Top 12 Social Listening Tools to Boost Your Brand Reputation

When it comes to your brand reputation, you can’t leave it up to chance. If not dealt with promptly and appropriately, even the smallest mistakes could soon escalate into bigger problems until they become expensive PR disasters. 

As a result, it’s crucial for businesses to be on their toes and closely monitor conversations around their brand. This will enable them to quickly detect issues and fix them before they turn into bigger problems. It also allows them to identify opportunities to bolster their brand reputation.

To help you monitor and improve your brand reputation, we’ve put together 12 of the best social listening tools that you can use. Let’s take a look.


Top 12 Social Listening Tools to Boost Your Brand Reputation:


1. Talkwalker Analytics

Talkwater Analytics is a powerful brand intelligence platform that enables you to understand conversations happening around your brand and the sentiments around those conversations. It comes with preloaded IQ Apps, which are dashboards to analyze your social listening data for different objectives.

For instance, the brand intelligence dashboard offers a detailed breakdown of metrics related to your brand mentions and engagement so you can keep track of your overall brand performance. The crisis management dashboard lets you stay on top of negative brand mentions so you can immediately look for a solution in case of bad press or customer complaints and protect your brand reputation.

The influencer networks dashboard is a cool feature to help you identify influential personalities within a certain topic. So you can find people who are leading the conversation around your brand and look for opportunities to amplify their voice and further boost your brand reputation.

Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.3
Support
4.5
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Price starting at:$
Pros and Cons
Excellent visualizations for trending topics, sentiments
Free search feature for quick insights
Comprehensive listening
All-in-one platform
Tagging can be slow to update
Steep learning curve
Similar to other tools on the market
Difficult user interface
Best for: Enterprise, MA, SMBs, agencies
Talkwalker Analytics
4.5 out of 5 stars
Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers.

2. Brandwatch (Formerly Falcon.io)

Brandwatch simplifies social listening with straightforward features that let you track brand mentions from a visual dashboard. The platform helps you visualize different brand mention metrics such as the volume over time, daily breakdown, and volume by country. It even shows you the top topics revolving around your brand so you can understand what your audience is most concerned about and what resonates with them.

The AI-powered software detects any spikes and drops in brand mention data so you can get real-time updates of unusual activity. And you get an automatic ping about negative comments so you can take quick action to curb an upcoming crisis before it becomes a major problem. These features empower you with the insights you need to protect your brand reputation.

Source: falcon.io

Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
5.0
Ease of Use
4.5
Support
5.0
Overall Score
4.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Keyword Filtering
Multi-Account Management
Post Scheduling
Social Media Monitoring
Hashtag Tracking
Sentiment Analysis
Reputation Management
Social Media Management
Price starting at:$108
Pros and Cons
Consumer Intelligence product uses social listening to help brands understand what people want
Audience tools give deep insights into the aggregate AND individuals
Newly added TikTok support goes further than you’d expect
Confusing array of products and services from three different companies
No multi-channel posts; you have to add a post to a channel one at a time
Best for: Small, Medium, and Large businesses
Brandwatch (Formerly Falcon.io)
4.8 out of 5 stars
A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do!

3. YouScan

YouScan is a social media intelligence tool that comes with powerful image recognition capabilities. It goes beyond text conversations to analyze objects, logos, scenes, and activities on user-generated images. This can be used to measure brand visibility and understand how your products or services are consumed in the real world. 

Using YouScan’s in-depth analysis, you can understand public perception about your brand and see if your positioning aligns with that perception. It helps you to get a better sense of what satisfies your customers and what disappoints them. For example, they may love your products and customer service but find your price point too high. These insights can then be used to realign your messaging and your offering to improve brand perception.

Source: youscan.io

With the help of YouScan’s real-time notifications, you can be the first to discover important feedback about your brand–be it positive or negative. That way, you can deal with negative conversations before they escalate into bigger issues that can affect your brand reputation. And you can also leverage positive conversations to engage with your audience and boost your reputation.

YouScan
4.8 out of 5 stars
This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.9
Support
4.8
Overall Score
4.8
Features & Pricing
Competitive Analysis
Configurable Alerts
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Dashboards
Price starting at:$
Pros and Cons
Excellent mentions search function
Intuitive interface
Simple keyword set-up
Simple third party integrations
Expensive price points
Limited customer service languages
Best for: Famous consumer brands, leading marketing professionals, PR, research and digital agencies
YouScan
4.8 out of 5 stars
This social listening tool is harnesses the power of image recognition technology. Brands across the globe use YouScan to get data on customer conversations online and use this data as actionable insight. Features include sentiment analysis, trends detection and smart alerts.

4. AgoraPulse

AgoraPulse is a full-featured social media management platform with powerful listening capabilities. This allows you to focus on the most important conversations while blocking out the irrelevant ones, which will allow you to streamline your listening efforts. You can also label conversations so you can easily access customer feedback, important posts, and competitor activity for an appropriate response.

What’s great about AgoraPulse is that it automatically labels your most engaged followers. This allows you to identify ambassadors and influential followers that are helping your brand reputation grow. You could find a way to engage with them, amplify their voice, or even activate them for your influencer marketing programs to further boost your reputation.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Competitive Analysis
Social Media Management
Team Workflow & Collaboration
Price starting at:$0
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

5. Brand24

Brand24 is an online reputation management platform that gives you access to conversations about your brand across multiple sources. This goes beyond social media and includes forums, news, blogs, reviews, videos, and even podcasts. So it gives you an extremely comprehensive look at your brand reputation across all possible online sources, ensuring that you don’t miss anything.

The advanced sentiment analysis feature automatically segments positive, negative, and neutral brand mentions. And you get instant alerts for negative mentions so you can immediately respond and control the situation before it escalates, allowing you to save your reputation. 

By listening in on these conversations, you can also get an idea of what your audience likes and dislikes, enabling you to understand them better and improve your brand communication. Brand24 allows you to easily access these online conversations and participate in them to improve customer satisfaction and boost your reputation.

Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.7
Support
4.8
Overall Score
4.6
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Visual Analytics
Media Monitoring
Brand Management
Hashtag Tracking
PDF reports
Influence Score
Presence Score
Newsletter Monitoring
Trending Links
Price starting at:$49
Pros and Cons
Easy-to-use platform
Coordinated follow-up process
Real-time monitoring
Simple organization on the platform
Mobile app could be better
Best for: Small & medium brands
Brand24
4.6 out of 5 stars
Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword.

6. Sprout Social

One of the more heavy-duty social media marketing suites, Sprout Social comes with powerful social listening tools to uncover critical business insights. You can use it to monitor and analyze conversations around your brand and relevant topics to get a feel of consumer sentiment. 

Sprout Social provides you with comprehensive insights to help you visualize your brand health. This includes share of voice, potential impressions, unique authors, and average positive sentiment. These insights will help you see how you measure up to the competition so you can leverage opportunities to differentiate yourself.

The listening feature gives you access to unfiltered thoughts and opinions as well as specific feedback. And the analysis feature helps you identify industry trends and brand opportunities. All of these can guide your strategies and optimize them to boost brand reputation.


7. Keyhole

Keyhole is a social listening and influencer marketing platform that gives you a robust tool to monitor your brand mentions. It gives you access to all the direct and indirect brand mentions as well as brand keywords and hashtags. The platform pulls data from multiple sources beyond social media, including blogs, forums, and news articles, providing you with a comprehensive look at where your brand reputation lies and the sentiment around your brand.

Source: keyhole.co

One of the key features is the ability to get predictions related to possible changes in your brand reputation. Using machine learning, Keyhole lets you quickly find out if there’s a sudden spike in conversations about your brand. 

It immediately notifies you about your posts that are starting to gain traction or go viral as well as complaints from unhappy customers. This gives you the insights you need to quickly respond and protect your brand reputation or take advantage of opportunities to boost it. For example, engaging with a positive brand mention could be a great way to acknowledge your fans and show your appreciation, nurturing their loyalty and support.


8. Mention

Mention is a powerful tool for monitoring conversations across forums and social networks and analyzing mentions of your brand, products, or other related topics. It allows you to filter key conversations so you can compare trends, gauge audience sentiment using robust filtering options, and visualize audience evolution within a given timeframe. 

From the intuitive dashboard, you can keep tabs on all mentions of your tracked terms–whether it’s your brand name, product name, or other related terms. This features an automatic tagging feature that lets you categorize conversations based on keywords. That way, conversations can be neatly sorted as positive feedback, customer complaints, or other tags. 

This saves you heaps of time trying to find negative comments that need to be immediately dealt with and positive ones that you can engage with by thanking your customers. So you can instantly take action and save your brand reputation when it’s at risk. And you can quickly leverage opportunities to nurture happy customers to further boost their perception of your brand.

Source: mention.com


9. BrandMentions

As the name suggests, BrandMentions listens in on billions of brand mentions to analyze the overall tone and sentiment of the conversations around your brand. It provides you with real-time updates on your social media mentions so you can quickly manage them with a suitable response. 

It even lets you fine-tune your search to make it more specific to your brand or your listening goals. For example, you can conduct a search for mentions that include a specific phrase and/or exclude a certain keyword. This enables you to filter your search so that you only get results that will be useful for saving or improving your brand reputation. 

What’s great about this feature is that you can find the most important conversations more quickly. This leaves room for faster responses and resolutions that will eventually play a role in improving your brand reputation.


10. Brandwatch

Brandwatch is a powerful social listening tool that can be used for market research, crisis management, and brand management. It closely monitors your brand mentions and analyzes the sentiment to help you understand how people feel about your brand. And you can easily detect changes in sentiment so you have enough time to figure out an appropriate response.

The platform analyzes conversations to identify key trends around your business and help you discover emerging opportunities that you can leverage even when there’s no direct brand mention. You can also detect pressing challenges that need to be resolved to help you improve your brand reputation. 

For example, an airline company may be able to see that while people enjoy the comfortable seating, in-flight entertainment, and legroom you offer in your planes, most of the complaints center on canceled flights and delays. These insights suggest that addressing those challenges and minimizing the instances of flight delays and cancellations could help to improve passenger experiences, which will eventually enhance their brand reputation.


11. Meltwater

Meltwater is a media monitoring and social listening platform that you can use for tracking brand mentions in real-time. It lets you analyze your overall brand health based on metrics like share of voice and even monitor how media exposure changes during a given period. This is a great way to gauge how your brand reputation changes over time.

You can use it to monitor mentions related to your brand, campaigns, and even executive teams across social media and news publications. This provides you with the context and insights you need to make informed decisions and develop an appropriate communications strategy.

For example, you can immediately get alerted on an emerging controversy about a company executive. You can then use this information to craft a PR strategy to influence the narrative and avert the crisis before it turns into a major issue. This may involve distributing press releases and reaching out to journalists directly. 

Meltwater can also help you find key influencers and journalists who can help you tell your story to truly reflect your brand values and build your credibility. By getting your story out through credible and trusted sources, you can eventually build a strong brand reputation or enhance an existing one.  


12. Awario

Awario is a social listening and analytics platform that provides you with actionable real-time insights. It lets you set up non-stop monitoring for brand mentions and relevant keywords across multiple sources. That way, you’re always the first to know about important conversations that can have an impact on your brand reputation and come up with an appropriate response.

Source: awario.com

The platform lets you sort mentions by sentiment–whether it’s positive, negative, or neutral. So you don’t have to scroll through hundreds of conversations just to find a few negative mentions that need immediate action. Instead, you can quickly find all the conversations with negative sentiment in one place and start implementing your response strategy. This allows you to quickly fix issues that could risk your brand reputation and work on improving sentiment around your brand.


Start Listening to Protect and Boost Your Reputation 

With real-time insights into social media conversations, social listening tools are crucial to help you monitor brand mentions and manage your reputation. You can use them to quickly identify customer complaints and negative sentiment, allowing you to influence the narrative and avert emerging crises. 

Moreover, you can also identify positive brand mentions and amplify them through active participation. Make the most of the list above to find the best social listening tool to help you manage and boost your brand reputation.

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