes and tasks about engagements. 

One handy feature is Brevo’s shared inbox that shows all customer emails in one place, making it easy to assign emails to the correct team members. In addition, it provides a complete history of engagements with leads and prospects via email.

As well as traditional email marketing, you can use Brevo to design branded transactional emails that integrate with eCommerce plugins or are set up with API, SMTP Relay, or marketing automation.

4.4 out of 5 stars

Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.6

Overall Score

4.4

Features & Pricing

Segmentation

Email Marketing

SMS Marketing

Chat

Shared Inbox

CRM

Marketing Automation

Landing Pages

Signup Forms

Facebook Ads

Transaction Email

Price starting at:$25

Pros and Cons

Deliver time-sensitive information quickly

Advanced Automation included in freemium

Track all customer interactions on one platform

Support can be slow

Bad deliverability rate.

Limited freemium and lite plan.

Bad Drag and drop options.

Best for: Email marketing and marketing automation tools

4.4 out of 5 stars

Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

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11. Brand24

Best for: Small to medium brands seeking comprehensive social media and web analytics to measure brand buzz, refine marketing strategies, and gain insights through comparative analysis and real-time mentions, all within an intuitive and collaborative platform. 

Brand24 is a “media monitoring tool with powerful analytics.” You can use it to monitor your brand’s performance on a wide range of social media channels, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. It also examines websites, blogs, news sites, reviews sites, video descriptions, and podcasts. It offers sentiment analysis, hashtag monitoring, and much more. 

Brand24 is a powerful social media analytics platform. The tool tracks keywords across major social media platforms, calculating how you’re performing. It calculates social media reach, your share of voice, and hashtag performance. Its AI-driven sentiment analysis can help protect your brand’s reputation, find marketing insights, and improve customer service.

It offers four tiers of pricing, designed to cater to businesses of all sizes, so you won’t overpay for what you get. 

Features:

• Social Media Monitoring and Analytics 
• AI-driven Sentiment Analysis 
• Keyword Search Flexibility across the web 
• Comparison Tool for Project Results 

4.9 out of 5 stars

One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.8

Support

5.0

Overall Score

4.9

Features & Pricing

Sentiment Analysis

Presence Score

Engagement Tracking

Trending Hashtags

Most-shareable Links

Finding influencers

Source and Topic Analysis

Mentions Volume

Reach Taracking

AI Reports

Most active sites/profile

Context of Discussion

Advertising Value Equivalency

Storm Alerts

Push Notifications

Discussion Leaders

White-labelled reports

Price starting at:$119

Pros and Cons

Social listening, but for the whole internet, ensures marketers never miss a mention anywhere

With its Emotion Analysis and real time alerts, can be an invaluable crisis communications tool

AI uses gathered insights to recommend real world action items marketers can execute

There’s a lot to unpack here, will take some time to get comfortable

Best for: Brands and Agencies of all sizes

4.9 out of 5 stars

One of the industry’s leading social media monitoring tools goes beyond social to give brands a holistic view of their online presence and the conversations happening about them.

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12. Agorapulse

Best for: Medium to large-sized companies seeking a streamlined and efficient approach to social media management, with a strong emphasis on user engagement and comprehensive analytics.

Agorapulse stands out as a robust solution among online marketing platforms for businesses aiming to consolidate their social media efforts. This platform is not just another tool; it’s a partner in maximizing your social media potential.

Agorapulse brings a suite of features to the table, including a unified social inbox that simplifies interactions across platforms, ensuring no customer engagement slips through the cracks. With its intuitive publishing capabilities, you can plan and execute your content strategy precisely, while the social listening tools keep you attuned to your audience’s pulse.

The platform’s analytics go beyond mere numbers, offering actionable insights that help tailor your online presence to resonate with your audience. For agencies, Agorapulse is a boon, offering collaborative features that streamline workflows and enhance client management.

Features:

• ROI Tracking
• Responsive Customer Support
• Writing Assistance
• Social Commerce
• Reporting Capabilities
• Social Media Monitoring

4.5 out of 5 stars

Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.0

Ease of Use

4.6

Support

4.8

Overall Score

4.5

Features & Pricing

Analytics

Automated Publishing

Contact Management

Content Management

Conversion Tracking

Keyword Filtering

Multi-Account Management

Post Scheduling

Reporting/Analytics

Social Media Monitoring

Competitive Analysis

Scheduling

Social Media Calendar

Social Media Management

Team Workflow & Collaboration

Social Media Listening

Price starting at:$49

Pros and Cons

Easy social media management

Simple platform

Makes it easy not to double reply etc

Lack of post editing features

Limited third party integrations

Engagement platform can be difficult to use

Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.

4.5 out of 5 stars

Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

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13. Digimind – An Onclusive Company

Best for: Large enterprises and global brands that require deep dives into social listening and market intelligence to craft data-driven marketing strategies.

As online marketing platforms evolve, Digimind leads the charge with its cutting-edge social listening and market intelligence capabilities. This platform is designed for those who need to keep a finger on the market’s pulse, offering insights that drive strategic decision-making.

With Digimind, you gain access to advanced brand reputation management, competitive intelligence, and consumer insights that inform not just your marketing moves but also your business direction.

The platform’s AI Sense technology automates the curation of vast amounts of data, providing instant, comprehensive reports. For agencies handling complex campaigns and requiring granular insights, Digimind proves indispensable, offering a lens into the market’s ever-changing dynamics.

Features:

• Influencer Identification
• Trend Tracking
• Campaign Analysis

4.2 out of 5 stars

Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.2

Ease of Use

4.2

Support

4.3

Overall Score

4.2

Features & Pricing

Competitive Analysis

Reputation Management

Consumer Insights

Influencer Identification

Trend Tracking & Innovation

Campaign Analysis

Price on request

Pros and Cons

Multiple integration capabilities

Exhaustive data collection

Trend tracking and competitive analysis

Customer service can be slow

LinkedIn integration can be glitchy

Some functionalities are confusing

Best for: Medium to large businesses

4.2 out of 5 stars

Digimind is a powerful social listening and market intelligence platform tool. This simple social media monitoring tool helps transform you data into actionable insights. Features include brand reputation monitoring, competitive intelligence, consumer insights, trend tracking, campaign analysis and more.

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14. Audiense

Best for: Large brands seeking an advanced audience segmentation tool that harnesses AI for in-depth insights, enabling targeted marketing campaigns through a deep understanding of audience psychographics, demographics, and influencer affiliations, primarily based on Twitter data. 

Audiense is a tool for gaining insights into audiences and finding the ones you’re targeting for marketing. You can use it to obtain a complete picture of who you’re trying to reach with your campaigns. These insights are valuable for pretty much any kind of digital marketing.

Audiense allows unique and in-depth audience segmentation. Transform how you make decisions and discover new opportunities by understanding the audiences that really matter. 

Audiense has two main products: Audiense Insights, to understand your audiences, and Audiense Contact, an in-depth Twitter marketing platform. Even if you don’t use Twitter, you can use Audiense Insights to understand and activate your audiences. It looks at all your social data to help you understand the people you’re reaching. Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.

If you do use Twitter, Audiense Contact boasts the world’s richest audience insights to build and explore communities, identify audiences and engage directly on Twitter at scale.

Features:

• Audience Segmentation 
• Deep Analysis of Audiences 
• Social Listening 
• Identification of Influencers based on Audience Affinities. 

Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research,

Channels: Instagram, Facebook, YouTube, TikTok

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15. Promo Republic

Best for: Multi-location brands and franchises seeking a comprehensive local marketing platform with a strong focus on social media and local SEO.

PromoRepublic stands out as an online marketing platform, particularly for its specialized focus on local marketing intelligence. This platform’s best-selling feature is its suite of tools that streamline and optimize local marketing efforts.

At the core of PromoRepublic’s offering is Copilot, an intelligent solution that combines technology and data analyst expertise. This feature simplifies local marketing decisions by providing actionable insights and strategic advice, making it a unique asset for busy marketers. The platform’s ability to generate insights and suggestions for brands at scale is particularly beneficial for businesses with multiple locations.

PromoRepublic excels in areas like social media management, digital asset management, review management, and local SEO. Its best-in-class analytics and dashboards provide a 360° view of a brand’s online visibility, enabling efficient data aggregation and analysis. This comprehensive approach ensures brand consistency and enhances visibility in local search results.

Furthermore, PromoRepublic’s platform can boost engagement and online visibility, making it an ideal choice for franchises and multi-location businesses aiming to enhance their local online presence.

Features:

• Listing Management
• Locator and Local Pages
• Review Management
• Digital Asset Management with Customizable Permissions
• Automated Local Marketing Workflows

16. HeyOrca

Best for: Agencies and teams looking for a collaborative and client-friendly online marketing platform.

HeyOrca stands out as a uniquely collaborative and user-friendly online marketing platform. It’s a platform where simplicity meets efficiency, enabling you to manage your social media marketing easily and precisely.

HeyOrca’s approach to online marketing is centered around seamless collaboration and client engagement. The platform’s client-specific calendars allow for personalized content management, accommodating unique content needs, time zones, and social channel settings for each client.

What makes HeyOrca stand out is its easy client approval process. Clients can approve content through shareable links, eliminating the need for complex logins. This feature simplifies the review process, making it more efficient and user-friendly.

Additionally, HeyOrca offers insights on the best times to post, leveraging data to maximize audience reach and engagement. The platform supports direct publishing to major social platforms, including Facebook, TikTok, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest, ensuring a comprehensive online marketing strategy.

Features:

• AI Caption Writer
• Comprehensive social media reporting and analytics
• Community Management
• Media Library Management
• Scheduling 

4.5 out of 5 stars

HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.2

Ease of Use

4.9

Reporting

4.5

Overall Score

4.5

Features & Pricing

Automated Publishing

Contact Management

Multi-Account Management

Post Scheduling

Multi-User Collaboration

Reporting/Analytics

Team Workflow & Collaboration

Content Calendar

Facebook Ads Moderation

Price starting at:$50

Pros and Cons

Excellent collaboration and approvals system

Integration with Canva for post designs

Simple interface that shows scheduled posts at a glance

No bulk upload feature or way to reshare others' posts

No engagement-related features (although these are reportedly coming soon)

Limited paid post tracking

Best for: Agencies and teams

4.5 out of 5 stars

HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.

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17. Refersion

Best for: Medium to large e-commerce brands seeking a seamless transition between affiliate and influencer marketing while prioritizing vast network management, robust reporting, and scalable sales tracking. 

You can use Refersion to oversee and track your ambassador, influencer, and affiliate marketing programs. Easily onboard unlimited affiliates and manage their performance with built-in reporting for all campaigns across your brand ambassador, influencer, and affiliate programs. Refersion connects with eCommerce platforms and popular marketing apps. Get webhooks, developer APIs, and certified Shopify Plus features for larger programs.

Grow your eCommerce sales with Refersion’s Affiliate Recruiting Solutions and connect with the most compatible and profitable affiliate partners. Recruit premium content publishers to build powerful affiliate relationships that drive new revenue to grow your eCommerce business.

Features:

• Integration with multiple e-commerce solutions. 
• Flexibility in structuring affiliate offers. 
• Tracking and reporting of both qualified and unqualified sales. 
• Influencer portal for self-service insights. 

4.6 out of 5 stars

This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.5

Reporting

4.5

Overall Score

4.6

Features & Pricing

Unlimited Affiliates and Offers

Easy-to-Use

Automated Commissions/Payment

Multi-Currency Support

Easy-to-Integrate

Performance Reporting

First-Party Tracking

Forms & Compliance

Price starting at:$99

Pros and Cons

Really easy way to manage affiliates at scale

Seamless affiliate onboarding

Multiple ways to structure commissions

Content library connects directly to affiliate websites (edit locally, advertise globally)

Unique first-party tracking to ensure affiliate sales don't get missed

Variety of performance reports

Does not integrate with Amazon

Does not support Multi-Level Marketing commissions

Best for: Medium to Large Size E-commerce brands

4.6 out of 5 stars

This affiliate marketing platform helps brands scale their affiliate, influencer, and brand ambassador programs by simplifying management, reporting, and ensuring accurate tracking. This platform allows brands to easily manage all types of partnerships in one system.

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18. Mailchimp

Best for: Small to large businesses seeking a comprehensive email marketing solution with automation capabilities, behavioral targeting, and a creative assistant to enhance their design and campaign effectiveness. 

Marketers still love email marketing because it works. Mailchimp has been helping marketers since 2001 and has  62% of its market with more than 12 million active users. It has branched out from being a strict email solution to becoming a full-featured online marketing platform. 

While email remains MailChimp’s signature feature, you can also use it to assist with designing landing pages, creating digital ads, social media marketing, preparing and sending postcards, and much more. In addition, you can use their social calendar to review past campaigns and preview future posts.

Mailchimp incorporates various marketing tools to build your audience, including a marketing CRM, an audience dashboard, segmentation, personalization, and predicted demographics. Mailchimp includes a Content Studio with campaign templates, dynamic content, a subject line helper, and a creative assistant if you want assistance creating content. Mailchimp also excels with automation, focusing on customer journeys, pre-built automations, send time optimization, and transactional email.

Features:

• Email Marketing Effectiveness 
• Advanced Automations 
• Behavioral Targeting 
• “Postcards” Physical Mailing Service 

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

5.0

Ease of Use

4.5

Reporting

5.0

Overall Score

4.8

Features & Pricing

CRM

Email Marketing

Price starting at:$13

Pros and Cons

Free plan that’s actually useful

Tons of automations; you can even automate some of the automations

Creative Assistant enables even the most artless users to send good-looking emails

Several ways to target mailings to the right people

No onboarding or configuration services available

Limited support at the lower end of the subscriptions

Workflow is unclear

Best for: Small, Medium, and Large Businesses

4.8 out of 5 stars

Mailchimp has been doing email marketing since the beginning of email marketing, and you’d better believe they know a thing or two about how to do it right.

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19. CoSchedule

Best for: Marketing professionals looking for an all-encompassing work management tool that brings together content timing, nimble marketing alignment, title enhancement, and avenues for skill advancement. 

You can organize all your marketing in one place with marketing calendar software from CoSchedule. CoSchedule offers a “forever-free” Marketing Calendar to see, schedule, and share all your marketing if you just want a marketing calendar. However, if your needs are more significant, you might opt for their Marketing Calendar Pro, an advanced marketing calendar with limitless publishing. 

Larger businesses could consider the CoSchedule Marketing Suite, a family of agile marketing products that helps you coordinate your process, projects, and teams. Their marketing suite consists of four components: Calendar Organizer, Content Organizer, Work Organizer, and Asset Organizer.

The Calendar Organizer is a “souped up” version of CoSchedule’s free Marketing Calendar. You can use it to see every project on a unified calendar of record. The Content Organizer lets you optimize your editorial process to save time and deliver more; centralize publishing and promotion by connecting your tools. You can use the Work Organizer to implement consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work. Finally, the Asset Organizer helps you catalog and maintain control of your brand’s assets.

Features:

• Marketing Calendar 
• Marketing Suite (which includes Content Organizer, Work Organizer, Calendar Organizer, and Asset Organizer) 
• Agency Toolkit. 

4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

Ratings

Features & Pricing

Pros and Cons

Ratings

Features

4.8

Ease of Use

4.2

Support

4.3

Overall Score

4.4

Features & Pricing

Analytics

Automated Publishing

Content Management

Multi-Account Management

Post Scheduling

Customer Engagement

Multi-User Collaboration

Reporting/Analytics

Social Media Monitoring

Price starting at:$19

Pros and Cons

Centralized dashboard and calendar

Easy collaboration for teams and clients

Project management tools

Multiple features

Noncompetitive pricing

Not enough customization options

Slow loading

Best for: Professional marketers, marketing teams, and marketing agencies

4.4 out of 5 stars

Plan, organize, and execute all your content marketing tasks in one place with CoSchedule. This all-in-one platform has drag-and-drop calendars to make it easy to collaborate with co-workers and schedule all projects in the same place.

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20. Grin

Best for: eCommerce businesses of all sizes seeking a comprehensive influencer marketing platform that excels in building authentic brand-creator relationships. 

In the realm of Online Marketing Platforms, GRIN stands out prominently. GRIN is not just another tool but a complete ecosystem for influencer marketing, offering a seamless blend of relationship management, creator discovery, and robust analytics.

At the heart of GRIN’s offering is its ability to streamline the entire influencer marketing process. This platform is designed to help you find and recruit influencers whose ethos aligns with your brand, manage these relationships with ease, and track the performance of your campaigns without the clutter of spreadsheets and disjointed tools.

But what ultimately sets GRIN apart is its integrated approach. It combines content management, product seeding, and payment tools, all within a user-friendly interface. This integration ensures every aspect of influencer marketing is covered, from initial outreach to final analytics, making it a go-to choice for brands aiming to leverage the marketing form for genuine engagement and measurable ROI.

Moreover, GRIN’s adaptability to various marketing stacks and eCommerce integrations makes it a versatile choice for businesses looking to consolidate their online marketing efforts under one roof.

Features:

• Email Marketing Integration
• Customizable Campaign Management
• Advanced Search and Filtering
• Content Rights Management

Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance,

Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube

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21. Blackbaud 

Best for: Nonprofit organizations and high-impact entities keen on enhancing their online presence, nurturing supporter relationships, and achieving meaningful results. 

Blackbaud, a revered name in online marketing software and solutions, stands as the chosen platform for numerous globally recognized organizations. What sets Blackbaud apart is its unwavering commitment to facilitating genuine connections in an increasingly crowded digital realm. This is achieved through a suite of tools designed to integrate seamlessly with their industry-leading fundraising software and payment solutions, all underpinned by advanced data intelligence. With Blackbaud, organizations are equipped to expand their supporter base, increase online fundraising revenue, engage supporters through personalized emails, and use analytical insights to deliver tailored messaging. 

Additionally, Blackbaud emphasizes the importance of the supporter journey, ensuring that from the first interaction to sustained engagement, every touchpoint is maximized for impact. Their offerings also streamline operations, synchronize various organizational data, boost social engagement, and provide a platform to create captivating, mission-focused website experiences. 

Features:

• Data intelligence 
• Personalized emails 
• Analytical insights for tailored messaging

22. Conductor 

Best for: Large-scale enterprises with a focus on SEO, content creation, and web development, striving for sustainable organic growth and keen insights into their online strategies. 

Recognized as a top-tier Organic Marketing platform, Conductor’s acclaim is backed by partnerships with global giants like Microsoft, Zoom, and LG. Their platform is meticulously crafted to empower enterprises in their pursuit of organic online growth and to provide transparent, actionable insights into performance metrics. Central to Conductor’s value proposition is their robust keyword research tool. With a staggering index of over 20 billion keywords, this tool provides invaluable insights into both customer intent and competitor strategies. Beyond keywords, Conductor places a strong emphasis on content creation, ensuring that what brands put out resonates deeply with their target audience. With tools dedicated to maintaining optimal website health and real-time keyword ranking trackers, brands can stay confident in their online positioning. Conductor’s integration capabilities deserve a special mention, connecting with various tech tools to ensure a cohesive and efficient user experience. On a more personal note, Conductor’s mission reflects a deep dedication to both client success and employee growth, making them a standout in the industry. 

Features:

• Robust keyword research tool 
• Content creation emphasis 
• Tools for optimal website health 
• Real-time keyword ranking trackers.