Top 33 AI Tools for Marketers in 2025

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Today, 35% of businesses use AI, with 33% of marketing professionals in the United States citing time saved as the leading benefit of utilizing AI and machine learning tools. The interesting thing about AI is that it doesn't only impact industrial settings or high-technology sectors but will also reinvent the way businesses operate.

Something as traditionally tech-free as marketing, the process of promoting and selling products or services, has also adopted AI

The market is filled with AI marketing tools that automate tasks, conduct predictive analysis, analyze data, and enhance the customer experience. Here's our list of AI marketing tools that can help grow your business in 2025 and beyond.

Summary
Platform:
Best For:
Pricing:
In-house marketers at ecommerce brands using Shopify
From $199
Medium and Enterprise Companies
On request
Small Businesses
From $13.60
Brands and Agencies of all sizes
From $79
Ecommerce brands of all sizes
From $299
Agencies and teams
From $50

What Are the Top AI Marketing Tools for Business Growth?

Below are the leading AI tools for marketing, content creation, social media, and SEO.

Top
ai marketing tools
2026

1. Modash

Modash
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Price: Plans start from US $299/month (or US $199/month if billed annually): giving access to 250M+ creators, 2 seats, 300 profile analyses, 150 email unlocks, 100 tracked influencer.

Size (Scale / Suitability / Team size):

Modash is designed for consumer brands of varying sizes — from small teams (1–2 marketers) to larger in-house influencer teams (up to ~5 or more marketers) or agencies. It supports small programs (managing ~100 influencers) up to larger scale (tracking hundreds of influencers + fan discovery + global payments) depending on subscription level.

Best for: 

  • Consumer brands (especially DTC / e-commerce / Shopify-based).
  • In-house marketers or teams managing influencer marketing at scale — from discovery to payment and tracking.
  • Brands that want a centralized, end-to-end influencer marketing workflow (discovery, vetting, outreach, campaign management, payments).
  • Businesses wanting to verify audience quality and avoid bots or fake followers

Channels: Supports major social media / content platforms: Instagram, TikTok, and YouTube

Category: Influencer marketing / Influencer discovery & management platform (SaaS) / Social-media influencer analytics & campaign management tool.

Modash is best thought of as your AI-driven control center for influencer marketing rather than a generic “do-everything” AI tool. Where many AI platforms write copy or generate images, Modash focuses on the hard, unglamorous work of finding the right creators, proving their audiences are real, and tying campaigns back to revenue.

At the top of the funnel, its AI influencer search is the main differentiator. Instead of building endless Boolean queries, you describe the content you want to see in plain language—“mom playing with her kid in a cozy living room,” “first-time marathon training,” “interior design with warm wood and linen”—and Modash returns creators whose content actually looks like that. You can refine further by uploading a reference image, or even by selecting a specific object inside a post (like a particular bottle or product format) and asking Modash to find other creators who feature that same thing. For marketers, this shifts discovery from keyword hacks to true content-and-context matching.

Underneath that layer, the data is built for performance-oriented teams. Modash’s database covers hundreds of millions of profiles and distinguishes between its general search pool (1k+ followers) and AI search pool (10k+ followers), which matters if you’re scaling mid-tier and macro collaborations. Each profile comes with audience quality breakdowns, fake-follower percentages with benchmarks, reachability scores, and segmentation into real people vs bots, other influencers, and mass-followers. Combined with sponsored vs organic content history and lookalike suggestions, it becomes much easier to build a shortlist of creators who are both brand-safe and likely to move the needle.

Where Modash earns its place on this list is what happens after you’ve found those creators. Email outreach, relationship management, and campaign tracking live in the same workspace. You can sync inboxes, run personalized sequences, track statuses, and see full context on every creator without bouncing between spreadsheets and CRM tabs. On the measurement side, Modash automatically collects posts and Stories, ties them to discount codes and UTM links (especially via Shopify), and surfaces reach, clicks, and revenue in a campaign dashboard. Compliance helpers like missing-disclosure alerts and a payments module for global payouts round out the operational side.

Best Features:

  • Built-in advanced AI-powered influencer/creator search (natural-language prompts + image-based search + object-based search) for discovery.
  • Fake-follower detection and audience quality / demographics / segmentation / reachability metrics.
  • Auto-collect and monitor influencer content (posts, Stories, etc.), even untagged mentions.
  • Integrated outreach: email syncing (Gmail/Outlook), bulk & personalized outreach or sequences.
  • Relationship management: custom statuses, notes, organization; team collaboration.
  • Campaign tracking: link / discount-code tracking, UTM tags, revenue/engagement monitoring.

Key Features: Campaign Management, Influencer Discovery, Influencer Analytics, Influencer Campaign Monitoring, Influencer Management,


2. Brandwatch Consumer Intelligence

Brandwatch Consumer Intelligence

Price: Custom Quote

Size: 501-1,000 employees

Best for: SMBs, Large enterprises

Location: Brighton (UK), Paris, Singapore, Berlin, New York, Boston, Madrid

Channels: Facebook, Twitter, Instagram, LinkedIn, TikTok, Reddit, Quora, Yelp, TripAdvisor, and more

Category: For social media marketing

Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied to an array of use cases that include market research, brand management, content marketing, crisis management, and influencer marketing.

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Brandwatch Influencer Marketing Software Review
4.8 out of 5 stars
Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
5.0
Overall Score
4.8
Features & Pricing
Sentiment Analysis
Trend Tracking
Influencer Identification
Report Customizability
Social Analytics
Social Measurement
Brand Monitoring
Keyword Tracking
Trend Analysis
Competitor Analysis
Social Reporting
Price on request
Pros and Cons
Goes beyond mere social listening and monitors dozens of sources
An astounding amount of data (12+ years worth) yields powerful insights
Data visualization is impressive in its ability to sum up the numbers at a glance
Advanced boolean queries must be typed from scratch
Overwhelming amount of data and filtering options require more than tech savvy to use the software
Best for: Medium and Enterprise Companies
Brandwatch Influencer Marketing Software Review
4.8 out of 5 stars
Since its launch in 2007, Brandwatch has provided effective ways for brands to monitor the online conversations about them. After its 2021 acquisition by Cision, it still does—and does it better than most.
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3. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue)

Price (Monthly): Free plan / $25 for Starter / $65 for Business / Custom Pricing for BrevoPlus

Size: 501-1,000 employees

Best for: SMBs, eCommerce stores, Startups

Location: Paris, Berlin, Seattle, Toronto, Noida

Channels: Email, SMS, Facebook Ads, WhatsApp, Facebook Messenger, Instagram, Viber, Line, and more

Category: For email marketing

Brevo is an all-in-one platform for brands to manage their customer relationships. Over 500,000 customers, including Tissot, Stripe, eBay, and Louis Vuitton, use Brevo to run their multichannel marketing campaigns

Brevo AI tool

Brevo AI tool

Kevin Yen, the head of growth at AI Camp, says that the tool

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4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Brevo helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
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4. Flick

Flick

Price (Monthly): 7-day Free Trial / £11 for Solo /£24 for Pro / £55 for Agency

Size: 11-50 employees

Best for: Small businesses

Location: London

Channels: Instagram, Facebook, LinkedIn, X (Twitter)

Category: For social media marketing

Flick is an AI-powered social media platform that helps you handle everything from content scheduling and hashtag selection to copywriting and detailed analytics. The platform is so successful that Meta has mentioned it in its case studies for Instagram performance. 

Meta Flick case study

Meta Flick case study

Flick’s AI Social Assistant lends you a hand in brainstorming ideas, writing content, and repurposing existing content. You can delegate your time-consuming tasks to the app, allowing you more time to engage with your audience and grow your brand.

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4.5 out of 5 stars
Flick's AI Social Marketing Assistant is an innovative platform that uses AI algorithms to revolutionize social media content creation, empowering users with creative ideas, personalized captions, easy repurposing, and efficient planning.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.3
Customer Service
5.0
Features
4.2
Overall Score
4.5
Features & Pricing
AI caption and content writing
AI post idea brainstorming
Post scheduling & analytics
Price starting at:$13.60
Pros and Cons
Infinite content ideas
Connects with Flick's Scheduler
AI features are still in beta stage
Best for: Small Businesses
4.5 out of 5 stars
Flick's AI Social Marketing Assistant is an innovative platform that uses AI algorithms to revolutionize social media content creation, empowering users with creative ideas, personalized captions, easy repurposing, and efficient planning.
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5. Brand24

Brand24

Price (Monthly): $79 for Individual / $149 for Team / $199 for Pro / $399 for Enterprise

Size: 51-200 employees

Best for: Brands and agencies of all sizes

Location: Wrocław, Poland

Channels: Facebook, Instagram, Twitter, YouTube, TikTok, Twitch, news websites, blogs, forums, review sites

Category: For social media marketing

Brand24 is an AI social listening tool that uses machine learning to monitor and analyze conversations about your brand. It scans through social media platforms, forums, podcasts, videos, news sites, blogs, and review sites to track mentions of your brand, products, or industry keywords.

Brand24

Brand24

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4.9 out of 5 stars
One of the industry’s leading social media monitoring tools is now simply a media monitoring tool, going beyond social to give brands a holistic view of their online presence and the conversations happening about them.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.8
Reporting
5.0
Overall Score
4.9
Features & Pricing
Sentiment Analysis
AI Reports
Discussion Leaders
Topic Analysis
Engagement Tracking
Trending Hashtags
Most-shareable Links
Finding Influencers
Presence Score
Source Analysis
Mentions Volume
Reach Tracking
Most active sites/profile
Context of discussion
Advertising value equivalency
White-labelled reports
Storm Alerts
Push Notifications
Price starting at:$79
Pros and Cons
Goes beyond basic social listening to pull mentions from over 25 million online sources
Well designed mechanism for browsing—and acting on—each mention, ensures nothing gets lost
AI adds context and nuance to what would otherwise be a mess of raw data
Platform can overwhelm you with data, making it hard to get oriented
Navigation is not always intuitive
Best for: Brands and Agencies of all sizes
4.9 out of 5 stars
One of the industry’s leading social media monitoring tools is now simply a media monitoring tool, going beyond social to give brands a holistic view of their online presence and the conversations happening about them.
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6. Trellis

Trellis

Price (Monthly): The pricing tiers start from $299/month up to $1,499/month, all with an additional sales tier fee based on annual revenue. For businesses with an annual revenue over $10M, there’s a “Custom” pricing option for which you need to contact the company. 

Size: 11-50 employees

Best for: eCommerce brands of all sizes

Location: Ottawa (CA)

Channels: Facebook, Instagram, Pinterest, Shopify, Magento, WooCommerce, Google, Bing, and more

Category: For marketing technology

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Trellis
4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.5
Reporting
5.0
Integrations
4.8
Overall Score
4.8
Features & Pricing
Advertising Automation
Product Content
Automatic Listing Optimization
Bid Automation
Dynamic Pricing
Price starting at:$299
Pros and Cons
Helps you win at ad placement with automated bids matched to keywords
Ad targeting at all levels of the sales funnel
Dynamic pricing lets you prioritize volume or profit
Even with onboarding, there’s a steep learning curve
Too many extra fees (sales tier fee per brand and marketplace on top of monthly subscription)
Best for: Ecommerce brands of all sizes
Trellis
4.8 out of 5 stars
Trellis uses AI and algorithms to help ecommerce brands succeed on marketplaces like Amazon and Walmart with features like automatic ad placement and dynamic pricing.
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7. Sprout Social

Sprout Social

Price: From $199.month

Size: 1,000+ employees 

Best for: Brands and Agencies of All Sizes 

Location: Chicago, Seattle, Dublin

Channels: Facebook, TikTok, Twitter, Instagram, Threads, LinkedIn, Pinterest 

Category: For automating social media management

Sprout Social is a robust social media management platform that empowers brands to create impactful strategies, foster meaningful connections, and achieve tangible business results through extensive AI capabilities. 

With over a decade of experience in the social space, Sprout has built a reputation for its intuitive AI tools and innovative approach to social media. Trusted by major brands like HP, Kraft Heinz, Edelman, and Titleist, the platform delivers solutions that cater to a wide range of industries and business sizes.

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5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Support
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Reporting/Analytics
Social Media Monitoring
Price starting at:$199
Pros and Cons
Highly flexible and customizable calendar keeps users organized
AI assisted social listening casts a wide net while keeping results useful/relevant
Inbox features take social comms to new levels of efficiency
Deeply holistic reporting
Getting the most out of the platform requires a lot of upfront setup and organization
You need to use the platform awhile to understand what you should have set up first
Best for: Brands and Agencies of All Sizes
5 out of 5 stars
One of the most recognized names in social media management shows why it’s been so successful, with a platform that changes the game for social media managers.
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8. Hootsuite

Hootsuite

Price (Monthly): 30-day free trial/ $99 for Professional / $249 for Team / Enterprise (upon request)

Size: 1,000+ employees

Best for: Small, Medium, and Large Businesses

Location: Headquarters in Vancouver, Canada. Offices in Atlanta, Bucharest, Hamburg, Hasselt, London, Mexico City, Milan, Montreal

Channels: Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest

Category: For social media marketing

Hootsuite, a pioneer in social media management, has elevated its platform with the addition of AI-powered tools designed to revolutionize content creation and engagement strategies

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5 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Overall Score
5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
Best for: Small, Medium, and Large Businesses
5 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
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9. TIDIO

TIDIO

Price: $29 for Starter / $59 for Growth / $499 for TIDIO+ / Free plan available

Size: 51-200 employees

Best for: Any size brand

Location: California, Poland

Channels: Live chat, Chatbots, Email, SMS, Facebook, WhatsApp, Shopify, WooCommerce, and more

Category: For chatbots/ conversational marketing

Customer service is paramount to the effectiveness of your marketing campaigns. However, manual customer service is prone to errors and can be time-consuming. That’s where Tidio comes in with AI-assisted customer support. 

With Tidio, you can answer 70% of your customer inquiries with ultimate ease. Tidio’s conversational AI, Lyro, ”talks” to your audience in 7 languages and answers their questions in 6 seconds using the data you’ve trained it on. 

Tidio Lyro chatbot

Tidio Lyro chatbot

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5 out of 5 stars
Tidio brings customer support into the 21st century with an array of tools—from basic automation to advanced AI—designed to help and grow ecommerce businesseses.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
5.0
Reporting
5.0
Integrations
5.0
Overall Score
5
Features & Pricing
Helpdesk
Live chat
Analytics
Multichannel
Price starting at:$29
Pros and Cons
Clever automations make your live agents’ jobs easier and more efficient
Many prebuilt chatbots and an easy way to build one from scratch make quick work of deploying front line support
Lyro, an AI support agent, scrapes your website and support docs to answer more complex questions
So many a la carte options means a very confusing pricing structure
Best for: Any size brand
5 out of 5 stars
Tidio brings customer support into the 21st century with an array of tools—from basic automation to advanced AI—designed to help and grow ecommerce businesseses.
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10. DeepBrain AI

DeepBrain AI

Price (Monthly): starting from $30

Size: 51-200 employees

Best for: SMBs, Large media Agencies, Educators, Retail brands

Location: Palo Alto, CA

Channels: YouTube, LinkedIn, Instagram, eLearning platforms

Category: For content creation

DeepBrain AI Studios is a leading AI video creation platform that offers a seamless experience in converting text to video. With its intuitive tool, even beginners can easily create high-quality videos without the need for actors, filming teams, or expensive equipment. The platform boasts photo-realistic AI avatars that can be customized to resonate with your brand’s identity.

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DeepBrain Ai
4.8 out of 5 stars
DeepBrain AI offers a leading video generator, transforming text into videos swiftly with photo-realistic AI avatars. It provides multilingual support, diverse customizable avatars, and intuitive editing tools, optimizing video production costs and time. Ideal for businesses and freelancers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.8
Features
5.0
Support
4.7
Overall Score
4.8
Features & Pricing
AI Avatars
AI Video Generator
PowerPoint to Video
Face Swap
Price starting at:$30
Pros and Cons
Users can produce AI-driven videos in a mere 5 minutes.
Content is endowed with a touch of genuine feel due to the lifelike AI avatars.
The tool can cater to diverse audiences with its 80+ languages and voice capabilities.
Diverse use, from education by teachers to content creation for platforms like YouTube, underscoring its wide range of applications.
Users on the Starter Plan might find the 10-minute video cap to be somewhat limiting.
Traditional video editing features may be missed by those who lean towards visual editing over text-based inputs.
Best for: Small, Medium, and Large Media & Retail Brands, Agencies, Educators
DeepBrain Ai
4.8 out of 5 stars
DeepBrain AI offers a leading video generator, transforming text into videos swiftly with photo-realistic AI avatars. It provides multilingual support, diverse customizable avatars, and intuitive editing tools, optimizing video production costs and time. Ideal for businesses and freelancers.
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11. Rapidely

Rapidely

Price (Monthly): All plans come with a 5-day free trial

  • Creator Plan: $29
  • Social Pro Plan: $69
  • Enterprise Plan: Starting from $89
  • Agency Plan: Starting from $129

Size: 2-10 employees

Best for: Small businesses, Entrepreneurs

Location: Lausanne, Switzerland

Channels: Facebook, Twitter, Instagram, LinkedIn, WordPress, Medium, Google Ads, blogs and websites

 Category: For marketing automatization

Rapidely is an advanced tool hinging on the powerful GPT-4 technology, which aims to revolutionize social media content creation. Conceived by two tech enthusiasts who understood the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals looking to streamline their content generation process.

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Rapidely
4.7 out of 5 stars
Rapidely is a transformative tool, leveraging sophisticated GPT-4 technology, to offer entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.0
Support
5.0
Overall Score
4.7
Features & Pricing
Monthly Calendar Generator
Carousel Maker
Captivating Content
Trending Audios
Personal Content Creation Assistant
Price starting at:$29
Pros and Cons
Rapidely's AI hashtag generator provides an actual list of great hashtags based on your post content.
One of the most affordable AI social media tools available.
Endless social media post ideas.
Versatile across various industries.
Incorporated AI chat.
No Calendar Sharing Feature
Best for: Small Businesses and Entrepreneurs
Rapidely
4.7 out of 5 stars
Rapidely is a transformative tool, leveraging sophisticated GPT-4 technology, to offer entrepreneurs and social media professionals an unparalleled experience in generating captivating content with remarkable ease.
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12. SEMrush

SEMrush

Price: (Monthly) $119 for Pro / $229 for Guru / $499 for Business

Best Features:

  • Local SEO
  • On-page SEO
  • Content Marketing
  • Link Building
  • Keyword Research

SEMrush is the Swiss Army knife of SEO tools. Its entire suite lets you perform SEO, content marketing campaigns, social media marketing, PPC, analytics, and more. One of its strongest features is its position tracker. It provides businesses with a chance to track how they rank for keywords against rival sites. You can even see how your site ranks against the Top 100 in Google’s organic or paid results. 

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4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.3
Support
4.4
Overall Score
4.5
Features & Pricing
Competitive Analysis
Direct Publishing
Social Media Calendar
Analytics/Reporting
Teams/Collaboration
Brand Monitoring
Content Amplification/Boost
Price starting at:$129.95
Pros and Cons
Easy to use for both clients and managers
Constantly updating features
Excellent keyword research tool
Comprehensive historical trends research
Some discrepency between Semrush and Google Search Console
Limited student access
Poor user management
Best for: Businesses of all sizes
4.5 out of 5 stars
SemRush is the leading tool for improving online visibility and SEO. Their all-in-one tool suite and reports help marketers improve SEO, PPC SMM, and more. Features include extensive keyword research, competitive research, content marketing, campaign management, and market insights.
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13. Beacons AI

Beacons AI

Price (Monthly): $10 as part of the Link in Bio Pro plan

Size: 11-50 employees

Best for: Small to large enterprises, Content creators

Location: San Francisco, CA

Channels: TikTok, Instagram, YouTube, X, websites

Category: For marketing automatization

The Beacon’s AI Outreach Tool was born from the fusion of technology and passion, with a clear objective to redefine brand outreach for creators. Co-founded by former creators and tech entrepreneurs John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise.

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Beacons
4.8 out of 5 stars
Beacon's AI Outreach Tool revolutionizes brand outreach for creators with personalized pitch emails crafted by seasoned marketers Lisa and machine learning expert John, streamlining the pitching process.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.5
Ease of Use
5.0
Support
5.0
Overall Score
4.8
Features & Pricing
Custom domain
Email/SMS integration with zapier
Priority suppor
Marketing integrations
Advanced analytics
Price on request
Pros and Cons
Email Personalization
High quality AI-generated Content
User-friendly UI
Analytics features
Best for: Content creators, small and large enterprise businesses
Beacons
4.8 out of 5 stars
Beacon's AI Outreach Tool revolutionizes brand outreach for creators with personalized pitch emails crafted by seasoned marketers Lisa and machine learning expert John, streamlining the pitching process.
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14. HeyOrca

HeyOrca

Price (Monthly): Free plan available. Free trial available. 

  • Basic: $50.15 
  • Standard: $80.15
  • Pro: $125.65

Size: 11-50 employees

Best for: Small to large enterprises, Content creators

Location: St. John’s (CA)

Channels: Facebook, X, Instagram, LinkedIn, Pinterest, TikTok, blogs and websites

Category: For social media marketing

HeyOrca emerges as a distinctive player among AI Marketing tools, catering specifically to the nuanced needs of social media teams and agencies. At its core, HeyOrca facilitates a seamless collaboration and approval process.

HeyOrca’s highlight feature is its AI Caption Writer, which is designed to craft engaging captions automatically for social media posts. Further personalization is achieved through Client-Specific Calendars. These calendars enable the creation of content and scheduling tailored to each client’s unique requirements.

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4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.9
Reporting
4.5
Overall Score
4.5
Features & Pricing
Automated Publishing
Contact Management
Multi-Account Management
Post Scheduling
Multi-User Collaboration
Reporting/Analytics
Team Workflow & Collaboration
Content Calendar
Facebook Ads Moderation
Price starting at:$50
Pros and Cons
Excellent collaboration and approvals system
Integration with Canva for post designs
Simple interface that shows scheduled posts at a glance
No bulk upload feature or way to reshare others' posts
No engagement-related features (although these are reportedly coming soon)
Limited paid post tracking
Best for: Agencies and teams
4.5 out of 5 stars
HeyOrca is a social media scheduling platform built for teams. It permits unlimited users on all pricing plans. You can plan, schedule, and publish posts directly to Facebook, Instagram, Instagram Reels, Twitter, LinkedIn, Google My Business, & Pinterest, and indirectly to TikTok and Instagram Stories. In addition, you can use it to manage multiple brands, giving each a dedicated social media calendar, media library, and user permissions.
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15. Jasper.ai

Jasper.ai

Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)

Size: 51-200 employees

Best for: Businesses of all sizes, Content creators, Agencies, Freelancers

Location: Austin, Texas

Channels: Facebook, X, LinkedIn, Instagram, Google Docs, Gmail, HubSpot, Shopify, Notion, scripts, blog sites

Category: For content creation

Jasper.ai started as an AI writing tool but has since become a comprehensive marketing tool with an AI copilot that helps you in every stage of content creation, from brainstorming to image generation. 

Jasper.ai

Jasper.ai

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16. Planly

Planly

Price: From $10/month (billed annually) 

Size: 2-10

Best for: Brands and Agencies of all sizes

Location: New York, United States

Channels: TikTok, Instagram, Threads, Facebook, Twitter (X), Pinterest, LinkedIn, Mastodon, YouTube

Category: For Social Media Management

Planly’s AI Content Assistant is designed to simplify your social media content creation process, helping you generate high-converting posts efficiently. You can start by entering a detailed prompt, and Planly’s AI will generate several post ideas based on the sentiment and key themes you provide. You have control over the tone, word count, and platform-specific details, making it easy to tailor content to match your brand’s style and audience.

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Planly
4.6 out of 5 stars
Planly is a cost-effective platform, offering the core tools businesses need to streamline social media management and enhance audience engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.3
Ease of Use
5.0
Reporting
4.5
Overall Score
4.6
Features & Pricing
Automated Publishing
Scheduling
Social Media Management
AI Content Assistant
Real-Time Engagement
Advanced Analytics
Price starting at:$10
Pros and Cons
All the core tools you need for social media management, without bells, whistles, or added costs
AI content assistant raises the stakes for what “core” tools are
Link-in-bio feature is an unexpected, but happy, surprise
Reporting is on a 24 delay instead of real-time
Link-in-bio can’t be at a custom domain
Best for: Brands and Agencies of all sizes
Planly
4.6 out of 5 stars
Planly is a cost-effective platform, offering the core tools businesses need to streamline social media management and enhance audience engagement.
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17. GrowthBar

GrowthBar

Price (Monthly): $29 for Standard / $79 for Pro / $129 for Agency

Size: 11-50 employees

Best for: SMBs

Location: San Francisco, CA

Channels: Facebook, X, LinkedIn, Google, Bing, WordPress, Medium, blogs and websites

Category: For social media marketing

GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking and creating blog post content outlines. There’s also a Chrome extension available. 

GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible. 

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GrowthBar
4.7 out of 5 stars
Ratings
Features & Pricing
Pros and Cons
Ratings
Ease of Use
4.7
Customer Service
4.7
Value for Money
4.7
Overall Score
4.7
Features & Pricing
AI Blog Outline
Blog Topic Generator
Competitor Research
Keyword Ranking Tool
On-page SEO Audit Tool
AI Writing Tool
Keyword Research Tool
Price starting at:$79
Pros and Cons
Affordable
Easy to use
Comprehensive
Limited customization
Limited features compared to competitors
Limited data
Best for: Small and medium-sized businesses
GrowthBar
4.7 out of 5 stars

18. Jacquard (formerly Phrasee)

Jacquard (formerly Phrasee)

Price: Custom Quote

Size: 51-200 employees

Best for: eCommerce brands, Digital marketing teams, Email marketers

Location: London, New York

Channels: Facebook, Instagram, Twitter, LinkedIn, Google Ads, Facebook Ads, websites

Category: For social media marketing

Jacquard is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm.

The result is a human-sounding copy that is brandcompliant and effective. It counts Virgin and Domino’s as among its clients. 

Best Features:

  • Core Platform
  • Audience Optimization
  • Content Management
  • Predictive Analytics
  • Dynamic Content

19. Smartwriter.ai

Smartwriter.ai

Price (Monthly): $49 for Basic / $124 for Popular / $299 for Pro

Size: 2-10 employees

Best for: SMBs, Content creators, Copywriters

Location: Sydney (AUS)

Channels: Facebook, X, Instagram, LinkedIn, Shopify, WooCommerce, and more

Category: For content creation

Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach. 

It also allows for integration with other third-party tools and platforms to improve your cold email outreach process. 

Best Features:

  • LinkedIn Chrome Extension
  • Personalized LinkedIn Outreach
  • Personalized Cold Emails
  • Deep Enrichment

20. Optimove

Optimove

Price: Custom Quote

Size: 201-500 employees

Best for: eCommerce businesses, Large enterprises, CRM teams

Location: New York, London, Dundee, Tel Aviv

Channels: Facebook, Instagram, LinkedIn, Mailchimp, HubSpot, OneSignal, Firebase

Category: For marketing automatization

    Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share the information as well as decide marketing strategies with ease. 

    Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.

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    21. Acrolinx

    Acrolinx

    Price: Custom Quote

    Size: 51-200 employees

    Best for: Large enterprises, Content creators, Brand managers

    Location: Berlin (GE)

    Channels: Facebook, X, LinkedIn, Instagram, WordPress, Sitecore, Drupal, and more

    Category: For marketing technology

    This AI-powered marketing software improves the quality of content so it meets brand parameters. Big companies like Google and Amazon use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, and grammar and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.

    Best Features:

    • Access Controls/Permissions
    • Full Text Search
    • Version Control
    • Approval Process Control

    22. InstaText

    InstaText

    Price (Monthly): $11.99 for Single Users / Custom Quote for Business and Scholar

    Size: 2-10 employees

    Best for: SMBs, Content Creators, Writers

    Location: Ljubljana, Slovenia

    Channels: Facebook, X, LinkedIn, Instagram, eCommerce Platforms, internal documents

    Category: For marketing technology

    InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer are preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in all of their communications. 

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    23. Grammarly

    Grammarly

    Price: Free for Basic / Custom Quote for Premium and Business 

    Size: 1,001-5,000 employees

    Best for: Writers, Marketers, Content creators, Business professionals, Students, Educators

    Location: San Francisco, CA

    Channels: Facebook, Instagram, X, LinkedIn, documents, web content

    Category: For content creation

    Grammarly is one of the best free marketing tools for any business. This powerful AI content marketing platform allows businesses to doublecheck their written copy to make sure it’s polished and professional. 

    It features highly accurate AI that checks spelling and grammar online in real time. However, you can also install it as an extension for Google Chrome. More powerful functions, like checking for tone, clarity, and style, are available in Premium and Business options. 

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    24. Seventh Sense

    Seventh Sense

    Price (Monthly): Starts at $64 for Hubspot / Starts at $360 for Marketo

    Size: 11-50 employees

    Best for: Email marketers, CRM teams

    Location: Singapore

    Channels: HubSpot, Marketo, Salesforce, Salesforce, Microsoft Dynamics

    Category: For email marketing

      An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will be opening their emails at the most optimal time. 

      The smart platform also helps with increasing email deliverability, which improves the sender score. This is an important parameter for companies that send out hundreds or thousands of emails a week. Seventh Sense is designed to work with Hubspot and Marketo only. 

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      25. MarketMuse

      MarketMuse

      Price (Monthly): Free for Single User / $7.200 for Standard / $12.000 for Premium

      Size: 11-50 employees

      Best for: SEO professionals, Content creators, Digital marketers

      Location: Boston, MA

      Channels: WordPress, Drupal, Sitecore

      Category: For content creation

        MarketMuse prides itself on using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles. 

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        26. DeepL

        DeepL

        Price (Monthly): $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate

        Size: 501-1,000 employees

        Best for: Large enterprises, Content creators, Translators

        Location: Cologne (GE)

        Channels: Facebook, Instagram, X, LinkedIn, documents, web content

        Category: For translation

          If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it also adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping.

          The end result is fluent text that is accurate and easy to read. 

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          27. Chatfuel

          Chatfuel

          Price (Monthly): $11.99 for Business / $199 for Enterprise

          Size: 11-50 employees

          Best for: Businesses of all sizes

          Location: San Francisco, CA

          Channels: Facebook Messenger, WhatsApp, Instagram, Shopify, WooCommerce, websites, and more

          Category: For chatbots/ conversational marketing

            Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase.

            It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system. 

            Best Features:

            • Multichannel Marketing
            • Template Management
            • Lead Database Integration
            • Pipeline Management

            28. Customers.ai

            Customers.ai

            Price: Custom Quote

            Size: 11-50 employees

            Best for: SMBs, eCommerce brands

            Location: Boston, MA

            Channels: Facebook, Instagram, X, SMS, CRM, websites

            Category: For chatbots/ conversational Marketing

              Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox, including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.

              Best Features:

              • Customization Interface
              • Sales Conversion
              • Automated Outreach Funnels

              29. ManyChat

              ManyChat

              Price (Monthly): Free / $15 for Pro

              Size: 201-500 employees

              Best for: Businesses of all sizes, eCommerce brands, Digital marketers

              Location: Palo Alto, CA

              Channels: Facebook Messenger, Instagram, SMS, websites

              Category: For chatbots/ conversational Marketing

                Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes. 

                Best Features:

                • Marketing Lead Database
                • Multichannel Communication
                • Customization Interface
                • Real-time Consumer-facing Chat

                AI SEO Tools


                30. Surfer SEO

                Surfer SEO

                Price: $49 for Basic / $99 for Pro / $199 for Business

                Size: 51-200 employees

                Best for: SEO professionals, Content creators, Digital marketers

                Location: Wrocław, Poland

                Channels: SEO tools, WordPress, websites, forums, blogs

                Category: SEO/ Content Optimization

                  Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.  

                  Best Features:

                  • Free Outline Generator
                  • Keyword Research Tool
                  • Keyword Surfer
                  • Content Editor

                  31. Frase.io

                  Frase.io

                  Price (Monthly): $14.99 for Solo / $44.99 for Basic / $114.99 for Team

                  Size: 2-10 employees

                  Best for: SMBs, Content creators

                  Location: Boston, MA

                  Channels: CMS, analytics platforms, SEO tools, websites

                  Category: For SEO/ content optimization

                    Frase.io lets you create SEOoptimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool then generates an SEO-friendly outline so you can write content that would rank higher on search results. 

                    As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites. 

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                    32. Smartly.io

                    Smartly.io

                    Price: Custom Quote

                    Size: 501-1,000 employees

                    Best for: Digital marketers, Content creators, eCommerce brands, Enterprises

                    Location: Helsinki, London, Berlin, New York, Chicago, San Francisco, Singapore

                    Channels: Facebook, Instagram, Pinterest, Snapchat, TikTok, Shopify, WooCommerce, websites and blogs

                    Category: For marketing technology

                      Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the bestperforming ads to their target audience. It integrates with various major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all of their ad marketing on a single dashboard. 

                      One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best. 

                      Best Features:

                      • Campaign Dashboard
                      • Customer Segmentation
                      • Enterprise Scalability
                      • Performance Metrics

                      33. Emplifi.io

                      Emplifi.io

                      Price: Custom Quote

                      Size: 501-1,000 employees

                      Best for: SMBs, Social media marketers, eCommerce brands

                      Location: Columbus, New York, Montreal, London,  Paris, Munich, Singapore

                      Channels: Facebook, Instagram, Twitter, LinkedIn, TikTok, eCommerce platforms

                      Category: For social media marketing

                        Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed. 

                        Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.   

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                        AI Tools Tailored to Each Marketing Strategy

                        • Content Generation and Ideation: Tools like Jasper.ai are ideal for generating ideas, crafting first drafts, and editing content across social media, PPC, and blogging. 
                        • SEO and Strategy OptimizationSurfer SEO provides valuable insights for improving search engine optimization and analyzing top-ranking pages and competitor data. 
                        • Customer Engagement and ChatbotsDrift enhances customer engagement with AI-powered chatbots, optimizing real-time interactions on websites. 
                        • Market Intelligence and Competitor AnalysisBrandwatch offers in-depth market intelligence and competitive analysis, tracking competitors' digital footprints. 
                        • Influencer Marketing Platforms: Grin specializes in influencer marketing, identifying the most suitable influencers for brand campaigns.
                        • Automated Email MarketingSeventh Sense optimizes email marketing campaigns by analyzing recipient behavior to determine the best time for email delivery. 
                        • Social Media Content Generation: Platforms like Brandwatch Social Media Platform help in creating personalized social media content quickly.

                        Why Use AI-Powered Marketing Tools?

                        Speed is the number one reason why artificial intelligence marketing tools should be present in every business, especially when you're looking to start an agency. AI tech crunches huge chunks of information taken from platforms like social media, email, and the Web. It also bridges the gap between the data and the actionable solutions you can implement to improve your marketing and sales campaigns.


                        What Are the Benefits of Using AI in Marketing?

                        Benefits AI Marketing

                        1. Automates Decisions

                        One of the biggest benefits of AI marketing technology is it can automate data-based decisions in an instant. Data is everything in marketing. It can show you how your customers would react to your message or tell you the best strategy to use for your email marketing campaigns.

                        For example, Seventh Sense automates key email marketing tasks, such as sending emails. The tool uses a data-based approach that automatically delivers emails to recipient’s inboxes based on optimal engagement times. 

                        Moreover, the tool can automatically adjust the frequency of emails sent to each customer, using engagement-based segmentation to tailor communication to individual preferences, ensuring optimal relevance and response rates.

                        Similarly, Brevo enhances email automation by not only optimizing send times based on individual user behaviors, like open and click rates but also by crafting more effective emails through AI-suggested subject lines and content. This predictive sending capability allows for even greater personalization and efficiency compared to tools like Seventh Sense, pushing the boundaries of AI in marketing technology.

                        The below images show Brevo’s AI capabilities in action. Just write about your campaign and let Brevo create subject lines for you. You can also use prepositions to personalize your subject lines even more.

                        Brevo AI capabilities - AI Tools for Marketers

                        Brevo AI - AI Tools for Marketers

                        2. Saves Time and Money

                        Every business wants to save money when running marketing campaigns. An AI marketing tool may require an initial investment, but it pays in dividends by giving you cost savings. It allows businesses to work fast and efficiently without paying for staff to do the manual work. Instead of hiring a full team, you can focus on recruiting employees to perform critical tasks. AI tech also lessens human error.

                        3. Creates Real-Time Personalization

                        Customers expect you to know what they want. One way AI marketing tools can help out is by adapting your sales and marketing strategy to generate a personalized experience for any specific customer. Artificial intelligence can use predictive analysis to gain a better understanding of the customers' behavior and buying habits. 

                        This is the same thing Google, Netflix, and Instagram use to give you recommendations to watch or suggest posts. Imagine the possibility of being able to guide customers to a specific product or service based on their previous interactions with the company. Creating a personalized experience allows them to build a relationship with your brand.

                        In fact, today’s consumers expect brands to offer a tailored message instead of a generic one.

                        4. Increases Return On Investment (ROI)

                        Smart marketing tools allow marketers to maximize the information produced without wasting money on other campaigns. In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move forward, ultimately leading to a sale and an increased ROI for your business.


                        What Are the Ways to Use AI in Marketing?

                        From forecasting sales and generating content to improving the customer experience, there are countless ways to use top AI marketing tools for your business. Here are a few suggestions:

                        How to Use AI in Marketing

                        1. Content Generation

                        The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, and then distribute it at just the right time to create maximum impact.

                        AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various social media marketing platforms.

                        We already mentioned Jasper.ai as a leading content generation and ideation tool capable of supplying enterprise marketing teams with everything they need to kickstart their marketing campaigns. 

                        Its AI-assisted content capabilities extend the ability of marketing teams to produce high-quality, relevant content at a faster pace. Jasper.ai can generate blog posts, social media updates, email newsletters, and more, all tailored to specific audiences and optimized for search engines. This tool leverages advanced algorithms and natural language processing to create compelling and engaging content that resonates with target audiences.

                        Jasper.ai / blog posts - AI Tools for Marketers

                        2. Automated Email Marketing Campaigns

                        The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content.

                        One such popular AI email marketing tool is Mailchimp. Mailchimp uses AI and machine learning to automate various aspects of email marketing campaigns, including audience segmentation, abandoned cart contacting, personalized content creation, and optimal send-time predictions. This enables businesses to deliver highly targeted and relevant emails to their subscribers, resulting in improved open rates and engagement.

                        AI email marketing tool Mailchimp - AI Tools for Marketers

                        Another powerful AI email marketing tool is HubSpot. While Mailchimp is known for its user-friendly interface and extensive templates, HubSpot offers a more integrated approach by combining email marketing with CRM and sales tools.

                        HubSpot's AI-driven features include advanced email personalization, predictive lead scoring, and detailed analytics, allowing marketers to create more cohesive and data-driven email campaigns.

                        HubSpot data-driven email campaigns - AI Tools for Marketers

                        Unlike Mailchimp, which is often favored by small to medium-sized businesses, HubSpot's robust suite of tools makes it a preferred choice for larger enterprises seeking a comprehensive marketing solution. By comparing both, businesses can choose the tool that best fits their needs based on the scale and complexity of their marketing efforts.

                        3. Chatbots

                        An AI chatbot is perfect for nurturing a lead. When set up correctly, a chatbot can create a better customer service experience. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.

                        We already mentioned Tidio’s Lyro AI Chatbot and its impressive 70% resolution rate. Utilized by industry giants such as Uber, Netflix, Klarna, and Patagonia, the chatbot helps you understand customer experiences with precise analytics. What’s most impressive about Lyro is that you can update its knowledge base to offer even better and more accurate customer support.

                        Tidio Lyro AI Chatbot - AI Tools for Marketers

                        4. Control Dynamic Pricing

                        Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item. 

                        AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.

                        One highly recommended AI tool for dynamic pricing is Dynamic Yield. This tool uses advanced algorithms and machine learning to analyze real-time data on customer behavior, market trends, and competitor pricing. By leveraging this data, Dynamic Yield can automatically adjust prices to maximize revenue and profitability.

                        It helps marketers set optimal prices by considering various factors such as inventory levels, demand fluctuations, and customer segments.

                        Another powerful tool is Prisync. Prisync offers a robust solution for e-commerce businesses by continuously monitoring competitors' prices and market conditions. Its AI-driven engine provides real-time insights and recommendations on price adjustments to stay competitive. 

                        Unlike Dynamic Yield, which offers a broader range of personalization features, Prisync focuses specifically on price optimization, making it a specialized tool for businesses that need to maintain a competitive edge in pricing. Prisync's dynamic pricing features enable marketers to react quickly to market changes, ensuring that their products are always priced appropriately to capture market share and drive sales.

                        Prisync dynamic pricing features - AI Tools for Marketers

                        5. Forecasting Sales

                        To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behavior. 

                        This predictive insight allows businesses to know which products will become top sellers, how many they should stock to avoid inventory issues, or which items they need to promote further.


                        What Are The Top AI Tools for Digital Marketing?

                        AI tools for digital marketing automate campaign management and can assist you in various aspects of digital marketing, including content creation, audience segmentation, and much more. In this section, we explore many different types of AI tools for marketing, each tailored to specific functions. 

                        AI Tools For Writing & Content Generation

                        The most common use case for AI digital marketing tools is content generation. You can use these tools to write drafts or complete content for your blogs, social media posts, emails, and ad copies. These AI tools enable fast and efficient content creation, ideal for producing high-quality drafts and final versions for various digital marketing needs: 

                        • Jasper.ai
                        • DeepL
                        • Copy.ai

                        AI Tools For Image, Video & Audio Content

                        AI tools also assist you in generating images, videos, and audios for your social media and general marketing content. Many of these tools allow you to create avatars to represent your brand, too, in addition to streamlining multimedia content generation:  

                        • DeepBrain AI 
                        • Canva
                        • Lumen5

                        AI Tools For Content Optimization

                        These AI tools help optimize your content for SEO and readability to ensure it’s not only audience-friendly but also according to search engine conversions. Improve how your content ranks and resonates with audiences using tools:

                        • Phrasee
                        • Clearscope
                        • Yoast SEO

                        AI Tools For Content Performance

                        Every brand wants its content to perform well, be it across the search engine or social media. These AI tools improve your content’s quality and tone so that it is relevant to the audience and delivers desirable results: 

                        • Acrolinx
                        • InstaText
                        • Grammarly

                        AI Tools For Idea Generation & Content Research

                        Many marketers now use AI to conduct content research. These AI tools not only assist you in this regard but also create first drafts that you can later convert into full-form content. Use these tools to inspire new ideas and support your research efforts:

                        • MarketMuse
                        • BuzzSumo
                        • AnswerThePublic

                        AI Tools For Social Media & Advertising

                        Social media AI tools optimize social media content generation, audience targeting, and ad placement. They also help automate content scheduling so that you don’t have to do it manually. Maximize your social media impact with these AI tools for content and advertising automation: 

                        • Smartly.io
                        • Beacons AI
                        • Buffer

                        AI Tools For Competitor Monitoring

                        In social media marketing, it’s important to keep track of what your competitors are doing as that can give you ideas on how you should steer your social strategy. AI competitor monitoring tools assist you in monitoring your competitors on major social media platforms: 

                        • Flick
                        • Brandwatch
                        • Sprout Social

                        AI Tools For Content Scheduling

                        With these AI tools, you can schedule your social media content to post at optimal times for maximum engagement. These tools are suitable for all major social media platforms, including Facebook, Instagram, X, and TikTok: 

                        • Rapidely
                        • HeyOrca
                        • Later

                        AI Tools For Influencer Research

                        AI tools for influencer research help you find, vet, and manage influencers from a centralized platform. You can use these tools to streamline your influencer campaigns and get detailed reports. Explore these platforms to simplify your influencer marketing: 

                        • Emplifi.io
                        • AspireIQ
                        • Upfluence

                        AI Tools for Customer Journey Mapping 

                        These AI tools help you visualize customer journeys by tracking their interactions and online conversations about your brand. Based on this information, you can create personalized experiences for your audience. Utilize these tools to map and understand your customer journey:

                        • Brand24
                        • Hotjar
                        • Mixpanel

                        AI Tools For Trend Analysis and Forecasting

                        AI tools can also help you stay on top of industry trends so that you’re always ahead of your competition. These tools help you forecast general marketing and niche-specific trends through market research and social listening: 

                        • Brandwatch Consumer Intelligence
                        • Google Trends
                        • Talkwalker

                        AI Tools For Audience Research

                        Audience research is an integral part of a brand’s online presence since it helps you make sense of what your audience wants and how your marketing strategies are being perceived by them. AI tools can help you uncover these insights about your target audience: 

                        • Optimove
                        • Qualtrics
                        • SurveyMonkey

                        AI Tools for Budget Management 

                        AI tools can help eCommerce brands by providing AI-powered pricing and allowing AI-driven decision-making. These tools also help brands optimize ad campaigns. As a result, brands can manage their online budgets more effectively and save costs that would otherwise go to ineffective campaigns: 

                        • Trellis
                        • AdEspresso
                        • Whatagraph

                        AI Tools for Email Marketing 

                        AI email marketing tools help brands automate their email campaigns and get useful insights to further refine their email strategies. Some of these tools also have SMS and WhatsApp marketing features. Streamline your email marketing campaigns and optimize engagement with these AI tools: 

                        • Seventh Sense
                        • Smartwriter.ai
                        • Mailchimp

                        AI Tools For Workflow Enhancement 

                        Marketing workflows can get quite complicated and hectic, especially if they’re for larger enterprises. AI tools can automate some parts of the workflow to take extra burden off the manual workforce. Many of these tools also have built-in AI assistants to further facilitate teams: 

                        • Brevo (formerly Sendinblue)
                        • Monday.com
                        • Asana

                        AI Tools for Customer Engagement 

                        AI customer engagement tools facilitate consumer interactions by automating them. These tools help customer teams answer questions in multiple languages, set up automatic replies, and meet customer needs more effectively:

                        • Tidio 
                        • Chatfuel
                        • Drift

                        AI Tools For Sales Automation

                        These AI tools automate multiple sales processes, such as lead generation and customer follow-ups, resulting in an efficient sales process and reduced manual work for the sales teams. Automate sales processes and boost efficiency with the following AI sales tools:

                        • Customers.ai
                        • ManyChat
                        • Pipedrive

                        AI Tools for Keyword Research 

                        AI keyword research tools analyze user intent and search patterns to provide you with keywords that can help your content rank. You can use these tools to find keywords for SEO and PPC campaigns:  

                        • GrowthBar
                        • Surfer SEO 
                        • Frase.io

                        Wrapping Up

                        AI is not going anywhere. It's better if you jump on the bandwagon right now to reap the rewards of this adoption down the line. In fact, generative AI adoption is highest in marketing and advertising, with other sectors like consulting and technology closely following. 

                        The technology not only increases revenue generation but also saves money. It is estimated that 42% of businesses use AI to reduce costs.

                        Keeping these figures in mind, you should plan to incorporate AI tools into your marketing pipelines to drive greater results for your business while saving money and boosting sales.

                        Frequently Asked Questions

                        What is an AI marketing tool?

                        AI marketing tools are software or platforms, that use artificial intelligence technology to make automated decisions. The decisions come from collected data that has been analyzed and interpreted with the market trends.

                        How is AI used in digital marketing?

                        Artificial intelligence, or AI, is used when marketers use Ai to forecast demand for products, develop customer profiles, ad buying, and more. Marketers use AI to improve customer experience, build brands, and grow sales.

                        Which is the best AI tool?

                        These are the 10 best AI tools for modern day marketing:

                        1. Jacquard
                        2. SEMrush
                        3. Seventh Sense
                        4. Smartwriter.ai
                        5. Optimove
                        6. Grammarly
                        7. MarketMuse
                        8. Acrolinx
                        9. InstaText
                        10. DeepL

                        What are some examples of AI in marketing today?

                        3 key examples of AI in marketing:

                        • Using AI to improve overall customer experience and satisfaction
                        • Using AI for dynamic and competitive product pricing
                        • Analyzing social media influencer messaging with prior brand partnerships

                        What are the top AI tools for ChatGPT prompting?

                        Unlocking the full potential of ChatGPT hinges on crafting precise and engaging prompts. The right AI tools can significantly enhance your ability to generate creative, informative, and contextually relevant responses. Here are some of the best AI tools designed specifically for enhancing your ChatGPT prompting experience:

                        • FlowGPT
                        • OpenAI Playground
                        • Awesome ChatGPT Prompts
                        • PromptBase
                        • AI Prompt Genius
                        About the Author and Expert Reviewer
                        Geri Mileva, an experienced IP network engineer and distinguished writer at Influencer Marketing Hub, specializes in the realms of the Creator Economy, AI, blockchain, and the Metaverse. Her articles, featured in The Huffington Post, Ravishly, and various other respected newspapers and magazines, offer in-depth analysis and insights into these cutting-edge technology domains. Geri's technological background enriches her writing, providing a unique perspective that bridges complex technical concepts with accessible, engaging content for diverse audiences.
                        Djanan Kasumovic
                        Expert Reviewer
                        As the Head of Growth at Influencer Marketing Hub, Djanan Kasumovic brings a unique blend of expertise and innovative insight to the evolving world of AI-driven marketing. His insights into AI marketing tools stem from a keen understanding of how artificial intelligence can transform data into actionable strategies. He emphasizes the importance of AI in automating decision-making processes, personalizing customer experiences, and enhancing ROI for businesses of all scales. Djanan's expertise is particularly valuable in today's fast-paced digital landscape, where AI's ability to process vast amounts of data at lightning speed is revolutionizing the way brands interact with their audiences. Under his guidance, Influencer Marketing Hub has thrived by adopting AI technologies that drive growth and customer engagement. Djanan is not just a strategist but also an educator, keen on sharing his knowledge to help businesses harness the power of AI in their marketing efforts. His contributions to the field, particularly in understanding and implementing AI tools, make him a quintessential voice in the dialogue about the future of AI in marketing.