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Top Influencer Marketing Agencies in London for Brand Growth
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WHY TRUST INFLUENCER MARKETING HUB?
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like The Influencer Marketing Factory, The Goat Agency, and Moburst undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Forbes has referenced our comprehensive research and analysis, highlighting our contributions to understanding market trends and digital marketing strategies.
McKinsey & Company has relied on our data to support their insights on digital consumer behaviors, acknowledging our role in providing in-depth market analysis.
CNN has turned to us for expert opinions on the evolving landscape of social media and influencer marketing, showcasing our expertise in these critical areas.
BBC has utilized our findings to discuss the impact of digital marketing on global business practices, underlining our influence on international marketing discourse.
Copenhagen Business School incorporates our studies into their academic curriculum, emphasizing the educational value of our content.
Digital Marketing Institute partners with us to provide up-to-date content and resources, further establishing our authority and trustworthiness in the field.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like The Influencer Marketing Factory, The Goat Agency, and Moburst:
Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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Celebrities, key influencers, and viral content creators have the power to produce real growth for brands by engaging their followers. They can drive traffic to a brand's website or product pages and sway purchasing behavior by capitalizing on their networking channels and content.
Yet not all social media influencers generate the same results. To ensure the efficiency and success of an influencer marketing campaign, it isn't enough to simply rely on creators, offer product samples, and wait for results. Instead, it calls for the creation of a compelling strategy, transparent communication, and reliable connections.
Influencer marketing has evolved into a thriving industry on a global scale and is currently worth $24 billion. Several marketing agencies in London specialize in optimizing the return on investment for brands through skilled campaign management.
These agencies act as intermediaries between brands and influencers. Several use their own influencer marketing platforms to boost campaign performance. Depending on your marketing goals, you must choose the most effective influencer and platform for your brand, and choosing the best influencer marketing agency is vital for achieving success.
We’ve taken the liberty to start with your homework and searched the web for the best influencer marketing agencies with an office in London. Here are 19 agencies that will give your brand the royal treatment that it deserves. Plus, many of them also offer an array of other digital marketing services meaning that you can keep everything in-house.
Leading Influencer Marketing Agencies in London
The Influencer Marketing Factory is a global influencer marketing agency with headquarters in London and branches in other major cities across the globe. The agency’s primary goal is to unlock and maximize the potential of its clients by employing a data-driven strategy for boosting brand awareness and conversions. The team of professionals at the Influencer Marketing Factory is adept at running various effective social, digital, and influencer marketing initiatives. Their co-founder, Nicla Bartoli, also made Inc.’s seventh annual Female Founders list, which further adds to the industry’s credibility. The Influencer Marketing Factory’s workforce delivers superior digital marketing services, including influencer marketing campaign development, talent management, and oversight of social media and native advertising. The agency generates an individualized and effective strategy for its clients based on their company goals. This includes determining influencers, setting KPIs, real and native storytelling, administration, contracts, and extensive reporting and analytics. One of the best parts of working with The Influencer Marketing Factory is that they offer their expertise across a range of platforms, including TikTok, Instagram, YouTube, Twitch, and Threads. If you want to use your customers or product users as influencers, the agency also provides user-generated content (UGC) services. Even better, they run paid ads on influencer and UGC content to further boost your social campaigns. Since The Influencer Marketing Factory is also a talent agency, they have influencers on their roster that they can connect brands to. In 2024, they brought four more creators to their talent reservoir, bringing the combined following of their influencers to over 42 million. One of the newly added creators said that with a great team like The Influencer Marketing Factory behind her, she fled like a “huge weight has been lifted off my shoulders.” That’s the extent of the agency’s expertise and trust in the industry. The Influencer Marketing Factory offers plenty of influencer marketing resources for brands to learn about their marketing channel if they’re new to it. Here are some of them. The Influencer Marketing Factory isn’t short on success stories from its clients, who come from a wide range of industries from entertainment to fitness and consumer electronics. One of these clients is Fintron Invest, a finance app developer. When Fintron Invest created a personal finance and money-management app, they came to the agency to help them promote it on TikTok. The Influencer Marketing Factory immediately got to work, doing what it does best: delivering results with influencer marketing. Fintron case study results Here’s how the agency boosted brand awareness for Fintron Invest’s new app: With influencers like @yourrichbff and @nicktalksmoney, the agency’s campaign ranked over 5.6 million TikTok views. The hashtag also reached over 6 million people, resulting in massive awareness for the new app. The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. 10 - 50 New York, Miami Best for: Enterprises and Large brands The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram. If your potential customers spend most of their time on Instagram, be sure to check out The Goat Agency. Rated as one of the leading Instagram influencer marketing agencies along with Moburst, Audiencly, NewGen, they’ve also been identified by Adweek as Europe’s fastest-growing agency. Besides influencer marketing, the agency also provides social media strategy, social commerce, content production, and paid social services, which means you can fulfill all your social needs under the same roof. In the nine years that they’ve been in business, they’ve partnered with hundreds of brands. In addition to Instagram, they also use YouTube, TikTok, Snapchat, and many other social media channels to share their end-to-end campaigns. One of their unique selling propositions is that their agency is powered by influencers. They also combine unique performance data collected in their CRM with real-human relationship management. It’s due to this expertise that the agency’s South African market lead, Belinda Ndaba, was listed in the #HP30LeadingWomen in the creator economy. This is a recognition of her contributions to empowering female creators in the influencer marketing industry. The Goat Agency claims that the “sun never sets” on them because they have remote hubs in the UK, USA, and Asia-Pacific, where over 400 natives meet the influencer marketing needs of clients in different time zones and with different requirements. The agency is also quite active in the industry, where their team is often seen providing insights and attending events to stay updated on new trends. At the WPP Coverage, the agency’s account director gave an insightful talk about the use of data in influencer marketing strategies. Goat also hosts events where influencer marketing tactics are discussed and shared. For example, their event “Influencer Agencies: What Are You Actually Buying?” brought together panelists to discuss agency models, pricing models, and success measurement tactics. In an exclusive partnership, Snapchat also partnered with The Goat Agency to empower brands to use creators on the platform through the Snap Star Collab Studio. The agency’s selection in such a competitive program speaks volumes about its industry reputation. The Goat Agency has worked with clients across the globe, including the UK. Trip is one of these clients, and it partnered with the agency to reach new audiences on social media. The CBD company wanted The Goat Agency to tell their audience about the benefits of CBD and ultimately drive their products’ sales. That’s precisely what the agency did. Trip case study Here’s how The Goat Agency helped Trip reached their goal: As a result, Trip saw a massive increase in customers, 80% of which were new customers. The client told the agency that their influencer campaign performed “twice as well as any of our brand activity so far.” Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... Moburst is one of the leading 56 influencer marketing agencies and the brains behind award-winning campaigns for global brands such as Samsung. From drafting briefs to reporting and everything in between, their influencer marketing specialists can take care of all the key steps involved. They also have a powerful network of influencers that work with various product categories. Plus, to help you stretch your marketing dollars even further, they also include real-time optimization in their seven-step process. They have a group of data scientists at hand to uncover opportunities worth exploiting, test, and implement changes quickly based on what the testing revealed. Their experts are in a constant state of learning, which they do by attending industry events and conferences. Earlier this year, their ASO specialist, Jessica Abbadia, attended the ASO Conference, an event focused on growth marketing, and gained a ton of insights, which the agency will incorporate into their clients’ campaigns. Due to their expertise in all things digital marketing, Moburst was named by Bloomberg as the World’s Greatest Agency of 2024. Previously, they have been named the Digital Agency of the Year at the MMA SMARTIES™ x Global Awards. Moburst’s influencer marketing services have helped several clients boost brand awareness, drive sales, launch new products, and expand into new markets. PreVue, a video-based dating app, also approached Moburst to market them as the new innovative solution in the dating world. Moburst knew that influencers would help drive the message home, so the agency combined media and creative efforts on Meta, Snap, Google, and TikTok. PreVue case study Moburst’s efforts resulted in remarkable results for the brand, helping them surpass their KPI targets by 27%. Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. 50+ New York, Tel Aviv, San Fransisco, London Best for: Startup & Enterprise Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders. When Audiencly first started in 2018, they had a very specific niche — gaming. Fast-forward five years and they’ve also made a name for themselves in lifestyle marketing. While they’re more specific about the industries that they serve, they’re happy to work with companies of all sizes using Instagram, YouTube, TikTok, Facebook, and Twitter as channels. With regards to their influencer marketing services, they use a predefined seven-step process. Everything gets kicked off by defining KPIs and goals. After they’ve matched the right influencers to your objectives, target market, and campaign strategy, they’ll also share detailed reporting. On top of helping brands with influencer marketing, they also include influencer talent management for influencers. They have over 5,000 gaming influencers and lifestyle content creators on their roster. In addition to London, they also have two offices in Germany. Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts.
With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust... 10 - 50 Düsseldorf, London Best for: Small Size Brand and creators Influencer marketing means significantly more than sponsoring hilarious videos or glamourous Instagram posts.
With Audiencly the right influencer marketing strategy enables companies to reach their target groups in a direct way and retain them sust... If you’re navigating the dynamic world of influencer marketing, LTK (formerly rewardStyle and LIKEtoKNOW.it) is a powerhouse you can’t overlook. Recognized as a trailblazer among influencer marketing companies, LTK seamlessly connects brands with a vast network of influencers and shoppers. This is particularly evident in their innovative LTK app, a platform that has revolutionized how brands engage with potential customers. With a focus on retail, beauty, fashion, and luxury industries, LTK has carved a niche for itself by leveraging creators as authentic voices for brand promotion. This strategy amplifies sales and significantly enhances brand perception and customer loyalty. Their services extend beyond traditional influencer marketing, encompassing comprehensive campaign management and digital and physical retail strategy integration. What sets LTK apart is its commitment to data-driven insights and strategic research, ensuring that every campaign is backed by robust analytics. This approach has positioned them as a go-to solution for businesses seeking to make a tangible impact in the influencer marketing sphere. Whether you’re a small startup or a large corporation, LTK’s scalable solutions are designed to cater to a diverse range of business needs. Their expertise in creator-powered marketing and end-to-end campaign management makes them a standout choice in the realm of influencer marketing agencies. Since LTK has been in the market for over a decade, they have created a space where they can be thought leaders and share insights on influencer marketing and its impact on social commerce. The agency organizes LTK Con annually, an event where brands and creators come together to discuss the latest trends, challenges, and opportunities in the industry. In 2024, the LTK Con was held in Dallas and attended by over 300 influencers. LTK has also advanced a lot as a brand influencer platform. Here are some new features that they introduced to streamline influencer marketing: With its long-term market presence, LTK has helped hundreds of brands succeed in their influencer marketing efforts. Warehouse in one such client, reaching 7.2 million people through the agency. The clothing brand appointed LTK to run month-long campaigns for a six-month period. They wanted to improve their brand awareness while justifying the higher price points of their clothes through influencer endorsements. Initially, their plan was to reach around 4 million people. Warehouse case study results Here’s how LTK exceeded the client’s expectations: In just six months, Warehouse saw an ROI of 1.7, with a 228% increase in year-over-year sales. LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... 50+ US, China, Brazil, Germany, France, Australia, UK Best for: Enterprises and Large brands LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community.
LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou... If you want TikTok to be your go-to platform, you can check out House of Marketers, one of the best TikTok influencer marketing agencies created by past TikTok employees and partners. They label themselves as a “success-driven TikTok marketing agency” and focus only on this platform. As for the industries that they serve, they have a proven track record of working with apps. Whether it’s to lower your cost per install, increase your conversion rate, or attract more installs, they can help with all of it. They can create influencer marketing campaign strategies from scratch by keeping your target market, brand personality, and goals in mind. In an interview, the agency’s managing director, Inigo Rivero, said that his agency has a deep understanding of the TikTok ecosystem, which they use to guide their influencer marketing strategies. He further added that the agency prioritizes “high-quality influencer selection and ensures reliable campaign execution, all while adopting a creative approach fueled by data insights.“ Due to the agency’s well-known presence in the market, many UK brands trust the House of Marketers with their influencer marketing campaigns. Rimmel London is one of these brands. When the beauty brand created its new Rimmel Thrill Seeker mascara, it got in touch with the House of Marketers to market it with an influencer-first approach. Rimmel had a history of working with celebrities and models to market their products. However, they now wanted to dabble into influencer marketing to reach their female target audience in the UK aged between 18 and 45. Rimmel London case study results House of Marketers took the following steps to reach the client’s goals: The campaign resulted in a 300% increase in sales for the mascara compared to the brand’s other product launches. Even better, the mascara sold out 7 times! House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... 10 - 50 United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore Best for: Large brands and Creators House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok. We specialize in helping Mobile Apps and Brands quickly scale and improve their ROI on the most valuab... NewGen is one of the leading social media marketing agencies in the UK and boasts major global brands like Pizza Hut, Heinz, and Krispy Kreme. Included in their list of services is influencer marketing. In fact, that’s where they started when they formed over five years ago. All the other services that they’ve added are built around influencer marketing. For example when Heinz approached them for a campaign, they targeted macro influencers on Instagram and Twitter. The result — over 1,200 influencer posts that generated 55 million impressions. In addition to London, they also have an office in Manchester. NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community. 1 - 10 London, LA Best for: Small and Medium Companies NewGen (formerly Kairos Media) is a social-first creative and creator agency that stands at the forefront of culture, creators and community. While some influencer marketing agencies believe in strength in numbers, inBeat Agency prefers to be selective when it comes to their talent roster and have worked with about 15,000 influencers to date. The reason for this is that they choose to work with only the top 2% of influencers on TikTok and Instagram. Add to that the fact that they stick to micro influencers and you can look forward to real engagement. While they prefer to partner with micro influencers, they can create various types of content within two weeks. For example, when Nordstrom partnered with Wildfang to create non-binary clothing, over 150 content assets were created for the campaign. The result — more than 4 million impressions. In addition to London, they also have several offices all across the world. inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... 10 - 50 Montreal, New York, Los Angeles, Toronto, Miami, Singapore, London, Paris Best for: Enterprises and Large brands inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad budgets.
We offer a fully managed service to help you work with creators that have a track record fo... If you specifically want to use video content in your influencer campaigns, be sure to check out Socially Powerful. They’re rated as one of the best video production companies and have worked with some of the biggest brands including names like Sensodyne, Evian, UberEats and many more. What makes them such a great choice for influencer content is that the influencer marketing space was their birthplace and they’ve evolved as the industry has grown. This means that their social scientists, as they like to call them, have a deep understanding of the nuances involved. Plus, they also work on all the channels including social media platforms like Twitch, WeChat, and LinkedIn that other influencer agencies often exclude. As they like to put it, they go wherever attention goes. In addition to London, they also have offices in New York, Dubai, and Beijing. We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... 50+ London, New York, Beijing Best for: Medium and Large Brands We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... Similarly to Disrupt, Fanbytes focuses on younger target audiences, more specifically Gen Z consumers. Along with TOP Agency, they’re one of the top marketing agencies for millennials and Gen Zers and have helped names like Nike, Samsung, and Burger King appeal to younger audiences. In fact, even other leading social media agencies have turned to them for help with their client’s campaigns. When Coolr needed a way to help their client Burger King appeal to the tastes of younger diners, they created a “Conspiracy Challenge” TikTok campaign. The result — an engagement rate of nearly 17%. Not only that, but they also exceeded the target set for views by 15% all in the span of less than two weeks. They’ve helped hundreds of other brands and collaborated with 10 times more influencers. Not only will they introduce you to the most suitable influencers in their award-winning network, but their team will also come up with unique creative angles. Then, to optimize your influencer-generated content, they also have an in-house team of paid social specialists. As all their campaign activations get run via their platform, influencer and content approval is much faster. In addition to TikTok, they also work across all the other main go-to platforms of Gen Zers — YouTube, Snapchat, and Instagram. Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media. Fanbytes by Brainlabs has been recognized by the likes of Forbes, Business Insider, Digiday, Ad Week and Bloomberg for "l... 10 - 50 London Best for: Small, Medium, and Large Companies Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media. Fanbytes by Brainlabs has been recognized by the likes of Forbes, Business Insider, Digiday, Ad Week and Bloomberg for "l... IMA is a full-service influencer agency that can handle campaigns from start to finish. Not only do they oversee all stages of the process, but they also work with a broad range of channels. These channels include all major social media platforms, as well as less traditional ones such as Weibo, making them an excellent choice if many of your potential customers are based in Asia. What’s more, they don’t represent any influencers, meaning you don’t have to use an existing network. In fact, IMA is happy to find the perfect influencer for each campaign with their database boasting over 19 million potential influencers! In addition to London, they also have offices in Europe, the US, South America, and Asia. The leading agency for digital influencer marketing. We develop and manage your campaign from A-Z with an in-house team of experts. 50+ Amsterdam, Los Angeles, New York, London, Singapore, São Paulo, Shanghai Best for: Brands The leading agency for digital influencer marketing. We develop and manage your campaign from A-Z with an in-house team of experts. European fashion brands can check out Cure Media. Founded in 2014, they’re an award-winning influencer marketing agency that works with micro and mid-tier influencers. They’re also certified by the IAB as a qualified influencer marketing partner. To date, they were involved in more than 20,000 activations and have a long established network of fashion and lifestyle micro influencers to which they can turn to for future projects. While they describe themselves as devoted fashion specialists, they’re also happy to work with labels in the lifestyle, beauty, and homeware niche. In addition to an office in London, Cure Media also has offices in Germany and Sweden where their headquarters are also located. As one of Europe’s leading influencer marketing agencies since 2014, we help fashion brands elevate their influencer marketing.
1 - 10 London, Berlin & Stockholm Best for: Brands of all sizes As one of Europe’s leading influencer marketing agencies since 2014, we help fashion brands elevate their influencer marketing.
TOP (short for test, optimize, perform) is a full-service marketing agency with a massive global presence. From finance to food, they’ve worked with an array of sectors. One of their unique traits is their emphasis on data. Creating measurable results is the name of the game for them. In addition to influencer marketing, they also focus on branding, creative, and public relations. In fact, they prefer to create integrated marketing campaigns so that the true power of influencer marketing gets unlocked. With regards to their influencer marketing services specifically, they have a proprietary network that include influencers of all sizes. All their influencers are screened beforehand and only the ones that have a genuine interest in your brand and its offering will be assigned to your project. In addition to London, they have offices in several other cities across North America. If your target audience is mostly younger audiences, be sure to check out Disrupt. Based only in London, they’re a purpose-driven influencer marketing and paid social agency that’s run by a team of influencers and “social natives”. Together, they narrate culturally relevant stories to help land their clients the attention they deserve on all the major social platforms including Snapchat, Pinterest, and TikTok. To help them do this, they use data to foster strong relationships with creators. On top of influencer selection and relations, they can also help with campaign management and reporting. No challenge is too big for them, not even getting Gen Z consumers interested in a museum. And, their work has been awarded. It’s especially their use of budget and the ability to integrate campaigns across multiple channels that have been praised. We are Disrupt. We're a UK based Social, Content and Influencer Marketing Agency. We make brands famous! 1 - 10 London Best for: We are Disrupt. We're a UK based Social, Content and Influencer Marketing Agency. We make brands famous! Buttermilk is a full-service influencer marketing firm that assists clients at every stage of the process, from conception to implementation to evaluation. The agency has an average engagement rate of 8%, which is higher than the industry standard of 2%, thanks to its versatile, customized strategy. Buttermilk combines an experienced workforce with cutting-edge tools to create high volumes of branded content on demand at a low cost. The Buttermilk team has an in-depth knowledge of what works and what fails due to their monthly interactions with more than 1,000 influencers. This evidence-based insight removes ambiguity from their clients’ marketing campaigns, maximizing their ROI. Buttermilk understands that most brand initiatives fail due to a lack of social-first competence, which leads them to be smothered by algorithms. Given how well the firm translates corporate goals into influencer and social media strategies, the agency can extend the client’s budget more. Buttermilk delivers an array of essential services, and its influencer marketing is set up to run both small- and large-scale campaigns. The team provides solutions for brand awareness, content creation, campaign activations, product launches, and events to make maximum impact. They also deliver campaign strategies for both influencers and social media, campaign planning, consumer insight research, influencer research and discovery, and analytics and reporting. Contrary to other influencer marketing organizations, Purple Goat Agency places special emphasis on the needs of people with disabilities. The firm prides itself on being an inclusive marketing agency, partnering with some of the biggest organizations in the world to create marketing campaigns that are not only immensely representative, imaginative, and authentic but also produce exceptional commercial results. The Purple Goat is the first influencer-first disability-focused marketing firm in the world, with programs and collaborations with handicapped creators in more than 30 regions. The agency combines the best practices of other influencer marketing firms with the unique perspectives and skills of people with disabilities to better serve its clients. By partnering with creators with disabilities, the agency can better promote their client’s brand among the worldwide disabled community of 1.3 billion people and beyond. Aside from influencer marketing, Purple Goat also provides brand strategy services, content creation, training and consultancy, and research and insights. Purple Goat has the capacity to achieve data-driven, verified results by elevating the voices of people within the community and telling authentic, natural stories about disability. Seen Connects, which launched in 2016, powers campaigns with genuine content. The agency is a forward-thinking influencer marketing firm staffed by strategic thinkers, creative disruptors, and motivated producers who strive to get under the brand’s skin and give life to its vision. Seen Connects is a collaborative creative framework for influence marketing that centers around three foundations: archetypal alignment, human connections, and meaningful data. By identifying a brand’s archetype, the Seen Connects team is able to pinpoint influencers aligned with that brand’s goals, laying the groundwork for productive collaboration based on shared values. The team then employs a long-term perspective on influencer relations. A significant portion of the team’s work with brands is to help them collaborate with the appropriate influencers in the proper manner. The team is dedicated to ensuring that every campaign it develops is data-driven and quantifiable. In addition, they tailor monitoring and evaluation plans to the client’s campaign. Seen Connects pairs its customers with influencers based on four categories: celebrity, established, emerging, and entry. The firm has established an unparalleled network of highly engaged influencers, and together they work to produce real, outstanding creative campaigns for an array of companies. Seen Connects, headquartered in London, opened a new office in New York City to better serve clients in the United States. Using proprietary technologies, Ritual Network helps online video content owners earn more money from ads placed on their videos across several platforms. The agency is one of a select group of verified YouTube Networks, connecting big brands with up-and-coming content creators. Ritual Network is also a creative digital marketing agency that offers influencer marketing, creative campaigns, public relations, video production, video distribution, and video marketing. The agency has worked with some of the world’s biggest brands as well as fast-growing startups. Ritual Network follows a five-step process for influencer marketing: strategy, influencer identification, creative strategy, content creation and delivery, and measurement and analytics. Its workforce employs their experience and aggregated information to inform clients of every decision they make, guaranteeing that they consistently exceed their goals. The agency also provides a free influencer marketing primer for beginners. Influencer Matchmaker is an established marketing agency in the UK that connects businesses with influencers and celebrities. It builds and executes custom influencer marketing strategies and campaigns that boost its client’s online visibility, ROI, and brand love through its global network of true digital content creators. Influencer Matchmaker helps its clients grow by using customer-centric tactics. Its marketing team tailors plans and strategies based on the needs of its clients. Automotive, gaming and eSports, music and entertainment, celebrities, beauty, health and fitness, reality TV, travel, and lifestyle are just some of the industries that Influencer Matchmaker serves with its influencer marketing tactics.
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influencer marketing agencies london
2024
1. The Influencer Marketing Factory
The Influencer Marketing Factory Resources
The Influencer Marketing Factory Solution
Strategic Approach
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2. The Goat Agency
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3. Moburst
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Moburst
4. Audiencly
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Services
Company
Minimum Campaign Size:
$50.000+
Channels
InstagramTikTokTwitchYouTube
Services
Influencer MarketingTalent Management
Minimum Campaign Size:
$50.000+
Audiencly
5. LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK Resources
The LTK Solution
Strategic Approach
Key services and features include:
LTK (formerly rewardStyle and LIKEtoKNOW.it)
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
BlogFacebookInstagramLTK AppPinterestTikTokTwitter (X)YouTube
Services
Influencer MarketingCreator ContentSocial Media MarketingFull Service Creator Campaign ExecutionTalent ManagementCampaign ReportingBrand ConsultingInfluence Benchmarking
Minimum Campaign Size:
$50.000+
LTK (formerly rewardStyle and LIKEtoKNOW.it)
6. House of Marketers
The House of Marketers Solution
Strategic Approach
Key services and features include:
House of Marketers
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
InstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer Marketing CampaignsInfluencer Marketing StrategyPaid Media Advertising (incl. TikTok Ads)TikTok Ad ContentTikTok Business Profile Content CreationTikTok Business Community Growth and Engagement
Minimum Campaign Size:
$20.000+
House of Marketers
7. NewGen (formerly Kairos Media)
Key services and features include:
NewGen (formerly Kairos Media)
Company
Channels
Services
Company
Minimum Campaign Size:
$5.000+
Channels
FacebookInstagramTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingDigital Marketing
Minimum Campaign Size:
$5.000+
NewGen (formerly Kairos Media)
8. inBeat Agency
Key services and features include:
inBeat Agency
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
AppLovinFacebookGoogle AdsInstagramSnapchatTikTokYouTubeYouTube Advertising
Services
Influencer MarketingUser-Generated ContentTikTok AdvertisingTikTok MarketingFacebook AdvertisingSnapchat Advertising
Minimum Campaign Size:
$50.000+
inBeat Agency
9. Socially Powerful
Key services and features include:
Socially Powerful
Company
Channels
Services
Company
Minimum Campaign Size:
$50.000+
Channels
AmazonDiscordFacebookGoogleGoogle AdsInstagramLinkedInPinterestPodcastRedditSnapchatSpotifyTikTokTwitchTwitter (X)WeiboWhatsAppYouTubeYouTube Advertising
Services
Influencer MarketingSocial Media ManagementPaid MediaVideo ProductionTalent ManagementSocial StrategyCreativeSocial Commerce
Minimum Campaign Size:
$50.000+
Socially Powerful
10. Fanbytes by Brainlabs
Key services and features include:
Fanbytes by Brainlabs
Company
Channels
Services
Company
Minimum Campaign Size:
$5.000+
Channels
InstagramSnapchatTikTokYouTube
Services
Influencer MarketingSocial Media MarketingDigital MarketingTalent ManagementAccount growthCommunity managementContent production / creationServices via owned and operated channels
Minimum Campaign Size:
$5.000+
Fanbytes by Brainlabs
11. IMA
Key services and features include:
Read also:
Read also:
Check it out
IMA
Company
Channels
Services
Company
Minimum Campaign Size:
$20.000+
Channels
FacebookInstagramLinkedInPinterestSnapchatTikTokTwitchTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingDigital MarketingCreative & Content MarketingConsulting
Minimum Campaign Size:
$20.000+
IMA
12. Cure Media
Key services and features include:
Cure Media
Company
Channels
Services
Company
Minimum Campaign Size:
On Request
Channels
BlogInstagramYouTube
Services
Influencer MarketingStrategyCreative & Set-up ExecutionMeasurement & Optimization
Minimum Campaign Size:
On Request
Cure Media
13. TOP Agency
Key services and features include:
Read also:
14. Disrupt
Key services and features include:
Disrupt
Company
Channels
Services
Company
Minimum Campaign Size:
$0 - $5.000
Channels
BlogFacebookInstagramLinkedInSnapchatTwitter (X)YouTube
Services
Influencer MarketingSocial Media MarketingSocial Media ManagementDigital Marketing
Minimum Campaign Size:
$0 - $5.000
Disrupt
15. Buttermilk
Key services and features include:
16. Purple Goat
Key services and features include:
17. Seen Connects
Key services and features include:
Read also:
18. Ritual Network
Key services and features include:
19. Influencer Matchmaker
Key services and features include:
How to Choose the Right Influencer Agency in London: Key Tips for Success
Selecting the right influencer agency in London is crucial to the success of your influencer marketing campaigns. With so many options available, it can be overwhelming to find the perfect match for your brand.
In this guide, we'll walk you through essential tips for evaluating agencies, from assessing their expertise to understanding their pricing structure. By considering these factors, you'll be better equipped to choose an agency that aligns with your brand's goals and helps you achieve impactful results.
1. Assess Their Expertise and Experience
Look for agencies that have:
- A proven track record within your specific industry
- Extensive knowledge and experience in executing successful influencer campaigns
- Expertise in your target platforms, such as a TikTok influencer marketing agency
Let's say you want to get more followers on TikTok, and influencer marketing seems to be the best strategy. While partnering with a generic agency like Moburst that offers influencer marketing services across all platforms is a good choice, House of Marketers could be an even better option since they're especially focused on TikTok influencer marketing.
Similarly, if you want influencer marketing services for your mobile app, Moburst will be a better option since they're a mobile-first agency. The closer an agency's services and specialty match your brand's objectives, the higher your chances of success.
Read also:
2. Evaluate Their Influencer Selection Process
Investigate how the agency chooses influencers for campaigns. A rigorous vetting process combined with data-driven decisions is ideal to ensure the influencers are a good fit for your brand.
Ideally, you want an agency that looks at metrics like engagement rates and audience demographics when selecting influencers. It's even better if the agency already has a roster of influencers that they can engage for your campaigns.
For example, in the Runway campaign run by LTK that we mentioned earlier, the agency looked at historical data from its influencer campaigns to find the best creators for the brand's campaign. Since these influencers had a track record of driving sales for other brands, it was a strategic choice that resulted in successful results.
Similarly, The Influencer Marketing Factory is also a talent agency, which means they have a pool of influencers who are already signed with them. Along with the vetting process, this gives them an added advantage in selecting the right influencers for your campaigns.
3. Consider Their Communication and Collaboration
Successful campaigns rely on open communication and collaboration between the brand and agency. Ensure they value transparency, provide regular updates, and are receptive to your ideas and feedback.
More importantly, they should share influencer marketing reporting data with you regularly. If a proprietary platform is being used, make sure you have access to it and can track the performance of your campaign in real-time.
For example, IMA has a comprehensive communication process, which includes regular updates for the client. Their IMA Platform also has campaign management and reporting features, which means that clients can stay in the loop even after handing over their influencer marketing campaign to the agency.
4. Review Their Measurement and Reporting
Understand the key performance indicators (KPIs) the agency will use to measure success. Choose one that provides comprehensive reporting and can help interpret the data to optimize future campaigns.
You want to work with an agency that provides detailed and transparent reports on your campaign's performance. It's even better if they offer a breakdown of the results for each influencer involved. This will give you a clear understanding of which influencers drove the most engagement and conversions.
Take LTK as an example. They have LTK 360, an AI-powered solution that allows brands to access upper-funnel metrics for their influencer campaigns. You can also use the tool to see the full audience lifecycle from the first touchpoint to the sale.
5. Look for Local Market Expertise
For regionally-focused brands, a local agency can provide specialized knowledge that resonates with your target audience.
Locally attuned agencies have access to a network of local influencers, know the latest trends, and understand cultural nuances. For example, Purple Goat Agency's familiarity with the local area came in handy when they had to run an influencer campaign to show the accessible experiences at North York Moors.
They partnered with local influencers with disabilities and accessibility needs to spread awareness about these experiences. It's due to their in-depth understanding of the local culture and familiarity with local influencers that the campaign resulted in 1,688,125 impressions and 573,453 engagements.
6. Assess Their Case Studies and Portfolio
Review past campaigns to gauge the agency's creativity, effectiveness, and results achieved for other clients. This provides insight into their capabilities and the types of influencers they work with.
You can see all the case studies of all the agencies we've discussed above on their website. All of them have a diverse portfolio of successful campaigns with local and international brands.
When you're going through the case studies, don't only look at the results. Check the agency's strategy, too, because that's what will ultimately bring in the results.
Read also:
7. Discuss Pricing and Budgets Upfront
Ensure the agency's services align with your budget. Discuss all potential costs to avoid hidden fees. The cheapest option may not always offer the best value.
Since influencer marketing campaigns can be of different scales and may involve long-term marketing efforts, agencies don't usually have subscription plans. Instead, the pricing is customized according to the campaign's scope and requirements.
Always discuss pricing and budgets upfront to get a clear understanding of what you're paying for, how much, and what results you can expect.
By considering these factors, you can choose an influencer marketing agency in London that aligns with your brand's unique needs and objectives for successful campaigns.
Key takeaways
What Are the Benefits of Working With an Influencer Marketing Agency in London?
Partnering with an influencer marketing agency in London comes with a ton of benefits. Let's discuss them in detail.
Access to Niche Audiences
Influencer marketing agencies in London have a network of influencers across sectors as broad as fashion and beauty and as niche as vegan lifestyle and eco-friendly living. So, they can help you reach your target audience no matter how specific it is.
If you were to do this on your own, you would have to spend a significant amount of time and effort researching and identifying the right influencers for your brand. You'd then have to manage them, too. But with an agency, you can save all that precious time and resources.
For example, when Basic Fun wanted to popularize a challenge to bring attention to its brand, it partnered with The Influencer Marketing Factory to create the Cutetitos Challenge for the US market. The agency worked with Instagram influencers to make the challenge go viral.
With an organic reach of 51,3489, the campaign was a success due to the agency's access to the right influencers.
The Influencer Marketing Factory results
Proprietary Software and Tools
Many influencer marketing agencies have proprietary tools that they use to find and manage influencers for your campaigns. Even when they don't have their own software, they have subscriptions for influencer marketing platforms that would otherwise be expensive for you.
LTK CTV (Connected TV) is a good example of a tool that you wouldn't have access to without the agency. It's an LTK tool that lets influencers produce branded content for Connected TV. You can use this software directly with them to reach an audience of millions.
Expertise in Trend-Setting Campaigns
London's fast-paced market makes it an ideal place for innovative campaigns. Influencer agencies here understand the importance of staying ahead of trends, which helps brands get noticed in competitive spaces like social media and eCommerce. They also understand the power of campaigns that tap into the latest trends and cultural moments.
For example, when Tefal came to Socially Powerful, they wanted to create a space for themselves in an already competitive home and kitchen products market in Europe. So, Socially Powerful really had to create something that would stand out.
Since the agency had a regional presence, they also knew how they could create an emotional and visual impact strong enough for it to linger in the consumers' minds. That's why they partnered with influencers who could use emerging trends in the influencer marketing space to promote Tefal's products in unique and creative ways.
Tefal case study
It's due to this strategy that Tefal's products ended up being sold out.
Innovation in Social Commerce
Influencer agencies in London are at the forefront of merging influencer marketing with social commerce strategies. They leverage platforms like TikTok to help brands directly convert engagements into sales through in-app shopping features, making influencer collaborations more impactful. When needed, they also create a UGC strategy to supplement influencer efforts further.
For example, a gaming brand partnered with LTK to increase product recognition and brand awareness. They wanted to use family influencers to popularize their game.
LTK did not only stop at influencer identification and a channel-specific influencer marketing strategy. They also created shoppable content through their own platform. Plus, they cross-promoted the content created by influencers on Pinterest, TikTok, and the creators' Instagram accounts to further increase conversions.
LTK case study results
With this innovation came excellent results. The campaign led to over 4,000 clicks for the brand's product and a 2.06% engagement rate.
Strengthen Your Influencing Game With London Influencer Marketing Agencies
Brands and companies are turning to influencer marketing agencies to reduce the time and effort needed for campaign creation and execution. These agencies streamline the steps of finding, activating, and monitoring influencers and their campaigns. There are several options for brands looking to collaborate with London-based or even UK-wide firms.
We've already established that working with these agencies comes with benefits like effective campaign handling, marketing innovation, regional and global target reach, audience trust, and measurable results. However, it's not enough to just pick any agency that claims to meet these standards.
You should use our guidance from above to select the right fit. Once you've done that, try to foster a long-term relationship with the agency, as this helps you become a priority for them, leading to better deals and overall campaign results.
Frequently Asked Questions
What is influencer marketing and why is it important for brands?
Influencer marketing involves partnering with social media personalities who have a significant following to promote products or services. It is important for brands because it helps increase brand awareness, reach targeted audiences, and drive engagement through authentic endorsements and content.
How do I choose the right influencer marketing agency in London?
When choosing an influencer marketing agency, consider factors such as their expertise in your industry, their influencer selection process, communication style, measurement and reporting capabilities, and local market knowledge. Reviewing their portfolio and past campaigns can also help assess their effectiveness.
What services do influencer marketing agencies typically offer?
Influencer marketing agencies typically offer services such as influencer identification, campaign strategy development, content creation, campaign management, and performance measurement. Some agencies also provide additional digital marketing services like SEO, PPC, and social media strategy.
| Influencer Marketing Agency | Influencer Marketing | Social Media Marketing | Paid Social | Talent Management |
| The Influencer Marketing Factory | ✔ | ✔ | ✔ | ✔ |
| The Goat Agency | ✔ | ✔ | ✔ | x |
| LTK | ✔ | x | x | ✔ |
| House of Marketers | ✔ | x | ✔ | x |
| Moburst | ✔ | ✔ | ✔ | x |
| Audiencely | ✔ | ✔ | ✔ | ✔ |
| NewGen | ✔ | ✔ | ✔ | x |
How can influencer marketing agencies help with campaign measurement?
Agencies use various tools and methodologies to track key performance indicators (KPIs) such as reach, engagement, conversions, and return on investment (ROI). They provide detailed reports and analytics to help brands understand the effectiveness of their campaigns and make data-driven decisions for future strategies.
Comparing marketing agencies in the UK
The UK has some of the best marketing agencies in the world. Here’s a selection of some of them.
- Top Social Media Marketing Agencies in the UK
- Top London Marketing Agencies
- Top 8 SEO Agency Services in London
- Top 8 Influencer Marketing Agencies in the UK
- Top 23 Digital Marketing Agencies in the UK
- Top 6 UK Influencer Marketing Platforms
- Top 13 PR Agencies in the UK
- Top Global Marketing Agencies for Global Success
Comparing the best influencer marketing agencies
While some influencer marketing agencies provide services to all industries, others may specialize in certain platforms or niches. Here is our selection of the best influencer marketing agencies in different industries and for various campaign types.
- Top Beauty Influencer Marketing Agencies
- Leading Fashion Influencer Marketing Agencies
- Best Reels Influencer Marketing Agencies
- Top Micro-Influencer Agencies
- Top 9 Multicultural Influencer Marketing Agencies
- Top Female-Led Influencer Marketing Agencies
- Top 9 Gaming Influencer Agencies
- Best Global Influencer Marketing Agencies
What are some top influencer marketing agencies in London?
At influencer Marketing Hub, we rounded up some of the best influencer marketing agencies in London. These agencies are recognized for their innovative strategies, strong influencer networks, and successful campaign execution tailored to various industries and brand goals.
| Influencer Marketing Agency | Location | Size | Channels |
| The Influencer Marketing Factory | London, New York, Miami | 10 - 50 | Facebook, Instagram, TikTok, Twitch, X, YouTube |
| The Goat Agency | London, New York, Singapore | 50+ | Facebook, Instagram, TikTok, Twitch, X, YouTube, Pinterest, Reddit |
| LTK | US, China, Brazil, Germany, France, Australia, UK | 50+ | Facebook, Instagram, LTK App, Pinterest, TikTok, X, YouTube |
| House of Marketers | United Kingdom, United States, Germany, Spain, Brazil, Italy, France, Poland, Indonesia, Singapore | 10 - 50 | TikTok |
| Moburst | London, New York, Tel Aviv, San Francisco | 50+ | Facebook, Instagram, TikTok, Twitch, X, YouTube, Pinterest, Reddit |
| Audiencely | Düsseldorf, London | 10 - 50 | Instagram, TikTok, Twitch, YouTube |
| NewGen | London, LA | 1 - 10 | Facebook, Instagram, TikTok, Twitch, X, YouTube |
How much does it cost to work with influencer marketing agencies in London?
Influencer marketing agencies have varying pricing models, depending on their size, service offerings, client campaign size, and additional factors. Here are the ballpark figures for how much you can expect to spend when working with the top influencer marketing agencies in London.
| Influencer Marketing Agency | Best For | Minimum Campaign Size |
| The Influencer Marketing Factory | Enterprises and large brands | $20,000+ |
| The Goat Agency | Medium and large brands | $50,000+ |
| LTK | Enterprises and large brands | $50,000+ |
| House of Marketers | Large brands and creators | $20,000+ |
| Moburst | Startups and enterprises | $20,000+ |
| Audiencely | Midmarket brands and enterprises | $50,000+ |
| NewGen | Small and medium companies | $5,000+ |
What industries benefit most from influencer marketing in London?
Influencer marketing is particularly effective for industries like fashion, beauty, and lifestyle, which have strong visual appeal and large followings on platforms like Instagram and TikTok. However, tech and gaming companies also see significant benefits, as influencers in these sectors help promote new products to engaged, tech-savvy audiences. Even B2B brands are starting to use influencer marketing to humanize their messaging and reach key decision-makers.
